{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/copywriting\/#CollectionPage","headline":"Copywriting Category","description":"","url":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/copywriting\/","hasPart":[{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/gatilho-da-reciprocidade\/","headline":"Gatilho da reciprocidade na estrat\u00e9gia de vendas","url":"https:\/\/herospark.com\/blog\/gatilho-da-reciprocidade\/","datePublished":"2021-01-13","dateModified":"2023-05-19","mainEntityOfPage":"https:\/\/herospark.com\/blog\/gatilho-da-reciprocidade\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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Marketing digital e copywriting s\u00e3o um mundo de oportunidades!\nInclusive, temos muitos materiais gratuitos aqui no blog sobre o assunto. \n\nSucesso na sua jornada!","author":{"@type":"Person","name":"elyson","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/carta-de-vendas\/#Comment2","dateCreated":"2021-11-05 21:05:37","description":"Parab\u00e9ns a todos.","author":{"@type":"Person","name":"celso de oliveira castro","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/carta-de-vendas\/#Comment3","dateCreated":"2021-11-05 21:04:33","description":"Valeu pelo conte\u00fado de alto n\u00edvel. Desejo aprender muito ainda com voc\u00eas.","author":{"@type":"Person","name":"celso de oliveira castro","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/carta-de-vendas\/#Comment4","dateCreated":"2021-11-05 21:02:16","description":"Boa noite eu n\u00e3o conhecia este blog. Espero aprender muito com todos. Meu objetivo \u00e9 tornar-me um profissional neste \u00e1rea .\r\nCopy \u00e9 uma meta , pois estou finalizando um curso de marketing digital. Devo finaliz\u00e1-lo em maio de 2022.","author":{"@type":"Person","name":"celso de oliveira castro","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/carta-de-vendas\/#Comment5","dateCreated":"2021-11-05 20:58:34","description":"Adorei o blog. Estou muito satisfeito com o conte\u00fado. Parab\u00e9ns a  todos.","author":{"@type":"Person","name":"celso de oliveira castro","url":""}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/storytelling-o-que-e\/","headline":"Storytelling: o que \u00e9 e como usar?","url":"https:\/\/herospark.com\/blog\/storytelling-o-que-e\/","datePublished":"2020-11-22","dateModified":"2023-04-20","mainEntityOfPage":"https:\/\/herospark.com\/blog\/storytelling-o-que-e\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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S\u00e3o dicas valiosas para conquistar o cliente e fechar uma venda de sucesso. Parab\u00e9ns! Vale a pena compartilhar para que todos os profissionais da \u00e1rea comercial aprendam e tenham sucesso nas vendas.","author":{"@type":"Person","name":"Jos\u00e9 Maur\u00edcio","url":""}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copy\/","headline":"Copy: o que \u00e9 e quais gatilhos mentais usar?","url":"https:\/\/herospark.com\/blog\/copy\/","datePublished":"2020-07-09","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copy\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/crop-unrecognizable-black-businessman-typing-on-laptop-in-4559589-1.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/crop-unrecognizable-black-businessman-typing-on-laptop-in-4559589-1.jpg","height":426,"width":640},"keywords":null,"commentCount":"3","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copy\/#Comment1","dateCreated":"2020-11-23 11:04:59","description":"Que artigo sobre copy, me ajudou bastante, muito obrigado por compartilhar!!","author":{"@type":"Person","name":"Daniel Moreira","url":"https:\/\/empreendedoremacao.com\/como-criar-uma-copy-matadora\/"}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copy\/#Comment2","dateCreated":"2020-10-28 21:37:15","description":"Isso ai Tiago ;)","author":{"@type":"Person","name":"Elivelton Pontes","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copy\/#Comment3","dateCreated":"2020-10-23 19:21:49","description":"Realmente, depois que voc\u00ea aprende a montar uma copy estruturada, seus resultados como afiliado tende a serem bem melhores. ;)","author":{"@type":"Person","name":"Tiago S.","url":"https:\/\/formuladascopysmilionarias.com\/formula-das-copys-milionarias\/"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/","headline":"Copywriting no marketing digital: o que \u00e9 e como fazer","url":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/","datePublished":"2020-03-10","dateModified":"2025-04-22","mainEntityOfPage":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/nilson\/#Person","name":"Nilson Filatieri","url":"https:\/\/herospark.com\/blog\/author\/nilson\/","identifier":63,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ad500ba123130e66701f3f058ea30da90c930d393ccb0c6f9ae5f48c0a965bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/03\/COPYWRITING.jpeg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/03\/COPYWRITING.jpeg","height":628,"width":1200},"keywords":["Copywriting","dinheiro online","E-mail Marketing","Funil de vendas","Marketing Digital"],"commentCount":"5","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/#Comment1","dateCreated":"2022-01-05 11:43:42","description":"Ol\u00e1! \nQue legal esse feedback! :D Ficamos felizes em ajudar.","author":{"@type":"Person","name":"Elyson Gums","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/#Comment2","dateCreated":"2022-01-04 07:45:35","description":"Nossa quanta informa\u00e7\u00e3o, fiquei maravilhada pois sou leiga no assunto , mais muito interresada em aprender. Obrigada por compartilhar tamanha import\u00e2ncia para quem precisa abandonar simples id\u00e9ias e passar a viver de inspira\u00e7\u00e3o e diciplina vocabularia..grata!","author":{"@type":"Person","name":"Lucineide de Jesus Silva Fernandes","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/copywriting-marketing-digital\/#Comment3","dateCreated":"2020-12-16 13:19:27","description":"A copy \u00e9 muito importante, principalmente para o mercado digital como voc\u00ea falou no proprio artigo, dominar as tecnicas, faz uma diferen\u00e7a muito grande. Obrigado por compartilhar.","author":{"@type":"Person","name":"Juliana","url":"https:\/\/conhecimentopartilhado.com.br\/curso-copy-sem-segredos-entrevista-gislaine-batista\/"}}]}]}