[{"@context":"https:\/\/schema.org\/","@type":"Blog","@id":"https:\/\/herospark.com\/blog#Blog","headline":"HeroSpark Blog","description":"Tudo sobre neg\u00f3cios digitais, cursos online, landing pages e empreendedorismo digital","url":"https:\/\/herospark.com\/blog","hasPart":[{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/","headline":"Tr\u00e1fego pago: o que \u00e9, como funciona e como fazer [2023]","url":"https:\/\/herospark.com\/blog\/trafego-pago\/","datePublished":"2020-10-15","dateModified":"2023-03-31","mainEntityOfPage":"https:\/\/herospark.com\/blog\/trafego-pago\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/trafego-pago.jpeg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/trafego-pago.jpeg","height":628,"width":1200},"wordCount":4932,"keywords":["Facebook Ads","Google Ads","tr\u00e1fego pago"],"commentCount":"5","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/#Comment1","dateCreated":"2022-01-02 16:19:19","description":"O acompanhamento do CPC \u00e9 fundamental para o sucesso de qualquer campanha de tr\u00e1fego pago, assim \u00e9 poss\u00edvel acompanhar o desempenho das nossas campanhas.\r\nGostei muito desse conte\u00fado, esta de parab\u00e9ns.","author":{"@type":"Person","name":"Belchior Filho","url":"https:\/\/belchiorfilho.com.br\/metodo-turbo-trafego\/"}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/#Comment2","dateCreated":"2021-10-08 13:34:31","description":"Conte\u00fado extremamente relevante. \r\nClaro e objetivo como tem que ser ! \r\nObrigada !","author":{"@type":"Person","name":"RUBIA GLEIDE DE SOUZA SANTOS","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/#Comment3","dateCreated":"2021-08-03 09:51:24","description":"Ol\u00e1, Pedro!\n\nEscrevemos um guia sobre custos de <a href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/\">tr\u00e1fego pago em redes sociais<\/a>, talvez te ajude a definir o or\u00e7amento!\n\nA verdade \u00e9 que n\u00e3o existem valores definitivos.\nVoc\u00ea deve ir come\u00e7ando aos poucos e ir testando para ver o que d\u00e1 mais resultado para voc\u00ea.\n\nAbra\u00e7os!","author":{"@type":"Person","name":"Leon Zugman","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/#Comment4","dateCreated":"2021-08-02 21:47:21","description":"quanto devo investir em trafego pago??estou come\u00e7ando a pouco tempo,qual \u00e9 o valor ideal di\u00e1rio??obrigado","author":{"@type":"Person","name":"PEDRO PORTUGAL","url":""}},{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/trafego-pago\/#Comment5","dateCreated":"2020-11-21 02:19:18","description":"Muito bom seu conte\u00fado, me deu oportunidade de \r\naprender algo novo. Eu ainda preciso me aprofundar em \r\ntr\u00e1fego pago. Me visite tamb\u00e9m se voc\u00ea se sentir a \r\nvontade para isto.","author":{"@type":"Person","name":"Rubens","url":"https:\/\/www.youtube.com\/watch?v=zTdd6SisTso"}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/links-patrocinados\/","headline":"Links Patrocinados: o que \u00e9 e quais ferramentas utilizar","url":"https:\/\/herospark.com\/blog\/links-patrocinados\/","datePublished":"2020-10-14","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/links-patrocinados\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/ads-1663031_640.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/ads-1663031_640.png","height":557,"width":640},"wordCount":1453,"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/estudo-online\/","headline":"Estudo online: Boas pr\u00e1ticas para manter foco do aluno","url":"https:\/\/herospark.com\/blog\/estudo-online\/","datePublished":"2020-10-13","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/estudo-online\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/virtual-learning-5550480_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/virtual-learning-5550480_640.jpg","height":426,"width":640},"wordCount":1313,"keywords":["aulas online","boas pr\u00e1ticas ead","Tutor"]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","headline":"O que \u00e9 Marketing de Conte\u00fado e como aplicar esta estrat\u00e9gia?","url":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","datePublished":"2020-10-12","dateModified":"2023-01-02","mainEntityOfPage":"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/o-que-e-marketing-de-conteudo.jpeg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/o-que-e-marketing-de-conteudo.jpeg","height":628,"width":1200},"wordCount":7098,"keywords":["Ferramentas de Marketing de Conte\u00fado","Marketing de Conte\u00fado","Marketing Digital"],"commentCount":"1","comment":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/afiliados-digital\/","headline":"Afiliados digital: vantagens e como se tornar um em 2024","url":"https:\/\/herospark.com\/blog\/afiliados-digital\/","datePublished":"2020-10-09","dateModified":"2023-12-12","mainEntityOfPage":"https:\/\/herospark.com\/blog\/afiliados-digital\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/AFILIADOS-DIGITAIS.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/AFILIADOS-DIGITAIS.jpg","height":366,"width":700},"wordCount":2451,"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/marketing-de-conteudo-e-seo\/","headline":"Marketing de Conte\u00fado e SEO: Como conseguir milhares de visitas para o seu blog","url":"https:\/\/herospark.com\/blog\/marketing-de-conteudo-e-seo\/","datePublished":"2020-10-06","dateModified":"2021-11-17","mainEntityOfPage":"https:\/\/herospark.com\/blog\/marketing-de-conteudo-e-seo\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/convidado\/#Person","name":"Autor convidado","url":"https:\/\/herospark.com\/blog\/author\/convidado\/","identifier":37,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0e8953d17cde78f37ac3fba57e09d611cdc58211ab708ace049f1dd5769805f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0e8953d17cde78f37ac3fba57e09d611cdc58211ab708ace049f1dd5769805f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/cms-265125_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/cms-265125_640.jpg","height":426,"width":640},"wordCount":2226,"keywords":null,"commentCount":"1","comment":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/inbound-marketing\/","headline":"Inbound Marketing: como e porque implementar no seu neg\u00f3cio","url":"https:\/\/herospark.com\/blog\/inbound-marketing\/","datePublished":"2020-10-05","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/inbound-marketing\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/inbound-Marketing.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/inbound-Marketing.jpg","height":1865,"width":2000},"wordCount":1342,"keywords":null,"commentCount":"1","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/inbound-marketing\/#Comment1","dateCreated":"2022-02-25 14:15:06","description":"Gostaria de informa\u00e7\u00f5es do curso gratuito na \u00e1rea de marketing","author":{"@type":"Person","name":"Karen","url":""}}]},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/cursos-gratuitos-com-certificado\/","headline":"Vantagens de ter cursos gratuitos com certificado na sua estrat\u00e9gia","url":"https:\/\/herospark.com\/blog\/cursos-gratuitos-com-certificado\/","datePublished":"2020-10-04","dateModified":"2022-08-05","mainEntityOfPage":"https:\/\/herospark.com\/blog\/cursos-gratuitos-com-certificado\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/online-3412473_640.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/online-3412473_640.jpg","height":426,"width":640},"wordCount":1342,"keywords":null},{"@type":"Article","@id":"https:\/\/herospark.com\/blog\/persona\/","headline":"Persona: O que \u00e9 e como criar para seu neg\u00f3cio digital?","url":"https:\/\/herospark.com\/blog\/persona\/","datePublished":"2020-10-03","dateModified":"2022-12-28","mainEntityOfPage":"https:\/\/herospark.com\/blog\/persona\/","author":{"@type":"Person","@id":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/#Person","name":"Rafael Carvalho","url":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/","identifier":19,"description":"Cofundador da HeroSpark. Rafael atua no mercado de marketing digital, educa\u00e7\u00e3o online e infoprodutos desde 2011. Autor best-seller do livro Paix\u00e3o S.A., ele tamb\u00e9m foi vencedor do pr\u00eamio Empreendedor de Sucesso, da revista Pequenas Empresas &amp; Grandes Neg\u00f3cios.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d4edc934e02ac253e22a8243f714dbc35a774b4942183d46242e503b4943a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Herospark","logo":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/blog_logo-e1658437205714.png","width":175,"height":33}},"image":{"@type":"ImageObject","@id":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/persona.jpg","url":"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/10\/persona.jpg","height":628,"width":1200},"wordCount":1977,"keywords":null,"commentCount":"2","comment":[{"@type":"Comment","@id":"https:\/\/herospark.com\/blog\/persona\/#Comment1","dateCreated":"2022-04-22 12:44:10","description":"marketing se refere a todas as a\u00e7\u00f5es de comunica\u00e7\u00e3o e estrat\u00e9gias ,atrav\u00e9s de cria\u00e7\u00f5es ,ofertas .sempre buscando as necessidades dos consumidores e tamb\u00e9m a satisfa\u00e7\u00e3o como um todo .","author":{"@type":"Person","name":"deusilene de sousa","url":"http:\/\/@leninha.lukacs_ofc"}}]}]},{"@context":"https:\/\/schema.org","@type":"WebSite","@id":"https:\/\/herospark.com\/blog\/#website","name":"HeroSpark Blog","url":"https:\/\/herospark.com\/blog","potentialAction":{"@type":"SearchAction","target":"https:\/\/herospark.com\/blog\/?s={search_term_string}","query-input":"required name=search_term_string"}}]