{"id":9184,"date":"2022-08-29T16:11:21","date_gmt":"2022-08-29T19:11:21","guid":{"rendered":"https:\/\/herospark.com\/blog\/?post_type=web-story&#038;p=9184"},"modified":"2022-08-29T16:47:16","modified_gmt":"2022-08-29T19:47:16","slug":"palavras-marketing-digital","status":"publish","type":"web-story","link":"https:\/\/herospark.com\/blog\/web-stories\/palavras-marketing-digital\/","title":{"rendered":"Termos essenciais para o empreendedor digital"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\" \/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\" \/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto&amp;family=Anton&amp;family=Montserrat%3Awght%40700\" rel=\"stylesheet\" \/><link 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Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\" \/><title>Termos essenciais para o empreendedor digital<\/title><link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/?post_type=web-story&amp;p=9184\" \/><meta name=\"web-stories-replace-head-end\" \/><\/head><body><amp-story standalone=\"\" publisher=\"HeroSpark Blog\" publisher-logo-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/01\/herospark-squarelogo-1574709706934.png\" title=\"Termos essenciais para o empreendedor digital\" poster-portrait-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg\"><amp-story-page id=\"5318174f-a385-4307-95ef-ed37d4f1de7e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2d2c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bf75dbc4-e7ec-4040-ac66-0f575f772a3b\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital.jpg\" alt=\"gloss\u00e1rio-marketing-digital\" srcSet=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital.jpg 1080w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-889x1580.jpg 889w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-864x1536.jpg 864w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-768x1365.jpg 768w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-619x1100.jpg 619w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-576x1024.jpg 576w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-390x693.jpg 390w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-169x300.jpg 169w,https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/glossario-marketing-digital-150x267.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Ebook_Glossario-destaque.png\" theme=\"dark\"><a href=\"https:\/\/herospark.com\/blog\/glossario-marketing-digital\/\" rel=\"\">Ver tudo<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"8bb8aa8e-2065-4cc9-b76c-fd614824a601\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-83fcade7-e0f7-4e99-9093-d0131000dc1b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a3759a61-d157-4423-8223-22e2bbcb00f3\",\"keyframes\":{\"transform\":[\"translate3d(-116.39345%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6be1a692-c7e6-44e6-8762-1845b7c5062f\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-30d87328-dfb2-4efe-a815-464125fcd946\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:13.91586%;width:59.2233%;height:8.09061%;opacity:1\">\n<div id=\"anim-83fcade7-e0f7-4e99-9093-d0131000dc1b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-a3759a61-d157-4423-8223-22e2bbcb00f3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-116.39345%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-b0138721-789a-407e-b337-a2b1eafbc533\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:2.7752049180327867% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.469256em;line-height:1;text-align:center;padding:1.639344262295082% 1.639344262295082%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">\u00c1REA DE MEMBROS<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:31.06796%;width:69.66019%;height:61.65049%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-80d82b7b-1c96-41ad-8bbb-21eca643dc36\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.2972125435540078% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">\u00c9 um <\/span><span style=\"font-weight: 700;color: #ff305c\">espa\u00e7o digital<\/span><span style=\"font-weight: 700;color: #fff\"> feito especialmente para que um grupo seleto de pessoas tenha acesso a um determinado conte\u00fado, como um curso online.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Ebook_Glossario-destaque.png\" theme=\"dark\"><a href=\"https:\/\/herospark.com\/blog\/glossario-marketing-digital\/\" rel=\"\">+90 termos<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"9e3127b9-81e8-4665-9b95-dbdae25e3fdc\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ac901833-43ee-4517-bde0-c1e8d0329b87\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-82572051-d180-4a06-8f41-85b2e42d368a\",\"keyframes\":{\"transform\":[\"translate3d(-113.1579%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-012dbfdf-3bbe-44c2-9193-8e34d65d939f\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-df4525e3-d863-4cb5-94fe-e1eab8a8bc55\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:16.18123%;width:73.78641%;height:8.09061%;opacity:1\">\n<div id=\"anim-ac901833-43ee-4517-bde0-c1e8d0329b87\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-82572051-d180-4a06-8f41-85b2e42d368a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-113.1579%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-3e85ee0f-b1a5-4152-964d-d76dd0272162\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:2.227467105263158% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.469256em;line-height:1;text-align:center;padding:1.3157894736842104% 1.3157894736842104%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">AUTOMA\u00c7\u00c3O DE MARKETING<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:35.27508%;width:78.64078%;height:39.80583%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-25a563fd-5c5c-4c4d-b643-f820fe09a6f9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.149074074074075% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">Refere-se ao uso de ferramentas tecnol\u00f3gicas para predeterminar a <\/span><span style=\"font-weight: 700;color: #ff305c\">execu\u00e7\u00e3o de tarefas de marketing<\/span><span style=\"font-weight: 700;color: #fff\">.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Ebook_Glossario-destaque.png\" theme=\"dark\"><a href=\"https:\/\/herospark.com\/blog\/glossario-marketing-digital\/\" rel=\"\">Ver tudo<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"6b1173b1-5652-4847-961c-6509b1c5078d\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0b9cac27-d401-4911-bbd7-27ee21d39d4f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e5c20edb-4350-4aaa-84e7-76a6fab8f9f0\",\"keyframes\":{\"transform\":[\"translate3d(-113.1579%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8de5bf2c-3c36-473c-8086-40b5bc1006ff\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-f2d20293-cb98-4da0-9678-91cb192cdc2e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:16.18123%;width:73.78641%;height:8.09061%;opacity:1\">\n<div id=\"anim-0b9cac27-d401-4911-bbd7-27ee21d39d4f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e5c20edb-4350-4aaa-84e7-76a6fab8f9f0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-113.1579%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-405b3d35-8a62-4c88-a2be-8be3a1b144e6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:2.227467105263158% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.469256em;line-height:1;text-align:center;padding:1.3157894736842104% 1.3157894736842104%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">AVATAR<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.2589%;width:82.28155%;height:56.14887%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-89ac1bcd-d084-4fae-a145-cbb529085f59\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.098230088495576% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">No marketing digital, <\/span><span style=\"font-weight: 700;color: #ff305c\">\u00e9 sin\u00f4nimo de persona<\/span><span style=\"font-weight: 700;color: #fff\">. Consiste em uma personagem semi-fict\u00edcia, cujo objetivo \u00e9 representar o cliente ideal de um neg\u00f3cio.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Ebook_Glossario-destaque.png\" theme=\"dark\"><a href=\"https:\/\/herospark.com\/blog\/glossario-marketing-digital\/\" rel=\"\">Acessar gloss\u00e1rio<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"eaed7e6c-2798-49e6-b75e-c06126070928\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3ba62838-6856-414d-9419-21e90e2cad1d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cd60183e-58da-49b5-8f12-a82b4806a903\",\"keyframes\":{\"transform\":[\"translate3d(-113.1579%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cf83358d-f37b-4bad-994d-1957ddef735d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-eadfa28f-1967-4d0a-ad16-8bcc7d828525\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:16.18123%;width:73.78641%;height:8.09061%;opacity:1\">\n<div id=\"anim-3ba62838-6856-414d-9419-21e90e2cad1d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cd60183e-58da-49b5-8f12-a82b4806a903\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-113.1579%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-af64b7cb-b244-4034-b239-a5fe68d9d45d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:2.227467105263158% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.469256em;line-height:1;text-align:center;padding:1.3157894736842104% 1.3157894736842104%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">COPYWRITING<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:29.44984%;width:78.64078%;height:56.47249%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-1ef15f23-0476-495e-85a6-28eb7f12df5c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.149074074074075% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">T\u00e9cnica de produ\u00e7\u00e3o de textos cuja finalidade \u00e9 <\/span><span style=\"font-weight: 700;color: #ff305c\">persuadir o leitor<\/span><span style=\"font-weight: 700;color: #fff\">. Esses textos tamb\u00e9m costumam ser chamados de \u201ccopy\u201d.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0ee3e423-64a8-4de4-83ae-a22addb09947\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a6d1a918-73f0-4206-8467-e45347a3719b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-682d939d-5c96-431a-a22d-74361187c9ca\",\"keyframes\":{\"transform\":[\"translate3d(-113.1579%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6520addd-6ef8-4211-b399-bad93a12cc05\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-de23bad9-14af-46a2-83a3-4959be21772e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:16.18123%;width:73.78641%;height:8.09061%;opacity:1\">\n<div id=\"anim-a6d1a918-73f0-4206-8467-e45347a3719b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-682d939d-5c96-431a-a22d-74361187c9ca\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-113.1579%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-5b196b3a-dffa-41ec-8971-42b90ee14ae2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:2.227467105263158% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.469256em;line-height:1;text-align:center;padding:1.3157894736842104% 1.3157894736842104%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">EVERGREEN<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:29.44984%;width:78.64078%;height:56.47249%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-faf8e3a1-f763-4700-b933-5b5388e30039\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.149074074074075% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">\u00c9 um tipo de conte\u00fado cujo tema \u00e9 <\/span><span style=\"font-weight: 700;color: #ff305c\">atemporal <\/span><span style=\"font-weight: 700;color: #fff\">(\u201csempre verde\u201d, em tradu\u00e7\u00e3o literal). Com isso, o material pode ser explorado por tempo indeterminado.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d1ccdac0-f1bb-4e98-a786-77abfd62886c\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ef73d5cb-0f02-4c06-a5a8-04c99a28cb6d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-92153c3b-e130-403e-aa56-4600cff3a20e\",\"keyframes\":{\"transform\":[\"translate3d(-113.1579%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1c2961d0-f369-4efd-a70f-e00218809863\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:48.38188%;width:40.04854%;height:3.07443%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.2121212121212122% 1.2121212121212122% 1.2121212121212122% 1.2121212121212122% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-d66c7f5d-9eb6-4f10-9b97-1359842c1eab\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:-1.6107954545454537% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.262136em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>Adicione algum texto<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:16.18123%;width:73.78641%;height:10.84142%;opacity:1\">\n<div id=\"anim-ef73d5cb-0f02-4c06-a5a8-04c99a28cb6d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-92153c3b-e130-403e-aa56-4600cff3a20e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-113.1579%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-color:#f09\" id=\"el-5a3a1ce3-e7ab-4bae-bcde-b52cd3e051e2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:3.0723684210526327% 0;font-family:&quot;Anton&quot;,sans-serif;font-size:0.647249em;line-height:1;text-align:center;padding:1.3157894736842104% 1.3157894736842104%;color:#000000\"><span><span style=\"font-weight: 700;color: #fff;letter-spacing: 0.1em\">+ DE 90 TERMOS<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:29.44984%;width:78.64078%;height:28.64078%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-63b498f5-f7dd-4f22-b9a3-aa115feedf24\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:1.149074074074075% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.550162em;line-height:1;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700;color: #fff\">QUE TODO EMPREENDEDOR DIGITAL DEVE TER NA PONTA DA L\u00cdNGUA \ud83d\udc47<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Ebook_Glossario-destaque.png\"><a href=\"https:\/\/herospark.com\/blog\/glossario-marketing-digital\/\" rel=\"\">Acessar gr\u00e1tis<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"H\u00e1 certos termos que todo mundo que trabalha com marketing digital deve ter na ponta da l\u00edngua. Por isso, preparamos este gloss\u00e1rio. O material tem mais de 90 defini\u00e7\u00f5es essenciais.\n","protected":false},"author":39,"featured_media":9187,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","web_stories_products":[],"web_stories_publisher_logo":6622,"web_stories_poster":[],"footnotes":""},"web_story_category":[],"web_story_tag":[3489,3813,3487],"yst_prominent_words":[],"class_list":["post-9184","web-story","type-web-story","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-225x300.jpg",225,300,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-390x520.jpg",390,520,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital.jpg",640,853,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-640x853.jpg",640,853,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/cropped-glossario-marketing-digital-150x200.jpg",150,200,true]},"uagb_author_info":{"display_name":"Larissa Oliveira","author_link":"https:\/\/herospark.com\/blog\/author\/larissa\/"},"uagb_comment_info":0,"uagb_excerpt":"H&aacute; certos termos que todo mundo que trabalha com marketing digital deve ter na ponta da l&iacute;ngua. Por isso, preparamos este gloss&aacute;rio. 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