{"id":14487,"date":"2023-12-07T10:17:32","date_gmt":"2023-12-07T13:17:32","guid":{"rendered":"https:\/\/herospark.com\/blog\/?page_id=14487"},"modified":"2024-03-18T16:56:27","modified_gmt":"2024-03-18T19:56:27","slug":"email-marketing-2","status":"publish","type":"page","link":"https:\/\/herospark.com\/blog\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14487\" class=\"elementor elementor-14487\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4f118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4f118\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6571abf\" data-id=\"6571abf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e59e74 elementor-widget elementor-widget-image\" data-id=\"5e59e74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"929\" height=\"993\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA6EAAAPhAQMAAAAyzTsFAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAIhJREFUeNrtwYEAAAAAw6D5U1\/hAFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMBrycUAAaIchxgAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14506 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 929px) 100vw, 929px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2.png 929w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2-281x300.png 281w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2-768x821.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2-390x417.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2-820x876.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-Marketing-hero-img-min2-150x160.png 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3960a4a\" data-id=\"3960a4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a546f9e elementor-widget elementor-widget-heading\" data-id=\"a546f9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Guia Definitivo <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a28a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15a28a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a3da2 elementor-widget elementor-widget-heading\" data-id=\"14a3da2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ad234 elementor-widget elementor-widget-text-editor\" data-id=\"10ad234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-size: 14pt;\">Este \u00e9 um guia absolutamente completo sobre email marketing. Aqui, voc\u00ea vai encontrar as melhores dicas para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir sua lista de emails;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Criar copys que engajam e convertem;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Melhorar suas taxas de abertura;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conhecer a melhor ferramenta de disparo autom\u00e1tico.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Portanto, continue acompanhando este artigo!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-262e9eed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"262e9eed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282f6faf\" data-id=\"282f6faf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d5f4142 elementor-widget elementor-widget-heading\" data-id=\"4d5f4142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que voc\u00ea ver\u00e1 neste guia<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5dc17 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"0d5dc17\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-0d5dc17\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15706\"><a href=\"#cap-1\" class=\"elementor-item elementor-item-anchor\">Introdu\u00e7\u00e3o ao Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15707\"><a href=\"#cap-2\" class=\"elementor-item elementor-item-anchor\">Tipos de E-mail<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15708\"><a href=\"#cap-3\" class=\"elementor-item elementor-item-anchor\">Modelos de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15709\"><a href=\"#cap-4\" class=\"elementor-item elementor-item-anchor\">Ferramentas de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15710\"><a href=\"#cap-5\" class=\"elementor-item elementor-item-anchor\">Estrat\u00e9gias de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15711\"><a href=\"#cap-6\" class=\"elementor-item elementor-item-anchor\">Como Construir Listas de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15712\"><a href=\"#cap-7\" class=\"elementor-item elementor-item-anchor\">Como desenhar Boas Estrat\u00e9gias<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15714\"><a href=\"#cap-8\" class=\"elementor-item elementor-item-anchor\">Como Criar Copys que Engajam<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15715\"><a href=\"#cap-9\" class=\"elementor-item elementor-item-anchor\">Como Conseguir boas Taxas de Abertura<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-0d5dc17\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15706\"><a href=\"#cap-1\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Introdu\u00e7\u00e3o ao Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15707\"><a href=\"#cap-2\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Tipos de E-mail<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15708\"><a href=\"#cap-3\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Modelos de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15709\"><a href=\"#cap-4\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Ferramentas de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15710\"><a href=\"#cap-5\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Estrat\u00e9gias de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15711\"><a href=\"#cap-6\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Como Construir Listas de Email Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15712\"><a href=\"#cap-7\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Como desenhar Boas Estrat\u00e9gias<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15714\"><a href=\"#cap-8\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Como Criar Copys que Engajam<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15715\"><a href=\"#cap-9\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Como Conseguir boas Taxas de Abertura<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d5fc5e elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"30d5fc5e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introdu\u00e7\u00e3o ao Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-copy\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tipos de E-mail<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-open-text\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Modelos de Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tools\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ferramentas de Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chess-knight\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrat\u00e9gias de Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-list-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Construir Listas de Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-7\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como desenhar Boas Estrat\u00e9gias<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-8\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Criar Copys que Engajam<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cap-9\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-open\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como Conseguir boas Taxas de Abertura<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3368467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3368467\" data-element_type=\"section\" id=\"cap-1\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c660abb\" data-id=\"c660abb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38a95a elementor-widget elementor-widget-heading\" data-id=\"a38a95a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 1<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab937b elementor-widget elementor-widget-heading\" data-id=\"0ab937b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introdu\u00e7\u00e3o ao Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b745fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9b745fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste cap\u00edtulo, voc\u00ea vai entender o que \u00e9 email marketing e por que ele \u00e9 importante para melhorar os resultados do seu neg\u00f3cio, desde a pr\u00e9-venda at\u00e9 o p\u00f3s.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f4a13d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f4a13d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d407237\" data-id=\"d407237\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4aacb4 elementor-widget elementor-widget-heading\" data-id=\"f4aacb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 Email Marketing?\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9e401 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b9e401\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f112f87 elementor-widget elementor-widget-text-editor\" data-id=\"f112f87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Basicamente, o <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 uma estrat\u00e9gia de comunica\u00e7\u00e3o na qual voc\u00ea realiza disparos de email para uma lista de contatos segmentada composta por leads e clientes.\u00a0<\/span><br><br>\n\n<span style=\"font-weight: 400;\">Assim, ao come\u00e7ar a fazer disparos de email para esse p\u00fablico, voc\u00ea consegue criar um relacionamento mais pr\u00f3ximo, al\u00e9m de conhec\u00ea-lo melhor, bem como os seus interesses.<\/span><br><br>\n\n<span style=\"font-weight: 400;\">Vale dizer que quem decide investir nessa estrat\u00e9gia precisa estar sempre atento \u00e0s <\/span><a href=\"https:\/\/herospark.com\/blog\/tendencias-de-email-marketing\"><span style=\"font-weight: 400;\">tend\u00eancias de email marketing<\/span><\/a><span style=\"font-weight: 400;\">, que se atualizam de tempos em tempos.\u00a0<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc9914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc9914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dd724f\" data-id=\"5dd724f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f2318 elementor-widget elementor-widget-heading\" data-id=\"e5f2318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por que utilizar email marketing?\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9481625 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9481625\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53daba elementor-widget elementor-widget-text-editor\" data-id=\"a53daba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os emails n\u00e3o ca\u00edram em desuso como muitos acreditam, pelo contr\u00e1rio. Eles ainda continuam sendo um forte canal de comunica\u00e7\u00e3o entre empresas e p\u00fablico (<\/span><b>\u00e9 o terceiro canal de marketing mais utilizado pelos neg\u00f3cios, <\/b><span style=\"font-weight: 400;\">segundo relat\u00f3rio da <\/span><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><b>\u00a0<\/b><\/p><p><strong>A seguir, trouxemos bons motivos para voc\u00ea utilizar o email marketing na sua estrat\u00e9gia:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3576500 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3576500\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9845d7\" data-id=\"e9845d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e2ef5 elementor-widget elementor-widget-heading\" data-id=\"72e2ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1\u00ba motivo: os consumidores est\u00e3o presentes neste canal (e a ades\u00e3o tende a aumentar!)\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076f253 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"076f253\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Atualmente, existem 4,3 bilh\u00f5es de usu\u00e1rios de email, e a perspectiva \u00e9 de que esse n\u00famero chegue aos<\/span><span style=\"font-weight: 400;\"> 4,5 em 2025.\u00a0<\/span><\/p><p>Portanto, ainda que voc\u00ea n\u00e3o encontre um potencial cliente no Instagram ou LinkedIn, por exemplo, h\u00e1 grandes chances de ele ter um email para se comunicar com voc\u00ea!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27fe421\" data-id=\"27fe421\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5966b elementor-widget elementor-widget-image\" data-id=\"5f5966b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"701\" height=\"612\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAr0AAAJkAQMAAAAm2wt8AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAExJREFUeNrtwYEAAAAAw6D5U9\/gBFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAM8A1MQAAZ1wNIYAAAAASUVORK5CYII=\" class=\"attachment-large size-large wp-image-14650 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 701px) 100vw, 701px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/dados-email-marketing.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/dados-email-marketing.png 701w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/dados-email-marketing-300x262.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/dados-email-marketing-390x340.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/dados-email-marketing-150x131.png 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c78b05 elementor-widget elementor-widget-text-editor\" data-id=\"7c78b05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Fonte: <\/b><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-email-users-worldwide\/\"><b>Statista<\/b><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2e059a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e059a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-336a0b2\" data-id=\"336a0b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c113e elementor-widget elementor-widget-heading\" data-id=\"01c113e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>2\u00ba motivo: <\/u>os consumidores realmente utilizam o email\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468954e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"468954e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os consumidores n\u00e3o apenas est\u00e3o presentes no email como realmente o utilizam! Sim, 99% das pessoas checam suas caixas de email diariamente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Isso significa que se voc\u00ea enviar uma mensagem com um assunto chamativo e para a base de contatos certa, h\u00e1 uma grande chance de o seu email ser aberto!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e81f567\" data-id=\"e81f567\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ab098 elementor-widget elementor-widget-image\" data-id=\"b9ab098\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"694\" height=\"1000\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAArYAAAPoAQMAAAARPi+cAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGxJREFUeNrtwYEAAAAAw6D5U1\/gCFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8AxXzwABRNue7wAAAABJRU5ErkJggg==\" class=\"attachment-large size-large wp-image-14507 pk-lazyload\" alt=\"Uma imagem de um mockup de celular e um \u00edcone 3D de notifica\u00e7\u00e3o de email, e o texto no celular: 99% das pessoas checam suas caixas de email diariamente.\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 694px) 100vw, 694px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/estatistica-emkt-02.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/estatistica-emkt-02.jpg 694w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/estatistica-emkt-02-208x300.jpg 208w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/estatistica-emkt-02-390x562.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/estatistica-emkt-02-150x216.jpg 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0aed3f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aed3f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5824a3\" data-id=\"d5824a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a3a07 elementor-widget elementor-widget-heading\" data-id=\"70a3a07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>3\u00ba motivo:<\/u> gera uma boa receita \n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3549d elementor-widget elementor-widget-text-editor\" data-id=\"3f3549d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A receita gerada pelo email marketing \u00e9 muito alta e tende a se intensificar cada vez mais. A estimativa \u00e9 de que essa estrat\u00e9gia tenha movimentado, em 2023, quase US$11 bilh\u00f5es no mercado e a previs\u00e3o \u00e9 que, para 2027, ela alcance o patamar de US$17,9 bilh\u00f5es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-391ec84\" data-id=\"391ec84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3748611 elementor-widget elementor-widget-image\" data-id=\"3748611\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"413\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfQAAAGdAQMAAADe4xNbAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADBJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4G9nQAABYN6cFwAAAABJRU5ErkJggg==\" class=\"attachment-large size-large wp-image-14652 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 500px) 100vw, 500px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-revenye.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-revenye.jpg 500w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-revenye-300x248.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-revenye-390x322.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-revenye-150x124.jpg 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f95c9 elementor-widget elementor-widget-text-editor\" data-id=\"30f95c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Fonte: <\/b><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\"><b>Statista<\/b><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f23db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f23db9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6be4a9b\" data-id=\"6be4a9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c971eba elementor-widget elementor-widget-heading\" data-id=\"c971eba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>4\u00ba motivo:<\/u> tem um alto retorno financeiro \n\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09475b6 elementor-widget elementor-widget-text-editor\" data-id=\"09475b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Retorno Sobre o Investimento (ROI) do email marketing \u00e9 um dos mais altos entre os canais de marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sim, para cada $1 investido nessa estrat\u00e9gia, os neg\u00f3cios obt\u00eam um retorno m\u00e9dio de $36, sendo que o ROI de alguns segmentos pode chegar $45, como \u00e9 o caso do e-commerce.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328d761 elementor-widget elementor-widget-text-editor\" data-id=\"328d761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fonte: <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f62e0b\" data-id=\"2f62e0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60267b2 elementor-widget elementor-widget-image\" data-id=\"60267b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"556\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAfQAAAIsAQMAAAA+nckWAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADwZIsAAAEYOgOkAAAAAElFTkSuQmCC\" class=\"attachment-large size-large wp-image-14509 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 500px) 100vw, 500px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ROI.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ROI.png 500w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ROI-270x300.png 270w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ROI-390x434.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ROI-150x167.png 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12c6c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12c6c3d\" data-element_type=\"section\" id=\"cap-2\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b5e5a\" data-id=\"88b5e5a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2da265 elementor-widget elementor-widget-heading\" data-id=\"b2da265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 2<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fac0b elementor-widget elementor-widget-heading\" data-id=\"66fac0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tipos de Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c95fff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c95fff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Agora \u00e9 hora de conhecer os principais tipos de email para saber quando e como utilizar cada um deles em sua estrat\u00e9gia de marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esse \u00e9 um ponto importante, uma vez que garante que voc\u00ea consiga fazer uma <\/span><a href=\"https:\/\/herospark.com\/blog\/nutricao-de-leads\/\"><span style=\"font-weight: 400;\">nutri\u00e7\u00e3o de leads<\/span><\/a><span style=\"font-weight: 400;\"> e clientes assertiva, garantindo, assim, boas taxas de convers\u00e3o.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afe6ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afe6ebe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab539c4\" data-id=\"ab539c4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a67e9 elementor-widget elementor-widget-heading\" data-id=\"61a67e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email de Boas-Vindas\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97f9e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b97f9e6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d6e97 elementor-widget elementor-widget-text-editor\" data-id=\"60d6e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/herospark.com\/blog\/email-de-boas-vindas\/\"><span style=\"font-weight: 400;\">email de boas-vindas<\/span><\/a><span style=\"font-weight: 400;\"> tem como finalidade iniciar uma rela\u00e7\u00e3o com o lead. Ele \u00e9 disparado assim que o indiv\u00edduo fornece ao seu neg\u00f3cio suas informa\u00e7\u00f5es de contato, como por meio de uma landing page de captura, por exemplo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dentre outras quest\u00f5es, ele pode oferecer um conte\u00fado rico gratuito, um desconto ou uma oferta exclusiva. O mais importante \u00e9 direcion\u00e1-lo para fortalecer o interesse do lead em seu produto\/servi\u00e7o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Veja um exemplo de email de boas-vindas da Imaginarium, que oferece um cupom de desconto para o lead quando este realizar a sua primeira compra:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb0cf2b\" data-id=\"fb0cf2b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dba561 elementor-widget elementor-widget-image\" data-id=\"5dba561\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Email boas vindas\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTAsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0VtYWlsLWJvYXMtdmluZGFzLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"617\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAgQAAAJpAQMAAADoprhRAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD5JREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAACfBp8SAAH8paD7AAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14510 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 516px) 100vw, 516px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas.jpg 516w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas-251x300.jpg 251w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas-390x466.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Email-boas-vindas-150x179.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91e306f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91e306f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0afb26d\" data-id=\"0afb26d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd64384 elementor-widget elementor-widget-heading\" data-id=\"bd64384\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Agradecimento pela Compra\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58f762 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a58f762\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-befec74 elementor-widget elementor-widget-text-editor\" data-id=\"befec74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muitas vezes, o email de <\/span><a href=\"https:\/\/herospark.com\/blog\/agradecimento-pela-compra\/\"><span style=\"font-weight: 400;\">agradecimento pela compra<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 subestimado pelos empreendedores. No entanto, saiba que ele \u00e9 capaz de otimizar o p\u00f3s-venda, pois melhora a experi\u00eancia do consumidor, aumenta a visibilidade da marca e pode fidelizar os clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m dele, tamb\u00e9m existe o <\/span><a href=\"https:\/\/herospark.com\/blog\/e-mail-obrigado-inscricao\/\"><span style=\"font-weight: 400;\">email de obrigado ap\u00f3s a inscri\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\">, que \u00e9 enviado aos novos assinantes de uma lista de email.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Conv\u00e9m mencionar que, al\u00e9m do agradecimento, em ambos os emails voc\u00ea pode aproveitar para apresentar produtos e servi\u00e7os aos clientes, oferecer um desconto exclusivo, etc. Ou seja, \u00e9 um email que pode trazer resultados significativos para o seu neg\u00f3cio.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A seguir, temos um exemplo de email de agradecimento da Ara\u00fajo, que apresenta os diferenciais da empresa:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-352e309\" data-id=\"352e309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f15b5ba elementor-widget elementor-widget-image\" data-id=\"f15b5ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"agradecimento 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTEsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL2FncmFkZWNpbWVudG8tMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"695\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAeAAAAK3AQMAAABneQ4EAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEBJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAO4GpZsAAZYAd+sAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14511 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 480px) 100vw, 480px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1.png 480w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1-207x300.png 207w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1-390x565.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/agradecimento-1-150x217.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41fef8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41fef8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d28ea8\" data-id=\"2d28ea8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284a048 elementor-widget elementor-widget-heading\" data-id=\"284a048\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Transacional\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de8da3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1de8da3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7555928 elementor-widget elementor-widget-text-editor\" data-id=\"7555928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">J\u00e1 o <\/span><a href=\"https:\/\/herospark.com\/blog\/e-mail-transacional\/\"><span style=\"font-weight: 400;\">email transacional<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 aquele que voc\u00ea envia ao seu lead, de forma autom\u00e1tica, ap\u00f3s ele realizar alguma transa\u00e7\u00e3o ou cadastro na sua p\u00e1gina, como:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce44cb elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8ce44cb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-cart-arrow-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Abandonar o carrinho;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-newspaper\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Assinar uma newsletter;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cancelar um servico e etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ce00a elementor-widget elementor-widget-text-editor\" data-id=\"09ce00a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O objetivo desse tipo de email \u00e9 simplesmente fornecer ao usu\u00e1rio a informa\u00e7\u00e3o que ele precisa. Portanto, pode ser um texto bem simples. Mas voc\u00ea tamb\u00e9m pode aproveitar a oportunidade para fazer alguma oferta que fa\u00e7a sentido.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vale dizer que ele costuma ser enviado de um endere\u00e7o de <\/span><a href=\"https:\/\/herospark.com\/blog\/e-mail-noreply\/\"><span style=\"font-weight: 400;\">email noreply<\/span><\/a><span style=\"font-weight: 400;\">, isto \u00e9, aquele que o usu\u00e1rio n\u00e3o consegue responder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Abaixo temos um exemplo de email transacional da Globoplay. Veja como ele \u00e9 bem simples e objetivo:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0eaf03d\" data-id=\"0eaf03d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215b09e elementor-widget elementor-widget-image\" data-id=\"215b09e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"email transacional\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTMsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL2VtYWlsLXRyYW5zYWNpb25hbC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"604\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAArgAAAJcAQMAAAAo20X4AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEhJREFUeNrtwQEBAAAAgJD+r+4ICgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGrPoAABDHzo3QAAAABJRU5ErkJggg==\" class=\"attachment-full size-full wp-image-14513 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 696px) 100vw, 696px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional.jpg 696w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional-300x260.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional-390x338.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/email-transacional-150x130.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872fc92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"872fc92\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cb245b\" data-id=\"1cb245b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d98838 elementor-widget elementor-widget-heading\" data-id=\"5d98838\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Propaganda\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4095160 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4095160\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b28dd elementor-widget elementor-widget-text-editor\" data-id=\"f2b28dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um tipo de email marketing cl\u00e1ssico (e talvez o mais comum) \u00e9 a <\/span><a href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/\"><span style=\"font-weight: 400;\">propaganda<\/span><\/a><span style=\"font-weight: 400;\">. Sua \u00fanica e exclusiva fun\u00e7\u00e3o \u00e9 <\/span><a href=\"https:\/\/herospark.com\/blog\/vender-por-e-mail\/\"><span style=\"font-weight: 400;\">vender por email<\/span><\/a><span style=\"font-weight: 400;\"> um produto ou servi\u00e7o. Logo, s\u00e3o mensagens que costumam ter ofertas, valores e links direcionando para a landing page de venda.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Veja um exemplo de email de propaganda da Azul, na campanha da Black Friday:<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-275d766\" data-id=\"275d766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7156c07 elementor-widget elementor-widget-image\" data-id=\"7156c07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Propaganda\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTQsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL1Byb3BhZ2FuZGEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"840\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAtAAAANIAQMAAADU20pFAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGFJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAD4GKqcAAVFbO5wAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14514 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 720px) 100vw, 720px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda.png 720w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda-257x300.png 257w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda-390x455.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Propaganda-150x175.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcb97d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcb97d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-932dbb6\" data-id=\"932dbb6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afcdff8 elementor-widget elementor-widget-heading\" data-id=\"afcdff8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Newsletter\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28a35f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c28a35f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a07e0c elementor-widget elementor-widget-text-editor\" data-id=\"0a07e0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-newsletter\/\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\">, ou boletim de not\u00edcias, tamb\u00e9m \u00e9 bastante utilizada pelos neg\u00f3cios como forma de manter um relacionamento com os leads e clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Essa mensagem possui envio peri\u00f3dico, que pode ser di\u00e1rio, semanal, quinzenal ou mensal, e cont\u00e9m informa\u00e7\u00f5es relevantes sobre o nicho de determinado neg\u00f3cio.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aqui, existem duas formas de explorar a newsletter: ou inserir toda a informa\u00e7\u00e3o do boletim no corpo do email ou colocar apenas uma introdu\u00e7\u00e3o e direcionar o leitor para o blog.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No exemplo abaixo, a PublishNews disp\u00f5e v\u00e1rias notas em seu email com o link para que o usu\u00e1rio possa consumi-las posteriormente na \u00edntegra:<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02f1222\" data-id=\"02f1222\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b0120 elementor-widget elementor-widget-image\" data-id=\"65b0120\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"newsletter2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTgsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL25ld3NsZXR0ZXIyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"647\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAv0AAAKHAQMAAAAosWXwAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFRJREFUeNrtwTEBAAAAwqD1T20IX6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAACA0wD1JwABYtuC7wAAAABJRU5ErkJggg==\" class=\"attachment-full size-full wp-image-14518 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 765px) 100vw, 765px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2.jpg 765w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2-300x254.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2-390x330.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/newsletter2-150x127.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5d40b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5d40b\" data-element_type=\"section\" id=\"cap-3\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b560b79\" data-id=\"b560b79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5bbba9 elementor-widget elementor-widget-heading\" data-id=\"c5bbba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 3<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1d05d elementor-widget elementor-widget-heading\" data-id=\"9b1d05d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Modelos de Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7807c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb7807c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Agora que voc\u00ea j\u00e1 conhece os principais tipos, \u00e9 hora de conferir 5 <\/span><a href=\"https:\/\/herospark.com\/blog\/modelo-de-e-mail\/\"><span style=\"font-weight: 400;\">modelos de email <\/span><\/a><span style=\"font-weight: 400;\">marketing de algumas marcas que souberam como utilizar esse canal de forma bastante estrat\u00e9gica!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead2359 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead2359\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e70ef68\" data-id=\"e70ef68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a3552 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"05a3552\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">HBO Max\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3250f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc3250f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esse <\/span><a href=\"https:\/\/herospark.com\/blog\/exemplos-de-e-mail-marketing\/\"><span style=\"font-weight: 400;\">exemplo de email marketing<\/span><\/a><span style=\"font-weight: 400;\"> da HBO Max \u00e9 bem interessante e pode servir como inspira\u00e7\u00e3o para muitos empreendedores e designers, pois \u00e9 uma estrat\u00e9gia bastante visual.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sua finalidade \u00e9 fazer com que um antigo cliente reative a sua conta nesse servi\u00e7o de streaming. Para isso, a empresa utiliza o lan\u00e7amento de um filme na plataforma para que o convite se torne irresist\u00edvel para o consumidor.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-322bb2e\" data-id=\"322bb2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c10887e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10887e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f78bc1\" data-id=\"8f78bc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc294c elementor-widget elementor-widget-image\" data-id=\"2cc294c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"HBO 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MTksInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0hCTy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1227\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA4QAAATLAQMAAAD4KetPAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAJ5JREFUeNrtwYEAAAAAw6D5U1\/hAFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADAayKEAAFTpjXkAAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14519 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 900px) 100vw, 900px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1.png 900w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-220x300.png 220w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-751x1024.png 751w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-768x1047.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-390x532.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-807x1100.png 807w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-1-150x205.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caef51 elementor-widget elementor-widget-image\" data-id=\"2caef51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"HBO 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjEsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0hCTy0zLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"236\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAlcAAADsAQMAAABjZxFYAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAChJREFUeNrtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAAAAAAAAAAAHgwRhAAAYPpg7cAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14521 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 599px) 100vw, 599px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3.png 599w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3-300x118.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3-390x154.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-3-150x59.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-768982e\" data-id=\"768982e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e42fac elementor-widget elementor-widget-image\" data-id=\"3e42fac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"HBO 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjAsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0hCTy0yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1668\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA4QAAAaEAQMAAACRuELfAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAM5JREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN+bmAAGd0g4lAAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14520 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 900px) 100vw, 900px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2.png 900w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-162x300.png 162w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-553x1024.png 553w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-768x1423.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-829x1536.png 829w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-390x723.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-594x1100.png 594w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-853x1580.png 853w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/HBO-2-150x278.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8039e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8039e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0362d6\" data-id=\"b0362d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb784a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bb784a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nubank\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce30b25 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce30b25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esse pr\u00f3ximo modelo de email do Nubank j\u00e1 \u00e9 o oposto do anterior: \u00e9 basicamente textual. Seu objetivo \u00e9 informar o cliente sobre mudan\u00e7as na pol\u00edtica de privacidade. Logo, um texto informativo e direto \u00e9 o suficiente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Este \u00e9 um email noreply. Por\u00e9m, para n\u00e3o deixar o cliente desamparado, ao final da mensagem, a fintech disponibiliza canais de atendimento que o mesmo pode utilizar para esclarecer suas d\u00favidas sobre esse comunicado e outras quest\u00f5es, o que aumenta a credibilidade da empresa. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adc8cb9\" data-id=\"adc8cb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6459ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6459ded\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-201cf1d\" data-id=\"201cf1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3763d elementor-widget elementor-widget-image\" data-id=\"ac3763d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Nubank 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjMsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL051YmFuay0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"481\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAlkAAAHhAQMAAABnRzmBAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADtJREFUeNrtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIArA5CtAAHF7i2UAAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14523 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 601px) 100vw, 601px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1.png 601w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1-300x240.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1-390x312.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-1-150x120.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d2ac4 elementor-widget elementor-widget-image\" data-id=\"e0d2ac4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Nubank 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjYsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL051YmFuay0zLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"494\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAhsAAAHuAQMAAAAMXlzJAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwYEAAAAAw6D5U9\/gBFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8A4UmAAHJfnWnAAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14526 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 539px) 100vw, 539px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3.png 539w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3-300x275.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3-390x357.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-3-150x137.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-939b18d\" data-id=\"939b18d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ebd9b elementor-widget elementor-widget-image\" data-id=\"54ebd9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Nubank 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjUsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL051YmFuay0yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"516\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAcEAAAIEAQMAAABbuAcxAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADNJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA7wZ06AABSTUiZAAAAABJRU5ErkJggg==\" class=\"attachment-full size-full wp-image-14525 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 449px) 100vw, 449px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2.png 449w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2-261x300.png 261w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2-390x448.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Nubank-2-150x172.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-172736a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"172736a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3d8d80\" data-id=\"d3d8d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c07d39 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c07d39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Google\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c230b6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c230b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Google possui uma plataforma &#8211; a Thinking With Google &#8211; para fornecer an\u00e1lises, insights e tend\u00eancias sobre tecnologia, marketing e comportamento dos consumidores.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Para manter as pessoas atualizadas sobre as novidades dispon\u00edveis nessa plataforma online, a empresa envia newsletters aos usu\u00e1rios cadastrados com pequenas notas e o link abaixo delas que direciona para o conte\u00fado completo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">O email \u00e9 bastante simples, mas objetivo e direto, o que o torna uma estrat\u00e9gia bastante eficaz.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2206d5\" data-id=\"a2206d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee22c28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee22c28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68beb0f\" data-id=\"68beb0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edb8e60 elementor-widget elementor-widget-image\" data-id=\"edb8e60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Google\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjcsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0dvb2dsZS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"1024\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAz8AAAQAAQMAAAD1EHX2AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAH9JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAL4NpA8AAdOj6akAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14527 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 831px) 100vw, 831px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google.jpg 831w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google-243x300.jpg 243w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google-768x946.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google-390x481.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google-820x1010.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Google-150x185.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-659f635 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"659f635\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-841dc7d\" data-id=\"841dc7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9281e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d9281e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Amazon\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e4769 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7e4769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Amazon sempre se destaca em suas campanhas, inclusive naquelas realizadas via email. O exemplo abaixo \u00e9 da Black Friday.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Logo no in\u00edcio da mensagem, a empresa j\u00e1 traz o gatilho da urg\u00eancia, ao dizer que faltam poucas horas para a campanha acabar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, ao longo do email, ela traz algumas ofertas diretas, separando-as por categorias e por pre\u00e7os. Isso, obviamente, facilita a vida do consumidor, que consegue localizar aquilo que deseja com mais facilidade.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d41b960\" data-id=\"d41b960\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a52901d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52901d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d869655\" data-id=\"d869655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43331c7 elementor-widget elementor-widget-image\" data-id=\"43331c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Amazon 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjgsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0FtYXpvbi0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"750\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABGUAAALuAQMAAAA9gzk8AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAH5JREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADAjwGgEwABNaUP+QAAAABJRU5ErkJggg==\" class=\"attachment-full size-full wp-image-14528 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1125px) 100vw, 1125px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1.jpg 1125w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-300x200.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-1024x683.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-768x512.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-390x260.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-820x547.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-1-150x100.jpg 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e133fa elementor-widget elementor-widget-image\" data-id=\"4e133fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Amazon 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MjksInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0FtYXpvbi0yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"527\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYsAAAIPAQMAAAC452CbAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADFJREFUeNrtwTEBAAAAwqD1T20Gf6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4DaP0AAXWi43YAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14529 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 395px) 100vw, 395px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2.png 395w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2-225x300.png 225w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2-390x520.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-2-150x200.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fde1a8\" data-id=\"4fde1a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7172a4e elementor-widget elementor-widget-image\" data-id=\"7172a4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Amazon 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MzAsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0FtYXpvbi0zLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"525\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAY8AAAINAQMAAAD8xGHqAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADBJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAcGJolwABvc+81gAAAABJRU5ErkJggg==\" class=\"attachment-full size-full wp-image-14530 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 399px) 100vw, 399px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3.png 399w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3-228x300.png 228w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3-390x513.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Amazon-3-150x197.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa416c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa416c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15f3890\" data-id=\"15f3890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3424aa0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3424aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canva\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87af090 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87af090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aparentemente despretensioso, esse email marketing do Canva deixa claro muitas estrat\u00e9gias por tr\u00e1s dele. Primeiro porque, ao parabenizar o usu\u00e1rio da plataforma de design pela quantidade de posts criados nela, a marca faz com que o seu cliente se sinta especial.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, durante o email, a marca prop\u00f5e ao usu\u00e1rio que ele compartilhe essa conquista em suas redes sociais, com uma hashtag pr\u00f3pria. Ou seja, a ideia \u00e9 aumentar o engajamento da empresa nas m\u00eddias sociais tamb\u00e9m.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">E, no final, ele ainda incentiva o cliente a continuar utilizando a plataforma. Portanto, em um \u00fanico email, ela consegue implementar v\u00e1rios objetivos.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f18d1b\" data-id=\"2f18d1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c133e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c133e20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cd62b6\" data-id=\"5cd62b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b1c1f elementor-widget elementor-widget-image\" data-id=\"65b1c1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Canva 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MzEsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0NhbnZhLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"509\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAeIAAAH9AQMAAAD8p+2uAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADVJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgbXtGAAGCEu7IAAAAAElFTkSuQmCC\" class=\"attachment-full size-full wp-image-14531 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 482px) 100vw, 482px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1.png 482w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1-284x300.png 284w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1-390x412.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-1-150x158.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f7a983\" data-id=\"7f7a983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57cf505 elementor-widget elementor-widget-image\" data-id=\"57cf505\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Canva 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1MzIsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL0NhbnZhLTIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"524\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYoAAAIMAQMAAADRsXkLAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADFJREFUeNrtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgEcDaGQAAZ61AioAAAAASUVORK5CYII=\" class=\"attachment-full size-full wp-image-14532 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 394px) 100vw, 394px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2.png 394w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2-226x300.png 226w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2-390x519.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Canva-2-150x199.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a196b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a196b30\" data-element_type=\"section\" id=\"cap-4\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25105d9\" data-id=\"25105d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601a7fc elementor-widget elementor-widget-heading\" data-id=\"601a7fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 4<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4052680 elementor-widget elementor-widget-heading\" data-id=\"4052680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ferramentas de Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f6ccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"40f6ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Para colocar a sua campanha no ar e realizar os disparos autom\u00e1ticos, voc\u00ea precisar\u00e1 de uma <\/span><a href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/\"><span style=\"font-weight: 400;\">ferramenta de email marketing<\/span><\/a><span style=\"font-weight: 400;\">. \u00c9 a partir dela que voc\u00ea conseguir\u00e1:<\/span><\/p><p style=\"text-align: left;\">\u00a0<\/p><ul style=\"text-align: left;\"><li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Montar o seu modelo de email;<\/span><\/li><li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar o envio para toda a sua base de contatos;<\/span><\/li><li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizar suas mensagens;<\/span><\/li><li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentar seu p\u00fablico.<\/span><\/li><\/ul><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Neste cap\u00edtulo, voc\u00ea vai conhecer a HeroSpark, plataforma de produtos digitais que conta com o recurso de disparo de email autom\u00e1tico.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7056b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7056b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8ea433\" data-id=\"b8ea433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5629208 elementor-widget elementor-widget-image\" data-id=\"5629208\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"199\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAADHAQMAAAC9cbPfAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADBJREFUeNrtwTEBAAAAwqD1T20MH6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAACAswFkRwABHYnJ7gAAAABJRU5ErkJggg==\" class=\"attachment-large size-large wp-image-7763 pk-lazyload\" alt=\"logo herospark\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-1024x199.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-1024x199.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-300x58.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-768x149.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-1536x299.png 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-1200x233.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark-150x29.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/04\/logo_HeroSpark.png 1981w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb801b0\" data-id=\"eb801b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ba200 elementor-widget elementor-widget-text-editor\" data-id=\"77ba200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dentre outros recursos dispon\u00edveis, como ferramenta para criar funil de vendas e landing page, a HeroSpark tamb\u00e9m \u00e9 considerada como uma <\/span><a href=\"https:\/\/herospark.com\/blog\/plataforma-de-e-mail-marketing\/\"><span style=\"font-weight: 400;\">plataforma de email marketing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nela, o empreendedor pode planejar, criar e realizar toda a sua campanha de email. Isso porque ela possibilita:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentar a sua lista de contatos;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acessar modelos de email pr\u00e9-prontos;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configurar os emails para o disparo autom\u00e1tico (como ap\u00f3s o usu\u00e1rio baixar um material rico ou realizar uma compra na sua landing page);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fazer <\/span><a href=\"https:\/\/herospark.com\/blog\/teste-e-mail\/\"><span style=\"font-weight: 400;\">teste de email<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analisar m\u00e9tricas (como taxa de cliques e taxa de abertura).\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">O interessante dessa ferramenta \u00e9 que ela permite construir toda a jornada do cliente dentro da pr\u00f3pria plataforma, associando os emails a diferentes landing pages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A seguir, confira alguns dos modelos pr\u00e9-prontos dispon\u00edveis na plataforma. Voc\u00ea apenas ter\u00e1 o trabalho de edit\u00e1-los com as informa\u00e7\u00f5es do seu neg\u00f3cio, o que otimiza consideravelmente o tempo de execu\u00e7\u00e3o das campanhas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b61a57 elementor-widget elementor-widget-heading\" data-id=\"1b61a57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modelos de email associados \u00e0 p\u00e1gina de agradecimento \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f697974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f697974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-368da97\" data-id=\"368da97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b48d0 elementor-widget elementor-widget-image\" data-id=\"42b48d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTMsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"604\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAxwAAAJcAQMAAABJ5jCTAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAP4G7kwAAasTZysAAAAASUVORK5CYII=\" class=\"elementor-animation-grow attachment-full size-full wp-image-14553 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 796px) 100vw, 796px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1.png 796w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1-300x228.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1-768x583.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1-390x296.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-1-150x114.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0fe8f6f\" data-id=\"0fe8f6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfa5dd7 elementor-widget elementor-widget-image\" data-id=\"cfa5dd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDcsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstMi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"596\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAx0AAAJUAQMAAABKd9nAAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFFJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeBvrJAAB3pouYwAAAABJRU5ErkJggg==\" class=\"elementor-animation-grow attachment-full size-full wp-image-14547 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 797px) 100vw, 797px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2.png 797w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2-300x225.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2-768x574.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2-240x180.png 240w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2-390x292.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-2-150x112.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9f058 elementor-widget elementor-widget-heading\" data-id=\"bd9f058\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modelos de email associados \u00e0 p\u00e1gina de vendas\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-259b29b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"259b29b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28ae7b4\" data-id=\"28ae7b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa6e0d0 elementor-widget elementor-widget-image\" data-id=\"aa6e0d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDgsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"597\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAxoAAAJVAQMAAABj9xEcAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFFJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAuDTriQABBdmxZAAAAABJRU5ErkJggg==\" class=\"elementor-animation-grow attachment-large size-large wp-image-14548 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 794px) 100vw, 794px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3.png 794w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3-300x225.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3-768x577.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3-240x180.png 240w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3-390x293.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-3-150x113.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d042ea\" data-id=\"5d042ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d50648f elementor-widget elementor-widget-image\" data-id=\"d50648f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NDksInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstNC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"609\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAxsAAAJhAQMAAAAT3j+ZAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAOBk8EUAAc4qO84AAAAASUVORK5CYII=\" class=\"elementor-animation-grow attachment-large size-large wp-image-14549 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 795px) 100vw, 795px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4.png 795w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4-300x230.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4-768x588.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4-390x299.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-4-150x115.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5755957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5755957\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09091c6\" data-id=\"09091c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d42a58 elementor-widget elementor-widget-image\" data-id=\"9d42a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTAsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstNS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"600\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAx0AAAJYAQMAAAA9tRm7AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFFJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA\/BvsuAABScsP0QAAAABJRU5ErkJggg==\" class=\"elementor-animation-grow attachment-large size-large wp-image-14550 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 797px) 100vw, 797px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5.png 797w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5-300x225.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5-768x578.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5-240x180.png 240w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5-390x294.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-5-150x113.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee757af\" data-id=\"ee757af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26c37a elementor-widget elementor-widget-image\" data-id=\"a26c37a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTEsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstNi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"599\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAx0AAAJXAQMAAADM46tuAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFFJREFUeNrtwTEBAAAAwqD1T20MH6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4GrsUwABep+ZSgAAAABJRU5ErkJggg==\" class=\"elementor-animation-grow attachment-large size-large wp-image-14551 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 797px) 100vw, 797px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6.png 797w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6-300x225.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6-768x577.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6-240x180.png 240w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6-390x293.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-6-150x113.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bdac11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bdac11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c49df6d\" data-id=\"c49df6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4493643 elementor-widget elementor-widget-image\" data-id=\"4493643\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTIsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstNy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"602\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAxsAAAJaAQMAAAB9Y8j3AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgB8D7YIAAU5yr84AAAAASUVORK5CYII=\" class=\"elementor-animation-grow attachment-large size-large wp-image-14552 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 795px) 100vw, 795px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7.png 795w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7-300x227.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7-768x582.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7-390x295.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-7-150x114.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d11433\" data-id=\"1d11433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a98d43 elementor-widget elementor-widget-heading\" data-id=\"5a98d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modelo de email para enviar ap\u00f3s o checkout \n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b203d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b203d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0648e36\" data-id=\"0648e36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180fbb2 elementor-widget elementor-widget-image\" data-id=\"180fbb2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTYsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstOC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"601\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAx8AAAJZAQMAAADyHBojAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgIsB7R0AAV9TaLoAAAAASUVORK5CYII=\" class=\"elementor-animation-grow attachment-large size-large wp-image-14556 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 799px) 100vw, 799px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8.png 799w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8-300x225.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8-768x578.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8-240x180.png 240w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8-390x293.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-8-150x113.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dae8098\" data-id=\"dae8098\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-94bd1fe elementor-widget elementor-widget-text-editor\" data-id=\"94bd1fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conv\u00e9m destacar que todos os modelos pr\u00e9-prontos dispon\u00edveis na plataforma permitem a edi\u00e7\u00e3o do momento do disparo e a realiza\u00e7\u00e3o do teste de envio para ver se est\u00e1 tudo certinho antes de implementar a campanha!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a13f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a13f54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06f7e4b\" data-id=\"06f7e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-229f94f elementor-widget elementor-widget-image\" data-id=\"229f94f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Modelo de email HeroSpark 9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NTgsInVybCI6Imh0dHBzOlwvXC9oZXJvc3BhcmsuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvNlwvMjAyM1wvMTJcL01vZGVsby1kZS1lbWFpbC1IZXJvU3BhcmstOS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"613\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAx4AAAJlAQMAAABuZrbLAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALcG8dkAAQ1Z\/+kAAAAASUVORK5CYII=\" class=\"elementor-animation-grow attachment-large size-large wp-image-14558 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 798px) 100vw, 798px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9.png 798w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9-300x230.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9-768x590.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9-390x300.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Modelo-de-email-HeroSpark-9-150x115.png 150w\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c40e5dc\" data-id=\"c40e5dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a5cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a5cb9\" data-element_type=\"section\" id=\"cap-5\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce59302\" data-id=\"ce59302\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f961e elementor-widget elementor-widget-heading\" data-id=\"79f961e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 5<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f233f88 elementor-widget elementor-widget-heading\" data-id=\"f233f88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias de Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b65a30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0b65a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste cap\u00edtulo, voc\u00ea vai descobrir 3 importantes estrat\u00e9gias de email marketing que s\u00e3o indispens\u00e1veis para um bom resultado das suas campanhas e aumento das suas taxas de convers\u00e3o.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b15f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b15f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ae0134\" data-id=\"3ae0134\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c27c37b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c27c37b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/app.herospark.com\/sign-up\">Automa\u00e7\u00e3o de Email\n<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f7e99 elementor-widget elementor-widget-text-editor\" data-id=\"75f7e99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/herospark.com\/blog\/automacao-de-e-mail\"><span style=\"font-weight: 400;\">automa\u00e7\u00e3o de email<\/span><\/a><span style=\"font-weight: 400;\"> consiste no envio autom\u00e1tico das suas mensagens sempre que um usu\u00e1rio realizar alguma a\u00e7\u00e3o, como baixar um material gratuito, comprar um produto ou cancelar uma inscri\u00e7\u00e3o ou compra, por exemplo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Essa \u00e9 uma estrat\u00e9gia extremamente importante, pois, ao evitar o disparo manual de emails, ela otimiza consideravelmente o seu tempo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nesse ponto, \u00e9 muito importante planejar a jornada do seu cliente para, assim, conseguir criar um fluxo de automa\u00e7\u00e3o de emails completo e eficiente, desde o primeiro contato do consumidor com o seu neg\u00f3cio at\u00e9 o p\u00f3s-venda.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9054841\" data-id=\"9054841\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ed44a elementor-widget elementor-widget-image\" data-id=\"72ed44a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"647\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAAKHAQMAAABD0L7JAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFZJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4Gf9DAAF8yethAAAAAElFTkSuQmCC\" class=\"attachment-large size-large wp-image-14559 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing.jpg 800w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing-300x243.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing-768x621.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing-390x315.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/automacao-email-marketing-150x121.jpg 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-455939d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"455939d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-678fc1f\" data-id=\"678fc1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d14105 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9d14105\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/app.herospark.com\/sign-up\">Nutri\u00e7\u00e3o de Leads\n<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7883d elementor-widget elementor-widget-text-editor\" data-id=\"3e7883d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Basicamente, a <\/span><a href=\"https:\/\/herospark.com\/blog\/nutricao-de-leads\/\"><span style=\"font-weight: 400;\">nutri\u00e7\u00e3o de leads<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 a estrat\u00e9gia que utiliza mensagens personalizadas e conte\u00fado relevante para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estreitar o relacionamento com o lead\/cliente;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar a sua autoridade e credibilidade;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educar os clientes sobre o seu neg\u00f3cio e fideliz\u00e1-los, etc.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Para implement\u00e1-la, \u00e9 necess\u00e1rio, dentre outras quest\u00f5es:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir o gatilho que iniciar\u00e1 o fluxo de automa\u00e7\u00e3o;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir o objetivo da sua campanha de emails;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir a periodicidade dos envios;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir e planejar o conte\u00fado de cada email.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1178445\" data-id=\"1178445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebbc481 elementor-widget elementor-widget-image\" data-id=\"ebbc481\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"667\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAAKbAQMAAAA3xHwpAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFhJREFUeNrtwYEAAAAAw6D5U9\/gBFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHAMBzYAAdRxCXMAAAAASUVORK5CYII=\" class=\"attachment-large size-large wp-image-14563 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads.jpg 800w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads-300x250.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads-768x640.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads-390x325.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/ilustracao-nutricao-leads-150x125.jpg 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bea51e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bea51e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5b6935\" data-id=\"b5b6935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf98085 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bf98085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/app.herospark.com\/sign-up\">Campanha de Email Marketing \n<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9319475 elementor-widget elementor-widget-text-editor\" data-id=\"9319475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seus emails n\u00e3o devem ser enviados de forma aleat\u00f3ria e sem prop\u00f3sito. Isso te dar\u00e1 apenas trabalho e poucos (ou nenhum) resultados.<\/span><\/p><p><span style=\"font-weight: 400;\">Isso significa que \u00e9 necess\u00e1rio criar uma <\/span><a href=\"https:\/\/herospark.com\/blog\/campanha-de-e-mail-marketing\/\"><span style=\"font-weight: 400;\">campanha de email marketing<\/span><\/a><span style=\"font-weight: 400;\"> com um objetivo bem espec\u00edfico e delimitado, como:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vender um produto ou servi\u00e7o;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar um lan\u00e7amento de sucesso;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promover um evento (como um webinar), etc.\u00a0\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Idealize, planeje, estruture e implemente a sua campanha para alcan\u00e7ar o objetivo e as metas esperadas. Ao final, lembre-se de mensurar e analisar detalhadamente os resultados para descobrir o que pode ser melhorado para as pr\u00f3ximas campanhas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9438dfc\" data-id=\"9438dfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a89252 elementor-widget elementor-widget-image\" data-id=\"3a89252\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAyAAAAIVAQMAAAATfgmBAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEtJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATgzSSQABp\/elWgAAAABJRU5ErkJggg==\" class=\"attachment-large size-large wp-image-14567 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email.jpg 800w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email-300x200.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email-768x512.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email-390x260.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Campanha-de-email-150x100.jpg 150w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30fe4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fe4bc\" data-element_type=\"section\" id=\"cap-6\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4b8075\" data-id=\"a4b8075\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c9ab5b elementor-widget elementor-widget-heading\" data-id=\"4c9ab5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 6<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6273d elementor-widget elementor-widget-heading\" data-id=\"8e6273d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como Construir a sua Lista de Emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a3438 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46a3438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de iniciar qualquer campanha de email marketing, \u00e9 necess\u00e1rio construir uma <\/span><a href=\"https:\/\/herospark.com\/blog\/lista-de-emails\/\"><span style=\"font-weight: 400;\">lista de emails<\/span><\/a><span style=\"font-weight: 400;\">, tamb\u00e9m conhecida como <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-mailing\/\"><span style=\"font-weight: 400;\">mailing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por isso, confira neste cap\u00edtulo como construir uma lista de emails s\u00f3lida, consistente e real.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b4615f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b4615f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9b307\" data-id=\"8a9b307\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c13251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c13251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a9c1d64\" data-id=\"a9c1d64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b26c5fd elementor-widget elementor-widget-heading\" data-id=\"b26c5fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/herospark.com\/blog\/modelos-de-pagina-de-captura\/\" target=\"_blank\">Mailing de Clientes\/O que \u00e9 Mailing<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e303f elementor-widget elementor-widget-text-editor\" data-id=\"45e303f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/herospark.com\/blog\/mailing-de-clientes\"><span style=\"font-weight: 400;\">mailing de clientes<\/span><\/a><span style=\"font-weight: 400;\">, ou simplesmente mailing, \u00e9 a base de dados com os endere\u00e7os de emails de pessoas que de alguma forma se relacionaram com o seu neg\u00f3cio e, portanto, se interessam por ele.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m dos endere\u00e7os de email, o mailing tamb\u00e9m cont\u00e9m outras informa\u00e7\u00f5es importantes sobre seus contatos para que voc\u00ea possa utilizar na hora de segmentar a sua base, como: sexo, idade, profiss\u00e3o, etc.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4509ed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4509ed9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ca13f6a\" data-id=\"ca13f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cbd842 elementor-widget elementor-widget-heading\" data-id=\"9cbd842\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/herospark.com\/blog\/modelos-de-pagina-de-captura\/\" target=\"_blank\">Dicas para construir sua lista de emails \n<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9aa55 elementor-widget elementor-widget-text-editor\" data-id=\"fd9aa55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><b> N\u00e3o compre listas! <\/b><span style=\"font-weight: 400;\">Apesar de existirem pessoas que vendem <\/span><a href=\"https:\/\/herospark.com\/blog\/lista-email-marketing\/\"><span style=\"font-weight: 400;\">listas de email marketing<\/span><\/a><span style=\"font-weight: 400;\"> na internet, essa \u00e9 uma pr\u00e1tica arriscada. Afinal, voc\u00ea enviar\u00e1 mensagens para pessoas aleat\u00f3rias, que n\u00e3o conhecem o seu neg\u00f3cio. Assim, al\u00e9m de descredibilizar a sua marca, voc\u00ea perder\u00e1 tempo, pois n\u00e3o alcan\u00e7ar\u00e1 os resultados desejados.\u00a0<\/span><\/li><\/ol><ol start=\"2\"><li><b> Defina o objetivo da sua lista! <\/b><span style=\"font-weight: 400;\">Para cada objetivo, o ideal \u00e9 ter um mailing. Essa \u00e9 uma forma de facilitar a segmenta\u00e7\u00e3o e permitir o planejamento de conte\u00fados espec\u00edficos.\u00a0<\/span><\/li><\/ol><ol start=\"3\"><li><b> Crie uma landing page! <\/b><span style=\"font-weight: 400;\">Uma p\u00e1gina de captura \u00e9 a principal ferramenta para captar leads. Nela, procure utilizar uma CTA convincente e gatilhos mentais para convencer o lead a deixar os seus dados de contato no formul\u00e1rio.\u00a0<\/span><\/li><\/ol><ol start=\"4\"><li><b> Ofere\u00e7a um material atrativo! <\/b><span style=\"font-weight: 400;\">Na landing page, tamb\u00e9m \u00e9 importante deixar uma isca digital relevante para que o lead encontre raz\u00f5es para disponibilizar seus dados. Boas ideias de materiais s\u00e3o: e-books, planilhas, inscri\u00e7\u00f5es em eventos, etc.<\/span><\/li><li><b>Divulgue sua p\u00e1gina!<\/b><span> Investir na divulga\u00e7\u00e3o da landing page de captura \u00e9 importante para aumentar o seu alcance e, consequentemente, a quantidade de pessoas que poder\u00e3o deixar as suas informa\u00e7\u00f5es de contato para que voc\u00ea crie posteriormente a sua lista.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5bb59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5bb59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c13da23\" data-id=\"c13da23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e594ef5 elementor-widget elementor-widget-heading\" data-id=\"e594ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 7<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c3d0c elementor-widget elementor-widget-heading\" data-id=\"44c3d0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como Desenhar uma Boa Estrat\u00e9gia de Email Marketing \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922f4e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"922f4e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste cap\u00edtulo, ser\u00e1 poss\u00edvel conferir importantes passos para desenhar a sua estrat\u00e9gia de email marketing de forma assertiva e com boas taxas de convers\u00e3o. Lembre-se de que o planejamento \u00e9 t\u00e3o importante quanto a execu\u00e7\u00e3o do processo!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af26569 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af26569\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cdfb73\" data-id=\"3cdfb73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1c17f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1c17f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f4db00b\" data-id=\"f4db00b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e1bcf elementor-widget elementor-widget-heading\" data-id=\"f3e1bcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defina os objetivos da campanha\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ab0f0 elementor-widget elementor-widget-text-editor\" data-id=\"c7ab0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O primeiro passo \u00e9 definir a raz\u00e3o pela qual voc\u00ea deseja criar uma campanha de email marketing. Afinal, j\u00e1 falamos aqui que existem diversos objetivos que podem ser alcan\u00e7ados com essa estrat\u00e9gia, n\u00e3o \u00e9 mesmo?<\/span><\/p><p><span style=\"font-weight: 400;\">Portanto, pense no motivo pelo qual voc\u00ea deseja desenvolver essa campanha para que, posteriormente, seja poss\u00edvel alinhar todos os pontos, como a periodicidade dos disparos e os conte\u00fados a serem produzidos.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8627e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8627e50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b47a8d\" data-id=\"2b47a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a2f29 elementor-widget elementor-widget-heading\" data-id=\"e2a2f29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmente sua lista de contatos\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e526545 elementor-widget elementor-widget-text-editor\" data-id=\"e526545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depois de construir o seu mailing &#8211; como ensinamos no Cap\u00edtulo 6, voc\u00ea dever\u00e1 segmentar a sua base. Isso porque nem todos os seus contatos est\u00e3o no mesmo est\u00e1gio do funil de vendas. Ou seja, \u00e9 necess\u00e1rio enviar conte\u00fados diferenciados para cada um deles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Saiba que existem variados crit\u00e9rios de segmenta\u00e7\u00e3o e voc\u00ea dever\u00e1 escolher o seu de acordo com o objetivo da campanha. Nesse sentido, alguns crit\u00e9rios poss\u00edveis s\u00e3o:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etapa do funil de vendas em que o contato se encontra;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caracter\u00edsticas sociodemogr\u00e1ficas (como idade, g\u00eanero, localiza\u00e7\u00e3o, profiss\u00e3o, etc);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hist\u00f3rico de intera\u00e7\u00e3o com o seu neg\u00f3cio, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b1ddb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b1ddb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-afa0f9b\" data-id=\"afa0f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1070d2 elementor-widget elementor-widget-heading\" data-id=\"a1070d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defina os conte\u00fados que ser\u00e3o enviados\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a99650 elementor-widget elementor-widget-text-editor\" data-id=\"8a99650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A linha de conte\u00fado das mensagens depender\u00e1, obviamente, do objetivo e do tipo de email.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Isso significa que se o seu objetivo \u00e9 vender um produto e, para isso, voc\u00ea utilizar\u00e1 um email propaganda, ent\u00e3o o seu conte\u00fado ter\u00e1 ofertas claras e relevantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Por outro lado, caso voc\u00ea decida enviar newsletters para educar o seu p\u00fablico, ent\u00e3o ser\u00e1 preciso pensar em conte\u00fados mais informativos e textuais.<\/span><\/p><p><span style=\"font-weight: 400;\">Fazer esse planejamento antes de iniciar a campanha \u00e9 importante para n\u00e3o correr o risco de n\u00e3o conseguir definir dentro do prazo todos os emails.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47d4822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47d4822\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86e07df\" data-id=\"86e07df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c461e elementor-widget elementor-widget-heading\" data-id=\"b0c461e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defina a periodicidade dos envios\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c9a68 elementor-widget elementor-widget-text-editor\" data-id=\"74c9a68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Defina uma frequ\u00eancia de envios que n\u00e3o deixe o p\u00fablico se esquecer do seu neg\u00f3cio, mas tamb\u00e9m que n\u00e3o o fa\u00e7a se cansar das suas mensagens em excesso. Esse \u00e9 um dos pontos-chave para o sucesso da sua campanha.<\/span><\/p><p><span style=\"font-weight: 400;\">Aqui, \u00e9 preciso conhecer bem a sua persona, tanto para definir a frequ\u00eancia dos envios quanto o dia da semana em que esses ser\u00e3o realizados.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Segundo a <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\">, os dias da semana s\u00e3o os melhores para envio de email marketing, sendo que a segunda-feira \u00e9 o dia com maiores taxas de abertura de email e a ter\u00e7a-feira possui as taxas de cliques mais altas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f929e elementor-widget elementor-widget-image\" data-id=\"d1f929e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAJNAQMAAACVxZVIAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGBJREFUeNrtwTEBAAAAwqD1T20MH6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4Gwo3AAB+Ft72wAAAABJRU5ErkJggg==\" class=\"attachment-large size-large wp-image-14570 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-1024x589.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-1024x589.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-300x173.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-768x442.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-390x224.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-820x472.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-1180x679.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1-150x86.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/Best-Day-Graphic-1536x884-1.png 1536w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b87f elementor-widget elementor-widget-text-editor\" data-id=\"6c3b87f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entretanto, esses n\u00fameros variam entre os p\u00fablicos e os nichos. Por isso, a import\u00e2ncia de conhecer bem a sua persona.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf54a80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf54a80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2992a6d\" data-id=\"2992a6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea11a4f elementor-widget elementor-widget-heading\" data-id=\"ea11a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalize as mensagens\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c21053 elementor-widget elementor-widget-text-editor\" data-id=\"5c21053\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Saindo um pouco do planejamento e indo para a execu\u00e7\u00e3o, procure personalizar as suas mensagens antes de envi\u00e1-las. Essa \u00e9 uma forma de aumentar as taxas de convers\u00e3o, uma vez que faz com que o usu\u00e1rio se sinta \u00fanico.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nesse sentido, no assunto e\/ou corpo da mensagem, insira alguma informa\u00e7\u00e3o pessoal do leitor, como o seu nome, cargo, cidade em que mora, entre outros.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de683db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de683db\" data-element_type=\"section\" id=\"cap-7\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4593d3\" data-id=\"b4593d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91dc03f elementor-widget elementor-widget-heading\" data-id=\"91dc03f\" data-element_type=\"widget\" id=\"cap-8\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 8<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6a35b elementor-widget elementor-widget-heading\" data-id=\"fd6a35b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como Criar Copys que Engajam nos Emails\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a7a1d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87a7a1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Talvez a parte mais dif\u00edcil de criar uma campanha \u00e9 criar uma <\/span><a href=\"https:\/\/herospark.com\/blog\/copy-para-e-mail-marketing\/\"><span style=\"font-weight: 400;\">copy para email marketing <\/span><\/a><span style=\"font-weight: 400;\">que realmente seja persuasiva e fa\u00e7a o leitor caminhar pela jornada que voc\u00ea desenhou para ele, n\u00e3o \u00e9 mesmo?<\/span><\/p><p><span style=\"font-weight: 400;\">Desse modo, neste cap\u00edtulo, voc\u00ea vai conferir a <\/span><a href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-email\/\"><span style=\"font-weight: 400;\">estrutura ideal de um email<\/span><\/a><span style=\"font-weight: 400;\">, bem como os elementos que n\u00e3o podem faltar para que esse seja atrativo.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62cdab5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62cdab5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9f44e\" data-id=\"1f9f44e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff21c6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ff21c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Assunto\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79e752 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c79e752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O assunto \u00e9 a parte mais importante do email. Isso porque \u00e9 ele que vai definir se o seu lead ou cliente abrir\u00e1 ou n\u00e3o a mensagem.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Nele, \u00e9 preciso ser objetivo, trazer a dor da sua persona e evitar palavras comerciais para que ele n\u00e3o caia na caixa de spam ou se torne pouco atrativo para o usu\u00e1rio.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vale investir em alguns recursos para escrever o assunto:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/herospark.com\/blog\/como-inserir-emojis-no-assunto-do-email\/\"><span style=\"font-weight: 400;\">Emojis<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gatilhos;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perguntas;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00fameros ou percentuais;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Palavras-chave do seu neg\u00f3cio;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nome do leitor (personaliza\u00e7\u00e3o).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-653b1ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"653b1ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76dedeb\" data-id=\"76dedeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725a56c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"725a56c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vocativo\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506738a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506738a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O vocativo \u00e9 a primeira parte do email com a qual o leitor vai se deparar depois que abri-lo. Lembre-se de personaliz\u00e1-lo com o nome do lead\/cliente para tornar aquela mensagem totalmente direcionada.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e189d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e189d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7913c72\" data-id=\"7913c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76dfbe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a76dfbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Corpo do texto\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d501101 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d501101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9 aqui que voc\u00ea vai concentrar as informa\u00e7\u00f5es importantes do email para alcan\u00e7ar o seu objetivo. Nesse sentido, atente-se para as seguintes quest\u00f5es:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/herospark.com\/blog\/tamanho-e-mail-marketing\/\"><b>Tamanho do email marketing<\/b><\/a><span style=\"font-weight: 400;\">: deve ser curto e direto, pois as pessoas n\u00e3o gostam de perder muito tempo lendo conte\u00fados.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Linguagem: <\/b><span style=\"font-weight: 400;\">deve ser adequada para o seu p\u00fablico-alvo.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Correspond\u00eancia com o assunto<\/b><span style=\"font-weight: 400;\">: ao longo do email, voc\u00ea deve entregar o que o seu assunto prometeu. Do contr\u00e1rio, sua credibilidade junto ao p\u00fablico ser\u00e1 reduzida.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTA<\/b><span style=\"font-weight: 400;\">: \u00e9 indispens\u00e1vel para garantir que o usu\u00e1rio realize a a\u00e7\u00e3o que voc\u00ea deseja e n\u00e3o perca o foco ao longo do email. Utilize verbos no imperativo e a enquadre dentro de um bot\u00e3o, para o leitor entender que deve clicar nele.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gatilhos mentais<\/b><span style=\"font-weight: 400;\">: s\u00e3o recursos que incentivam a tomada de decis\u00e3o, uma vez que geram emo\u00e7\u00f5es no usu\u00e1rio. Existem diversos gatilhos, como o da escassez, prova social, urg\u00eancia, etc. Utilize aquele que mais fa\u00e7a sentido no momento.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling<\/b><span style=\"font-weight: 400;\">: uma boa forma de <\/span><a href=\"https:\/\/herospark.com\/blog\/como-escrever-um-email\/\"><span style=\"font-weight: 400;\">escrever um email<\/span><\/a><span style=\"font-weight: 400;\"> persuasivo \u00e9 utilizando a t\u00e9cnica do storytelling, que consiste em contar uma hist\u00f3ria para envolver o leitor emocionalmente no seu conte\u00fado.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Destaque palavras importantes<\/b><span style=\"font-weight: 400;\">: seja em caixa alta ou em negrito, vale a pena dar destaque para pontos espec\u00edficos do seu email que voc\u00ea julga ser interessante para o usu\u00e1rio e, consequentemente, para convert\u00ea-lo.\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b02985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b02985\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e875f63\" data-id=\"e875f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2717398 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2717398\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Despedida e assinatura\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb4eb0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cb4eb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Saber <\/span><a href=\"https:\/\/herospark.com\/blog\/como-finalizar-um-e-mail\/\"><span style=\"font-weight: 400;\">como finalizar o email<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 importante para demonstrar cordialidade e estreitar ainda mais os la\u00e7os com o lead\/cliente. Por isso:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se despe\u00e7a do leitor (caso esteja <\/span><a href=\"https:\/\/herospark.com\/blog\/como-escrever-newsletter-de-email\/\"><span style=\"font-weight: 400;\">escrevendo uma newsletter<\/span><\/a><span style=\"font-weight: 400;\">, voc\u00ea pode se despedir com um \u201cAt\u00e9 breve\u201d, por exemplo);\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adote um <\/span><a href=\"https:\/\/herospark.com\/blog\/modelo-de-assinatura-de-e-mail\/\"><span style=\"font-weight: 400;\">modelo de assinatura de email<\/span><\/a><span style=\"font-weight: 400;\"> personalizado;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disponibilize informa\u00e7\u00f5es de contato;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclua o link para a sua p\u00e1gina e\/ou redes sociais.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3047bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3047bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f3897\" data-id=\"12f3897\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfc05e1 elementor-widget elementor-widget-heading\" data-id=\"cfc05e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 9<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e2641 elementor-widget elementor-widget-heading\" data-id=\"d2e2641\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Como Conseguir Boas Taxas de Abertura<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040ec03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"040ec03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depois de disparar a sua campanha de email marketing, uma das m\u00e9tricas que devem ser analisadas \u00e9 a <\/span><a href=\"https:\/\/herospark.com\/blog\/taxa-de-abertura-de-e-mail-marketing\/\"><span style=\"font-weight: 400;\">taxa de abertura<\/span><\/a><span style=\"font-weight: 400;\">. Portanto, descubra neste cap\u00edtulo como fazer com que os seus contatos abram os seus emails.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28cd107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28cd107\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaf224b\" data-id=\"eaf224b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4295b50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4295b50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Como calcular a taxa de abertura\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce15ccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce15ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O c\u00e1lculo da taxa de abertura de email \u00e9 simples. Basta dividir o n\u00famero total de emails abertos pelo n\u00famero de emails enviados.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312b0f3 elementor-widget elementor-widget-image\" data-id=\"312b0f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"294\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAEmAQMAAADGHnBMAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADtJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC7AZQmAAHEfjvLAAAAAElFTkSuQmCC\" class=\"attachment-large size-large wp-image-14572 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-1024x294.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-1024x294.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-300x86.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-768x220.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-390x112.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-820x235.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-1180x338.jpg 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2-150x43.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/formula2.jpg 1371w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2350727 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2350727\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apesar de simples, n\u00e3o \u00e9 preciso fazer esse c\u00e1lculo se voc\u00ea estiver utilizando uma plataforma completa, uma vez que a pr\u00f3pria ferramenta fornece este dado. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-347afbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347afbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b905a1b\" data-id=\"b905a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a562e25 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a562e25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias para aumentar a taxa de abertura dos emails \n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29ff80 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e29ff80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A seguir, listamos algumas estrat\u00e9gias simples, mas que podem ser muito \u00fateis para manter a taxa de abertura dos seus emails em alta!\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">Siga boas pr\u00e1ticas de email marketing<\/span><\/h4><p><span style=\"font-weight: 400;\">A taxa de abertura pode ser baixa porque os emails caem no <\/span><a href=\"https:\/\/herospark.com\/blog\/email-spam\/\"><span style=\"font-weight: 400;\">spam<\/span><\/a><span style=\"font-weight: 400;\">, e isso pode acontecer por in\u00fameros fatores. Para evitar isso:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verifique se os seus contatos concordaram em receber as suas mensagens;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantenha o seu mailing sempre atualizado, excluindo emails inativos;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmente bem a sua lista de contatos;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ao final do email, d\u00ea sempre a op\u00e7\u00e3o para o contato se descadastrar da sua lista caso queira;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evite palavras no assunto que podem ser barrados pelo anti-spam.<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">N\u00e3o envie muitos emails em um curto espa\u00e7o de tempo<\/span><\/h4><p><span style=\"font-weight: 400;\">Enviar muitos emails em um curto espa\u00e7o de tempo &#8211; como em um \u00fanico dia ou em uma \u00fanica semana &#8211; pode fazer com que o lead se canse e pare de abrir os seus emails, ou pior: denuncie-o como spam. Ent\u00e3o, tome cuidado com a frequ\u00eancia!\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">Teste os emails<\/span><\/h4><p><span style=\"font-weight: 400;\">Realize testes A\/B para descobrir qual formato de email funciona melhor para o seu p\u00fablico, isto \u00e9, que apresenta as melhores taxas de abertura.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lembrando que voc\u00ea deve testar apenas um \u00fanico item por vez, como:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequ\u00eancia dos envios;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dias e hor\u00e1rios dos envios;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nomes de remetente;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linha de assunto;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uso de emojis, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e5e0fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e5e0fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-219d177\" data-id=\"219d177\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a1895 elementor-widget elementor-widget-heading\" data-id=\"78a1895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b><u>Esperamos que voc\u00ea tenha gostado deste guia completo sobre email marketing. <br><\/u><\/b><br>\nPara come\u00e7ar a criar sua campanha personalizada e come\u00e7ar a disparar as suas mensagens hoje mesmo, acesse gratuitamente a HeroSpark! \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab4f0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ab4f0a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.herospark.com\/sign-up\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">acesse gratuitamente a HeroSpark<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"O Guia Definitivo Email Marketing Este &eacute; um guia absolutamente completo sobre email marketing. Aqui, voc&ecirc; vai encontrar as melhores dicas para: Construir sua lista de emails; Criar copys que&hellip;\n","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"yst_prominent_words":[776,763,682,621,769,1092,1890,86,1240,1239,779,767,1844],"class_list":["post-14487","page","type-page","status-publish"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"pk-small":false,"pk-thumbnail":false,"cs-small":false,"cs-intermediate":false,"cs-thumbnail":false,"cs-thumbnail-uncropped":false,"cs-medium":false,"cs-large":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"camila","author_link":"https:\/\/herospark.com\/blog\/author\/camila\/"},"uagb_comment_info":0,"uagb_excerpt":"O Guia Definitivo Email Marketing Este &eacute; um guia absolutamente completo sobre email marketing. Aqui, voc&ecirc; vai encontrar as melhores dicas para: Construir sua lista de emails; Criar copys que&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Email marketing \u00e9 uma estrat\u00e9gia de comunica\u00e7\u00e3o na qual voc\u00ea realiza disparos de email para uma lista de contatos. 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