{"id":1767,"date":"2021-01-02T08:19:25","date_gmt":"2021-01-02T11:19:25","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=1767"},"modified":"2023-12-12T13:12:35","modified_gmt":"2023-12-12T16:12:35","slug":"tendencias-em-seo","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/tendencias-em-seo\/","title":{"rendered":"Tend\u00eancias em SEO para ficar de olho em 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Acompanhar as <\/span><b>tend\u00eancias em SEO<\/b><span style=\"font-weight: 400\"> &#8211; otimiza\u00e7\u00e3o para mecanismo de busca &#8211; \u00e9 de extrema import\u00e2ncia para deixar o seu conte\u00fado no topo do ranking de mecanismos de pesquisa, como o Google, Bing ou at\u00e9 mesmo o Youtube. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Mas, afinal, voc\u00ea sabe <\/span><b>o que \u00e9 SEO<\/b><span style=\"font-weight: 400\">? Confira quais s\u00e3o as tend\u00eancias de <\/span><b>otimiza\u00e7\u00e3o de sites.<\/b><\/p>\n<p>Se preferir, veja este conte\u00fado em v\u00eddeo:<\/p>\n<p><iframe title=\"Tend\u00eancias em SEO para ficar de olho em 2021 \ud83d\udd14\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x5VlXZlSNJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f61c2c32da8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69f61c2c32da8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#O_que_e_SEO\" title=\"O que \u00e9 SEO?\u00a0\">O que \u00e9 SEO?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#1_Conteudo_relevante\" title=\"1. Conte\u00fado relevante\u00a0\">1. Conte\u00fado relevante\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#2_Experiencia_do_usuario\" title=\"2. Experi\u00eancia do usu\u00e1rio\">2. Experi\u00eancia do usu\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#3_SEO_para_dispositivos_moveis\" title=\"3. SEO para dispositivos m\u00f3veis\u00a0\">3. SEO para dispositivos m\u00f3veis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#4_Pesquisas_zero-click\" title=\"4. Pesquisas zero-click\u00a0\">4. Pesquisas zero-click\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#5_Seguranca\" title=\"5. Seguran\u00e7a\">5. Seguran\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#6_Conteudos_longos\" title=\"6. Conte\u00fados longos\u00a0\">6. Conte\u00fados longos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#7_Busca\" title=\"7. Busca\u00a0\">7. Busca\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#8_EAT\" title=\"8. EAT\u00a0\">8. EAT\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#9_Melhor_experiencia_ao_usuario\" title=\"9. Melhor experi\u00eancia ao usu\u00e1rio\u00a0\">9. Melhor experi\u00eancia ao usu\u00e1rio\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#10_Google_Meu_Negocio\" title=\"10. Google Meu Neg\u00f3cio\u00a0\">10. Google Meu Neg\u00f3cio\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/tendencias-em-seo\/#Otimizacao_de_sites\" title=\"Otimiza\u00e7\u00e3o de sites\u00a0\">Otimiza\u00e7\u00e3o de sites\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_SEO\"><\/span><span style=\"font-weight: 400\">O que \u00e9 SEO?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A sigla <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-seo\/\"><b>SEO<\/b><\/a><span style=\"font-weight: 400\"> se d\u00e1 ao nome em ingl\u00eas <\/span><b>Search Engine Optimization<\/b><span style=\"font-weight: 400\">, traduzindo, Otimiza\u00e7\u00e3o para Mecanismo de Busca. Trata-se de t\u00e9cnicas de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><span style=\"font-weight: 400\">marketing digital <\/span><\/a><span style=\"font-weight: 400\">que buscam aumentar o tr\u00e1fego e o desempenho de um site atrav\u00e9s de resultados org\u00e2nicos de mecanismos de pesquisa. Essa otimiza\u00e7\u00e3o gerada \u00e9 uma maneira eficaz de atrair consumidores para plataformas on-line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As p\u00e1ginas mais relevantes geram um grande alcance org\u00e2nico ao seu site e, dessa forma, aumentam a possibilidade de atrair e converter <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\"><span style=\"font-weight: 400\">leads<\/span><\/a><span style=\"font-weight: 400\">. Contudo, al\u00e9m do algoritmo, \u00e9 necess\u00e1rio analisar o comportamento e a prefer\u00eancia do seu p\u00fablico-alvo e proporcionar uma experi\u00eancia positiva aos visitantes do seu site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dada essa breve explica\u00e7\u00e3o, confira quais s\u00e3o as <\/span><b>tend\u00eancias em SEO<\/b><span style=\"font-weight: 400\"> que devemos ficar de olho.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Conteudo_relevante\"><\/span><span style=\"font-weight: 400\">1. Conte\u00fado relevante\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Para come\u00e7ar a produzir conte\u00fado relevante, aut\u00eantico e diferenciado \u00e9 muito importante garantir a otimiza\u00e7\u00e3o do seu site, pois, ao contr\u00e1rio, nenhuma das dicas de tend\u00eancia em <\/span><b>SEO<\/b><span style=\"font-weight: 400\"> surtir\u00e1 efeito. Para fornecer uma boa experi\u00eancia ao usu\u00e1rio, \u00e9 essencial que a <\/span><a href=\"https:\/\/herospark.com\/blog\/headline\/\"><span style=\"font-weight: 400\">headline<\/span><\/a><span style=\"font-weight: 400\"> e o conte\u00fado correspondam entre si, garantindo que o visitante encontre o que est\u00e1 procurando.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Caso isso n\u00e3o ocorra, ele poder\u00e1 sair do site, e at\u00e9 adquirir um sentimento negativo em rela\u00e7\u00e3o \u00e0 sua empresa, gerando um aumento na taxa de rejei\u00e7\u00e3o, e consequentemente afetando a reputa\u00e7\u00e3o geral da sua marca. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Nesse aspecto, tocar nas necessidades, dores e desejos de sua <\/span><a href=\"https:\/\/herospark.com\/blog\/persona\/\"><span style=\"font-weight: 400\">persona<\/span><\/a><span style=\"font-weight: 400\">, al\u00e9m de produzir conte\u00fados interativos \u00e9 uma op\u00e7\u00e3o v\u00e1lida para atrair a aten\u00e7\u00e3o dos visitantes com mais facilidade, al\u00e9m de aumentar as chances de proporcionar uma experi\u00eancia positiva ao usu\u00e1rio.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Experiencia_do_usuario\"><\/span><span style=\"font-weight: 400\">2. Experi\u00eancia do usu\u00e1rio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A experi\u00eancia geral do usu\u00e1rio em seu site deve ser simples, ou seja, as p\u00e1ginas devem carregar r\u00e1pido e possuir menus intuitivos. Deve-se lembrar tamb\u00e9m, que o visitante pode acessar por diferentes navegadores e dispositivos m\u00f3veis. Dessa forma, \u00e9 importante checar se seu site est\u00e1 compat\u00edvel com todos os formatos, mobile e desktop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Uma postagem realizada no <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\"><span style=\"font-weight: 400\">Google Webmaster Central Blog<\/span><\/a><span style=\"font-weight: 400\">, explica como o algoritmo avalia a experi\u00eancia do usu\u00e1rio na p\u00e1gina. Veja abaixo:<\/span><\/p>\n<figure id=\"attachment_1768\" aria-describedby=\"caption-attachment-1768\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  class=\"size-full wp-image-1768 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"tend\u00eancias em SEO\"  width=\"510\"  height=\"324\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 510px) 100vw, 510px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/tendencias-em-SEO.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/tendencias-em-SEO.png 510w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/tendencias-em-SEO-300x191.png 300w\" ><figcaption id=\"caption-attachment-1768\" class=\"wp-caption-text\">Tend\u00eancias em SEO: Para otimizar seu site \u00e9 necess\u00e1rio para ter uma p\u00e1gina r\u00e1pida, interativa e est\u00e1vel | Foto: GoogleWebmaster<\/figcaption><\/figure>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO_para_dispositivos_moveis\"><\/span><span style=\"font-weight: 400\">3. SEO para dispositivos m\u00f3veis\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Como citado anteriormente, \u00e9 importante conferir se o seu site funciona tamb\u00e9m para usu\u00e1rios que acessam ele atrav\u00e9s do celular. Cada vez mais os visitantes est\u00e3o trocando o desktop, e passando a utilizar mobile. Em 2019, o Google lan\u00e7ou o <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\"><i><span style=\"font-weight: 400\">mobile-first indexing<\/span><\/i><\/a><span style=\"font-weight: 400\"> para analisar as p\u00e1ginas de dispositivos m\u00f3veis de sites como vers\u00f5es prim\u00e1rias, deixando as vers\u00f5es para computador como secund\u00e1rias.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O <\/span><b>SEO<\/b><span style=\"font-weight: 400\"> para mobile tornou-se ainda mais relevante em 2021, sendo essencial para o sucesso de seu site. Um <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\"><span style=\"font-weight: 400\">estudo divulgado pelo World Advertising Research Center (WARC)<\/span><\/a><span style=\"font-weight: 400\">, diz que o futuro ser\u00e1 ainda mais m\u00f3vel. A expectativa \u00e9 que, at\u00e9 o ano de 2025, aproximadamente tr\u00eas quartos da popula\u00e7\u00e3o mundial utilize apenas seus celulares para acessar a internet.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Pesquisas_zero-click\"><\/span><span style=\"font-weight: 400\">4. Pesquisas zero-click\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O zero-click, fun\u00e7\u00e3o implantada em mar\u00e7o de 2020, corresponde aos resultados que aparecem no topo da primeira p\u00e1gina e vem crescendo cada vez mais. <\/span><a href=\"https:\/\/searchengineland.com\/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574\"><span style=\"font-weight: 400\">Mais de 50% das buscas<\/span><\/a><span style=\"font-weight: 400\"> no Google terminam sem que o usu\u00e1rio clique em nada. <\/span><\/p>\n<p><span style=\"font-weight: 400\">O mecanismo funciona de forma parecida com <\/span><i><span style=\"font-weight: 400\">featured snippets<\/span><\/i><span style=\"font-weight: 400\">, atalho lan\u00e7ado em 2017 para ganhar relev\u00e2ncia no Google. A \u00fanica diferen\u00e7a \u00e9 que o Google pode identificar passagens individuais em uma p\u00e1gina da web para mostrar conte\u00fado relevante nos resultados da pesquisa.<\/span><\/p>\n<figure id=\"attachment_1772\" aria-describedby=\"caption-attachment-1772\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><img  decoding=\"async\"  class=\"size-full wp-image-1772 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"O que \u00e9 SEO e como fazer otimiza\u00e7\u00e3o de sites\"  width=\"604\"  height=\"401\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 604px) 100vw, 604px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/o-que-e-seo.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/o-que-e-seo.png 604w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/o-que-e-seo-300x199.png 300w\" ><figcaption id=\"caption-attachment-1772\" class=\"wp-caption-text\">Tend\u00eancias em SEO: como fazer a otimiza\u00e7\u00e3o de sites<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Seguranca\"><\/span><span style=\"font-weight: 400\">5. Seguran\u00e7a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O Google, ao analisar sua relev\u00e2ncia e classifica\u00e7\u00e3o, considera o status de seguran\u00e7a do seu site. Dessa forma, se almeja sucesso na sua estrat\u00e9gia de <\/span><b>SEO<\/b><span style=\"font-weight: 400\">, deve checar a seguran\u00e7a dele, levando ao visitante um sentimento de seguran\u00e7a ao navegar pelas suas p\u00e1ginas, mantendo sua taxa de acessos em alta.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Conteudos_longos\"><\/span><span style=\"font-weight: 400\">6. Conte\u00fados longos\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Para alcan\u00e7ar posicionamentos mais altos nas pesquisas, concentre-se em conte\u00fados longos e com qualidade, fornecendo aos usu\u00e1rios informa\u00e7\u00f5es que mantenham o engajamento e sejam compartilhadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/www.semrush.com\/ebooks\/state-of-content-marketing\/\"><span style=\"font-weight: 400\">State of Content Report traz dados<\/span><\/a><span style=\"font-weight: 400\"> que confirmam a relev\u00e2ncia de conte\u00fados longos. Segundo o estudo, leituras longas, de mais de 3 mil palavras, fornecem tr\u00eas vezes mais <\/span><a href=\"https:\/\/herospark.com\/blog\/como-gerar-trafego-organico\/\"><span style=\"font-weight: 400\">tr\u00e1fego<\/span><\/a><span style=\"font-weight: 400\">, quatro vezes mais compartilhamentos e 3,5 vezes mais <\/span><a href=\"https:\/\/herospark.com\/blog\/backlinks\/\"><i><span style=\"font-weight: 400\">backlinks<\/span><\/i><\/a><span style=\"font-weight: 400\"> do que a m\u00e9dia de artigos com tamanho m\u00e9dio de 901 a 1.200 palavras.<\/span><\/p>\n<p>Para o conte\u00fado ficar mais envolvente,\u00a0 os gatilhos mentais de <em>copywriting <\/em>podem ser muito \u00fateis. Veja o v\u00eddeo para saber mais:<\/p>\n<p><iframe title=\"5 GATILHOS MENTAIS de COPYWRITING para VENDER MAIS \ud83d\ude80\ud83d\ude0e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Au6YsvElzxs?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Busca\"><\/span><span style=\"font-weight: 400\">7. Busca\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O Google lan\u00e7ou <\/span><i><span style=\"font-weight: 400\">Bidirectional Encoder Representations from Transformers<\/span><\/i><span style=\"font-weight: 400\">, o algoritmo BERT. Uma tecnologia que busca otimizar o entendimento do que os termos de pesquisa representam em um contexto. Resumidamente, o algoritmo d\u00e1 a possibilidade ao Google de interpretar a inten\u00e7\u00e3o de uma pesquisa espec\u00edfica, mesmo que essa possua uma linguagem com termos mais coloquiais.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"8_EAT\"><\/span><span style=\"font-weight: 400\">8. EAT\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O Google j\u00e1 afirmou que a qualidade do conte\u00fado \u00e9 essencial para uma otimiza\u00e7\u00e3o de sucesso. Mas o que ser\u00e1 \u201cqualidade\u201d para ele?\u00a0 Para entender, devemos analisar o significado da sigla EAT: especializa\u00e7\u00e3o, autoridade e confiabilidade. Esses fatores auxiliam a determinar se uma p\u00e1gina \u00e9 relevante ou n\u00e3o. H\u00e1 algumas estrat\u00e9gias para conseguir um conte\u00fado de qualidade.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Primeiro:<\/b><span style=\"font-weight: 400\"> elabora a persona de seus potenciais clientes, entendendo dessa forma, que tipo de conte\u00fado eles valorizam<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Segundo:<\/b><span style=\"font-weight: 400\"> fa\u00e7a uma pesquisa de inten\u00e7\u00e3o de busca, auxiliando no mapeamento da jornada do consumidor<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Terceiro:<\/b><span style=\"font-weight: 400\"> utilize as informa\u00e7\u00f5es adquiridas para criar conte\u00fado que se enquadre na prefer\u00eancia de seus visitantes<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Quarto:<\/b><span style=\"font-weight: 400\"> sempre lembre-se de EAT quando for criar seu conte\u00fado\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Melhor_experiencia_ao_usuario\"><\/span><span style=\"font-weight: 400\">9. Melhor experi\u00eancia ao usu\u00e1rio\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Em 2020, o Google lan\u00e7ou o Core Web Vitals com o intuito de fornecer ao usu\u00e1rio a melhor experi\u00eancia de p\u00e1gina poss\u00edvel. O Google em seu <\/span><i><span style=\"font-weight: 400\">Central Blog<\/span><\/i><span style=\"font-weight: 400\">, definiu os tr\u00eas fatores que ser\u00e3o analisados pelo algoritmo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Large Contentful Paint (LCP):<\/b><span style=\"font-weight: 400\"> respons\u00e1vel por medir exatamente o tempo que leva para uma p\u00e1gina carregar e exibir seu conte\u00fado principal<\/span><\/li>\n<li style=\"font-weight: 400\"><b>First Input Delay (FID):<\/b><span style=\"font-weight: 400\"> mede o tempo que leva para uma p\u00e1gina se tornar interativa<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Cumulative Layout Shift (CLS):<\/b><span style=\"font-weight: 400\"> refere-se ao volume de mudan\u00e7as inesperadas de layout no conte\u00fado visual.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Google_Meu_Negocio\"><\/span><span style=\"font-weight: 400\">10. Google Meu Neg\u00f3cio\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A pandemia gerou uma valoriza\u00e7\u00e3o maior do com\u00e9rcio local, devido a v\u00e1rios fatores, como a crise econ\u00f4mica, que fez com que as popula\u00e7\u00f5es apoiassem o mercado local e os transportes limitados, que levaram as pessoas buscarem estabelecimentos perto de suas casas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dessa forma, entra o <\/span><b><i>SEO<\/i><\/b><i><span style=\"font-weight: 400\"> Local<\/span><\/i><span style=\"font-weight: 400\">, que j\u00e1 existe h\u00e1 algum tempo e possui o <\/span><a href=\"https:\/\/rockcontent.com\/br\/blog\/google-meu-negocio\/\"><span style=\"font-weight: 400\">Google Meu Neg\u00f3cio<\/span><\/a><span style=\"font-weight: 400\"> como uma de suas principais ferramentas. A partir dele as empresas locais conseguiram atualizar seus clientes sobre por exemplo, mudan\u00e7as nos hor\u00e1rios e op\u00e7\u00f5es de entregas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Otimizacao_de_sites\"><\/span><span style=\"font-weight: 400\">Otimiza\u00e7\u00e3o de sites\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Essas foram <\/span><b>tend\u00eancias em SEO <\/b><span style=\"font-weight: 400\">para ficar de olho. \u00c9 importante entender que a t\u00e9cnica de <\/span><b>Search Engine Optimization<\/b><span style=\"font-weight: 400\"> \u00e9 fundamental para melhorar os resultados e a <\/span><b>otimiza\u00e7\u00e3o de sites<\/b><span style=\"font-weight: 400\">. Dessa forma, sua empresa estar\u00e1 no <a href=\"https:\/\/www.minhaconexao.com.br\/blog\/topo-do-google\/\">topo da lista do Google<\/a>. A <\/span><a href=\"https:\/\/herospark.com\/quem-somos\/\"><span style=\"font-weight: 400\">HeroSpark<\/span><\/a><span style=\"font-weight: 400\"> pode te ajudar nesse desafio. Saiba mais no <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">site<\/span><\/a><span style=\"font-weight: 400\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Acompanhar as tend&ecirc;ncias em SEO &ndash; otimiza&ccedil;&atilde;o para mecanismo de busca &ndash; &eacute; de extrema import&acirc;ncia para deixar o seu conte&uacute;do no topo do ranking de mecanismos de pesquisa, como&hellip;\n","protected":false},"author":19,"featured_media":1769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2519],"tags":[2610,2612,2611,2367,2609],"yst_prominent_words":[56,2312,977,84,2048,996,553],"class_list":{"0":"post-1767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"category-seo","9":"tag-o-que-e-seo","10":"tag-otimizacao-de-sites","11":"tag-search-engine-optimization","12":"tag-seo","13":"tag-tendencias-em-seo"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-300x200.jpg",300,200,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-390x260.jpg",390,260,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640.jpg",640,426,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/internet-search-engine-1433323_640-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":4,"uagb_excerpt":"Acompanhar as tend&ecirc;ncias em SEO &ndash; otimiza&ccedil;&atilde;o para mecanismo de busca &ndash; &eacute; de extrema import&acirc;ncia para deixar o seu conte&uacute;do no topo do ranking de mecanismos de pesquisa, como&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tend\u00eancias em SEO para ficar de olho em 2024 | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"O que \u00e9 SEO? 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