{"id":11521,"date":"2023-03-11T05:40:00","date_gmt":"2023-03-11T08:40:00","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=11521"},"modified":"2025-04-22T16:18:18","modified_gmt":"2025-04-22T19:18:18","slug":"limite-de-caracteres-sms","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/","title":{"rendered":"Descubra qual \u00e9 o limite de caracteres por SMS em 2023!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fazer o envio de SMS \u00e9 uma estrat\u00e9gia interessante se voc\u00ea busca enviar mensagens r\u00e1pidas com uma forte oferta. Mas, para a a\u00e7\u00e3o funcionar, \u00e9 preciso considerar o limite de caracteres SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, no mundo inteiro os SMS enviados possuem um limite de caracteres que voc\u00ea pode utilizar. Nessa contagem, al\u00e9m das letras tamb\u00e9m s\u00e3o contabilizados os espa\u00e7os, n\u00fameros, sinais e pontos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, na hora de criar a sua mensagem, \u00e9 preciso ter esse cuidado para conseguir passar ao p\u00fablico a informa\u00e7\u00e3o necess\u00e1ria sem gerar maiores custos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, voc\u00ea conhecer\u00e1 o limite de caracteres SMS em dois cen\u00e1rios e vai conferir no final como otimizar a sua mensagem de forma r\u00e1pida! Boa leitura!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Aprenda a usar o ChatGPT para criar SMS de alta convers\u00e3o para a sua estrat\u00e9gia de marketing!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"b2466da9-d3f1-410c-a3ad-8e6edbbd6440\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1782384294000-2087264840\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1782384294000-2087264840\"><\/div><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a3d06a65fad5\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a3d06a65fad5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/#Quando_usar_o_SMS_no_seu_negocio\" title=\"Quando usar o SMS no seu neg\u00f3cio?\">Quando usar o SMS no seu neg\u00f3cio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/#Qual_e_o_limite_de_caracteres_por_SMS\" title=\"Qual \u00e9 o limite de caracteres por SMS?&nbsp;\">Qual \u00e9 o limite de caracteres por SMS?&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/#SMS_com_caracteres_normais\" title=\"SMS com caracteres normais\">SMS com caracteres normais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/#SMS_com_caracteres_especiais\" title=\"SMS com caracteres especiais\">SMS com caracteres especiais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/#Como_enviar_SMS_com_mais_de_160_caracteres\" title=\"Como enviar SMS com mais de 160 caracteres?\">Como enviar SMS com mais de 160 caracteres?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quando_usar_o_SMS_no_seu_negocio\"><\/span>Quando usar o SMS no seu neg\u00f3cio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O SMS \u00e9 um tipo de <strong>comunica\u00e7\u00e3o mobile r\u00e1pida e eficaz<\/strong>. Afinal, as pessoas passam muito tempo em seus celulares, por isso pode ser mais f\u00e1cil alcan\u00e7\u00e1-las a partir do SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, por se tratar de uma mensagem curta, existem alguns momentos em que pode ser interessante usar esse canal no seu neg\u00f3cio, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divulgar ofertas e promo\u00e7\u00f5es;<\/li>\n\n\n\n<li>Enviar cupons de desconto;<\/li>\n\n\n\n<li>Promover <a href=\"https:\/\/herospark.com\/blog\/pre-lancamento\/\">lan\u00e7amentos<\/a> de produtos;<\/li>\n\n\n\n<li>Fazer pesquisas;<\/li>\n\n\n\n<li>Compartilhar eventos;<\/li>\n\n\n\n<li>Entre outros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com bastante <a href=\"https:\/\/herospark.com\/blog\/o-que-e-criatividade\/\">criatividade<\/a>, voc\u00ea consegue usar o SMS para melhorar a sua estrat\u00e9gia e <strong>fazer com que o <\/strong><a href=\"https:\/\/herospark.com\/blog\/publico-alvo\/\"><strong>p\u00fablico<\/strong><\/a><strong> interaja mais com voc\u00ea!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aprender a criar SMS assim, voc\u00ea pode conferir esse <a href=\"https:\/\/herospark.com\/blog\/sms-marketing\/\">passo a passo completo para escrever mensagens SMS!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_e_o_limite_de_caracteres_por_SMS\"><\/span>Qual \u00e9 o limite de caracteres por SMS?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora sim vamos entender o limite de caracteres SMS. Para isso, \u00e9 preciso considerar dois cen\u00e1rios em que o n\u00famero pode mudar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SMS_com_caracteres_normais\"><\/span>SMS com caracteres normais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No primeiro cen\u00e1rio, caso voc\u00ea v\u00e1 utilizar caracteres normais na sua <a href=\"https:\/\/herospark.com\/blog\/mensagem-de-boas-vindas\/\">mensagem<\/a>, que s\u00e3o aqueles que n\u00e3o tem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acentos nas palavras;<\/li>\n\n\n\n<li>Emojis;<\/li>\n\n\n\n<li>S\u00edmbolos especiais ( ],[, |, \u20ac, \u201center\u201d {, }).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O <\/strong><strong>limite de caracteres SMS<\/strong><strong> fica em 160.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SMS_com_caracteres_especiais\"><\/span>SMS com caracteres especiais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se voc\u00ea for enviar um SMS com os caracteres especiais acima, saiba que o limite de caracteres SMS pode diminuir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, ao usar os <strong>s\u00edmbolos especiais<\/strong>, cada um deles ser\u00e1 contabilizado como 2 caracteres, fazendo com que o<strong> limite da mensagem seja de 140<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, mensagens com <strong>acentos e emojis<\/strong> possuem um limite de caracteres SMS de <strong>apenas 70 por mensagem<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_enviar_SMS_com_mais_de_160_caracteres\"><\/span>Como enviar SMS com mais de 160 caracteres?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Caso voc\u00ea precise enviar uma mensagem que tenha um limite maior de caracteres, saiba que<strong> ela ser\u00e1 quebrada em mais mensagens<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, ser\u00e1 necess\u00e1rio custear o valor de dois SMS ou mais, dependendo da quantidade de quebras realizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, vale a pena se atentar ao limite de caracteres por SMS para atingir os objetivos da sua <a href=\"https:\/\/herospark.com\/blog\/campanha-de-marketing\/\">campanha de marketing<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, caso voc\u00ea tenha dificuldade em manter as mensagens dentro do limite, existe uma forma bem interessante de voc\u00ea conseguir utiliz\u00e1-las.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, voc\u00ea pode aprender a usar o <a href=\"https:\/\/herospark.com\/blog\/chat-gpt\/\">ChatGPT<\/a>, ferramenta que ajudar\u00e1 voc\u00ea na cria\u00e7\u00e3o de mensagens SMS menores!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber como usar a ferramenta, confira o nosso <strong>Guia Completo de ChatGPT<\/strong>, no qual voc\u00ea conhece diversos comandos para te ajudar na sua estrat\u00e9gia de marketing digital!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/contents.herospark.com\/guia-chat-gpt\/?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-limitedecaracteressms\">Baixe agora gratuitamente<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Fazer o envio de SMS &eacute; uma estrat&eacute;gia interessante se voc&ecirc; busca enviar mensagens r&aacute;pidas com uma forte oferta. Mas, para a a&ccedil;&atilde;o funcionar, &eacute; preciso considerar o limite de&hellip;\n","protected":false},"author":63,"featured_media":11522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[3048,2068],"tags":[4232,4233,4231,4157],"yst_prominent_words":[1184],"class_list":["post-11521","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estrategias-de-marketing","category-marketing-digital","tag-caracteres-sms","tag-envio-de-sms","tag-limite-de-caracteres-sms","tag-sms-marketing"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/03\/limite-de-caracteres-sms-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"Fazer o envio de SMS &eacute; uma estrat&eacute;gia interessante se voc&ecirc; busca enviar mensagens r&aacute;pidas com uma forte oferta. Mas, para a a&ccedil;&atilde;o funcionar, &eacute; preciso considerar o limite de&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Descubra qual \u00e9 o limite de caracteres por SMS em 2023!<\/title>\n<meta name=\"description\" content=\"O limite de caracteres SMS fica em 160. Ao usar os s\u00edmbolos especiais, cada um deles ser\u00e1 contabilizado como 2 caracteres.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/limite-de-caracteres-sms\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra qual \u00e9 o limite de caracteres por SMS em 2023!\" \/>\n<meta property=\"og:description\" content=\"O limite de caracteres SMS fica em 160. 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