{"id":4992,"date":"2021-07-30T13:09:52","date_gmt":"2021-07-30T16:09:52","guid":{"rendered":"https:\/\/herospark.com\/blog\/?page_id=4992"},"modified":"2022-09-29T09:29:47","modified_gmt":"2022-09-29T12:29:47","slug":"facebook-ads","status":"publish","type":"page","link":"https:\/\/herospark.com\/blog\/ebook-facebook-ads\/","title":{"rendered":"E-book: Facebook Ads \u2013 Guia completo para criar an\u00fancios que vendem \u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4992\" class=\"elementor elementor-4992\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-174ffba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"174ffba4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c74c30\" data-id=\"60c74c30\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31908394 elementor-widget elementor-widget-image\" data-id=\"31908394\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  title=\"Logos-600&#215;100\"  alt=\"Logos-600x100\"  loading=\"lazy\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/elementor\/thumbs\/Logos-600x100-1-qi44g1vq3b17kvbwykdao5z5lxcrlo0poo6d62cmq4.png\" >\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18553a18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18553a18\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b18592\" data-id=\"54b18592\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7db0a1 elementor-widget elementor-widget-heading\" data-id=\"1b7db0a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">[E-BOOK] Facebook Ads  <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1e3fc elementor-widget elementor-widget-heading\" data-id=\"3a1e3fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Guia completo para criar an\u00fancios que vendem <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3883d elementor-widget elementor-widget-image\" data-id=\"ee3883d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  title=\"e-book facebook ads\"  alt=\"e-book facebook ads\"  loading=\"lazy\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/elementor\/thumbs\/e-book-facebook-ads-qi44acyxxa0kfaf09xzc5kp0rf66dinrit1uo6qsm8.png\" >\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-738d315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"738d315\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77beaa1\" data-id=\"77beaa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ebc74 elementor-widget elementor-widget-spacer\" data-id=\"a5ebc74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5777781 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5777781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c7ca9d elementor-hidden-tablet elementor-hidden-phone\" data-id=\"9c7ca9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b813d38 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"b813d38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IN<br>TRO<br>DU<br>\u00c7\u00c3O<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-741f1b9\" data-id=\"741f1b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab38591 elementor-widget elementor-widget-spacer\" data-id=\"ab38591\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065e905 elementor-widget elementor-widget-heading\" data-id=\"065e905\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como impactar perfis melhores, gastando menos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9797b4 elementor-widget elementor-widget-text-editor\" data-id=\"e9797b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">O Facebook Ads \u00e9 uma estrat\u00e9gia de tr\u00e1fego pago que pode ajudar empreendedores de qualquer segmento a gerar mais leads e convers\u00f5es.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Mas, para ter o melhor custo-benef\u00edcio, \u00e9 necess\u00e1rio aprender a configurar as campanhas corretamente.<\/span><\/p><p><span style=\"font-weight: 400\">Al\u00e9m de ter an\u00fancios atraentes, definir objetivos de campanha e os perfis de p\u00fablico-alvo que v\u00e3o visualizar a publicidade tamb\u00e9m influencia nos resultados.<\/span><\/p><p><span style=\"font-weight: 400\">Uma das raz\u00f5es mais comuns pelas quais as pessoas anunciam \u00e9 <\/span><b>convers\u00e3o <\/b><span style=\"font-weight: 400\">\u2013 ou seja, aumentar o n\u00famero de vendas.<\/span><\/p><p><span style=\"font-weight: 400\">Neste conte\u00fado, desenvolvido por <\/span><a href=\"https:\/\/www.linkedin.com\/in\/danilogarciasantos\/\"><span style=\"font-weight: 400\">Danilo Garcia dos Santos<\/span><\/a><span style=\"font-weight: 400\">, coordenador de M\u00eddias da HeroSpark, voc\u00ea aprender\u00e1 na pr\u00e1tica o passo a passo de <\/span><b>como criar uma campanha do 0<\/b><span style=\"font-weight: 400\"> e <\/span><b>como definir os perfis de p\u00fablico perfeitos <\/b><span style=\"font-weight: 400\">para vender mais.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Voc\u00ea conhecer\u00e1 a estrutura e as configura\u00e7\u00f5es das campanhas do Facebook Ads para <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-cac\"><b>pagar menos por cada venda<\/b><\/a><b> e ter mais performance<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Este tutorial \u00e9 ideal para <\/span><b>empreendedores que fazem seus pr\u00f3prios an\u00fancios <\/b><span style=\"font-weight: 400\">e para profissionais de marketing que desejam se aprofundar.<\/span><\/p><p><span style=\"font-weight: 400\">S\u00e3o dicas valiosas para qualquer perfil de empresa, desde quem est\u00e1 fazendo as suas primeiras vendas, at\u00e9 quem tem um neg\u00f3cio com maior trajet\u00f3ria.<\/span><\/p><p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">Recomendamos que <\/span><b style=\"font-size: 1em;letter-spacing: -0.0125em\">salve este e-book nos seus favoritos<\/b><span style=\"font-size: 1em;letter-spacing: -0.0125em\"> para consultar sempre que tiver d\u00favidas.\u00a0<\/span><span style=\"font-size: 1em;letter-spacing: -0.0125em\">\u00a0<\/span><\/p><p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">A configura\u00e7\u00e3o de an\u00fancios pode parecer densa, especialmente quando voc\u00ea lida com ela nas primeiras vezes, ent\u00e3o ter uma colinha \u00e9 sempre bom. <img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83e\udd23\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f923.svg\" ><\/span><\/p><p><span style=\"font-weight: 400\">Esperamos que o conte\u00fado seja \u00fatil para voc\u00ea. Boa leitura!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74059c7 elementor-widget elementor-widget-spacer\" data-id=\"74059c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1e21ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1e21ee\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-581d9a7\" data-id=\"581d9a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6f6540 elementor-widget elementor-widget-video\" data-id=\"b6f6540\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IymDll6TwxE&amp;t=1555s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3773d elementor-widget elementor-widget-heading\" data-id=\"da3773d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"line-height: 1.1em\"><span style=\"font-size: 45px\"><font color=\"#ffffff\">Entendendo os an\u00fancios do Facebook<\/font><\/span><span style=\"font-size: 2rem;letter-spacing: -0.0125em\"><\/span><font color=\"#ffffff\"><span style=\"font-size: 45px;letter-spacing: -0.2px\"><br><\/span><\/font><\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e86576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e86576\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c80ee18\" data-id=\"c80ee18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fdb26a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fdb26a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c5bfdf\" data-id=\"1c5bfdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a54761 elementor-widget elementor-widget-text-editor\" data-id=\"8a54761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24pt\">Antes de come\u00e7ar, entenda o sistema de leil\u00e3o do Facebook<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f55a6 elementor-widget elementor-widget-text-editor\" data-id=\"20f55a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">Imagine que toda vez que algu\u00e9m v\u00ea uma propaganda, o Facebook pergunta para todos os anunciantes: \u201cAs caracter\u00edsticas dessa pessoa s\u00e3o X, Y e Z. Quem quer aparecer para ela?\u201d<\/span><\/p><p><span style=\"font-weight: 400\">Quem quiser, levanta a m\u00e3o e fala: \u201cEu quero, posso pagar at\u00e9 R$ X reais para veicular o meu an\u00fancio agora\u201d.<\/span><\/p><p><span style=\"font-weight: 400\">Quando todo mundo tiver feito sua oferta, o Facebook avalia o valor do lance e a qualidade do an\u00fancio e da p\u00e1gina para definir quem aparece.<\/span><\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Tudo isso \u00e9 feito automaticamente.\u00a0<span style=\"letter-spacing: -0.2px\">Voc\u00ea define previamente um valor que \u00e9 usado para fazer os lances.<\/span><span style=\"letter-spacing: -0.2px\">\u00a0Depois o algoritmo decide quais an\u00fancios aparecem e em qual lugar.<\/span><\/p><p style=\"font-size: 22px;letter-spacing: -0.2px;text-align: center\"><span style=\"letter-spacing: -0.2px\">\u00a0<\/span><\/p><p><i><img  fetchpriority=\"high\"  decoding=\"async\"  class=\"aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"480\"  height=\"362\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/media0.giphy.com\/media\/xT5LMESHbV1KLGMsq4\/giphy.gif?cid=790b7611a27de7bea1df4d383e19695edfc6e4abb7cc8786&amp;rid=giphy.gif&amp;ct=g\" ><\/i><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><b style=\"font-size: 1em;letter-spacing: -0.0125em\">O Facebook sempre procura exibir os an\u00fancios mais relevantes<\/b><span style=\"font-size: 1em;letter-spacing: -0.0125em\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Afinal, se ele mostrar an\u00fancios ruins ou com temas que n\u00e3o interessam, ningu\u00e9m clica nas propagandas. E \u00e9 assim que o Facebook ganha dinheiro.<\/span><\/p><p><span style=\"font-weight: 400\">Por isso o Facebook Ads tem tecnologia para voc\u00ea <\/span><b>definir exatamente quem vai ver os an\u00fancios<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Ao inv\u00e9s de pagar por pessoas que podem n\u00e3o estar interessadas, ele direciona o investimento para perfis espec\u00edficos.<\/span><\/p><p>\u00a0<\/p><p><strong><span style=\"font-size: 18pt\">Facebook Ads a concorr\u00eancia \u00e9 constante<\/span><\/strong><\/p><p>\u00a0<\/p><p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">Se o seu an\u00fancio aparecer para algum usu\u00e1rio, significa que o de outra pessoa ficou de fora, e vice-versa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00c9 importante ter isso em mente porque <\/span><b>alguns nichos s\u00e3o mais disputados do que outros<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Por exemplo, tem muitos grandes players vendendo roupas e provavelmente elas t\u00eam um p\u00fablico muito parecido com o de pequenas lojas. Ent\u00e3o, se n\u00e3o segmentarem bem p\u00fablico, as pequenas lojas competem com uma empresa que participa de muitos leil\u00f5es e d\u00e1 lances altos.<\/span><\/p><p><span style=\"font-weight: 400\">\u00c9 importante conhecer essa l\u00f3gica para entender como o Facebook busca o melhor resultado.<\/span><\/p><p><span style=\"font-weight: 400\">A exibi\u00e7\u00e3o dos an\u00fancios depende de uma s\u00e9rie de fatores. Podemos controlar alguns, mas outros n\u00e3o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00c9 precisamente sobre isso que vamos tratar: <\/span><b>os an\u00fancios n\u00e3o existem no v\u00e1cuo<\/b><span style=\"font-weight: 400\">, cada campanha \u00e9 uma competi\u00e7\u00e3o com os concorrentes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Se a qualidade do conte\u00fado cai, o Facebook entende que as pessoas n\u00e3o est\u00e3o interessadas e a empresa aparece em menos leil\u00f5es.<\/span><\/p><p><span style=\"font-weight: 400\">Por isso, vamos aprender como configurar os an\u00fancios para competir da melhor maneira poss\u00edvel.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56a170f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a170f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3c2d5c\" data-id=\"c3c2d5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bee491 elementor-widget elementor-widget-heading\" data-id=\"1bee491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONHECENDO O FACEBOOK ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ed0345 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed0345\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e8d49\" data-id=\"64e8d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007fa8f elementor-widget elementor-widget-text-editor\" data-id=\"007fa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;font-size: 24pt\">Existem tr\u00eas elementos principais que comp\u00f5em uma estrat\u00e9gia de an\u00fancios do Facebook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2858ef elementor-widget elementor-widget-text-editor\" data-id=\"f2858ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400\"><b>Campanhas: <\/b><span style=\"font-weight: 400\">agrupa grupos ou audi\u00eancias que compartilham alguma caracter\u00edstica.<\/span><\/li><li style=\"font-weight: 400\"><b>Conjuntos de an\u00fancios: <\/b><span style=\"font-weight: 400\">delimita como, quando e quem visualiza os an\u00fancios.<\/span><\/li><li style=\"font-weight: 400\"><b>An\u00fancios: <\/b><span style=\"font-weight: 400\">aparecem no feed de not\u00edcias, stories do Instagram ou em outros locais e convida o visitante a realizar alguma a\u00e7\u00e3o, como a compra.<\/span><\/li><\/ol><p><span style=\"font-weight: 400\">Sabe aquelas bonecas Matrioskas, que tem uma dentro da outra?<\/span><\/p><p><img  decoding=\"async\"  class=\"size-full aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"480\"  height=\"320\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/media1.giphy.com\/media\/C4PWGhBsyyZiWto16D\/giphy.gif?cid=790b76119740c255978d417d9875b19f2e6ef742edb98fd8&amp;rid=giphy.gif&amp;ct=g\" ><\/p><p><span style=\"font-weight: 400\">\u00c9 basicamente isso:<\/span><\/p><p><span style=\"font-weight: 400\">\ud83c\udf02<\/span><b>Campanha<\/b><span style=\"font-weight: 400\"> \u00e9 um guarda-chuva amplo.<\/span><\/p><p><span style=\"font-weight: 400\">\ud83c\udf02 Dentro dela, est\u00e3o diversos <\/span><b>grupos de an\u00fancios<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">\ud83c\udf02 E dentro dos grupos de an\u00fancio, v\u00e1rios <\/span><b>an\u00fancios <\/b><span style=\"font-weight: 400\">diferentes.<\/span><\/p><p><span style=\"font-weight: 400\">Cada uma destas etapas \u00e9 configurada separadamente, mas elas fazem parte da mesma estrat\u00e9gia.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03b18fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03b18fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-538a818\" data-id=\"538a818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb3752a elementor-widget elementor-widget-text-editor\" data-id=\"eb3752a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>DICA: <\/b><span style=\"font-weight: 400\">quando voc\u00ea cria campanhas, o pr\u00f3prio Facebook salva algumas informa\u00e7\u00f5es para voc\u00ea poder usar nas campanhas futuras.<\/span><\/p><p><span style=\"font-weight: 400\">Mas voc\u00ea tamb\u00e9m pode clicar em \u201c<strong>duplicar<\/strong>\u201d para gerar uma c\u00f3pia e ir mudando somente o necess\u00e1rio.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd51413\" data-id=\"cd51413\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d444789 elementor-widget elementor-widget-image\" data-id=\"d444789\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium wp-image-1692 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 270px) 100vw, 270px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Cerebro-Caneca00-270x300.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Cerebro-Caneca00-270x300.png 270w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Cerebro-Caneca00.png 398w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5d5109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5d5109\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521048a\" data-id=\"521048a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed91b21 elementor-widget elementor-widget-heading\" data-id=\"ed91b21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: -0.5625px\">CONFIGURANDO A CAMPANHA <\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20bab50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20bab50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe67952\" data-id=\"fe67952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32bf61d elementor-widget elementor-widget-text-editor\" data-id=\"32bf61d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>As campanhas agrupam grupos ou audi\u00eancias que compartilham um mesmo tema.<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38950b5 elementor-widget elementor-widget-text-editor\" data-id=\"38950b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">Por exemplo: um produto digital para o p\u00fablico masculino tem como tema o g\u00eanero masculino. Dentro dele, pode haver diferentes faixas et\u00e1rias, que requerem diferentes estrat\u00e9gias.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Agora, se for um produto para idosos, o tema \u00e9 a faixa et\u00e1ria. E dentro desta faixa et\u00e1ria, podem ser feitas campanhas pensando em outras vari\u00e1veis, como localiza\u00e7\u00e3o.<\/span><\/p><p>\u00a0<\/p><p><b>\u00c9 poss\u00edvel misturar temas<\/b><span style=\"font-weight: 400\">, <\/span><b>mas n\u00e3o recomendamos<\/b><span style=\"font-weight: 400\">. Incluir p\u00fablico feminino no primeiro exemplo, ou p\u00fablico mais jovem no segundo, faria o algoritmo ficar confuso na hora de exibir os an\u00fancios.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Al\u00e9m disso, <\/span><b>cada campanha deve ter um objetivo espec\u00edfico<\/b><span style=\"font-weight: 400\">, como aumentar visitas ao site ou visualiza\u00e7\u00f5es de um v\u00eddeo. Tudo o que voc\u00ea criar dentro da campanha seguir\u00e1 esse objetivo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h3><span style=\"font-weight: 400\">Tipos comuns de campanha<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Normalmente se trabalha com dois tipos diferentes:<\/span><\/p><p>\u00a0<\/p><ul><li><b>Prospec\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">: para alcan\u00e7ar pessoas novas, que n\u00e3o conhecem e nunca interagiram com a marca. Normalmente estas pessoas levam mais tempo para virarem clientes.<\/span><\/li><\/ul><ul><li><a href=\"https:\/\/herospark.com\/blog\/remarketing\/\"><b>Remarketing<\/b><\/a><b> (ou retargeting): <\/b><span style=\"font-weight: 400\">s\u00e3o as pessoas que j\u00e1 interagiram com o seu produto, site ou rede social em algum momento. Normalmente t\u00eam melhores resultados no curto prazo.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Agora, vamos ver as principais configura\u00e7\u00f5es que voc\u00ea deve conhecer para criar campanhas que convertam!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d3851 elementor-widget elementor-widget-text-editor\" data-id=\"69d3851\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400\">Criando uma nova campanha<\/span><\/h3><p><span style=\"font-weight: 400\">Ao clicar no bot\u00e3o \u201ccriar\u201d na aba de campanhas do Facebook Ads, a primeira op\u00e7\u00e3o que aparece s\u00e3o os <\/span><b>tipos de compra<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p>\u00a0<\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4767 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"415\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 415px) 100vw, 415px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-campanha-facebook-ads.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-campanha-facebook-ads.png 415w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-campanha-facebook-ads-300x257.png 300w\" ><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400\"><b>Leil\u00e3o<\/b><span style=\"font-weight: 400\">: \u00e9 o formato que explicamos no in\u00edcio do texto. V\u00e1rios anunciantes fazem lances e o Facebook escolhe, com base no valor do lance e nos perfis de anunciante e vistante, quais an\u00fancios ser\u00e3o exibidos.<\/span><\/li><li style=\"font-weight: 400\"><b style=\"font-size: 1em;letter-spacing: -0.0125em\">Alcance e frequ\u00eancia<\/b><span style=\"font-weight: 400\">: leva em conta apenas quantidade de visualiza\u00e7\u00f5es. Prioriza alcan\u00e7ar a maior audi\u00eancia poss\u00edvel, sem se preocupar com a qualidade do lead.<\/span><\/li><\/ul><p><b>Recomendamos utilizar o leil\u00e3o<\/b><span style=\"font-weight: 400\">, porque o algoritmo otimiza os an\u00fancios para convers\u00e3o.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4239d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4239d31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1b05b\" data-id=\"3c1b05b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a181c elementor-widget elementor-widget-text-editor\" data-id=\"54a181c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400\">Definindo os objetivos da campanha<\/span><\/h3><p><span style=\"font-weight: 400\">O Facebook entende que <\/span><a href=\"https:\/\/herospark.com\/blog\/jornada-do-cliente\/\"><span style=\"font-weight: 400\">cada cliente tem uma jornada<\/span><\/a><span style=\"font-weight: 400\">. Uma compra sempre demora a acontecer \u2013 percebemos que temos uma demanda, pesquisamos pre\u00e7os, entendemos o que precisamos comprar e s\u00f3 depois escolhemos quando e onde.<\/span><\/p><p><b>A jornada corresponde a objetivos de campanha espec\u00edficos<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Os objetivos do Facebook est\u00e3o divididos em tr\u00eas pilares:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Reconhecimento:<\/b><span style=\"font-weight: 400\"> mostra an\u00fancios para pessoas que n\u00e3o te conhecem, mas t\u00eam interesses parecidos com o seu segmento de mercado.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Considera\u00e7\u00e3o:<\/b><span style=\"font-weight: 400\"> mostra an\u00fancios para algu\u00e9m que est\u00e1 um pouco mais avan\u00e7ado na jornada de compra e est\u00e1 procurando alguma solu\u00e7\u00e3o dentro do seu segmento.<\/span><\/li><li style=\"font-weight: 400\"><b style=\"font-size: 1em;letter-spacing: -0.0125em\">Convers\u00e3o: <\/b><span style=\"font-weight: 400\">mostra an\u00fancios para quem est\u00e1 mais pr\u00f3ximo de converter ou virar lead.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f5659 elementor-widget elementor-widget-image\" data-id=\"13f5659\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"377\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\" class=\"attachment-medium_large size-medium_large wp-image-1690 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 768px) 100vw, 768px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Tablet-bebe00-768x377.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Tablet-bebe00-768x377.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Tablet-bebe00-300x147.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Vetor-Tablet-bebe00.png 900w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6b435 elementor-widget elementor-widget-text-editor\" data-id=\"ea6b435\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Se voc\u00ea est\u00e1 come\u00e7ando agora, sugerimos campanhas de convers\u00e3o.\u00a0<\/b><\/p><p><b>Se tem uma marca maior ou um neg\u00f3cio mais robusto<\/b><span style=\"font-weight: 400\">, <\/span><b>comece a olhar para outros objetivos tamb\u00e9m.<\/b><\/p><p><b>DICA: <\/b><span style=\"font-weight: 400\">passando o mouse por cima de cada objetivo, voc\u00ea pode ver informa\u00e7\u00f5es detalhadas sobre cada um. Basta clicar no \u00edcone de <\/span><b>!<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"font-weight: 400\">Convers\u00e3o<\/span><\/h4><p><span style=\"font-weight: 400\">Objetivos de convers\u00e3o direcionam os an\u00fancios para quem est\u00e1 mais pr\u00f3ximo de comprar. <\/span><b>A campanha pode sair mais cara<\/b><span style=\"font-weight: 400\">, j\u00e1 que a concorr\u00eancia nos leil\u00f5es \u00e9 maior.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Normalmente, as campanhas de remarketing est\u00e3o dentro dos objetivos de convers\u00e3o.<\/span><\/p><p><b>\u00c9 o objetivo da campanha que vamos utilizar neste guia.\u00a0<\/b><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400\">Considera\u00e7\u00e3o<\/span><\/h4><p><span style=\"font-weight: 400\">\u00c9 algu\u00e9m que ainda n\u00e3o est\u00e1 t\u00e3o pronto e decidido para comprar. Por isso, as campanhas tendem a ter um custo menor, j\u00e1 que a possibilidade de compra \u00e9 menor.<\/span><\/p><p><span style=\"font-weight: 400\">Normalmente, as campanhas de prospec\u00e7\u00e3o t\u00eam objetivos de considera\u00e7\u00e3o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Tamb\u00e9m \u00e9 bastante comum ter uma primeira campanha de considera\u00e7\u00e3o e depois iniciar uma de convers\u00e3o.<\/span><\/p><h3>\u00a0<\/h3><h4><span style=\"font-weight: 400\">Reconhecimento<\/span><\/h4><p><span style=\"font-weight: 400\">Estes objetivos atingem clientes que est\u00e3o no topo do <\/span><a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\/\"><span style=\"font-weight: 400\">funil de vendas<\/span><\/a><span style=\"font-weight: 400\">. Ou seja, s\u00e3o pessoas que ainda est\u00e3o longe de realizar uma a\u00e7\u00e3o de compra.<\/span><\/p><p><span style=\"font-weight: 400\">N\u00e3o interessa tanto quem busca performance e aumentar as vendas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36cfa60 elementor-widget elementor-widget-text-editor\" data-id=\"36cfa60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400\">Otimizando or\u00e7amento da campanha<\/span><\/h3><p><span style=\"font-weight: 400\">Esta op\u00e7\u00e3o tamb\u00e9m \u00e9 chamada de CBO (<\/span><i><span style=\"font-weight: 400\">Campaign Budget Optimization<\/span><\/i><span style=\"font-weight: 400\">) e <\/span><b>prioriza grupos de p\u00fablico que trazem melhor resultado<\/b><span style=\"font-weight: 400\">, utilizando a intelig\u00eancia do algoritmo do Facebook Ads.<\/span><\/p><p>\u00a0<\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4768 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"410\"  height=\"128\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 410px) 100vw, 410px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha.png 410w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha-300x94.png 300w\" ><\/p><p>\u00a0<\/p><p><b>Nossa sugest\u00e3o \u00e9 ativar a otimiza\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Feito isso, voc\u00ea pode definir <\/span><b>um valor di\u00e1rio <\/b><span style=\"font-weight: 400\">para investir em an\u00fancios, ou definir um <\/span><b>valor total da campanha<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Se definir valor di\u00e1rio, o Facebook limita a quantidade de an\u00fancios que aparecem por dia com base nesse valor.<\/span><\/p><p><span style=\"font-weight: 400\">Se definir valor total, o Facebook distribui o valor de forma diferente para cada dia, com base na intelig\u00eancia do algoritmo.\u00a0<\/span><\/p><p>\u00a0<\/p><p><b>DICA: <\/b><span style=\"font-weight: 400\">Se voc\u00ea quiser configurar campanhas para rodar em hor\u00e1rios espec\u00edficos, precisa usar o or\u00e7amento total. Por exemplo, quando voc\u00ea quer que algu\u00e9m ligue para a empresa e s\u00f3 pode atender em hor\u00e1rio comercial.<\/span><\/p><p><span style=\"font-weight: 400\">Fora estas situa\u00e7\u00f5es espec\u00edficas, <\/span><b>n\u00e3o \u00e9 interessante estipular hor\u00e1rios<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">O pr\u00f3prio Facebook se encarrega de exibir os an\u00fancios nos melhores hor\u00e1rios poss\u00edveis segundo os h\u00e1bitos de compra. Por isso, a menos que voc\u00ea tenha uma necessidade espec\u00edfica ou absoluta certeza do hor\u00e1rio de compra, \u00e9 melhor n\u00e3o definir.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-698440c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698440c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d4ea9\" data-id=\"33d4ea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c9fb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c9fb56\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00a985e\" data-id=\"00a985e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebc2c4 elementor-widget elementor-widget-heading\" data-id=\"0ebc2c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: -0.5625px\">CONFIGURANDO O GRUPO DE AN\u00daNCIOS<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89b3f4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89b3f4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cd2013\" data-id=\"7cd2013\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c679c46 elementor-widget elementor-widget-text-editor\" data-id=\"c679c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24pt\"><span style=\"font-weight: 400\">O grupo de an\u00fancios \u00e9 onde identificamos <\/span><b>os p\u00fablicos, segmentos e audi\u00eancias <\/b><span style=\"font-weight: 400\">que queremos alcan\u00e7ar.<\/span><\/span><\/p><h3>\u00a0<\/h3><p><span style=\"font-weight: 400\">Podemos entender assim:<\/span><\/p><p><span style=\"font-weight: 400\">A campanha define o tema e objetivo que voc\u00ea quer alcan\u00e7ar.<\/span><\/p><p><span style=\"font-weight: 400\">O grupo de an\u00fancios responde <\/span><b>para quem, quando e como <\/b><span style=\"font-weight: 400\">falar dentro de cada tema, para obter os melhores resultados com o objetivo selecionado.<\/span><\/p><p><b>Os segredos para convers\u00e3o e vendas est\u00e3o nos grupos de an\u00fancios e nos an\u00fancios <\/b><span style=\"font-weight: 400\">\u2013 a campanha \u00e9 um agrupamento disso.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por isso, \u00e9 preciso configurar uma s\u00e9rie de vari\u00e1veis. Vamos apresent\u00e1-las na sequ\u00eancia, com se\u00e7\u00f5es espec\u00edficas para as mais importantes.<\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"font-weight: 400\">Criando um grupo de an\u00fancios<\/span><\/h3><p><span style=\"font-weight: 400\">Logo que voc\u00ea abre a tela de cria\u00e7\u00e3o de grupos de an\u00fancios, a primeira op\u00e7\u00e3o que aparece \u00e9 <\/span><b>convers\u00e3o <\/b><span style=\"font-weight: 400\">(porque foi este o objetivo que definimos). Na sequ\u00eancia, voc\u00ea pode selecionar <\/span><b>onde quer que as convers\u00f5es ocorram.<\/b><\/p><p><b>\u00a0<\/b><\/p><p><span style=\"font-size: 24pt\"><span style=\"font-weight: 400\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4769 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"393\"  height=\"248\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 393px) 100vw, 393px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-grupo-de-anuncios.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-grupo-de-anuncios.png 393w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/criando-grupo-de-anuncios-300x189.png 300w\" ><\/span><\/span><\/p><p><span style=\"font-weight: 400\">Normalmente, \u00e9 mais comum que os an\u00fancios de convers\u00e3o <\/span><b>levem ao site<\/b><span style=\"font-weight: 400\"> para que a venda seja feita.<\/span><\/p><p><span style=\"font-weight: 400\">Outras configura\u00e7\u00f5es importantes s\u00e3o:<\/span><\/p><ol><li style=\"list-style-type: none\"><ol><li style=\"font-weight: 400\"><b>Definir criativo din\u00e2mico:<\/b><span style=\"font-weight: 400\"> o Facebook pode criar um an\u00fancio por conta pr\u00f3pria com base em informa\u00e7\u00f5es que o usu\u00e1rio disponibiliza. Em geral, recomendamos <\/span><b>fazer os an\u00fancios por conta pr\u00f3pria<\/b><span style=\"font-weight: 400\">, a menos que voc\u00ea precise fazer muitos de uma vez.<\/span><\/li><li style=\"font-weight: 400\"><b>Oferta:<\/b><span style=\"font-weight: 400\"> fun\u00e7\u00e3o do site Facebook para a pessoa salvar uma oferta. N\u00e3o \u00e9 muito usada.<\/span><\/li><li style=\"font-weight: 400\"><b>Or\u00e7amento e programa\u00e7\u00e3o:<\/b><span style=\"font-weight: 400\"> define datas de in\u00edcio e t\u00e9rmino da campanha.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Editar localiza\u00e7\u00e3o:<\/b><span style=\"font-weight: 400\"> o ideal \u00e9 <\/span><b>deixar sempre \u201cBrasil\u201d<\/b><span style=\"font-weight: 400\">, exceto em casos de objetivos espec\u00edficos, como por exemplo, tornar a marca conhecida em determinado estado<\/span><\/li><li style=\"font-weight: 400\"><b>Idade:<\/b><span style=\"font-weight: 400\"> a menos que tenha muita certeza sobre a faixa et\u00e1ria, n\u00e3o edite as configura\u00e7\u00f5es e deixe o Facebook encontrar os melhores resultados.<\/span><\/li><li style=\"font-weight: 400\"><b>G\u00eaneros espec\u00edficos<\/b><span style=\"font-weight: 400\">: mesma situa\u00e7\u00e3o da idade.<\/span><\/li><li style=\"font-weight: 400\"><b>Expans\u00e3o de direcionamento:<\/b><span style=\"font-weight: 400\"> caso marque esta op\u00e7\u00e3o, o Facebook exibir\u00e1 an\u00fancios para perfis al\u00e9m do grupo de an\u00fancios que voc\u00ea definiu. <\/span><b>Se est\u00e1 come\u00e7ando agora, n\u00e3o marque<\/b><span style=\"font-weight: 400\">. Se j\u00e1 tem tr\u00e1fego, <\/span><b>ative para campanhas de prospec\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">.<\/span><\/li><li style=\"font-weight: 400\"><b style=\"font-size: 1em;letter-spacing: -0.0125em\"><i>Attributtion settings<\/i><\/b><b style=\"font-size: 1em;letter-spacing: -0.0125em\">: <\/b><span style=\"font-weight: 400\">os crit\u00e9rios para definir convers\u00e3o de an\u00fancio. Por padr\u00e3o, se houver uma compra 7 dias depois de a pessoa clicar em um an\u00fancio, ou 1 dia depois de visualizar, o Facebook considera que participou da venda. <\/span><b style=\"font-size: 1em;letter-spacing: -0.0125em\">N\u00e3o recomendamos editar.<\/b><\/li><li style=\"font-weight: 400\"><b>Seguran\u00e7a de marca:<\/b><span style=\"font-weight: 400\"> op\u00e7\u00e3o para n\u00e3o associar an\u00fancios a determinados tipos de conte\u00fado. <\/span><b>Normalmente n\u00e3o influencia na performance.<\/b><\/li><\/ol><\/li><\/ol><p><span style=\"font-weight: 400\">Al\u00e9m destes itens, outras configura\u00e7\u00f5es merecem sua aten\u00e7\u00e3o especial na hora de definir os grupos de an\u00fancios.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h3><span style=\"font-weight: 400\">Configurando o Pixel<\/span><\/h3><p><b>Esta \u00e9 uma das partes mais importantes da sua campanha.<\/b><\/p><p><span style=\"font-weight: 400\">O Pixel \u00e9 uma linha de c\u00f3digo que inclu\u00edmos nas nossas p\u00e1ginas. Uma vez estando l\u00e1, o Facebook consegue fazer leituras do que as pessoas fazem no site, onde clicam, por onde navegam e se elas realizam a\u00e7\u00f5es importantes.<\/span><\/p><p><span style=\"font-weight: 400\">Atualmente, todos que trabalham com Facebook Ads t\u00eam um Pixel nas suas p\u00e1ginas. O Facebook usa dados de todos os visitantes dessas pessoas para <\/span><b>aprender novos perfis de p\u00fablico para an\u00fancios<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Assim, quando novos anunciantes chegam, o Facebook j\u00e1 sabe para quem entregar. E a plataforma faz isso com uma habilidade que os seres humanos n\u00e3o conseguem.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Temos alguns materiais que ensinam o passo a passo completo e detalhado:<\/span><\/p><p><a href=\"https:\/\/ajuda.herospark.com\/support\/solutions\/articles\/69000083151-como-configurar-facebook-pixel-nas-p%C3%A1ginas\"><span style=\"font-weight: 400\">[ARTIGO] Como configurar Facebook Pixel<\/span><\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=LL0_-upQq3Q\"><span style=\"font-weight: 400\">[V\u00cdDEO] O que \u00e9 o Pixel do Facebook e para que serve<\/span><\/a><\/p><p><span style=\"font-weight: 400\">Se voc\u00ea utiliza as p\u00e1ginas da <\/span><a href=\"http:\/\/herospark.com\"><span style=\"font-weight: 400\">HeroSpark<\/span><\/a><span style=\"font-weight: 400\">, \u00e9 super f\u00e1cil configurar o Pixel! <img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83d\ude03\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f603.svg\" >\u00a0<\/span><\/p><div><span style=\"font-weight: 400\">\u00a0<\/span><\/div><h3><span style=\"font-weight: 400\">Conhecendo os tipos de p\u00fablico<\/span><\/h3><p><b>\u00c9 a principal configura\u00e7\u00e3o do grupo de an\u00fancios <\/b><span style=\"font-weight: 400\">e a primeira etapa para ter sucesso ou n\u00e3o em uma nova campanha.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4770 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"537\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 537px) 100vw, 537px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/definindo-publico-no-grupo-de-anuncios.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/definindo-publico-no-grupo-de-anuncios.png 537w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/definindo-publico-no-grupo-de-anuncios-300x198.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Pode ser de dois tipos, personalizado ou semelhante.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400\">P\u00fablico personalizado<\/span><\/h4><p><span style=\"font-weight: 400\"><strong>Quem j\u00e1 teve alguma intera\u00e7\u00e3o com a sua empresa, visitou o site ou preencheu algum cadastro<\/strong> \u2013 ou seja, se relaciona com as campanhas de remarketing. <\/span>N\u00e3o pode ser criado a partir de uma amostra aleat\u00f3ria de pessoas.<\/p><p>\u00a0<\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4771 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"484\"  height=\"338\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 484px) 100vw, 484px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-personalizado.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-personalizado.png 484w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-personalizado-300x210.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Ao selecionar essa op\u00e7\u00e3o, voc\u00ea precisa escolher a origem (ou seja, onde eles realizaram a a\u00e7\u00e3o com voc\u00ea).<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Aqui, n\u00e3o tem receita pronta. Cada anunciante tem suas pr\u00f3prias estrat\u00e9gias.<\/span><\/p><p><span style=\"font-weight: 400\">Em geral, <\/span><b>as tr\u00eas melhores s\u00e3o:\u00a0<\/b><\/p><p>\u00a0<\/p><ul><li><b>Conta do Instagram<\/b><span style=\"font-weight: 400\">: se voc\u00ea tem um perfil com seguidores engajados, pode criar o p\u00fablico para an\u00fancios com base em quem est\u00e1 te seguindo l\u00e1.\u00a0<\/span><\/li><\/ul><ul><li><b>Site:<\/b><span style=\"font-weight: 400\"> caso seu site tenha muito tr\u00e1fego, pode usar informa\u00e7\u00f5es dos seus visitantes para definir o p\u00fablico dos an\u00fancios.<\/span><\/li><\/ul><ul><li><b>Lista de clientes: <\/b><span style=\"font-weight: 400\">se voc\u00ea tiver uma lista de leads, pode fazer upload dos dados em formato de planilha.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">A origem muda muito de acordo com o tipo de neg\u00f3cio, mas em geral indicamos <\/span><b style=\"font-size: 1em;letter-spacing: -0.0125em\">sempre ter um grupo de an\u00fancios para p\u00fablico personalizado <\/b><span style=\"font-weight: 400\">rodando na campanha.<\/span><br \/><b><\/b><\/p><p><span style=\"font-weight: 400\">Tende a converter mais porque s\u00e3o pessoas que, em teoria, j\u00e1 conhecem a sua empresa ou servi\u00e7o.<\/span><\/p><p><span style=\"font-weight: 400\">Isso porque \u00e9 dif\u00edcil fazer uma compra com base em um \u00fanico an\u00fancio. A pessoa precisa ver a marca ou servi\u00e7o v\u00e1rias vezes e se lembrar dele quando estiver madura o suficiente para finalizar a compra.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Voc\u00ea tamb\u00e9m pode incluir mais de um p\u00fablico personalizado ao mesmo tempo. Mas, nesse caso, a pessoa precisa estar em um <\/span><b>OU <\/b><span style=\"font-weight: 400\">em outro grupo para visualizar.<\/span><\/p><p><span style=\"font-weight: 400\">Tamb\u00e9m \u00e9 poss\u00edvel excluir alguns grupos da exibi\u00e7\u00e3o, mas <\/span><b>n\u00e3o recomendamos fazer<\/b><span style=\"font-weight: 400\"> porque limita muito a ferramenta. Uma exce\u00e7\u00e3o \u00e9 excluir <\/span><b>quem j\u00e1 comprou o seu produto<\/b><span style=\"font-weight: 400\">, para n\u00e3o exibir an\u00fancios a quem j\u00e1 \u00e9 cliente.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400\">P\u00fablicos semelhantes<\/span><\/h4><p><span style=\"font-weight: 400\">Para <\/span><b>impactar novas pessoas <\/b><span style=\"font-weight: 400\">(campanhas de prospec\u00e7\u00e3o).<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4772 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"463\"  height=\"400\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 463px) 100vw, 463px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-semelhante.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-semelhante.png 463w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Configuracoes-de-publico-semelhante-300x259.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Assim que voc\u00ea seleciona a op\u00e7\u00e3o, o Facebook pede para selecionar uma <\/span><b>fonte<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Como funciona: voc\u00ea aponta uma lista de pessoas e o Facebook encontra usu\u00e1rios que tenham caracter\u00edsticas parecidas.<\/span><\/p><p><b>A melhor fonte para gerar novos leads \u00e9: \u201cp\u00fablico semelhante \u00e0 [a\u00e7\u00e3o de convers\u00e3o desejada]\u201d.<\/b><\/p><p><span style=\"font-weight: 400\">Por exemplo, voc\u00ea pode encontrar pessoas parecidas com quem converteu nos \u00faltimos 180 dias:<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4773 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"467\"  height=\"398\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 467px) 100vw, 467px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Exemplo-de-config.-de-publico-semelhante.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Exemplo-de-config.-de-publico-semelhante.png 467w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Exemplo-de-config.-de-publico-semelhante-300x256.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Este \u00e9 um sistema inteligente que se auto-alimenta: conforme a campanha gera novas convers\u00f5es, o Facebook Ads vai encontrando perfis parecidos com eles tamb\u00e9m.<\/span><\/p><p><span style=\"font-weight: 400\">Na sequ\u00eancia, voc\u00ea pode selecionar a % de pessoas com maior semelhan\u00e7a com a sua fonte de p\u00fablico. <\/span><b>Recomendamos usar 1%.<\/b><\/p><p><b>\u00a0<\/b><\/p><h4><span style=\"font-weight: 400\">Direcionamento detalhado<\/span><\/h4><p><span style=\"font-weight: 400\">Al\u00e9m destas duas op\u00e7\u00f5es, voc\u00ea pode definir palavras-chave e encontrar perfis do pr\u00f3prio Facebook com base nos interesses de usu\u00e1rios.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4774 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"549\"  height=\"275\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 549px) 100vw, 549px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Direcionamento-detalhado.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Direcionamento-detalhado.png 549w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Direcionamento-detalhado-300x150.png 300w\" ><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por exemplo: se voc\u00ea vende um curso de gest\u00e3o, pode anunciar para pessoas que t\u00eam \u201cempreendedorismo\u201d como um de seus interesses na rede social.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00c9 poss\u00edvel usar termos mais gen\u00e9ricos ou mais nichados nas buscas.<\/span><\/p><p><span style=\"font-weight: 400\">Outro detalhe importante: o direcionamento detalhado pode ser usado em conjunto com p\u00fablico personalizado ou semelhante para <\/span><b>qualificar melhor quem v\u00ea o an\u00fancio<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Por exemplo, voc\u00ea pode exibir apenas para quem j\u00e1 visitou seu site <\/span><b>E<\/b><span style=\"font-weight: 400\"> se interessa por empreendedorismo.<\/span><\/p><p><span style=\"font-weight: 400\">Esse m\u00e9todo tem vantagens e desvantagens:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Por um lado, voc\u00ea paga para exibir an\u00fancios apenas para quem tem maior envolvimento com o seu segmento.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Por outro, se limitar demais o algoritmo, ele pode deixar de exibir an\u00fancios para pessoas relevantes para o seu objetivo.\u00a0\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400\">Definindo o p\u00fablico<\/span><\/h3><p><span style=\"font-weight: 400\">Mas ent\u00e3o, qual p\u00fablico \u00e9 melhor para os meus an\u00fancios?<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recomendamos sempre rodar uma campanha de p\u00fablico personalizado para fazer remarketing\/retargeting.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Se voc\u00ea tiver uma estrutura robusta, o p\u00fablico semelhante \u00e9 uma das melhores formas de encontrar pessoas dispostas a comprar de voc\u00ea.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Se estiver literalmente come\u00e7ando do 0, use as op\u00e7\u00f5es de direcionamento detalhado.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Se voc\u00ea j\u00e1 conhece o funil de vendas e os h\u00e1bitos de compra do seu p\u00fablico, pode misturar direcionamento detalhado com os outros tipos.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">\u00c9 importante utilizar o p\u00fablico semelhante quando j\u00e1 tiver <\/span><b>1000 convers\u00f5es ou mais<\/b><span style=\"font-weight: 400\">. Abaixo disso, o Facebook n\u00e3o consegue definir t\u00e3o bem os perfis.<\/span><\/p><p><span style=\"font-weight: 400\">Por isso, se voc\u00ea ainda tem um p\u00fablico pequeno, n\u00e3o \u00e9 a melhor op\u00e7\u00e3o para prospectar \u2013 mas ser\u00e1 quando voc\u00ea escalar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h3><span style=\"font-weight: 400\">Selecionando posicionamentos\u00a0<\/span><\/h3><p><b>Posicionamento \u00e9 onde o Facebook mostrar\u00e1 o seu an\u00fancio<\/b><span style=\"font-weight: 400\"> \u2013 feed do Instagram, stories, Facebook Marketplace e assim por diante.<\/span><\/p><p><span style=\"font-weight: 400\">O posicionamento pode ser <\/span><b>autom\u00e1tico<\/b><span style=\"font-weight: 400\">, em que o algoritmo decide, ou <\/span><b>manual<\/b><span style=\"font-weight: 400\">, se voc\u00ea quiser direcionar onde o an\u00fancio deve aparecer.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4775 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"395\"  height=\"192\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 395px) 100vw, 395px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/posicionamentos-do-grupo-de-anuncios.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/posicionamentos-do-grupo-de-anuncios.png 395w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/posicionamentos-do-grupo-de-anuncios-300x146.png 300w\" ><\/p><p>\u00a0<\/p><p><b>Em via de regra, o posicionamento autom\u00e1tico \u00e9 o mais recomendado<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Antigamente, as pessoas gostavam de ter grupos de an\u00fancio para cada posicionamento \u2013 um para os stories, outro para feed do Instagram, e por a\u00ed vai.<\/span><\/p><p><span style=\"font-weight: 400\">Isso vem de um pensamento antigo, influenciado pela publicidade offline.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4776 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"388\"  height=\"335\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 388px) 100vw, 388px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/selecionando-posicionamento.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/selecionando-posicionamento.png 388w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/selecionando-posicionamento-300x259.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">Imagine um outdoor na rua como o seu principal canal de propaganda. Voc\u00ea instala a placa e n\u00e3o sabe quem est\u00e1 olhando.<\/span><\/p><p><span style=\"font-weight: 400\">Se voc\u00ea coloca outro outdoor em outro lugar e vende mais com ele, pode ser porque passam pessoas diferentes em cada lugar, mas n\u00e3o d\u00e1 para saber.<\/span><\/p><p><span style=\"font-weight: 400\">Muita gente pensa que com tr\u00e1fego pago funciona assim tamb\u00e9m.<\/span><\/p><p><span style=\"font-weight: 400\">Mas, na verdade, com o Facebook Ads <\/span><b>o outdoor est\u00e1 perseguindo perfis com altas chances de comprar<\/b><span style=\"font-weight: 400\"> independente de onde eles est\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"480\"  height=\"270\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/media2.giphy.com\/media\/d2YZzTQvyoNYf9YI\/giphy.gif?cid=790b7611c3b1d4b2e6dff793cc1d56c212446b86b76ca0c8&amp;rid=giphy.gif&amp;ct=g\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">N\u00e3o importa onde a pessoa vai ver o an\u00fancio, o importante \u00e9 que visualize a mensagem.<\/span><\/p><p><span style=\"font-weight: 400\">Isso tamb\u00e9m influencia nos leil\u00f5es. Muita gente quer anunciar nos <\/span><a href=\"https:\/\/herospark.com\/blog\/instagram-stories\/\"><span style=\"font-weight: 400\">stories<\/span><\/a><span style=\"font-weight: 400\">, porque \u00e9 um dos recursos que as pessoas mais usam no Instagram. Isso faz o lance ficar mais caro.<\/span><\/p><p><b>Com o posicionamento autom\u00e1tico<\/b><span style=\"font-weight: 400\">, o cliente pode ser impactado em outros lugares tamb\u00e9m, ent\u00e3o <\/span><b>voc\u00ea otimiza o or\u00e7amento da campanha<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">O <\/span><b>posicionamento manual <\/b>normalmente <span style=\"font-weight: 400\">\u00e9 utilizado se o seu an\u00fancio n\u00e3o tem todos os formatos.<\/span><\/p><p><span style=\"font-weight: 400\">Por exemplo, se voc\u00ea tentar fazer uma gambiarra para incluir um an\u00fancio de feed do Instagram nos Stories, a tend\u00eancia \u00e9 que o an\u00fancio fique feio e gere poucas intera\u00e7\u00f5es.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por isso, <\/span><b>quando poss\u00edvel crie an\u00fancios em todos os formatos<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Quando n\u00e3o for poss\u00edvel, anuncie apenas nos formatos que voc\u00ea tem as imagens.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h3><span style=\"font-weight: 400\">Configurando otimiza\u00e7\u00e3o e veicula\u00e7\u00e3o<\/span><\/h3><p><span style=\"font-weight: 400\">Estes s\u00e3o os crit\u00e9rios que o algoritmo observa na hora de exibir os an\u00fancios. Em outras palavras, \u00e9 aqui que voc\u00ea define <\/span><b>pelo que<\/b><span style=\"font-weight: 400\"> vai pagar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por padr\u00e3o, ele vai <\/span><b>tentar gerar convers\u00f5es pelo menor custo<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4777 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"409\"  height=\"225\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 409px) 100vw, 409px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Otimizacao-e-veiculacao-de-grupo-de-anuncios.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Otimizacao-e-veiculacao-de-grupo-de-anuncios.png 409w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Otimizacao-e-veiculacao-de-grupo-de-anuncios-300x165.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Na maioria dos casos, \u00e9 melhor n\u00e3o editar nada aqui, mas \u00e9 poss\u00edvel pagar por visualiza\u00e7\u00f5es de p\u00e1gina, cliques no link, alcance di\u00e1rio, enfim.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4778 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"410\"  height=\"128\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 410px) 100vw, 410px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha-1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha-1.png 410w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/otimizacao-de-campanha-1-300x94.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Se voc\u00ea est\u00e1 come\u00e7ando do 0 e ainda n\u00e3o tem visitas e convers\u00f5es, pode testar outros tipos de otimiza\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400\">Mas ainda assim <\/span><b>recomendamos otimizar para convers\u00f5es<\/b><span style=\"font-weight: 400\"> e deixar o algoritmo aprendendo com quem comprar de voc\u00ea.<\/span><\/p><p><span style=\"font-weight: 400\">O <\/span><b>controle de custo<\/b><span style=\"font-weight: 400\"> \u00e9 definido pelo que voc\u00ea configura l\u00e1 no n\u00edvel de campanha. Caso voc\u00ea n\u00e3o esteja usando o <\/span><b>CBO<\/b><span style=\"font-weight: 400\">, as op\u00e7\u00f5es s\u00e3o as seguintes:<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4779 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"399\"  height=\"247\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 399px) 100vw, 399px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Controle-de-custo.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Controle-de-custo.png 399w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Controle-de-custo-300x186.png 300w\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Quando voc\u00ea marca estas op\u00e7\u00f5es, o Facebook vai tentar manter os lances dentro do valor que voc\u00ea estipular.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Recomendamos usar apenas <\/span><b>se voc\u00ea conhecer muito bem os leil\u00f5es do seu segmento.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Os lances podem ser menores ou maiores do que o valor que voc\u00ea definiu em controle de custos, o que torna dif\u00edcil otimizar a campanha.<\/span><\/p><p><span style=\"font-weight: 400\">Se voc\u00ea simplesmente chutar um valor, as chances de ter resultados ruins por falta de refer\u00eancia s\u00e3o grandes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-825159d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"825159d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-842f15e\" data-id=\"842f15e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a63501 elementor-widget elementor-widget-heading\" data-id=\"0a63501\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: -0.5625px\">CONFIGURANDO OS AN\u00daNCIOS<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb24bb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb24bb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab1d1b\" data-id=\"4ab1d1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e8492 elementor-widget elementor-widget-text-editor\" data-id=\"61e8492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24pt\"><span style=\"font-weight: 400\">Um <\/span><b>bom mix de criativos gera vendas<\/b><span style=\"font-weight: 400\">. <img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83d\udcb8\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f4b8.svg\" > Para descobrir como fazer, s\u00f3 existe um jeito: testando.<\/span><\/span><\/p><p><span style=\"font-weight: 400\">Lembre-se de que o Facebook Ads \u00e9 um leil\u00e3o comandado por um algoritmo. Se voc\u00ea rodar o mesmo criativo por muito tempo, talvez ele apare\u00e7a repetido para algumas pessoas, ent\u00e3o elas n\u00e3o v\u00e3o interagir mais.<\/span><\/p><p><span style=\"font-weight: 400\">Vamos supor que o seu criativo seja \u201ccompre meu curso por R$200,00&#8243;. <\/span><\/p><p><span style=\"font-weight: 400\">Se um concorrente divulgar um an\u00fancio com o texto \u201ccompre meu curso por R$100,00\u201d para o mesmo p\u00fablico, o seu vai desempenhar pior.<\/span><\/p><p><span style=\"font-weight: 400\">Por isso, <\/span><b>mesmo bons criativos <\/b><span style=\"font-weight: 400\">devem ser trocados para manter a qualidade sempre alta.<\/span><\/p><p><span style=\"font-weight: 400\">Aqui na HeroSpark, trocamos nossos an\u00fancios a cada 30 dias. Reaproveitamos as ideias que deram certo e trocamos o que n\u00e3o performou t\u00e3o bem.\u00a0<\/span><\/p><p><b>Boas pr\u00e1ticas de testes podem definir seu sucesso no Facebook Ads.<\/b><\/p><p><b>\u00a0<\/b><\/p><h3><span style=\"font-weight: 400\">Criando um an\u00fancio<\/span><\/h3><p><span style=\"font-weight: 400\">Quando voc\u00ea seleciona a aba de an\u00fancios, a primeira parte \u00e9 a de <\/span><b>identidade<\/b><span style=\"font-weight: 400\">. Aqui, sem mist\u00e9rios: \u00e9 onde voc\u00ea associa o an\u00fancio \u00e0 sua p\u00e1gina.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4780 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"296\"  height=\"237\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Criacao-de-anuncio.png\" ><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400\">Formato<\/span><\/h3><p><span style=\"font-weight: 400\">Ainda em com configura\u00e7\u00f5es de an\u00fancio, voc\u00ea consegue selecionar os formatos.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4781 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"281\"  height=\"293\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/Formato-de-anuncios.png\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Para performance, <\/span><b>n\u00e3o recomendamos usar cole\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">. Ela \u00e9 indicada para quem quer criar experi\u00eancias diferenciadas e n\u00e3o necessariamente convers\u00e3o. A <\/span><b>experi\u00eancia m\u00f3vel<\/b><span style=\"font-weight: 400\"> trabalha junto com ela, por isso tamb\u00e9m n\u00e3o recomendamos usar, principalmente se voc\u00ea estiver iniciando agora.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Nossa sugest\u00e3o para convers\u00e3o \u00e9 ter an\u00fancios em <\/span><b>imagem, v\u00eddeo e carrossel<\/b><span style=\"font-weight: 400\">.<\/span><\/p><ol><li style=\"font-weight: 400\"><b>V\u00eddeo:<\/b><span style=\"font-weight: 400\"> quando a pessoa est\u00e1 no topo ou no meio do funil e ainda precisa de convencimento. O v\u00eddeo \u00e9 um bom formato para apresentar conte\u00fado, ofertas e\/ou servi\u00e7os.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Carrossel:<\/b><span style=\"font-weight: 400\"> s\u00e3o cards em que voc\u00ea pode apresentar muitas informa\u00e7\u00f5es sobre sua oferta. Possibilidade de desenvolver conte\u00fados ricos, que engajam e realmente fazem a diferen\u00e7a.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Imagem:<\/b><span style=\"font-weight: 400\"> \u00e9 o empurr\u00e3o final para a compra; uma imagem em que a pessoa clica e \u00e9 redirecionada para o site.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400\">Ou seja, os formatos est\u00e3o relacionados a diferentes momentos da jornada. Se voc\u00ea tiver v\u00e1rios, pode se comunicar independente da etapa do funil\/jornada em que o cliente est\u00e1.<\/span><\/p><p><b>N\u00e3o existe formato melhor do que o outro.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">Talvez no seu segmento v\u00eddeos tenham melhor rendimento, talvez sejam as imagens com link. O \u00fanico jeito de descobrir \u00e9 testando.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Neste guia, vamos explicar em mais detalhes <\/span><b>como criar um an\u00fancio de imagem<\/b><span style=\"font-weight: 400\">, mas o processo para os outros formatos tamb\u00e9m \u00e9 bem intuitivo.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-4782 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"283\"  height=\"262\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/O-criativo-do-anuncio.png\" ><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">O criativo do an\u00fancio s\u00e3o <\/span><b>os textos, as imagens e o link de destino<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Voc\u00ea pode clicar em adicionar m\u00eddia para incluir um pronto, ou clicar em \u201ccriar v\u00eddeo\u201d para usar o editor do Facebook. Ele serve para fazer um v\u00eddeo curto com efeitos de transi\u00e7\u00e3o entre v\u00e1rias fotos.<\/span><\/p><p><span style=\"font-weight: 400\">Se voc\u00ea n\u00e3o souber editar imagens e v\u00eddeos, pode fazer por ali.<\/span><\/p><p><span style=\"font-weight: 400\">Se souber editar, deixe tudo pronto e inclua em Adicionar M\u00eddia.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400\">M\u00eddia<\/span><\/h4><p><span style=\"font-weight: 400\">O formato a ser priorizado \u00e9 <\/span><b>quadrado (1:1)<\/b><span style=\"font-weight: 400\">, ideal para ser exibido no feed. Na d\u00favida, comece por ele.<\/span><\/p><p><span style=\"font-weight: 400\">O Facebook permite adaptar uma imagem quadrada em formatos verticais (9:16) e Horizontais (1,91:1), mas o ideal \u00e9 <\/span><b>criar an\u00fancios com essas medidas em um programa de edi\u00e7\u00e3o<\/b><span style=\"font-weight: 400\"> e depois fazer o upload.<\/span><\/p><p><span style=\"font-weight: 400\">Depois disso, voc\u00ea pode editar o posicionamento e adicionar as imagens ou v\u00eddeos para os outros formatos.<\/span><\/p><p><span style=\"font-weight: 400\">Se voc\u00ea n\u00e3o fizer dessa forma, o Facebook pode distorcer as imagens para tentar encaix\u00e1-las automaticamente em outros formatos, o que empobrece o resultado final.<\/span><\/p><p><span style=\"font-weight: 400\">O ideal \u00e9 ter no m\u00ednimo <\/span><b>upload em formato quadrado e vertical<\/b><span style=\"font-weight: 400\">. Se for poss\u00edvel, inclua o formato horizontal tamb\u00e9m, mas com o avan\u00e7o da navega\u00e7\u00e3o mobile, os dois primeiros s\u00e3o os principais.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400\">Texto<\/span><\/h4><p><span style=\"font-weight: 400\">A \u00fanica reda\u00e7\u00e3o obrigat\u00f3ria \u00e9 o <\/span><b>texto principal <\/b><span style=\"font-weight: 400\">do an\u00fancio.<\/span><\/p><p><span style=\"font-weight: 400\">Voc\u00ea pode adicionar diferentes op\u00e7\u00f5es. O pr\u00f3prio Facebook realiza testes com elas, aprende qual performa melhor e d\u00e1 prioridade a ela.\u00a0<\/span><\/p><p><b>Fa\u00e7a varia\u00e7\u00f5es de t\u00edtulo tamb\u00e9m<\/b><span style=\"font-weight: 400\">, pelo menos 2 ou 3, mas no m\u00e1ximo 5.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Existem v\u00e1rias op\u00e7\u00f5es do que incluir no texto do an\u00fancio \u2013 como voc\u00ea j\u00e1 deve imaginar, nossa dica \u00e9: teste v\u00e1rias op\u00e7\u00f5es diferentes e veja qual tem melhor resultado.<\/span><\/p><p><span style=\"font-weight: 400\">O importante \u00e9 <\/span><b>criar textos com bastante varia\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Em um, fale sobre o pre\u00e7o do produto; no outro, sobre a transforma\u00e7\u00e3o; fa\u00e7a um com emoji, outro sem, e por a\u00ed vai. Se todas as op\u00e7\u00f5es ficarem muito parecidas, o teste n\u00e3o funciona t\u00e3o bem.<\/span><\/p><p><span style=\"font-weight: 400\">Na HeroSpark temos v\u00e1rios materiais sobre cria\u00e7\u00e3o de textos persuasivos para an\u00fancios. Se quiser se aprofundar, recomendamos que veja:<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=ikFdunqR1CE&amp;t=9s&amp;ab_channel=HeroSpark\"><span style=\"font-weight: 400\">[V\u00cdDEO] Aprenda a criar um an\u00fancio de venda que converte<\/span><\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=35D9_vnTN7c&amp;ab_channel=HeroSpark\"><span style=\"font-weight: 400\">[V\u00cdDEO] Como o copywriting vai te ajudar a vender mais<\/span><\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=Au6YsvElzxs&amp;ab_channel=HeroSpark\"><span style=\"font-weight: 400\">[V\u00cdDEO] 5 gatilhos mentais de copywriting para vender mais<\/span><\/a><\/p><p><a href=\"https:\/\/herospark.com\/blog\/copywriting\/\"><span style=\"font-weight: 400\">[ARTIGO] Copywriting: tudo o que voc\u00ea precisa saber<\/span><\/a><\/p><p><a href=\"https:\/\/herospark.com\/blog\/exemplos-de-copy\/\"><span style=\"font-weight: 400\">[ARTIGO] Copywriting: exemplos de copy que convertem<\/span><\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=idSlyZHEJ1Y\"><span style=\"font-weight: 400\">[WEBINAR] Copywriting: o poder das palavras que vendem<\/span><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><b>Pratique at\u00e9 entender o que ressoa com seu p\u00fablico.<\/b><\/p><p><span style=\"font-weight: 400\">No campo de <\/span><b>descri\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">, pode incluir apenas uma vers\u00e3o. Ela n\u00e3o aparece tanto \u2013 \u00e9 vis\u00edvel apenas no feed do Facebook, ent\u00e3o pode ser mais direto e sem explorar tanto.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400\">Demais elementos<\/span><\/h4><p><b>Destino: <\/b><span style=\"font-weight: 400\">\u00e9 onde voc\u00ea inclui o site para onde o an\u00fancio leva. Em geral, editar URL n\u00e3o influencia a performance.<\/span><\/p><p><span style=\"font-weight: 400\">Por fim, tem a <\/span><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><b>chamada de a\u00e7\u00e3o<\/b><\/a><span style=\"font-weight: 400\">, que \u00e9 o bot\u00e3o do an\u00fancio propriamente dito. \u00c9 um texto que estimula a fazer alguma a\u00e7\u00e3o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Alguns exemplos que utilizamos nos an\u00fancios da HeroSpark:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compre agora: para quem est\u00e1 no fundo do funil \u2013 lead pronto para convers\u00e3o.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cadastre-se: meio do funil \u2013 est\u00e1 interessado, mas ainda n\u00e3o est\u00e1 no momento da compra.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Saiba mais: topo de funil \u2013 provavelmente n\u00e3o vai comprar agora.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Parab\u00e9ns! Agora voc\u00ea j\u00e1 est\u00e1 pronto para rodar campanhas de an\u00fancios no Facebook com o melhor custo-benef\u00edcio. <img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83c\udf89\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f389.svg\" > Seguindo estas dicas, certamente suas chances de boas coloca\u00e7\u00f5es nos leil\u00f5es aumentam.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1535acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1535acb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af5f6d7\" data-id=\"af5f6d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa440 elementor-widget elementor-widget-heading\" data-id=\"befa440\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: -0.5625px\">CHECKLIST DE CAMPANHA<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af14ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af14ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6d3c7b\" data-id=\"a6d3c7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9539e2 elementor-widget elementor-widget-text-editor\" data-id=\"c9539e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;font-size: 24pt\">Preparamos este checklist com todas as dicas que demos ao longo deste e-book para voc\u00ea n\u00e3o esquecer de nada!<\/span><\/p><p><span style=\"font-weight: 400;font-size: 24pt\">\u00a0\u00a0<\/span><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Desenhe um funil de vendas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifique a jornada do seu cliente pelo funil.<\/span><\/li><\/ul><\/li><\/ul><ul><li><b>Crie uma campanha.<\/b><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defina se a campanha ser\u00e1 prospec\u00e7\u00e3o ou remarketing.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defina or\u00e7amento e por quanto tempo a campanha ficar\u00e1 ativa.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defina os objetivos da campanha.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ative o CBO.<\/span><\/li><\/ul><\/li><\/ul><ul><li><b>Crie o grupo de an\u00fancios.<\/b><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defina a segmenta\u00e7\u00e3o de p\u00fablico.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Verifique se precisa usar direcionamento detalhado.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Configure o Pixel.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Selecione os posicionamentos dos an\u00fancios.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Configure otimiza\u00e7\u00e3o e veicula\u00e7\u00e3o.<\/span><\/li><\/ul><\/li><\/ul><ul><li><b>Crie os an\u00fancios.<\/b><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crie as imagens\/v\u00eddeos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crie de 2 a 5 varia\u00e7\u00f5es de texto.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fa\u00e7a upload de an\u00fancios em diferentes formatos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Escreva as CTAs.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teste os resultados desta campanha.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mude os an\u00fancios frequentemente.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teste diferentes campanhas, segmenta\u00e7\u00f5es de p\u00fablico, e an\u00fancios.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9472f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9472f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b1b78f\" data-id=\"5b1b78f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d36a54 elementor-widget elementor-widget-spacer\" data-id=\"6d36a54\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e9d8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e9d8e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b15d00e\" data-id=\"b15d00e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-205d83e elementor-widget elementor-widget-heading\" data-id=\"205d83e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">[B\u00d4NUS] FERRAMENTA PARA CRIA\u00c7\u00c3O DE LANDING PAGES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b03e5 elementor-widget elementor-widget-image\" data-id=\"c5b03e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  title=\"Hero02\"  alt=\"Hero02\"  loading=\"lazy\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/elementor\/thumbs\/Hero02-qi44esrdbozuncp41ib2lkbz4y8v6lbznjl1rgcrr0.png\" >\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be0ef43 elementor-widget elementor-widget-image\" data-id=\"be0ef43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"474\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1677 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1048px) 100vw, 1048px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels03.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels03.png 1048w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels03-300x136.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels03-1024x463.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels03-768x347.png 768w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00bded elementor-widget elementor-widget-text-editor\" data-id=\"d00bded\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b style=\"font-size: 1em;letter-spacing: -0.0125em\">\u00a0<\/b><\/p><p>A HeroSpark \u00e9 uma ferramenta completa para o lan\u00e7amento de produtos digitais.<\/p><p>Com ela, voc\u00ea consegue criar seu funil a partir de templates pr\u00e9 prontos de landing pages e emails e distribuir suas ofertas e produtos para sua audi\u00eancia gratuitamente.<\/p><p>\u00a0<\/p><p><b>Clique no bot\u00e3o a seguir para conhecer mais sobre a ferramenta.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccf235 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5ccf235\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/hubs.ly\/H0rWzwW0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">QUERO CONHECER A HEROSPARK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b431881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b431881\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce0e1cc\" data-id=\"ce0e1cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41521c7 elementor-widget elementor-widget-spacer\" data-id=\"41521c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d983433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d983433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ba39bb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"0ba39bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2a299 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"4c2a299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CON<br>CLU<br>S\u00c3O<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08fa0bb\" data-id=\"08fa0bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1ab80 elementor-widget elementor-widget-heading\" data-id=\"1b1ab80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agora \u00e9 a sua vez!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20d48d elementor-widget elementor-widget-text-editor\" data-id=\"e20d48d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 22px;letter-spacing: -0.2px\">Para dominar o Facebook Ads, o segredo \u00e9 praticar e testar sempre. Afinal, ele funciona por meio de algoritmos que se aperfei\u00e7oam e aprendem mais com o tempo.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Al\u00e9m disso, essa experi\u00eancia \u00e9 necess\u00e1ria para voc\u00ea compreender o que funciona melhor dentro do seu segmento de atua\u00e7\u00e3o.\u00a0<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">O mais importante \u00e9 ter uma postura sempre ativa \u2013 programar as campanhas, acompanhar resultados e fazer adapta\u00e7\u00f5es sempre que necess\u00e1rio.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Um detalhe importante, mas que muitas vezes passa despercebido por quem est\u00e1 come\u00e7ando a fazer an\u00fancios agora, \u00e9 pensar que apenas o an\u00fancio em si gera convers\u00e3o.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Na verdade, definir corretamente perfis de p\u00fablico e as condi\u00e7\u00f5es em que os an\u00fancios aparecem s\u00e3o t\u00e3o importantes quanto. Praticar tamb\u00e9m te ajuda a melhorar cada vez mais as segmenta\u00e7\u00f5es e ser mais assertivo quanto aos perfis que deseja atingir.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Se voc\u00ea for um empreendedor iniciante, esperamos que estas dicas te ajudem a come\u00e7ar as suas estrat\u00e9gias de tr\u00e1fego pago no Facebook Ads!<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">E se voc\u00ea j\u00e1 tiver alguma experi\u00eancia, esperamos que o guia tenha sido \u00fatil para aumentar as convers\u00f5es e diminuir os custos de aquisi\u00e7\u00e3o.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Recomendamos ainda que voc\u00ea assista ao webinar gravado pelo Danilo Garcia dos Santos, coordenador de M\u00eddias da HeroSpark. Assim, voc\u00ea pode acompanhar a tela em cada etapa da configura\u00e7\u00e3o.<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Al\u00e9m disso, temos v\u00e1rios v\u00e1rios materiais sobre tr\u00e1fego pago no nosso blog \u2013\u00a0<a href=\"https:\/\/herospark.com\/blog\/category\/marketing-digital\/trafego-pago\/\">clique aqui\u00a0<\/a>para conferir todos.\u00a0<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Agora que voc\u00ea j\u00e1 dominou os segredos do Facebook Ads para tr\u00e1fego pago, que tal conhecer uma plataforma completa para hospedar e vender seus produtos digitais?\u00a0<img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83d\ude09\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f609.svg\" >\u00a0<\/p><p style=\"font-size: 22px;letter-spacing: -0.2px\">Na\u00a0<a href=\"http:\/\/herospark.com\/\">HeroSpark<\/a>, voc\u00ea publica cursos online e produtos digitais como e-books e pode criar landing pages e campanhas de e-mail de forma simples e intuitiva. Cadastre-se e fa\u00e7a um teste gratuito!\u00a0<img  decoding=\"async\"  class=\"emoji pk-lazyload\"  role=\"img\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\ud83d\ude80\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f680.svg\" ><\/p><p>\u00a0<\/p><p>At\u00e9 a pr\u00f3xima e boas vendas!<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf1cd02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf1cd02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0d2515\" data-id=\"b0d2515\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8528f2 elementor-widget elementor-widget-spacer\" data-id=\"a8528f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ad352 elementor-widget elementor-widget-image\" data-id=\"75ad352\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"58\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAASwAAAA6AQMAAAAwS\/YEAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAABlJREFUSMdjYBgFo2AUjIJRMApGwSgYDgAACNYAAWrDsGwAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium wp-image-1637 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 300px) 100vw, 300px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Hero02-300x58.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Hero02-300x58.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/Hero02.png 648w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbdb1cd elementor-widget elementor-widget-text-editor\" data-id=\"dbdb1cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A HeroSpark \u00e9 uma solu\u00e7\u00e3o para empreendedores digitais que utiliza o talento de seus clientes como mat\u00e9ria-prima para construir um business online. A empresa nasceu da fus\u00e3o entre Edools e EADBOX, startups que at\u00e9 ent\u00e3o eram refer\u00eancias na \u00e1rea de EdTech &#8211; e concorrentes.<\/p><p>\u00a0<\/p><p>Elencada entre uma das 10 melhores startups do Paran\u00e1, a HeroSpark j\u00e1 conta com mais de 1600 clientes, mais de seis milh\u00f5es de alunos e est\u00e1 presente em mais de 20 pa\u00edses, se tornando l\u00edder de mercado na Am\u00e9rica Latina.<\/p><p>\u00a0<\/p><p><b>Somos refer\u00eancia em empreendedorismo digital!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc362ae elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dc362ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/hubs.ly\/H0rWqYn0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conhe\u00e7a a HeroSpark<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f095b elementor-widget elementor-widget-spacer\" data-id=\"55f095b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e95806f\" data-id=\"e95806f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebd6f99 elementor-widget elementor-widget-spacer\" data-id=\"ebd6f99\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf72bb elementor-widget elementor-widget-image\" data-id=\"8bf72bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\" class=\"attachment-large size-large wp-image-1675 pk-lazyload\" alt=\"\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02-1024x690.png\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02-1024x690.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02-300x202.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02-768x518.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02-1536x1036.png 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/mockup-Funnels02.png 1753w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04aacd1 elementor-widget elementor-widget-heading\" data-id=\"04aacd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+ 1.600 CLIENTES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5029c1 elementor-widget elementor-widget-heading\" data-id=\"d5029c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+ 120 MIL CURSOS ONLINE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760c14d elementor-widget elementor-widget-heading\" data-id=\"760c14d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+ 7 MILH\u00d5ES DE PESSOAS IMPACTADAS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b7720 elementor-widget elementor-widget-heading\" data-id=\"86b7720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRESEN\u00c7A EM MAIS DE 20 PA\u00cdSES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e0755 elementor-widget elementor-widget-spacer\" data-id=\"05e0755\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff9192c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff9192c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eafcab\" data-id=\"1eafcab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b7cb33 elementor-widget elementor-widget-image\" data-id=\"7b7cb33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  title=\"Hero03\"  alt=\"Hero03\"  loading=\"lazy\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/elementor\/thumbs\/Hero03-qi44g1vmfqpm4mvkq1t5x8y3ng2hg2b3tqwcsqhvgc.png\" >\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de81c48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de81c48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27ff526\" data-id=\"27ff526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86baad9 elementor-widget elementor-widget-text-editor\" data-id=\"86baad9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center\"><span style=\"color: #ffffff\"><b style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"https:\/\/herospark.com\/quem-somos\/\">Quem Somos<\/a><\/b><\/span><\/p><p style=\"text-align: center\"><span style=\"color: #ffffff\"><b><a style=\"color: #ffffff\" href=\"https:\/\/herospark.com\/blog\/\">Blog<\/a><\/b><\/span><\/p><p style=\"text-align: center\"><span style=\"color: #ffffff\"><b><a style=\"color: #ffffff\" href=\"https:\/\/herospark.gupy.io\/\">Vagas<\/a><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d2e292\" data-id=\"6d2e292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbc5e2b elementor-widget elementor-widget-text-editor\" data-id=\"dbc5e2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff\"><b><a style=\"color: #ffffff\" href=\"https:\/\/herospark.com\/comunidades\/\">Comunidades<\/a><\/b><\/span><\/p><p><span style=\"color: #ffffff\"><b><a style=\"color: #ffffff\" href=\"https:\/\/herospark.com\/termos-de-uso\/\">Termos de Uso<\/a><\/b><\/span><\/p><p><span style=\"color: #ffffff\"><b><a style=\"color: #ffffff\" href=\"https:\/\/herospark.com\/politicas-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11f39f7 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11f39f7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4845401\" data-id=\"4845401\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f2d129 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f2d129\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/weareherospark\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-square\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f79ce2\" data-id=\"4f79ce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f93d3a3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f93d3a3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.youtube.com\/c\/herospark\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab 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