{"id":1380,"date":"2020-12-22T11:28:05","date_gmt":"2020-12-22T14:28:05","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=1380"},"modified":"2022-08-05T09:02:18","modified_gmt":"2022-08-05T12:02:18","slug":"como-programar-post-instagram","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/programar-post-instagram\/","title":{"rendered":"Como programar post no Instagram: conhe\u00e7a 4 ferramentas"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Na correria da vida de um empreendedor, pequenos detalhes fazem toda a diferen\u00e7a. Saber como programar post para o Instagram \u00e9 uma tarefa que otimiza o tempo, tendo em vista que voc\u00ea pode separar um dia por m\u00eas para preparar todas as postagens.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Assim, n\u00e3o precisa mais se preocupar com essa tarefa. Economize tempo para focar em outras atividades, como otimizar o <\/span><a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\"><span style=\"font-weight: 400\">funil de vendas<\/span><\/a><span style=\"font-weight: 400\"> e as estrat\u00e9gias de <\/span><a href=\"https:\/\/herospark.com\/blog\/inbound-marketing\/\"><span style=\"font-weight: 400\">Inbound Marketing<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Existem plataformas tanto gratuitas quanto pagas, com diferentes caracter\u00edsticas. Por\u00e9m, \u00e9 essencial escolher somente uma para centralizar a organiza\u00e7\u00e3o do seu Instagram. Por isso, trouxemos 4 ferramentas para te ajudar na escolha.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para conhec\u00ea-las, continue a leitura.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a070c0766e07\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a070c0766e07\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/#MLabs\" title=\"MLabs\">MLabs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/#Later\" title=\"Later\">Later<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/#Estudio_de_Criacao\" title=\"Est\u00fadio de Cria\u00e7\u00e3o\">Est\u00fadio de Cria\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/#Etus\" title=\"Etus\">Etus<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"MLabs\"><\/span><span style=\"font-weight: 400\">MLabs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/www.mlabs.com.br\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">mLabs<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 pago, mas \u00e9 uma das melhores plataformas para programar posts para o Instagram. Tem um calend\u00e1rio de posts que permite que o usu\u00e1rio visualize quais s\u00e3o as publica\u00e7\u00f5es que est\u00e3o programadas mensalmente e n\u00e3o esque\u00e7a de nenhuma de suas postagens.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O programa ainda permite agendar os stories da forma que voc\u00ea preferir, o que facilita bastante o gerenciamento da rede social. Ent\u00e3o, h\u00e1 a op\u00e7\u00e3o de adicionar recursos como:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">GIF;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pergunta;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enquete;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/herospark.com\/blog\/o-que-significa-hashtag\/\"><span style=\"font-weight: 400\">Hashtag<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Men\u00e7\u00e3o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A ferramenta tamb\u00e9m permite realizar o acompanhamento de m\u00e9tricas para saber o desempenho do conte\u00fado. Al\u00e9m disso, emite relat\u00f3rios personalizados que podem ser compartilhados por um link ou baixados em .PDF.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com rela\u00e7\u00e3o ao pagamento, o mLabs d\u00e1 v\u00e1rias op\u00e7\u00f5es ao assinante. Sendo assim, \u00e9 poss\u00edvel escolher entre a assinatura mensal, trimestral ou anual, mas todas com valores acess\u00edveis, que v\u00e3o desde R$ 4,13\/m\u00eas at\u00e9 R$ 29,90\/m\u00eas. Al\u00e9m disso, existe a op\u00e7\u00e3o de teste gr\u00e1tis por 7 dias.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Later\"><\/span><span style=\"font-weight: 400\">Later<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/later.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Later<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 gr\u00e1tis para o agendamento de at\u00e9 30 publica\u00e7\u00f5es mensais. Ent\u00e3o, para quem gerencia poucas contas e n\u00e3o tem um calend\u00e1rio de postagem grande, a ferramenta consegue suprir as necessidades. Est\u00e1 dispon\u00edvel na vers\u00e3o desktop e mobile, para Android e IOS.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Uma vantagem da plataforma \u00e9 que ela permite visualizar como ficar\u00e1 o feed ap\u00f3s a postagem, com a funcionalidade \u201cpreview\u201d. Esse \u00e9 um \u00f3timo recurso para perfis que gostam de manter o perfil visualmente agrad\u00e1vel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O programa \u00e9 b\u00e1sico e simples de usar. Por\u00e9m, \u00e9 preciso ter cuidado quando for fazer o planejamento, pois existe tanto a op\u00e7\u00e3o de publicar automaticamente quanto de receber um alerta no hor\u00e1rio de postar.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estudio_de_Criacao\"><\/span><span style=\"font-weight: 400\">Est\u00fadio de Cria\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Essa \u00e9 uma plataforma nativa do Facebook que permite que contas comerciais realizem a programa\u00e7\u00e3o de v\u00eddeos, fotos e IGTV. Por isso, pode n\u00e3o ser eficiente para algumas contas que gostariam de publicar stories.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"http:\/\/business.facebook.com\/creatorstudio\" rel=\"nofollow\"><span style=\"font-weight: 400\">Est\u00fadio de Cria\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 gratuito e bastante intuitivo. Se a ideia \u00e9 somente realizar publica\u00e7\u00f5es no feed e IGTV, ele pode ser considerado uma das melhores op\u00e7\u00f5es, principalmente, por ser um produto do pr\u00f3prio Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O programa est\u00e1 dispon\u00edvel na vers\u00e3o desktop e permite analisar o desempenho do conte\u00fado, as m\u00e9tricas da conta e informa\u00e7\u00f5es sobre o p\u00fablico. Com isso em m\u00e3os, o gestor pode melhorar a sua estrat\u00e9gia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etus\"><\/span><span style=\"font-weight: 400\">Etus<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/etus.com.br\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Etus<\/span><\/a><span style=\"font-weight: 400\"> possibilita o agendamento de posts no feed, IGTV e story. Neste \u00faltimo \u00e9 poss\u00edvel realizar diferentes a\u00e7\u00f5es, como adicionar enquetes e o link de \u201carrasta pra cima\u201d, o que \u00e9 uma defici\u00eancia de muitas plataformas de programa\u00e7\u00e3o de postagens.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A ferramenta ainda tem a fun\u00e7\u00e3o de impulsionar o post no momento do agendamento e gerar relat\u00f3rios personalizados com as melhores publica\u00e7\u00f5es, as m\u00e9tricas de engajamento, o alcance dos posts e outros dados importantes. O programa \u00e9 pago e o valor varia de acordo com o plano escolhido.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depois de conhecer um pouco sobre essas ferramentas para programar os posts do Instagram, fa\u00e7a uma an\u00e1lise e veja qual \u00e9 a melhor op\u00e7\u00e3o para a sua realidade. Em alguns casos, programas gratuitos j\u00e1 contemplam a necessidade, mas em outros, vale a pena investir mais um pouco.<\/span><\/p>\n<p>Agora que voc\u00ea j\u00e1 sabe como programar post no Instagram, que tal se aprofundar na produ\u00e7\u00e3o de conte\u00fado? <strong>Inspire-se e aprenda as melhores frases para usar em seus posts no Instagram com nosso <a href=\"https:\/\/contents.herospark.com\/ebook-67-headlines-pagina-de-vendas\/?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-[programar-post]\">e-book gratuito de frases para vender<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Na correria da vida de um empreendedor, pequenos detalhes fazem toda a diferen&ccedil;a. Saber como programar post para o Instagram &eacute; uma tarefa que otimiza o tempo, tendo em vista&hellip;\n","protected":false},"author":19,"featured_media":1381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2557],"tags":[2509,2510,2511,2328],"yst_prominent_words":[56,522,484,1000,161],"class_list":{"0":"post-1380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"category-redes-sociais","9":"tag-agendamento-de-publicacoes","10":"tag-agendar-publicacao-no-instagram","11":"tag-ferramentas-instagram","12":"tag-instagram"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-300x200.jpg",300,200,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-390x260.jpg",390,260,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg",640,426,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Na correria da vida de um empreendedor, pequenos detalhes fazem toda a diferen&ccedil;a. Saber como programar post para o Instagram &eacute; uma tarefa que otimiza o tempo, tendo em vista&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como programar post no Instagram: conhe\u00e7a 4 ferramentas<\/title>\n<meta name=\"description\" content=\"Como programar post no Instagram com ferramentas gratuitas: 1. MLabs 2. Later 3. Est\u00fadio de Cria\u00e7\u00e3o 4. Etus. Entenda o que cada uma pode fazer!\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como programar post no Instagram: conhe\u00e7a 4 ferramentas\" \/>\n<meta property=\"og:description\" content=\"Como programar post no Instagram com ferramentas gratuitas: 1. MLabs 2. Later 3. Est\u00fadio de Cria\u00e7\u00e3o 4. Etus. Entenda o que cada uma pode fazer!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/programar-post-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-22T14:28:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-05T12:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/instagram-1519537_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=1380"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/1381"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=1380"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}