{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/marketing-de-conteudo\/#CollectionPage","headline":"Marketing de Conte\u00fado Category","description":"","url":"https:\/\/herospark.com\/blog\/category\/marketing-digital\/marketing-de-conteudo\/","hasPart":[{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/jornada-do-heroi\/","headline":"Jornada do Her\u00f3i: como criar uma boa hist\u00f3ria","url":"https:\/\/herospark.com\/blog\/jornada-do-heroi\/","datePublished":"2020-12-12","dateModified":"2023-01-27","mainEntityOfPage":"https:\/\/herospark.com\/blog\/jornada-do-heroi\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/business-5295818_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/business-5295818_640.jpg","height":360,"width":640},"keywords":["Funil de vendas","jornada do her\u00f3i","storytelling"]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/o-que-significa-hashtag\/","headline":"O que significa hashtag (#): o que \u00e9 e quando usar","url":"https:\/\/herospark.com\/blog\/o-que-significa-hashtag\/","datePublished":"2020-12-11","dateModified":"2023-02-01","mainEntityOfPage":"https:\/\/herospark.com\/blog\/o-que-significa-hashtag\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/hashtag-1084519_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/hashtag-1084519_640.jpg","height":480,"width":640},"keywords":["#","Cerquilha","Hash","Hashtag","Jogo da Velha","o que significa hashtag","Tag","Tag Instagram"],"commentCount":"2","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/o-que-significa-hashtag\/#Comment1","dateCreated":"2022-08-07 09:11:18","description":"Gostei,por\u00e9m busco renda extra","author":{"@type":"Person","name":"Maria Jos\u00e9 Dourado dorigon","url":"http:\/\/tiktok"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/calendario-editorial\/","headline":"Calend\u00e1rio editorial: como criar o seu f\u00e1cil [2024]","url":"https:\/\/herospark.com\/blog\/calendario-editorial\/","datePublished":"2020-12-10","dateModified":"2023-12-12","mainEntityOfPage":"https:\/\/herospark.com\/blog\/calendario-editorial\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/calendar-1990453_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/calendar-1990453_640.jpg","height":426,"width":640},"keywords":["calend\u00e1rio editorial","planejamento","planejamento de publica\u00e7\u00f5es"]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/como-criar-um-blog\/","headline":"Como criar um blog","url":"https:\/\/herospark.com\/blog\/como-criar-um-blog\/","datePublished":"2020-11-20","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/como-criar-um-blog\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/wordpress-265132_640-1.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/wordpress-265132_640-1.jpg","height":426,"width":640},"keywords":["blog de gra\u00e7a","blogspot","como criar um blog","criar blog sem programador","wix","wordpress"],"commentCount":"2","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/como-criar-um-blog\/#Comment1","dateCreated":"2022-09-13 20:49:22","description":"Gratid\u00e3o","author":{"@type":"Person","name":"babacita","url":"http:\/\/Www.Juniorbabacita"}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/como-criar-um-blog\/#Comment2","dateCreated":"2022-09-13 20:47:33","description":"Gostei muito obrigado pelo sait","author":{"@type":"Person","name":"babacita","url":"http:\/\/Www.Juniorbabacita"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/fundo-de-funil\/","headline":"Fundo de funil: como produzir conte\u00fado para esta etapa","url":"https:\/\/herospark.com\/blog\/fundo-de-funil\/","datePublished":"2020-11-19","dateModified":"2023-01-04","mainEntityOfPage":"https:\/\/herospark.com\/blog\/fundo-de-funil\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/sales-funnel-4318480_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/sales-funnel-4318480_640.jpg","height":483,"width":640},"keywords":["fundo de funil","funil de compras","Funil de marketing","Funil de vendas"]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/topo-de-funil\/","headline":"Topo de funil: como produzir conte\u00fado para esta etapa","url":"https:\/\/herospark.com\/blog\/topo-de-funil\/","datePublished":"2020-11-15","dateModified":"2023-01-31","mainEntityOfPage":"https:\/\/herospark.com\/blog\/topo-de-funil\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/william-iven-gcsNOsPEXfs-unsplash_Easy-Resize.com_.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/william-iven-gcsNOsPEXfs-unsplash_Easy-Resize.com_.jpg","height":850,"width":1280},"keywords":["Funil de marketing","Funil de vendas","Inbound Marketing","topo de funil","topo do funil"],"commentCount":"1","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/topo-de-funil\/#Comment1","dateCreated":"2022-03-09 18:33:34","description":"Estou amando a experi\u00eancia com vcs. Plataforma \u00f3tima! Pratica, de r\u00e1pida produ\u00e7\u00e3o de material. muita assessoria e o atendimento excelente! Muito obrigada! Assim que eu tiver vendas recorrentes farei o upgrade.","author":{"@type":"Person","name":"Marciane Pagliari","url":""}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/guestpost\/","headline":"Guest post: como aplic\u00e1-lo \u00e0 sua estrat\u00e9gia para aumentar o alcance do seu neg\u00f3cio [2024]","url":"https:\/\/herospark.com\/blog\/guestpost\/","datePublished":"2020-11-06","dateModified":"2023-12-12","mainEntityOfPage":"https:\/\/herospark.com\/blog\/guestpost\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/wordpress-265132_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/wordpress-265132_640.jpg","height":426,"width":640},"keywords":["Guest Post"]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/isca-digital\/","headline":"Isca Digital: como criar e distribuir a sua","url":"https:\/\/herospark.com\/blog\/isca-digital\/","datePublished":"2020-11-05","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/isca-digital\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/isca-digital.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/11\/isca-digital.jpg","height":628,"width":1200},"keywords":["como atrair leads","Iscas Digitais","Landing Page","Marketing Digital","P\u00e1gina de Captura"],"commentCount":"2","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/isca-digital\/#Comment1","dateCreated":"2022-04-06 17:05:14","description":"Oi, Cristieane, como vai?\nExistem v\u00e1rias possibilidades: \n1. Um guia pr\u00e1tico com as express\u00f5es que todos os visitantes precisam saber.\n2. Dicas pr\u00e1ticas para desenrolar conversas com pessoas em outro idioma sem ficar nervoso.\n3. As melhores s\u00e9ries\/m\u00fasicas para quem quer aprender ingl\u00eas [e como estudar corretamente]\n4. Alguma pr\u00e9via do seu m\u00e9todo de ensino\n\nUma boa inspira\u00e7\u00e3o \u00e9 buscar o conte\u00fado do Mairo Vergara, que aplica muito bem as t\u00e9cnicas de vendas de produtos digitais. :)","author":{"@type":"Person","name":"Elyson Gums","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/isca-digital\/#Comment2","dateCreated":"2022-03-18 18:41:01","description":"Hey, pessoal. Qual seria um formato legal de isca digital para aulas de ingl\u00eas online?","author":{"@type":"Person","name":"Cristieane","url":""}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","headline":"O que \u00e9 Marketing de Conte\u00fado e como aplicar esta estrat\u00e9gia?","url":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","datePublished":"2020-10-12","dateModified":"2023-01-02","mainEntityOfPage":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/o-que-e-marketing-de-conteudo.jpeg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/o-que-e-marketing-de-conteudo.jpeg","height":628,"width":1200},"keywords":["Ferramentas de Marketing de Conte\u00fado","Marketing de Conte\u00fado","Marketing Digital"],"commentCount":"1","comment":null}]}