{"id":9242,"date":"2022-09-13T09:29:11","date_gmt":"2022-09-13T12:29:11","guid":{"rendered":"https:\/\/herospark.com\/blog\/?page_id=9242"},"modified":"2025-04-23T09:05:14","modified_gmt":"2025-04-23T12:05:14","slug":"estrategia-de-marketing","status":"publish","type":"page","link":"https:\/\/herospark.com\/blog\/estrategia-de-marketing\/","title":{"rendered":"Estrat\u00e9gia de marketing no neg\u00f3cio digital: tudo o que voc\u00ea precisa saber"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O sucesso de um neg\u00f3cio digital come\u00e7a por uma \u00f3tima estrat\u00e9gia de marketing. Mas como \u00e9 poss\u00edvel planejar uma e se destacar no mercado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensando nisso, criamos um conte\u00fado completo para lhe ajudar nessa jornada de planejamento para o sucesso. Descubra o que \u00e9 a estrat\u00e9gia de marketing e como essa ferramenta pode impactar os seus resultados. Boa leitura!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Comece seu neg\u00f3cio digital com tudo o que voc\u00ea precisa de forma f\u00e1cil em um s\u00f3 lugar. Experimente agora mesmo e comprove na pr\u00e1tica.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Inscreva-se gratuitamente!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785924816000-1846732000\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785924816000-1846732000\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 estrat\u00e9gia de marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia de marketing \u00e9 um <strong>modelo de planejamento <\/strong>utilizado para atingir objetivos e proporcionar o desenvolvimento de um neg\u00f3cio digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses objetivos devem ser mensur\u00e1veis para possibilitar o acompanhamento dos resultados e uma poss\u00edvel otimiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais sobre estrat\u00e9gia de marketing<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/perguntas-sobre-marketing-digital\/\">13 perguntas sobre marketing digital que voc\u00ea j\u00e1 se fez<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/planejamento-estrategico-de-marketing\/\">Planejamento estrat\u00e9gico de marketing em 5 passos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as estrat\u00e9gias de marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem in\u00fameras estrat\u00e9gias de marketing e cada uma delas utiliza diferentes ferramentas e recursos para alcan\u00e7ar os objetivos tra\u00e7ados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse sentido, entre as principais estrat\u00e9gias de marketing, podemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing de conte\u00fado;<\/li>\n\n\n\n<li>Outbound marketing.<\/li>\n\n\n\n<li>Marketing digital, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Confira mais detalhes sobre as principais estrat\u00e9gias de marketing<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/marketing-de-relacionamento\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de relacionamento<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de guerrilha<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/marketing-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing social<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-pessoal\/\">Marketing pessoal<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing digital<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/outbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbound Marketing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de Conte\u00fado<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/marketing-viral\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Viral<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como montar uma estrat\u00e9gia de marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Montar uma estrat\u00e9gia de marketing n\u00e3o \u00e9 algo instant\u00e2neo, e para que o resultado de sucesso apare\u00e7a, \u00e9 preciso se ater a alguns passos. Confira quais s\u00e3o eles!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Conhe\u00e7a seu p\u00fablico-alvo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toda estrat\u00e9gia de neg\u00f3cio come\u00e7a por conhecer bem quem vai consumir os seus conte\u00fados, produtos ou servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, realize uma pesquisa de mercado e identifique o perfil do seu p\u00fablico. Isso vai permitir que voc\u00ea otimize sua estrat\u00e9gia de marketing e seja muito mais assertivo na hora de aprimorar sua oferta, incluindo a cria\u00e7\u00e3o de uma persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Al\u00e9m de conhecer seu p\u00fablico, tamb\u00e9m conhe\u00e7a o perfil de sua marca<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/brand-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand persona: como e por que criar a sua?<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Construa um calend\u00e1rio editorial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marcar presen\u00e7a no digital exige ser visto e, para isso, \u00e9 preciso <strong>se destacar em volume de conte\u00fados e qualidade.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse sentido, para construir conte\u00fados que possam gerar impacto e impulsionar uma estrat\u00e9gia de marketing, \u00e9 necess\u00e1rio ter o planejamento de um calend\u00e1rio editorial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aprenda a construir o seu calend\u00e1rio editorial<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/calendario-editorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calend\u00e1rio editorial: como criar o seu [f\u00e1cil]<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use as redes sociais a seu favor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais s\u00e3o indispens\u00e1veis para a estrat\u00e9gia de marketing de um neg\u00f3cio digital. Afinal, elas concentram um <strong>potencial de divulga\u00e7\u00e3o e vendas <\/strong>e ainda possibilitam que conte\u00fados se tornem virais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas para que o resultado seja o esperado, \u00e9 necess\u00e1rio conhecer as particularidades de cada m\u00eddia social, j\u00e1 que elas apresentam diferentes recortes de p\u00fablico e possibilidades de publica\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Descubra o poder das m\u00eddias sociais em uma estrat\u00e9gia de marketing<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/canal-do-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como incluir um canal do YouTube na sua estrat\u00e9gia de marketing?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">O que \u00e9 SEO e como alcan\u00e7ar o topo do Google?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/canais-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canais de Marketing: veja como utilizar cada<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media marketing: veja como usar na estrat\u00e9gia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/como-criar-um-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">O que \u00e9 e como criar um chatbot?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Crie um fluxo de nutri\u00e7\u00e3o de leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia n\u00e3o gera resultados do dia para noite. Por isso, \u00e9 necess\u00e1rio <strong>preparar seus clientes em potencial <\/strong>para uma jornada que vai desde a apresenta\u00e7\u00e3o da sua marca at\u00e9 o momento da venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, a estrat\u00e9gia de marketing deve incluir uma cad\u00eancia de conte\u00fados que aque\u00e7am seus leads, o que inclui desde material rico, como e-books, a uma campanha de e-mail marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aprenda a montar uma base de contatos e aquecer os seus leads<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-mailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">O que \u00e9 mailing, significado e como fazer as suas listas<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing: tudo o que voc\u00ea precisa saber<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Invista em tr\u00e1fego pago<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de conte\u00fado e divulga\u00e7\u00e3o org\u00e2nica nas redes \u00e9 uma estrat\u00e9gia de marketing de m\u00e9dio e longo prazo que pode gerar resultados consistentes. No entanto, as campanhas e divulga\u00e7\u00e3o de material rico pode ser impulsionado por meio do tr\u00e1fego pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba todos os detalhes sobre tr\u00e1fego pago e como aplic\u00e1-lo<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/trafego-pago\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tr\u00e1fego pago: o que \u00e9, como funciona e como fazer?<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Busque parcerias estrat\u00e9gicas&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Construir conte\u00fados em parceria com outras marcas \u00e9 um \u00f3timo passo para escalar seu alcance. Isso porque, esse modelo de coopera\u00e7\u00e3o permite que sua marca seja vista pela audi\u00eancia de um outro neg\u00f3cio com produtos ou servi\u00e7os semelhantes ao seu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conhe\u00e7a mais sobre as estrat\u00e9gias de Co-marketing e Co-branding<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/co-brading\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co-Branding: o que \u00e9 e como fazer?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/co-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co-Marketing: 3 exemplos de sucesso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como monitorar a estrat\u00e9gia?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro passo para monitorar os resultados de uma estrat\u00e9gia \u00e9<strong> definir objetivos claros.<\/strong> Isso possibilita estabelecer m\u00e9tricas mensur\u00e1veis e acompanhar os impactos de suas a\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as m\u00e9tricas que podem ser utilizadas para monitorar a estrat\u00e9gia de marketing, podemos citar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRO;<\/li>\n\n\n\n<li>CAC;<\/li>\n\n\n\n<li>Taxa de convers\u00e3o, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais sobre algumas m\u00e9tricas importantes para mensurar seus resultados<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-cro\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRO (Otimiza\u00e7\u00e3o de Convers\u00e3o)<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/o-que-e-cac\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAC (Custo de Aquisi\u00e7\u00e3o de Clientes)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/taxa-de-conversao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taxa de convers\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/teste-a-b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teste A\/B<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 poss\u00edvel utilizar ferramentas que otimizem esse monitoramento e permitam uma maior facilidade no ajuste de uma a\u00e7\u00e3o estrat\u00e9gica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Confira tamb\u00e9m algumas ferramentas que ajudam a monitorar os resultados<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/google-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/herospark.com\/blog\/monitoramento-de-redes-sociais\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitoramento de redes sociais: 7 melhores ferramentas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o principal objetivo da estrat\u00e9gia de marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O principal objetivo da estrat\u00e9gia de marketing \u00e9 utilizar recursos para alcan\u00e7ar objetivos e construir novas solu\u00e7\u00f5es e oportunidades de neg\u00f3cios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais s\u00e3o as estrat\u00e9gias de marketing?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As estrat\u00e9gias de marketing s\u00e3o: marketing de conte\u00fado, marketing de guerrilha, marketing social, marketing de relacionamento, marketing pessoal, marketing digital, Inbound Marketing, Outbound Marketing, marketing viral e marketing de influ\u00eancia.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"rock-convert-banner\"><a href=\"https:\/\/app.herospark.com\/sign-up?utm_medium=rock-convert&utm_source=blog-herospark&utm_campaign=end-banner-signup\" target=\"_blank\" class=\"rock-convert-cta-link\" data-cta-id=\"12502\" data-cta-title=\"End banner - Signup\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"402\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAwAAAAGSAQMAAABufjSsAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwYEAAAAAw6D5Ux\/hAlUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN8AmFIAAYnLrqgAAAAASUVORK5CYII=\" class=\"attachment-full size-full pk-lazyload\" alt=\"Banner_blog_herospark\" title=\"End banner - Signup\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 768px) 100vw, 768px\" data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/Banner_blog_herospark.jpg\" data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/Banner_blog_herospark.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/Banner_blog_herospark-300x157.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/Banner_blog_herospark-390x204.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/Banner_blog_herospark-150x79.jpg 150w\" \/><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mas lembre-se: uma boa estrat\u00e9gia de marketing come\u00e7a por conhecer os detalhes do neg\u00f3cio e dominar os recursos dispon\u00edveis.Por isso, para voc\u00ea n\u00e3o perder nenhum detalhe, criamos um conte\u00fado exclusivo para lhe auxiliar nessa jornada. <strong>Baixe agora gratuitamente o <\/strong><a href=\"https:\/\/contents.herospark.com\/glossario-marketing-digital?_ga=2.71531411.1471299892.1661780676-2102802781.1640183389\"><strong>Gloss\u00e1rio do Marketing Digital<\/strong><\/a><strong> <\/strong>e comece a trilhar o caminho dos resultados de impacto no mercado digital.<\/p>\n","protected":false},"excerpt":{"rendered":"O sucesso de um neg&oacute;cio digital come&ccedil;a por uma &oacute;tima estrat&eacute;gia de marketing. Mas como &eacute; poss&iacute;vel planejar uma e se destacar no mercado? Pensando nisso, criamos um conte&uacute;do completo&hellip;\n","protected":false},"author":63,"featured_media":9243,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"yst_prominent_words":[1328,1184,79,1047,2320,166,590,1978,189,546],"class_list":["post-9242","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/estrategia-de-marketing-pilar-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"O sucesso de um neg&oacute;cio digital come&ccedil;a por uma &oacute;tima estrat&eacute;gia de marketing. Mas como &eacute; poss&iacute;vel planejar uma e se destacar no mercado? Pensando nisso, criamos um conte&uacute;do completo&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrat\u00e9gia de marketing no neg\u00f3cio digital: tudo o que voc\u00ea precisa saber | HeroSpark Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia de marketing no neg\u00f3cio digital: tudo o que voc\u00ea precisa saber | HeroSpark Blog\" \/>\n<meta property=\"og:description\" content=\"O sucesso de um neg&oacute;cio digital come&ccedil;a por uma &oacute;tima estrat&eacute;gia de marketing. 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