{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/copywriting\/#CollectionPage","headline":"Copywriting Category","description":"","url":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/copywriting\/","hasPart":[{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/plot-twist-o-que-e\/","headline":"Plot Twist: O que \u00e9 e como ele pode transformar uma hist\u00f3ria?","url":"https:\/\/herospark.com\/blog\/plot-twist-o-que-e\/","datePublished":"2024-04-17","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/plot-twist-o-que-e\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/04\/3327160.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/04\/3327160.jpg","height":853,"width":1280},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy-para-newsletter\/","headline":"Copy para newsletter: dicas e estrat\u00e9gias para otimizar sua comunica\u00e7\u00e3o","url":"https:\/\/herospark.com\/blog\/copy-para-newsletter\/","datePublished":"2024-03-21","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy-para-newsletter\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/03\/tlzhfrlj6ny-1.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/03\/tlzhfrlj6ny-1.jpg","height":1067,"width":1600},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy-que-converte\/","headline":"Copy que converte, como criar? Dicas e estrat\u00e9gias eficazes!","url":"https:\/\/herospark.com\/blog\/copy-que-converte\/","datePublished":"2024-03-14","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy-que-converte\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/03\/6993349.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/03\/6993349.jpg","height":853,"width":1280},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy-para-instagram\/","headline":"Copy para Instagram: Dicas e estrat\u00e9gias para otimizar seu conte\u00fado","url":"https:\/\/herospark.com\/blog\/copy-para-instagram\/","datePublished":"2024-01-07","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy-para-instagram\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/lifryiwwbzs.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/lifryiwwbzs.jpg","height":1067,"width":1600},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/criativos-para-plr\/","headline":"Criativos para PLR: Como fazer an\u00fancios que convertem","url":"https:\/\/herospark.com\/blog\/criativos-para-plr\/","datePublished":"2024-01-03","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/criativos-para-plr\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/gp8blyataa0.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/gp8blyataa0.jpg","height":1067,"width":1600},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/exemplo-de-texto-persuasivo\/","headline":"Exemplo de texto persuasivo: 3 op\u00e7\u00f5es e passo a passo para criar","url":"https:\/\/herospark.com\/blog\/exemplo-de-texto-persuasivo\/","datePublished":"2024-01-01","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/exemplo-de-texto-persuasivo\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/i_poqp6kcoi.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/i_poqp6kcoi.jpg","height":1067,"width":1600},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/exemplos-de-anuncios-criativos-de-imoveis\/","headline":"Exemplos de an\u00fancios criativos de im\u00f3veis: inspire-se!","url":"https:\/\/herospark.com\/blog\/exemplos-de-anuncios-criativos-de-imoveis\/","datePublished":"2023-12-30","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/exemplos-de-anuncios-criativos-de-imoveis\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/rgj1j8sdeay.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/rgj1j8sdeay.jpg","height":1200,"width":1598},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy-para-personal-trainer\/","headline":"Copy para personal trainer: 7 dicas para criar as suas e vender mais","url":"https:\/\/herospark.com\/blog\/copy-para-personal-trainer\/","datePublished":"2023-12-19","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy-para-personal-trainer\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/nlztjuzx2qo.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/nlztjuzx2qo.jpg","height":1067,"width":1600},"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy-para-nutricionista\/","headline":"Copy para nutricionista: 7 dicas para utilizar t\u00e9cnicas de escrita persuasiva","url":"https:\/\/herospark.com\/blog\/copy-para-nutricionista\/","datePublished":"2023-12-17","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy-para-nutricionista\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/hwy3w3qfjgm.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/hwy3w3qfjgm.jpg","height":1041,"width":1600},"keywords":null}]}