{"id":1447,"date":"2020-12-30T22:19:12","date_gmt":"2020-12-31T01:19:12","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=1447"},"modified":"2023-01-31T16:08:52","modified_gmt":"2023-01-31T19:08:52","slug":"o-que-e-popup","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/o-que-e-popup\/","title":{"rendered":"O que \u00e9 pop-up, significado e como usar para vender mais"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Sem d\u00favidas, em algum momento da sua vida, voc\u00ea teve alguma experi\u00eancia com pop-ups. Geralmente, eram utilizados pelos sites com an\u00fancios intermin\u00e1veis, o que prejudicava a navega\u00e7\u00e3o. Hoje, muitas empresas n\u00e3o o utilizam, com receio de serem mal vistas pelo usu\u00e1rio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No entanto, o recurso pode ser utilizado na medida certa e se tornar, at\u00e9 mesmo, um aliado durante a navega\u00e7\u00e3o. Por isso, \u00e9 importante saber o que \u00e9 pop-up, para n\u00e3o ter uma ideia equivocada e exclu\u00ed-lo da sua estrat\u00e9gia na internet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Continue a leitura e entenda tudo sobre o uso dessa janela no seu site. Acompanhe.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Transforme sua estrat\u00e9gia digital em um neg\u00f3cio online super lucrativo. Inscreva-se agora mesmo no Acelerador Digital, \u00e9 gratuito!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1779821413000-1315061228\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1779821413000-1315061228\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a15eb6523694\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a15eb6523694\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#O_que_e_pop-up\" title=\"O que \u00e9 pop-up?\">O que \u00e9 pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#Como_e_quando_usar_o_pop-up_no_site\" title=\"Como e quando usar o pop-up no site?\">Como e quando usar o pop-up no site?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#Assinar_a_newsletter\" title=\"Assinar a newsletter\">Assinar a newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#Apresentar_eventos_e_cursos\" title=\"Apresentar eventos e cursos\">Apresentar eventos e cursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#Divulgar_ofertas\" title=\"Divulgar ofertas\">Divulgar ofertas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/#Realizar_enquetes\" title=\"Realizar enquetes\">Realizar enquetes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_pop-up\"><\/span><span style=\"font-weight: 400\">O que \u00e9 pop-up?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">O termo pop-up refere-se a uma janela que surge automaticamente enquanto algu\u00e9m est\u00e1 navegando em um site.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com isso, a pessoa perde toda a vis\u00e3o da p\u00e1gina e consegue ver somente o que est\u00e1 naquela janela que se sobrep\u00f4s.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ent\u00e3o, \u00e9 ideal para conseguir a aten\u00e7\u00e3o do leitor, que n\u00e3o ter\u00e1 nenhuma outra distra\u00e7\u00e3o na p\u00e1gina.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 comum que o pop-up apresente uma <\/span><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><span style=\"font-weight: 400\">Chamada para A\u00e7\u00e3o (CTA)<\/span><\/a><span style=\"font-weight: 400\">, como um campo para deixar o e-mail e assinar a <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-newsletter\/\"><span style=\"font-weight: 400\">newsletter<\/span><\/a><span style=\"font-weight: 400\">. Veja os principais tipos que podem ser ativados:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Ativa\u00e7\u00e3o por clique<\/b><span style=\"font-weight: 400\"> \u2014 Aparecer\u00e1 ap\u00f3s o usu\u00e1rio clicar em determinada \u00e1rea da p\u00e1gina, geralmente, em algum espa\u00e7o do layout que n\u00e3o tem bot\u00f5es.&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><b>Ativado por scroll<\/b><span style=\"font-weight: 400\"> \u2014 Ap\u00f3s a pessoa rolar o site at\u00e9 um ponto espec\u00edfico, que geralmente \u00e9 final da p\u00e1gina, o pop-up saltar\u00e1 na tela.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Ativa\u00e7\u00e3o na sa\u00edda<\/b><span style=\"font-weight: 400\"> \u2014 Essa a\u00e7\u00e3o interrompe o usu\u00e1rio quando est\u00e1 na dire\u00e7\u00e3o de fechar a p\u00e1gina. Nesse momento, \u00e9 surpreendido por uma nova mensagem, que tem o intuito de mant\u00ea-lo no site.<\/span><\/li>\n\n\n\n<li><b>Ativado por tempo<\/b><span style=\"font-weight: 400\"> \u2014 Independentemente do local que a pessoa esteja na p\u00e1gina, o pop-up \u00e9 programado para aparecer ap\u00f3s um tempo de perman\u00eancia.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_e_quando_usar_o_pop-up_no_site\"><\/span><span style=\"font-weight: 400\">Como e quando usar o pop-up no site?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Uma d\u00favida frequente \u00e9 com qual objetivo utilizar essa \u201cjanela surpresa\u201d, pois existe uma inseguran\u00e7a em acabar espantando o potencial cliente. Por isso, trouxemos alguns exemplos e vamos explicar como voc\u00ea pode utiliz\u00e1-la, a seguir.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assinar_a_newsletter\"><\/span><span style=\"font-weight: 400\">Assinar a newsletter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1022\"  height=\"645\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"O que \u00e9 pop-up\"  class=\"wp-image-1453 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1022px) 100vw, 1022px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_newsletter.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_newsletter.png 1022w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_newsletter-300x189.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_newsletter-768x485.png 768w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Uma estrat\u00e9gia comum para a <\/span><a href=\"https:\/\/herospark.com\/blog\/captacao-de-leads\/\"><span style=\"font-weight: 400\">capta\u00e7\u00e3o de leads<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 a op\u00e7\u00e3o de assinar a newsletter. Dessa forma, voc\u00ea consegue conversar diretamente com a pessoa, pois estar\u00e1 na caixa de entrada do e-mail dela. E os pop-ups s\u00e3o bastante \u00fateis para conseguir esses contatos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 v\u00e1lido mostrar essa CTA quando o indiv\u00edduo j\u00e1 estiver h\u00e1 um tempo navegando no site. Se j\u00e1 est\u00e1 consumindo o seu conte\u00fado h\u00e1 alguns minutos, provavelmente tem interesse no que est\u00e1 sendo apresentado e ir\u00e1 assinar a newsletter para receber mais informa\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Veja como o Ideia no Ar usa a <\/span><a href=\"https:\/\/herospark.com\/blog\/copy\/\"><span style=\"font-weight: 400\">copy<\/span><\/a><span style=\"font-weight: 400\"> para persuadir o leitor &#8211; desde a pergunta inicial \u201cQuer receber conte\u00fados relevante sobre empreendedorismo?\u201d, at\u00e9 a op\u00e7\u00e3o de sair do pop-up sem informar o e-mail ( \u201cN\u00e3o tenho interesse em neg\u00f3cios)\u201d. \u00c9 poss\u00edvel que o leitor, ao tentar sair, seja persuadido por essa \u00faltima frase e mude de ideia.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apresentar_eventos_e_cursos\"><\/span><span style=\"font-weight: 400\">Apresentar eventos e cursos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1021\"  height=\"643\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"O que \u00e9 pop-up\"  class=\"wp-image-1452 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1021px) 100vw, 1021px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_evento.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_evento.png 1021w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_evento-300x189.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_evento-768x484.png 768w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Quando voc\u00ea promove um evento, deseja que alcance a maior quantidade poss\u00edvel de pessoas, correto? \u00c9 comum usar an\u00fancios pagos, posts nas redes sociais e, at\u00e9 mesmo, <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page\/\"><span style=\"font-weight: 400\">criar landing pages<\/span><\/a><span style=\"font-weight: 400\">. No entanto, outra forma eficaz \u00e9 pelo pop-up.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No exemplo que trouxemos, vemos o an\u00fancio de um evento promovido pelo Tiago Tessmann. Assim que algu\u00e9m abre o site dele, j\u00e1 \u00e9 surpreendido com essa novidade. O conte\u00fado do pop-up deve ser extremamente bem pensado, para convencer o lead a deixar o seu e-mail e inscrever-se no evento, uma vez que nem come\u00e7ou a navegar pela p\u00e1gina.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No entanto, para produtos perp\u00e9tuos, n\u00e3o \u00e9 interessante usar essa estrat\u00e9gia, pois a propaganda constante prejudica a experi\u00eancia do usu\u00e1rio que, por sua vez, pode parar de acessar o seu site por se sentir incomodado.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Divulgar_ofertas\"><\/span><span style=\"font-weight: 400\">Divulgar ofertas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1023\"  height=\"647\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"O que \u00e9 pop-up\"  class=\"wp-image-1451 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1023px) 100vw, 1023px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_oferta.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_oferta.png 1023w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_oferta-300x190.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_oferta-768x486.png 768w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">O terror e o motivo dos pop-ups serem t\u00e3o odiados: as ofertas. Como falamos, at\u00e9 certo tempo, os an\u00fancios apareciam a todo momento na tela e de uma forma visualmente desagrad\u00e1vel. Por\u00e9m, essa t\u00e1tica pode ser muito \u00fatil se utilizada corretamente.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Inclusive, a SunoResearch soube fazer de forma extraordin\u00e1ria. O an\u00fancio \u00e9 clean, sem muitas informa\u00e7\u00f5es, mas fala tudo o que o potencial cliente precisa saber para ser convencido a clicar em \u201cver ofertas\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Quando o usu\u00e1rio rola a p\u00e1gina at\u00e9 o final, \u00e9 prov\u00e1vel que j\u00e1 esteja interessado em seu conte\u00fado. Por isso, uma boa estrat\u00e9gia \u00e9 programar para o pop-up aparecer quando a pessoa j\u00e1 tiver chegado no fim da p\u00e1gina. Esse \u00e9 o melhor momento para mostrar como pode ajud\u00e1-lo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por outro lado, pode ser colocado tamb\u00e9m quando o usu\u00e1rio j\u00e1 estiver saindo do site, para chamar a sua aten\u00e7\u00e3o pelos benef\u00edcios mostrados na oferta. \u00c9 como se fosse a tentativa final de convencer o lead a realizar a compra.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realizar_enquetes\"><\/span><span style=\"font-weight: 400\">Realizar enquetes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1021\"  height=\"644\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"O que \u00e9 pop-up\"  class=\"wp-image-1450 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1021px) 100vw, 1021px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_questionario.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_questionario.png 1021w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_questionario-300x189.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/popup_questionario-768x484.png 768w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Fazer pesquisas com o p\u00fablico \u00e9 sempre complicado, porque dificilmente as pessoas estar\u00e3o dispostas a responder todas as perguntas. Ao receber um formul\u00e1rio por e-mail, provavelmente, voc\u00ea sequer vai abrir o link do formul\u00e1rio. No entanto, existem alguns formatos que conseguem persuadir o leitor.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Veja, na imagem, como o pop-up pode ajudar. No caso da Fluency.tv, os criadores deixam uma pergunta sutil, no canto da p\u00e1gina. O question\u00e1rio parece t\u00e3o simples que o usu\u00e1rio tem uma maior tend\u00eancia a respond\u00ea-lo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Existe uma linha t\u00eanue entre pop-ups \u00fateis e inconvenientes. Por isso, saiba o que \u00e9 pop-up e esque\u00e7a o conceito errado dele. Tenha cuidado ao utiliz\u00e1-los, mas n\u00e3o deixe de explorar esse recurso oferecido pelos sites. As suas vantagens s\u00e3o in\u00fameras, principalmente, para a capta\u00e7\u00e3o de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\"><span style=\"font-weight: 400\">leads<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Depois de chegar at\u00e9 aqui, voc\u00ea deve estar se perguntando como criar um texto convincente no seu pop-up. Por isso, separamos um v\u00eddeo com os 5 gatilhos de copywriting para voc\u00ea vender mais. Veja, agora mesmo, e alavanque as suas vendas:<\/span><\/p>\n\n\n<p><iframe title=\"5 GATILHOS MENTAIS de COPYWRITING para VENDER MAIS \ud83d\ude80\ud83d\ude0e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Au6YsvElzxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Sem d&uacute;vidas, em algum momento da sua vida, voc&ecirc; teve alguma experi&ecirc;ncia com pop-ups. Geralmente, eram utilizados pelos sites com an&uacute;ncios intermin&aacute;veis, o que prejudicava a navega&ccedil;&atilde;o. Hoje, muitas empresas&hellip;\n","protected":false},"author":19,"featured_media":1449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2546,2068],"tags":[2551,2552,2550],"yst_prominent_words":[1478,234,1328,1224,1894,218,331,1216,553],"class_list":{"0":"post-1447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ferramentas","8":"category-marketing-digital","9":"tag-anuncios-no-site","10":"tag-janelas-no-site","11":"tag-o-que-e-pop-up"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-300x158.jpg",300,158,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-390x206.jpg",390,206,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg",640,338,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Sem d&uacute;vidas, em algum momento da sua vida, voc&ecirc; teve alguma experi&ecirc;ncia com pop-ups. Geralmente, eram utilizados pelos sites com an&uacute;ncios intermin&aacute;veis, o que prejudicava a navega&ccedil;&atilde;o. Hoje, muitas empresas&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 pop-up, significado e como usar para vender mais<\/title>\n<meta name=\"description\" content=\"O que \u00e9 pop-up: an\u00fancios que ocupam toda a tela em um site. O pop-up pode parecer irritante, mas ele tem potencial para aumentar as suas convers\u00f5es!\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 pop-up, significado e como usar para vender mais\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 pop-up: an\u00fancios que ocupam toda a tela em um site. O pop-up pode parecer irritante, mas ele tem potencial para aumentar as suas convers\u00f5es!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/o-que-e-popup\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-31T01:19:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T19:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/12\/pop-up-ads-4007115_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=1447"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/1449"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=1447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=1447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=1447"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}