{"id":12965,"date":"2023-08-10T17:53:05","date_gmt":"2023-08-10T20:53:05","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=12965"},"modified":"2025-04-22T16:16:29","modified_gmt":"2025-04-22T19:16:29","slug":"o-que-e-o-ga4","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/","title":{"rendered":"O que \u00e9 o GA4, como acessar, configurar e o que mudou [2023]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Em 2020, o Google Analytics 4, ou simplesmente GA4, come\u00e7ou a ser gradualmente implementado pelo Google, assumindo de vez o controle em 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova vers\u00e3o da ferramenta de an\u00e1lise de dados trouxe mudan\u00e7as significativas em seus mais diversos recursos, desde a coleta de dados at\u00e9 a elabora\u00e7\u00e3o dos relat\u00f3rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas na pr\u00e1tica o que muda com o GA4 na hora de analisar o desempenho das suas p\u00e1ginas e\/ou do seus apps? \u00c9 isso o que voc\u00ea vai descobrir neste conte\u00fado!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue acompanhando para saber tudo sobre o GA4!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a3fee175b377\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a3fee175b377\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#O_que_e_o_GA4\" title=\"O que \u00e9 o GA4?\">O que \u00e9 o GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#Quais_sao_as_diferencas_entre_o_GA4_e_o_GA_Universal\" title=\"Quais s\u00e3o as diferen\u00e7as entre o GA4 e o GA Universal?\">Quais s\u00e3o as diferen\u00e7as entre o GA4 e o GA Universal?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#1_Analise_multiplataforma\" title=\"1. An\u00e1lise multiplataforma\">1. An\u00e1lise multiplataforma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#2_Privacidade_de_dados\" title=\"2. Privacidade de dados\">2. Privacidade de dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#3_Coleta_de_dados_baseada_em_eventos\" title=\"3. Coleta de dados baseada em eventos\">3. Coleta de dados baseada em eventos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#4_Inteligencia_artificial\" title=\"4. Intelig\u00eancia artificial\">4. Intelig\u00eancia artificial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#5_Integracao_com_o_Google_Ads\" title=\"5. Integra\u00e7\u00e3o com o Google Ads\">5. Integra\u00e7\u00e3o com o Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#6_Estrutura_das_contas\" title=\"6. Estrutura das contas\">6. Estrutura das contas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#7_Novas_metricas\" title=\"7. Novas m\u00e9tricas\">7. Novas m\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#8_Menor_quantidade_de_relatorios\" title=\"8. Menor quantidade de relat\u00f3rios\">8. Menor quantidade de relat\u00f3rios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#Como_configurar_o_GA4_Tutorial\" title=\"Como configurar o GA4? Tutorial\">Como configurar o GA4? Tutorial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/o-que-e-o-ga4-como-acessar-configurar-e-o-que-mudou-2023\/#Como_conseguir_certificacao_de_GA4\" title=\"Como conseguir certifica\u00e7\u00e3o de GA4?\">Como conseguir certifica\u00e7\u00e3o de GA4?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_o_GA4\"><\/span>O que \u00e9 o GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u00e9 a atual vers\u00e3o do <a href=\"https:\/\/herospark.com\/blog\/google-analytics\/\">Google Analytics<\/a>, isto \u00e9, da ferramenta de an\u00e1lise de dados de sites e aplicativos. Ela foi implementada em 2020, mas s\u00f3 agora, em julho de 2023, \u00e9 que substituiu plenamente a vers\u00e3o antiga: o GA Universal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como veremos ao longo deste conte\u00fado, muitos pontos mudaram da \u00faltima vers\u00e3o para essa, sendo um dos principais a possibilidade de analisar de forma integrada sites e aplicativos mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale destacar que o nome Google Analytics 4 vem justamente do fato de essa ser a quarta vers\u00e3o da ferramenta, que j\u00e1 se apresentou nas vers\u00f5es: Urchin Analytics, GA Classic, GA Universal e, agora, GA4.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_as_diferencas_entre_o_GA4_e_o_GA_Universal\"><\/span>Quais s\u00e3o as diferen\u00e7as entre o GA4 e o GA Universal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para ficar mais f\u00e1cil de voc\u00ea visualizar o que o GA4 traz de novo, listamos detalhadamente as principais diferen\u00e7as entre ele e o GA Universal (vers\u00e3o anterior). Confira!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Analise_multiplataforma\"><\/span>1. An\u00e1lise multiplataforma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto o GA Universal era focado apenas em sites, o GA4 trouxe a possibilidade de os profissionais de marketing e donos de neg\u00f3cio realizarem a an\u00e1lise de aplicativos tamb\u00e9m. Ou seja, \u00e9 poss\u00edvel adaptar a ferramenta para web, app ou app + web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse \u00faltimo caso, \u00e9 poss\u00edvel fazer uma an\u00e1lise multiplataforma e totalmente integrada, o que significa unificar as jornadas dos usu\u00e1rios em seus sites e aplicativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Privacidade_de_dados\"><\/span>2. Privacidade de dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nessa nova vers\u00e3o h\u00e1 uma prote\u00e7\u00e3o maior dos dados dos usu\u00e1rios. Para isso, o Google Analytics 4 conta com cookies prim\u00e1rios. Ou seja, a nova vers\u00e3o n\u00e3o depende de cookies de terceiros para coletar dados e n\u00e3o armazena mais endere\u00e7os de IP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ela oferece recursos para que as empresas cumpram \u00e0 risca as regras da <a href=\"https:\/\/herospark.com\/blog\/o-que-e-lgpd\/\">Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (LGPD).<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Coleta_de_dados_baseada_em_eventos\"><\/span>3. Coleta de dados baseada em eventos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra grande diferen\u00e7a entre o GA4 e o GA Universal \u00e9 que, na nova vers\u00e3o, a coleta de dados \u00e9 baseada em eventos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso quer dizer que todos os dados coletados s\u00e3o baseados nas a\u00e7\u00f5es (eventos) que o usu\u00e1rio realiza dentro do seu site ou app, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicar em um menu;<\/li>\n\n\n\n<li>Descer a barra de rolagem da p\u00e1gina;<\/li>\n\n\n\n<li>Realizar pesquisas;<\/li>\n\n\n\n<li>Fazer downloads, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Algo que \u00e9 bastante diferente do que acontecia com o GA Universal, em que tudo era baseado no pageview.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas \u00e9 importante saber que apenas alguns eventos s\u00e3o coletados de forma autom\u00e1tica na ferramenta. Os que s\u00e3o mais espec\u00edficos precisam ser configurados por voc\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"937\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA6kAAAQAAQMAAAA5pY1YAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAI1JREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAvgbcDwABGeTQHgAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-12979 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 937px) 100vw, 937px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-937x1024.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-937x1024.png 937w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-275x300.png 275w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-768x839.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-390x426.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-820x896.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-1180x1289.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2-150x164.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/GA4-1-2.png 1272w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Inteligencia_artificial\"><\/span>4. Intelig\u00eancia artificial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A nova vers\u00e3o do Google Analytics tamb\u00e9m se preocupou em investir em tecnologias de aprendizado de m\u00e1quina, baseada em<a href=\"https:\/\/herospark.com\/blog\/tipos-de-inteligencia-artificial\/\"> intelig\u00eancia artificial<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A finalidade dessa implementa\u00e7\u00e3o \u00e9 permitir que os relat\u00f3rios sejam mais aprimorados e que os profissionais de marketing consigam analisar de forma mais aprofundada o comportamento dos usu\u00e1rios em seus sites e apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 esse recurso que permite que haja uma maior privacidade dos dados dos usu\u00e1rios, como trouxemos anteriormente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Integracao_com_o_Google_Ads\"><\/span>5. Integra\u00e7\u00e3o com o Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para permitir que os neg\u00f3cios tenham uma an\u00e1lise ainda mais aprofundada dos seus usu\u00e1rios, o GA4 trouxe como novidade a integra\u00e7\u00e3o com o<a href=\"https:\/\/herospark.com\/blog\/google-ads-como-funciona\/\"> Google Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir disso, voc\u00ea pode otimizar o seu<a href=\"https:\/\/herospark.com\/blog\/trafego-pago\/\"> tr\u00e1fego pago<\/a>, uma vez que poder\u00e1 analisar detalhadamente se eles est\u00e3o trazendo resultados ou n\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Estrutura_das_contas\"><\/span>6. Estrutura das contas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra mudan\u00e7a bastante significativa entre uma vers\u00e3o e outra \u00e9 a estrutura do painel das contas. No GA Universal, ele era dividido em: Conta, Propriedade e Vista.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  width=\"1024\"  height=\"488\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAHoAQMAAADt\/A+IAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFNJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADvBvXoAAEGXcvOAAAAAElFTkSuQmCC\"  alt=\"\"  class=\"wp-image-12980 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-1024x488.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-1024x488.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-300x143.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-768x366.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-1536x732.png 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-390x186.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-820x391.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-1180x562.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1-150x71.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/passo-1-GA4-1.png 1600w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, a nova estrutura \u00e9: Conta, Propriedade e Fluxos de Dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse novo recurso de \u201cFluxos de dados\u201d veio justamente para atender \u00e0s demandas da an\u00e1lise multiplataforma. Assim, \u00e9 poss\u00edvel analisar cada uma das plataformas, seja individualmente ou de forma integrada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-12982 pk-lazyload\"  width=\"670\"  height=\"395\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 670px) 100vw, 670px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-1024x605.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-1024x605.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-300x177.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-768x454.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-1536x908.png 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-390x231.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-820x485.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-1180x698.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3-150x89.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-3.png 1600w\" ><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"186\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAC6AQMAAAAKza3AAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAC1JREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAvBtdugABYCERawAAAABJRU5ErkJggg==\"  alt=\"\"  class=\"wp-image-12983 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-1024x186.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-1024x186.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-300x54.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-768x139.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-1536x278.png 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-390x71.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-820x149.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-1180x214.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1-150x27.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/08\/print-de-tela-4-1.png 1600w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Novas_metricas\"><\/span>7. Novas m\u00e9tricas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O GA4 tamb\u00e9m apresenta 4 novas m\u00e9tricas que antes n\u00e3o eram vistas no GA Universal, sendo elas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sess\u00f5es engajadas<\/strong>: s\u00e3o contabilizados apenas os usu\u00e1rios que ficam com a sua p\u00e1gina ou app aberto e usando por, no m\u00ednimo, 10 segundos.<\/li>\n\n\n\n<li><strong>Sess\u00f5es engajadas por usu\u00e1rios<\/strong>: m\u00e9dia de sess\u00f5es que cada usu\u00e1rio engaja.<\/li>\n\n\n\n<li><strong>Tempo m\u00e9dio de engajamento<\/strong>: tempo que o site\/app ficou em primeiro plano no dispositivo do usu\u00e1rio.<\/li>\n\n\n\n<li><strong>Taxa de engajamento<\/strong>: porcentagem de sess\u00f5es que interagiram.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Menor_quantidade_de_relatorios\"><\/span>8. Menor quantidade de relat\u00f3rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O GA Universal possu\u00eda v\u00e1rios relat\u00f3rios, enquanto que o GA4 possui uma quantidade menor, por\u00e9m personalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que a ferramenta permite que voc\u00ea crie relat\u00f3rios espec\u00edficos para atender \u00e0s suas necessidades, com as informa\u00e7\u00f5es que voc\u00ea realmente deseja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_configurar_o_GA4_Tutorial\"><\/span>Como configurar o GA4? Tutorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea criou uma conta no Google Analytics ap\u00f3s 14 de outubro de 2020, ent\u00e3o n\u00e3o precisar\u00e1 fazer nada. Isso porque ela j\u00e1 foi configurada para o GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, caso a sua conta seja mais antiga, ent\u00e3o ser\u00e1 necess\u00e1rio fazer a migra\u00e7\u00e3o, uma vez que o GA Universal j\u00e1 foi completamente desabilitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se esse \u00e9 o seu caso, confira como configurar o GA4 com o tutorial abaixo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Acesse a ferramenta do Analytics<\/a> e fa\u00e7a o login na sua conta.<\/li>\n\n\n\n<li>No menu, clique em \u201cAdministrados\u201d.<\/li>\n\n\n\n<li>Acesse a se\u00e7\u00e3o \u201cPropriedade\u201d.<\/li>\n\n\n\n<li>Clique em \u201cAssistente de configura\u00e7\u00e3o do GA4\u201d.<\/li>\n\n\n\n<li>Em seguida, clique em \u201cCriar uma nova propriedade do Google Analytics 4\u201d.<\/li>\n\n\n\n<li>Dirija-se \u00e0 sua propriedade do GA4 e siga as configura\u00e7\u00f5es recomendadas, como ativar os indicadores do Google, configurar as convers\u00f5es, etc.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">E pronto, voc\u00ea j\u00e1 fez a sua migra\u00e7\u00e3o!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em caso de d\u00favidas, voc\u00ea pode acessar o tutorial do pr\u00f3prio Google<a href=\"https:\/\/support.google.com\/analytics\/answer\/10759417\"> aqui<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_conseguir_certificacao_de_GA4\"><\/span>Como conseguir certifica\u00e7\u00e3o de GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea trabalha com<a href=\"https:\/\/herospark.com\/blog\/marketing-digital\/\"> marketing digital<\/a>, ent\u00e3o necessariamente precisa dominar essa nova vers\u00e3o do GA4. Afinal, ela \u00e9 uma grande aliada na hora de compreender as m\u00e9tricas e os resultados gerados pelas p\u00e1ginas e apps dos seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, mais do que dominar, \u00e9 importante obter uma certifica\u00e7\u00e3o GA4 para comprovar os seus conhecimentos e, assim, conseguir boas vagas no mercado ou, ent\u00e3o, aumentar a sua carteira de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, nada melhor do que apostar em uma<a href=\"https:\/\/skillshop.exceedlms.com\/student\/path\/508845\/activity\/845864\"> certifica\u00e7\u00e3o do pr\u00f3prio Google<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba que a multinacional de tecnologia oferece uma avalia\u00e7\u00e3o gratuita para voc\u00ea obter a certifica\u00e7\u00e3o. Ela consiste em 50 perguntas, sendo que voc\u00ea possui 75 minutos para respond\u00ea-las. Para ser aprovado, \u00e9 necess\u00e1rio ter uma pontua\u00e7\u00e3o superior a 80%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso voc\u00ea n\u00e3o passe de primeira, ent\u00e3o \u00e9 necess\u00e1rio aguardar 1 dia para refaz\u00ea-la. O mais importante \u00e9 n\u00e3o desistir!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, com todas essas informa\u00e7\u00f5es em m\u00e3os (e com a sua certifica\u00e7\u00e3o, \u00e9 claro), voc\u00ea consegue dominar o GA4 e obter bons resultados em suas p\u00e1ginas e apps!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conte-nos nos coment\u00e1rios abaixo o que voc\u00ea achou deste conte\u00fado e se as informa\u00e7\u00f5es que trouxemos aqui foram \u00fateis para o seu trabalho!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Em 2020, o Google Analytics 4, ou simplesmente GA4, come&ccedil;ou a ser gradualmente implementado pelo Google, assumindo de vez o controle em 2023. 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A nova vers&atilde;o da ferramenta de an&aacute;lise&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 o GA4, como acessar, configurar e o que mudou [2023]<\/title>\n<meta name=\"description\" content=\"GA4 \u00e9 a atual vers\u00e3o do Google Analytics, isto \u00e9, da ferramenta de an\u00e1lise de dados de sites e aplicativos. 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