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Bem lembrado essa quest\u00e3o da segmenta\u00e7\u00e3o com a palavra-chave, \u00e9 um pilar muito importante e essencial.","author":{"@type":"Person","name":"Fernanda","url":"https:\/\/conquisteoportunidades.com.br\/google-ads-para-afiliados-guia-especial-para-iniciantes\/"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/jornada-de-compra\/","headline":"Jornada de compra: o que \u00e9 e por que us\u00e1-la na sua estrat\u00e9gia?","url":"https:\/\/herospark.com\/blog\/jornada-de-compra\/","datePublished":"2021-02-15","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/jornada-de-compra\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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Eu uso o Canva e realmente \u00e9 uma \u00f3tima ferramenta para marketing, as demais ferramentas eu conhe\u00e7o tamb\u00e9m e para quem t\u00e1 come\u00e7ando no marketing digital eu recomendo muito. Parab\u00e9ns pelo post!","author":{"@type":"Person","name":"Leandro Freitas","url":"https:\/\/www.markplenus.com.br\/"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/remarketing\/","headline":"O que \u00e9 remarketing e como fazer","url":"https:\/\/herospark.com\/blog\/remarketing\/","datePublished":"2021-02-12","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/remarketing\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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Parab\u00e9ns pelas dicas valiosas!!","author":{"@type":"Person","name":"Graziely","url":"https:\/\/techd.com.br\/"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/","headline":"An\u00e1lise da concorr\u00eancia: como fazer no seu neg\u00f3cio digital","url":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/","datePublished":"2021-02-09","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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Muito Legal!!!","author":{"@type":"Person","name":"Alexandre","url":"https:\/\/seosemsegredos.tumblr.com\/"}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/#Comment3","dateCreated":"2021-02-20 20:40:05","description":"Ficamos super felizes com o feedback, Gustavo! \ud83e\udd29 Esperamos sempre v\u00ea-lo por aqui!","author":{"@type":"Person","name":"maria","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/#Comment4","dateCreated":"2021-02-18 16:58:17","description":"Uma \u00f3tima leitura desse blog.","author":{"@type":"Person","name":"Gustavo Woltmann","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/analise-da-concorrencia\/#Comment5","dateCreated":"2021-02-16 10:04:48","description":"Boas dicas! Seu post foi muito \u00fatil para minha pesquisa no mercado digital. Obrigado por compartilhar importantes informa\u00e7\u00f5es!","author":{"@type":"Person","name":"Leandro Freitas","url":"https:\/\/www.markplenus.com.br\/"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/benchmarking\/","headline":"O que \u00e9 benchmarking e 6 exemplos de como fazer","url":"https:\/\/herospark.com\/blog\/benchmarking\/","datePublished":"2021-02-08","dateModified":"2022-12-29","mainEntityOfPage":"https:\/\/herospark.com\/blog\/benchmarking\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. 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