{"id":1758,"date":"2021-01-27T09:00:36","date_gmt":"2021-01-27T12:00:36","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=1758"},"modified":"2023-01-30T11:42:41","modified_gmt":"2023-01-30T14:42:41","slug":"o-que-e-briefing","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/o-que-e-briefing\/","title":{"rendered":"O que \u00e9 briefing e como criar um [f\u00e1cil]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Marketing, design, arquitetura e administra\u00e7\u00e3o: provavelmente todos os profissionais dessas \u00e1reas sabem o que \u00e9 briefing. O termo vem de \u201c<\/span><i><span style=\"font-weight: 400\">to brief<\/span><\/i><span style=\"font-weight: 400\">\u201d, do ingl\u00eas, que significa \u201cresumir\u201d. Muitas pessoas tamb\u00e9m utilizam \u201cpauta\u201d e \u201croteiro\u201d como sin\u00f4nimos de briefing.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Esse documento \u00e9 um conjunto de instru\u00e7\u00f5es e informa\u00e7\u00f5es relevantes para a realiza\u00e7\u00e3o de um determinado projeto, como o lan\u00e7amento de um <\/span><a href=\"https:\/\/herospark.com\/blog\/cursos-online\/\"><span style=\"font-weight: 400\">curso online<\/span><\/a><span style=\"font-weight: 400\">, uma campanha de marketing, o preparo de uma arte etc.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ou seja, o briefing \u00e9, essencialmente, um documento que&nbsp; serve para orientar e evitar que se deixe de lado informa\u00e7\u00f5es importantes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Neste material, voc\u00ea vai entender o que \u00e9 e como montar. Boa leitura!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se preferir, veja este conte\u00fado em v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"O que \u00e9 BRIEFING e como criar um \ud83e\udd2f\ud83c\udfc6\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CDal2WsBHmc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a605bb5a3105\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a605bb5a3105\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#O_que_e_briefing\" title=\"O que \u00e9 briefing&nbsp;\">O que \u00e9 briefing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Como_fazer_um_briefing\" title=\"Como fazer um briefing\">Como fazer um briefing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Defina_o_objetivo\" title=\"Defina o objetivo\">Defina o objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Indique_os_responsaveis\" title=\"Indique os respons\u00e1veis\">Indique os respons\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Resuma_o_contexto_da_empresa\" title=\"Resuma o contexto da empresa&nbsp;\">Resuma o contexto da empresa&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Inclua_informacoes_sobre_o_publico_e_a_persona\" title=\"Inclua informa\u00e7\u00f5es sobre o p\u00fablico e a persona&nbsp;\">Inclua informa\u00e7\u00f5es sobre o p\u00fablico e a persona&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Pergunte_sobre_preferencias_e_objecoes\" title=\"Pergunte sobre prefer\u00eancias e obje\u00e7\u00f5es\">Pergunte sobre prefer\u00eancias e obje\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Espaco_para_informacoes_extras\" title=\"Espa\u00e7o para informa\u00e7\u00f5es extras\">Espa\u00e7o para informa\u00e7\u00f5es extras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Evidencie_o_orcamento\" title=\"Evidencie o or\u00e7amento&nbsp;\">Evidencie o or\u00e7amento&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#4_erros_que_voce_nao_deve_cometer_ao_fazer_o_briefing\" title=\"4 erros que voc\u00ea n\u00e3o deve cometer ao fazer o briefing\">4 erros que voc\u00ea n\u00e3o deve cometer ao fazer o briefing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Nao_ser_objetivo\" title=\"N\u00e3o ser objetivo\">N\u00e3o ser objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Ser_excessivamente_tecnico\" title=\"Ser excessivamente t\u00e9cnico\">Ser excessivamente t\u00e9cnico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Aproveitar_briefings_passados\" title=\"Aproveitar briefings passados\">Aproveitar briefings passados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Enviar_todas_as_perguntas_online\" title=\"Enviar todas as perguntas online\">Enviar todas as perguntas online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/#Conclusao\" title=\"Conclus\u00e3o\">Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_briefing\"><\/span><span style=\"font-weight: 400\">O que \u00e9 briefing&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O briefing pode ser feito tanto para ajudar a entender melhor as necessidades de um cliente, quanto para esclarecer questionamentos relacionados a um projeto interno.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Em linhas gerais, o briefing s\u00e3o os dados que ajudar\u00e3o voc\u00ea e sua equipe a entenderem melhor um trabalho espec\u00edfico \u2014 isso inclui o hist\u00f3rico da a\u00e7\u00e3o, as&nbsp; principais necessidades para a realiza\u00e7\u00e3o e os objetivos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com o documento, fica f\u00e1cil o entendimento sobre:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">o desenvolvimento de uma campanha;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">o p\u00fablico-alvo;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a an\u00e1lise de concorrentes e pesquisa de mercado;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">informa\u00e7\u00f5es estrat\u00e9gicas;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">objetivos do projeto;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">or\u00e7amentos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">prazos.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">E mais: caso precise repassar a informa\u00e7\u00e3o para uma pessoa externa, como um designer ou um redator freelancer, os dados mais importantes do projeto j\u00e1 se encontram centralizados em um s\u00f3 lugar.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Dessa maneira, os briefings promovem a organiza\u00e7\u00e3o do projeto, ajudam na inspira\u00e7\u00e3o, evitam retrabalhos e poupam tempo.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Inscreva-se abaixo e garanta 30 dias de acesso gratuito ao melhor conte\u00fado para acelerar a cria\u00e7\u00e3o e a performance do seu produto digital.<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1784699829000-7533327011\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1784699829000-7533327011\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_um_briefing\"><\/span><span style=\"font-weight: 400\">Como fazer um briefing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defina_o_objetivo\"><\/span><span style=\"font-weight: 400\">Defina o objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para que vai servir o briefing? Ser\u00e1 para um post em uma rede social? Para um <\/span><a href=\"https:\/\/herospark.com\/blog\/ebook\/\"><span style=\"font-weight: 400\">e-book<\/span><\/a><span style=\"font-weight: 400\">? O alinhamento de expectativas entre todos os envolvidos com o projeto \u00e9 essencial.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indique_os_responsaveis\"><\/span><span style=\"font-weight: 400\">Indique os respons\u00e1veis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Quem vai estar com voc\u00ea no projeto? Registre e, se poss\u00edvel, estabele\u00e7a os prazos de cada um nesse momento.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resuma_o_contexto_da_empresa\"><\/span><span style=\"font-weight: 400\">Resuma o contexto da empresa&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Inclua dados relevantes sobre a sua empresa, que se relacionem com o projeto, como miss\u00e3o, vis\u00e3o e valores. Voc\u00ea pode at\u00e9 incluir uma <\/span><a href=\"https:\/\/herospark.com\/blog\/tomada-de-decisao\/\"><span style=\"font-weight: 400\">an\u00e1lise SWOT<\/span><\/a><span style=\"font-weight: 400\"> para ajudar.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inclua_informacoes_sobre_o_publico_e_a_persona\"><\/span><span style=\"font-weight: 400\">Inclua informa\u00e7\u00f5es sobre o p\u00fablico e a persona&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para que o projeto se comunique com as pessoas certas, \u00e9 necess\u00e1rio que todos os envolvidos tenham uma vis\u00e3o clara sobre quem \u00e9 a <\/span><a href=\"https:\/\/herospark.com\/blog\/persona\/\"><span style=\"font-weight: 400\">persona<\/span><\/a><span style=\"font-weight: 400\"> da sua empresa a ser atendida (ou seja, a sua ou a do seu cliente, dependendo do projeto).&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pergunte_sobre_preferencias_e_objecoes\"><\/span><span style=\"font-weight: 400\">Pergunte sobre prefer\u00eancias e obje\u00e7\u00f5es<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outra forma de nortear o projeto \u00e9 conhecendo refer\u00eancias positivas e negativas das pessoas que voc\u00ea deseja impactar. Que perfis o p\u00fablico da a\u00e7\u00e3o gosta de seguir nas redes sociais? Quais <\/span><a href=\"https:\/\/herospark.com\/blog\/canais-de-marketing\/\"><span style=\"font-weight: 400\">canais<\/span><\/a><span style=\"font-weight: 400\"> s\u00e3o mais utilizados? Quais s\u00e3o as d\u00favidas mais frequentes dos leads?&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Espaco_para_informacoes_extras\"><\/span><span style=\"font-weight: 400\">Espa\u00e7o para informa\u00e7\u00f5es extras<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Depois de toda essa estrutura\u00e7\u00e3o, h\u00e1, sim, a possibilidade de voc\u00ea ter deixado algo de fora. Ent\u00e3o, deixe um espa\u00e7o livre para que outras pessoas (integrantes da sua equipe ou clientes) acrescentem qualquer informa\u00e7\u00e3o que julgarem relevante para o projeto.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evidencie_o_orcamento\"><\/span><span style=\"font-weight: 400\">Evidencie o or\u00e7amento&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Liste o or\u00e7amento financeiro para cada etapa do projeto. Essa etapa \u00e9 essencial para validar resultados e calcular m\u00e9tricas importantes, como <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-roi\/\"><span style=\"font-weight: 400\">retorno sobre o investimento (ROI)<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Finalizado tudo isso, valide os dados levantados com as pessoas envolvidas com o projeto,&nbsp; crie um cronograma e m\u00e3os \u00e0 obra!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_erros_que_voce_nao_deve_cometer_ao_fazer_o_briefing\"><\/span><span style=\"font-weight: 400\">4 erros que voc\u00ea n\u00e3o deve cometer ao fazer o briefing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Existem alguns problemas comuns que as pessoas cometem ao elaborar o briefing. Saiba quais s\u00e3o:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nao_ser_objetivo\"><\/span><span style=\"font-weight: 400\">N\u00e3o ser objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Tempo \u00e9 o recurso mais escasso, ent\u00e3o n\u00e3o tome o do seu cliente e\/ou de sua equipe \u00e0 toa. Fa\u00e7a perguntas apenas necess\u00e1rias, sem vaidade.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Lembre-se que, ao marcar uma reuni\u00e3o em tempo real, as pessoas, provavelmente, estar\u00e3o 100% dedicadas a voc\u00ea. Ent\u00e3o, fa\u00e7a a sua parte e evite ser prolixo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ser_excessivamente_tecnico\"><\/span><span style=\"font-weight: 400\">Ser excessivamente t\u00e9cnico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mais uma vez, cuidado com a vaidade ao elaborar seu briefing. Alguns termos podem at\u00e9 passar profissionalismo, mas, se forem incompreens\u00edveis, s\u00f3 v\u00e3o alimentar o seu ego e prejudicar o desenvolvimento do trabalho.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aproveitar_briefings_passados\"><\/span><span style=\"font-weight: 400\">Aproveitar briefings passados<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outra falha frequente entre os empreendedores \u00e9 criar um \u00fanico modelo de briefing para todos os projetos. O fato \u00e9 que cada a\u00e7\u00e3o tem objetivos e necessidades diferentes. Assim, algumas perguntas podem ser desnecess\u00e1rias \u2014 o que compromete a objetividade do seu briefing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enviar_todas_as_perguntas_online\"><\/span><span style=\"font-weight: 400\">Enviar todas as perguntas online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Na tentativa de evitar reuni\u00f5es, muitas pessoas cometem o erro de enviar todas as perguntas pelo formul\u00e1rio do Google, por exemplo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Evite, especialmente se o briefing for relacionado a algum trabalho a ser realizado com um cliente. Al\u00e9m de n\u00e3o passar profissionalismo, as pessoas podem ficar com d\u00favidas e n\u00e3o responder as d\u00favidas da forma mais adequada. Por isso, marque um encontro para elucidar todas as quest\u00f5es, seja presencial ou online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><span style=\"font-weight: 400\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Saber o que \u00e9 briefing \u00e9 essencial para quem lida com projetos, ainda mais quando envolvem clientes, equipes e prestadores de servi\u00e7o externos, como redatores e designers freelancers.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para fazer um bom briefing, busque levantar com os envolvidos as informa\u00e7\u00f5es que s\u00e3o mais importantes para o desenvolvimento do projeto.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por exemplo, se voc\u00ea vai trabalhar no <\/span><a href=\"https:\/\/herospark.com\/blog\/tipos-de-lancamento\"><span style=\"font-weight: 400\">lan\u00e7amento<\/span><\/a><span style=\"font-weight: 400\"> de um especialista, \u00e9 fundamental entender quem \u00e9 a pessoa hoje, quais s\u00e3o as pessoas que desejam impactar e, principalmente, quais s\u00e3o as expectativas com o projeto.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O mesmo vale se voc\u00ea tiver um <\/span><a href=\"https:\/\/herospark.com\/blog\/infoprodutos\"><span style=\"font-weight: 400\">infoproduto<\/span><\/a><span style=\"font-weight: 400\"> e for trabalhar com alguma ag\u00eancia e\/ou equipe. Seja claro e objetivo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Assim, com um briefing claro, o trabalho tende a fluir bem e, por consequ\u00eancia, os resultados tendem a ser melhores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Marketing, design, arquitetura e administra&ccedil;&atilde;o: provavelmente todos os profissionais dessas &aacute;reas sabem o que &eacute; briefing. O termo vem de &ldquo;to brief&rdquo;, do ingl&ecirc;s, que significa &ldquo;resumir&rdquo;. Muitas pessoas tamb&eacute;m&hellip;\n","protected":false},"author":19,"featured_media":1760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2522,2068],"tags":[2606,2607,2608],"yst_prominent_words":[287,349,1906,342,1896,67,141,186,389,323,123],"class_list":["post-1758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-conceitos","category-marketing-digital","tag-briefing","tag-gestao-de-projetos","tag-trabalhos-em-equipe"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_.jpg",1280,853,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-300x200.jpg",300,200,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-768x512.jpg",768,512,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_.jpg",1280,853,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_.jpg",1280,853,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-390x260.jpg",390,260,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-820x546.jpg",820,546,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-1180x786.jpg",1180,786,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-640x853.jpg",640,853,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Marketing, design, arquitetura e administra&ccedil;&atilde;o: provavelmente todos os profissionais dessas &aacute;reas sabem o que &eacute; briefing. O termo vem de &ldquo;to brief&rdquo;, do ingl&ecirc;s, que significa &ldquo;resumir&rdquo;. Muitas pessoas tamb&eacute;m&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 briefing e como criar um [f\u00e1cil] | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Quem tem um neg\u00f3cio digital e lida com projetos certamente precisa saber o que \u00e9 briefing. Neste artigo, explicamos tudo. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 briefing e como criar um [f\u00e1cil] | HeroSpark Blog\" \/>\n<meta property=\"og:description\" content=\"Quem tem um neg\u00f3cio digital e lida com projetos certamente precisa saber o que \u00e9 briefing. Neste artigo, explicamos tudo. Confira!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/o-que-e-briefing\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T12:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T14:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/briefing-of-managers-SHGWY8G_Easy-Resize.com_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/1760"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=1758"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}