{"id":10099,"date":"2022-11-29T11:08:05","date_gmt":"2022-11-29T14:08:05","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=10099"},"modified":"2025-04-22T16:20:35","modified_gmt":"2025-04-22T19:20:35","slug":"propaganda-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/","title":{"rendered":"Como fazer propaganda e-mail marketing? Aumente sua taxa de abertura!"},"content":{"rendered":"\n<p>Na hora de construir sua propaganda e-mail marketing, \u00e9 muito importante levar em considera\u00e7\u00e3o elementos que agreguem valor \u00e0 oferta do seu produto digital e aumentem o engajamento dos leads.<\/p>\n\n\n\n<p>Mas quais s\u00e3o os elementos indispens\u00e1veis na hora de criar uma propaganda e-mail marketing? Existe uma maneira eficiente e pr\u00e1tica para aumentar a taxa de abertura?<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o sabe as respostas para essas perguntas, n\u00e3o se preocupe! Neste artigo vamos apresentar dicas valiosas e exemplos pr\u00e1ticos de como criar uma propaganda e-mail marketing de sucesso.&nbsp;<\/p>\n\n\n\n<p>Quer saber mais? Ent\u00e3o continue a leitura!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d06b1098e30\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69d06b1098e30\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#Como_fazer_propaganda_em_e-mail_marketing\" title=\"Como fazer propaganda em e-mail marketing?\">Como fazer propaganda em e-mail marketing?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#1_Crie_sua_lista_de_contatos\" title=\"1. Crie sua lista de contatos\">1. Crie sua lista de contatos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#2_Ofereca_algum_desconto_ou_promocao\" title=\"2. Ofere\u00e7a algum desconto ou promo\u00e7\u00e3o\">2. Ofere\u00e7a algum desconto ou promo\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#3_Tenha_cuidado_com_a_cadencia_de_e-mail_marketing\" title=\"3. Tenha cuidado com a cad\u00eancia de e-mail marketing&nbsp;\">3. Tenha cuidado com a cad\u00eancia de e-mail marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#4_Utilize_tecnicas_de_copywriting\" title=\"4. Utilize t\u00e9cnicas de copywriting&nbsp;\">4. Utilize t\u00e9cnicas de copywriting&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#5_Invista_em_uma_plataforma_para_disparar_sua_propaganda_e-mail_marketing\" title=\"5. Invista em uma plataforma para disparar sua propaganda e-mail marketing\">5. Invista em uma plataforma para disparar sua propaganda e-mail marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#3_exemplos_de_propaganda_para_e-mail_marketing\" title=\"3 exemplos de propaganda para e-mail marketing\">3 exemplos de propaganda para e-mail marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#1_Shein\" title=\"1. Shein\">1. Shein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#2_Wine\" title=\"2. Wine\">2. Wine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#3_Uber\" title=\"3. Uber\">3. Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#4_The_Body_Shop\" title=\"4. The Body Shop\">4. The Body Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#5_Granado\" title=\"5.\u00a0 Granado\">5.\u00a0 Granado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#6_XP\" title=\"6. XP\">6. XP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#7_C6\" title=\"7. C6\">7. C6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#8_Avast\" title=\"8. Avast\">8. Avast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#9_Ponto_Frio\" title=\"9. Ponto Frio\">9. Ponto Frio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/propaganda-e-mail-marketing\/#10_Pet_Anjo\" title=\"10. Pet Anjo\">10. Pet Anjo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_propaganda_em_e-mail_marketing\"><\/span>Como fazer propaganda em e-mail marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>O e-mail \u00e9 um dos canais de relacionamento mais poderosos<\/strong> para gera\u00e7\u00e3o de engajamento de leads e clientes. Por isso, \u00e9 importante investir em campanhas por l\u00e1.&nbsp;<\/p>\n\n\n\n<p>Mas voc\u00ea pode estar se perguntando como \u00e9 poss\u00edvel aumentar a taxa de abertura dos e-mails, n\u00e3o \u00e9 mesmo? Ent\u00e3o confira abaixo algumas dicas importantes que podem garantir o sucesso da sua propaganda e-mail marketing. Veja:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Crie_sua_lista_de_contatos\"><\/span>1. Crie sua lista de contatos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O planejamento de um e-mail marketing de sucesso n\u00e3o come\u00e7a pela mensagem que ela vai transmitir, mas sim com a cria\u00e7\u00e3o de uma lista de contatos e a sua segmenta\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Para isso, voc\u00ea pode <strong>utilizar uma landing page para capturar leads<\/strong>. Isso \u00e9 poss\u00edvel incluindo um formul\u00e1rio na <a href=\"https:\/\/herospark.com\/blog\/ferramentas-de-captacao-de-leads\/\">p\u00e1gina de captura<\/a> e oferecendo um conte\u00fado de valor como isca digital.&nbsp;<\/p>\n\n\n\n<p>Entre os conte\u00fados que voc\u00ea pode oferecer em troca do endere\u00e7o de e-mail dos visitantes est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-books;<\/li>\n\n\n\n<li>Infogr\u00e1ficos;<\/li>\n\n\n\n<li>Planilhas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ofereca_algum_desconto_ou_promocao\"><\/span>2. Ofere\u00e7a algum desconto ou promo\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das maneiras mais eficientes para aumentar a taxa de abertura de um e-mail \u00e9 oferecer uma oferta exclusiva. Afinal, quem n\u00e3o gosta de receber descontos?&nbsp;<\/p>\n\n\n\n<p>Ent\u00e3o utilize esse <a href=\"https:\/\/herospark.com\/blog\/gatilho-mental-da-curiosidade\/\">gatilho<\/a> a seu favor e disponibilize ofertas especiais e cupons de desconto para seus leads por meio de e-mails.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tenha_cuidado_com_a_cadencia_de_e-mail_marketing\"><\/span>3. Tenha cuidado com a cad\u00eancia de e-mail marketing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como j\u00e1 ressaltamos, o e-mail \u00e9 um canal poderoso para aproximar ainda mais seus leads da sua marca, mas com certeza voc\u00ea n\u00e3o quer desgastar essa rela\u00e7\u00e3o com mensagens excessivas, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<p>Portanto, <strong>n\u00e3o exagere nos envios<\/strong>! Crie uma cad\u00eancia para sua propaganda e-mail marketing de uma forma que n\u00e3o se torne cansativo para os seus leads.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Utilize_tecnicas_de_copywriting\"><\/span>4. Utilize t\u00e9cnicas de copywriting&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das formas de tornar sua propaganda e-mail marketing mais eficiente \u00e9 utilizando t\u00e9cnicas de <a href=\"https:\/\/herospark.com\/blog\/copywriting\/\">copywriting<\/a>.&nbsp;<\/p>\n\n\n\n<p>Esse m\u00e9todo de <strong>escrita persuasiva<\/strong> pode aumentar o desejo por sua oferta e contribuir para o aumento da taxa de abertura.&nbsp;<\/p>\n\n\n\n<p>Para isso, invista em elementos estrat\u00e9gicos, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00edtulo atrativo;<\/li>\n\n\n\n<li>Gatilhos mentais;<\/li>\n\n\n\n<li>Conte\u00fado de qualidade;<\/li>\n\n\n\n<li><a href=\"https:\/\/herospark.com\/blog\/cta\/\">CTA<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Copywriting: descubra os GATILHOS CERTOS para o seu p\u00fablico-alvo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dWWB3QDxSNY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Invista_em_uma_plataforma_para_disparar_sua_propaganda_e-mail_marketing\"><\/span>5. Invista em uma plataforma para disparar sua propaganda e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com a mensagem da sua propaganda e-mail marketing estruturada, chegou a hora de otimizar os envios.<\/p>\n\n\n\n<p>Para isso,<strong> utilize uma ferramenta que automatize os disparos<\/strong> para sua base de contatos e n\u00e3o perca tempo enviando e-mails de maneira manual, o que pode levar muito tempo.<\/p>\n\n\n\n<p>Existem diversas plataformas que possuem ferramenta de e-mail marketing, como, por exemplo, a RD Station e a HeroSpark.<\/p>\n\n\n\n<p>Mas \u00e9 importante levar em considera\u00e7\u00e3o alguns pontos na hora de escolher uma plataforma de <a href=\"https:\/\/herospark.com\/blog\/envio-de-e-mail-em-massa\/\">automa\u00e7\u00e3o de e-mail marketing<\/a>, como, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prefira uma ferramenta que fa\u00e7a disparos ilimitados para seu p\u00fablico-alvo;<\/li>\n\n\n\n<li>Utilize uma plataforma que tamb\u00e9m conte com recurso de constru\u00e7\u00e3o de landing pages;<\/li>\n\n\n\n<li>Possui funcionalidade que permite testes A\/B;<\/li>\n\n\n\n<li>Escolha uma ferramenta que tenha funil de vendas automatizado para facilitar boas pr\u00e1ticas de&nbsp; segmenta\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_exemplos_de_propaganda_para_e-mail_marketing\"><\/span>3 exemplos de propaganda para e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como voc\u00ea viu nas dicas acima, uma propaganda e-mail marketing de sucesso \u00e9 uma constru\u00e7\u00e3o que envolve <strong>criatividade e t\u00e9cnica.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Para mostrar como \u00e9 poss\u00edvel reunir esses elementos com efici\u00eancia, separamos 3 exemplos de propaganda e-mail marketing de marcas que sabem como encantar seus leads por meio de suas campanhas. Confira:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shein\"><\/span>1. Shein<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela com e-mail\"  class=\"wp-image-10100 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein.jpg 750w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein-203x300.jpg 203w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein-693x1024.jpg 693w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein-390x576.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein-745x1100.jpg 745w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Shein-150x222.jpg 150w\" ><\/figure>\n\n\n\n<p>Os \u00faltimos dois meses do ano s\u00e3o um dos momentos mais aquecidos para realiza\u00e7\u00e3o de vendas. Isso porque, al\u00e9m das festividades de dezembro, algumas tend\u00eancias de vendas internacionais foram introduzidas no mercado brasileiro, como no caso do Cyber Monday.&nbsp;<\/p>\n\n\n\n<p>Originalmente, o Cyber Monday era uma data para venda de eletroeletr\u00f4nicos nos EUA, mas muitas marcas aproveitam a data para estender suas promo\u00e7\u00f5es de Black Friday, como no caso da Shein, que ofereceu em seu e-mail vantagens como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descontos de at\u00e9 90% em alguns produtos do site;<\/li>\n\n\n\n<li>Frete gr\u00e1tis;<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de cashback em dobro.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Wine\"><\/span>2. Wine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela com e-mail\"  class=\"wp-image-10101 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine.jpg 750w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine-201x300.jpg 201w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine-686x1024.jpg 686w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine-390x582.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine-737x1100.jpg 737w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/propaganda-e-mail-marketing-Wine-150x224.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p>Na esteira de <a href=\"https:\/\/herospark.com\/blog\/black-friday\/\">promo\u00e7\u00f5es para o Black Friday<\/a>, a Wine ofereceu aos usu\u00e1rios de seu e-commerce e clube de benef\u00edcios descontos de at\u00e9 80% e frete gr\u00e1tis em todas as compras.&nbsp;<\/p>\n\n\n\n<p>Mas alguns elementos utilizados nessa propaganda e-mail marketing merecem destaque, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O uso do marketing de influ\u00eancia ao utilizar celebridades na campanha;<\/li>\n\n\n\n<li>A <a href=\"https:\/\/herospark.com\/blog\/copy-para-e-mail-marketing\/\">copy<\/a> logo no in\u00edcio do e-mail ressaltando o tempo limitado da oferta;<\/li>\n\n\n\n<li>O parcelamento atrativo, que indica facilidade no pagamento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Uber\"><\/span>3. Uber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela com e-mail\"  class=\"wp-image-10102 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber.jpg 750w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber-203x300.jpg 203w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber-693x1024.jpg 693w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber-390x576.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber-745x1100.jpg 745w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/11\/Propaganda-e-mail-marketing-Uber-150x222.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p>Entender as principais dores do seu p\u00fablico tamb\u00e9m \u00e9 um elemento que pode fazer a diferen\u00e7a na hora de criar uma propaganda de e-mail marketing. E foi isso que a Uber fez ao criar uma campanha pensando em viajantes que precisam de corridas para os aeroportos.<\/p>\n\n\n\n<p>O <em>core business<\/em> da Uber \u00e9 justamente oferecer facilidade de deslocamento, e ressaltar isso ao cliente em um dos momentos de maior tens\u00e3o no planejamento de uma viagem \u00e9 um refor\u00e7o simples, mas bastante assertivo como posicionamento de marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_Body_Shop\"><\/span>4. The Body Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"678\"  height=\"706\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAqYAAALCAQMAAAA20IOQAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFJJREFUeNrtwTEBAAAAwqD1T20KP6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgIcB7SwAATt0meEAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-10323 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 678px) 100vw, 678px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-The-Body-Shop.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-The-Body-Shop.jpg 678w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-The-Body-Shop-288x300.jpg 288w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-The-Body-Shop-390x406.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-The-Body-Shop-150x156.jpg 150w\" ><\/figure>\n\n\n\n<p>O <strong>gatilho da curiosidade<\/strong> e a <strong>vantagem do desconto<\/strong> s\u00e3o boas pr\u00e1ticas de e-mail marketing que a marca do segmento de perfumaria e bem-estar The Body Shop utilizou em sua campanha.<\/p>\n\n\n\n<p>Vale dizer que esse tipo de campanha de e-mail possui uma boa taxa de convers\u00e3o, pois os leads querem descobrir quanto de vantagem o cupom de fato oferece.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Granado\"><\/span>5.\u00a0 Granado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  width=\"589\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAk0AAAQAAQMAAADGIv+TAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGFJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHgyLA8AASteQtkAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-10324 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 589px) 100vw, 589px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-589x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-589x1024.jpg 589w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-173x300.jpg 173w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-390x678.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-633x1100.jpg 633w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado-150x261.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Granado.jpg 680w\" ><\/figure>\n\n\n\n<p>Outra marca do mesmo segmento da The Body Shop \u00e9 a Granado, que tem como estrat\u00e9gia nesse modelo de e-mail op\u00e7\u00f5es atrativas para presentes de final de ano.<\/p>\n\n\n\n<p>Como fio condutor, a Granado utiliza a troca de presente de amigo secreto, que normalmente \u00e9 uma dor que surge todo final de ano, especialmente para quem n\u00e3o tem tempo de sair para buscar boas op\u00e7\u00f5es de presentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_XP\"><\/span>6. XP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  width=\"584\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAkgAAAQAAQMAAAAgCzTXAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGBJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeDQoDwABajBiYgAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-10325 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 584px) 100vw, 584px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-584x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-584x1024.jpg 584w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-171x300.jpg 171w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-390x684.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-627x1100.jpg 627w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1-150x263.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-XP-1.jpg 674w\" ><\/figure>\n\n\n\n<p>Fazer o dinheiro render mais \u00e9 um desejo quase que universal. Assim, com um p\u00fablico voltado para investidores em diversos n\u00edveis, a XP <strong>segmentou sua campanha<\/strong> para os leads que est\u00e3o come\u00e7ando nessa jornada.&nbsp;<\/p>\n\n\n\n<p>Com uma copy poderosa, que utiliza elementos de preocupa\u00e7\u00e3o, como quest\u00f5es previdenci\u00e1rias e a busca por um futuro mais tranquilo, a XP tamb\u00e9m refor\u00e7a sua mensagem com a parte visual.<\/p>\n\n\n\n<p>Al\u00e9m disso, o produto oferecido traz o refor\u00e7o da imagem do empreendedor e influenciador financeiro Thiago Nigro, o que alia a estrat\u00e9gia tamb\u00e9m ao <strong>marketing de influ\u00eancia.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_C6\"><\/span>7. C6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"685\"  height=\"972\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAq0AAAPMAQMAAABSTRKjAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGhJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADwYEpjAAGMls4eAAAAAElFTkSuQmCC\"  alt=\"\"  class=\"wp-image-10326 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 685px) 100vw, 685px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-C6.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-C6.jpg 685w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-C6-211x300.jpg 211w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-C6-390x553.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-C6-150x213.jpg 150w\" ><\/figure>\n\n\n\n<p>J\u00e1 o banco digital C6 aposta em uma propaganda e-mail marketing mais minimalista, o que faz parte da identidade das campanhas da marca.<\/p>\n\n\n\n<p>Com <strong>aspectos de sofistica\u00e7\u00e3o e modernidade<\/strong>, que s\u00e3o bem caracter\u00edsticas do visual do banco, a propaganda que apresenta o plano de bonifica\u00e7\u00e3o destaca que o investimento no produto \u00e9 de menos de R$ 1,00 por dia.<\/p>\n\n\n\n<p>Isso indica que \u00e9 um produto acess\u00edvel, que n\u00e3o vai onerar os clientes em uma grande quantia, ao mesmo tempo que apresenta um grande benef\u00edcio.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Avast\"><\/span>8. Avast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"699\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAArsAAAQAAQMAAADbcANNAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAG9JREFUeNrtwTEBAAAAwqD1T20IX6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeAxkDwABNFQ\/swAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-10327 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 699px) 100vw, 699px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast-699x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast-699x1024.jpg 699w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast-205x300.jpg 205w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast-390x571.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast-150x220.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Avast.jpg 750w\" ><\/figure>\n\n\n\n<p>A Avast tamb\u00e9m utiliza a estrat\u00e9gia do grande benef\u00edcio pagando pouco, como mostra a sua propaganda e-mail marketing para venda do seu anti-v\u00edrus.<\/p>\n\n\n\n<p>Ao inv\u00e9s de divulgar um cupom, a marca apresenta uma redu\u00e7\u00e3o promocional de 60% no custo pelo produto e ainda mostra que o valor final pode ser dividido.<\/p>\n\n\n\n<p>Uma grande jogada dessa propaganda \u00e9 mostrar ao lado do valor das parcelas o pre\u00e7o original sem o desconto, o que deixa ainda mais evidente a vantagem proposta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Ponto_Frio\"><\/span>9. Ponto Frio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"686\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAq4AAAQAAQMAAAAa90nhAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAG1JREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHgaXA8AAaOSslwAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-10328 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 686px) 100vw, 686px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio-686x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio-686x1024.jpg 686w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio-201x300.jpg 201w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio-390x583.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio-150x224.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Ponto-Frio.jpg 707w\" ><\/figure>\n\n\n\n<p>Utilizando uma refer\u00eancia cinematogr\u00e1fica cl\u00e1ssica do filme \u201cO Poderoso Chef\u00e3o\u201d, o Ponto Frio usa de maneira carism\u00e1tica o seu mascote e entrega um cupom de maneira r\u00e1pida, direto no corpo do e-mail.<\/p>\n\n\n\n<p>O atrativo \u00e9 a chamada que diz que o cupom pode chegar a R$ 1.000&nbsp; de desconto em uma grande diversidade de produtos.<\/p>\n\n\n\n<p>Al\u00e9m disso, a marca ainda apresenta facilidade extra para compra por meio do seu cart\u00e3o.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Pet_Anjo\"><\/span>10. Pet Anjo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"661\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAApUAAAQAAQMAAACK5DAuAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGpJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHgYUA8AAXjYA6QAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-10329 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 661px) 100vw, 661px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo-661x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo-661x1024.jpg 661w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo-194x300.jpg 194w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo-390x605.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo-150x233.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/propaganda-e-mail-marketing-Pet-Anjo.jpg 678w\" ><\/figure>\n\n\n\n<p>Tutores de pets possuem uma grande dor, agu\u00e7ada durante per\u00edodos de f\u00e9rias e festas, que \u00e9 o servi\u00e7o de hospedagem ou <em>day care<\/em>.<\/p>\n\n\n\n<p>A Pet Anjo, que \u00e9 uma plataforma de marketplace, oferece esse servi\u00e7o de conex\u00e3o entre cuidadores e tutores e aborda isso de maneira clara e bastante descritiva em sua propaganda e-mail marketing.<\/p>\n\n\n\n<p>Como esse p\u00fablico deseja refer\u00eancias sobre onde deixar os seus pets, a copy da Pet Anjo apresenta todas as solu\u00e7\u00f5es oferecidas na plataforma e suas vantagens.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Como voc\u00ea pode ver, existem diversos elementos que podem agregar valor para sua propaganda e-mail marketing e aumentar a taxa de abertura e a taxa de convers\u00e3o das suas campanhas.<\/p>\n\n\n\n<p>Mas voc\u00ea sabia que existe uma ferramenta completa que re\u00fane todos os recursos que voc\u00ea precisa em um s\u00f3 lugar?&nbsp;<\/p>\n\n\n\n<p>Isso mesmo, <strong>com a HeroSpark voc\u00ea conta com solu\u00e7\u00f5es poderosas<\/strong> que auxiliam na capta\u00e7\u00e3o de leads e facilitam o aumento da base de contatos, como um funil de vendas automatizado e uma ferramenta de constru\u00e7\u00e3o de landing page.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea garante toda praticidade para enviar sua propaganda e-mail marketing para todos os contatos de uma s\u00f3 vez com a ferramenta de disparos ilimitados da Hero.<\/p>\n\n\n\n<p>Ent\u00e3o n\u00e3o perca tempo, <a href=\"https:\/\/app.herospark.com\/sign-up\/?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-propagandaemailmarketing\">fa\u00e7a seus disparos ilimitados<\/a> de propaganda e-mail marketing com a HeroSpark e garanta o resultado de sucesso das suas campanhas!<\/p>\n","protected":false},"excerpt":{"rendered":"Na hora de construir sua propaganda e-mail marketing, &eacute; 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muito importante levar em considera&ccedil;&atilde;o elementos que agreguem valor &agrave; oferta do seu produto digital e aumentem o engajamento dos leads.&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como fazer propaganda e-mail marketing? 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