{"id":1903,"date":"2021-01-31T09:15:32","date_gmt":"2021-01-31T12:15:32","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=1903"},"modified":"2023-12-12T13:17:22","modified_gmt":"2023-12-12T16:17:22","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/clickbait\/","title":{"rendered":"Qual o significado de clickbait e como usar sem perigo[ATUALIZADO 2024]"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">\u201cFa\u00e7a isto para usar clickbait sem perigo\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Notou a diferen\u00e7a entre o t\u00edtulo deste texto e essa frase?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Clickbait, traduzido como \u2018isca de cliques\u2019 ou \u2018ca\u00e7a-cliques\u2019 \u00e9 uma t\u00e1tica cujo objetivo \u00e9 atrair muitos cliques, como os nomes sugerem.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Qualquer empreendedor que tem o <\/span><a href=\"https:\/\/herospark.com\/blog\/negocio-digital\/\"><span style=\"font-weight: 400\">seu neg\u00f3cio digitalizado<\/span><\/a><span style=\"font-weight: 400\">, ao criar um conte\u00fado otimizado, assim como quem faz clickbait, tamb\u00e9m deseja atrair mais clientes \u2014 mas de maneira completamente genu\u00edna, sem enganar o usu\u00e1rio.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Contudo, nem todo clickbait engana o p\u00fablico. Voc\u00ea realmente vai ler, nas pr\u00f3ximas linhas, sobre as boas pr\u00e1ticas que podem atrair a aten\u00e7\u00e3o dos leitores e o melhor: sem enganar ningu\u00e9m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Boa leitura!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>A<\/strong> <strong>HeroSpark \u00e9 a solu\u00e7\u00e3o para alavancar seu neg\u00f3cio digital com uma estrutura completa e otimizada de vendas. Comece gratuitamente agora mesmo!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775729713000-9424554124\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775729713000-9424554124\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d77c31de805\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69d77c31de805\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Clickbait_o_que_e\" title=\"Clickbait: o que \u00e9?\">Clickbait: o que \u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Como_fazer_clickbait_do_jeito_certo\" title=\"Como fazer clickbait do jeito certo?\">Como fazer clickbait do jeito certo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Quais_as_consequencias_de_um_clickbait_ruim\" title=\"Quais as consequ\u00eancias de um clickbait ruim?\">Quais as consequ\u00eancias de um clickbait ruim?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Quais_sao_exemplos_de_bons_clickbaits\" title=\"Quais s\u00e3o exemplos de bons clickbaits?\">Quais s\u00e3o exemplos de bons clickbaits?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Empiricus\" title=\"Empiricus\">Empiricus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#Design_Descomplicado\" title=\"Design Descomplicado\">Design Descomplicado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/clickbait\/#i-2\" title=\"&nbsp;\">&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clickbait_o_que_e\"><\/span>Clickbait: o que \u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O clickbait \u00e9 uma estrat\u00e9gia utilizada pelas pessoas na internet para conseguir mais cliques em seus v\u00eddeos dde YouTube, posts no Instagram, artigos de blog, etc.<\/p>\n\n\n\n<p>Ele entrega uma promessa que chama a aten\u00e7\u00e3o da audi\u00eancia. Sendo assim, mais pessoas demonstram interesse em ver mais sobre aquele conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_clickbait_do_jeito_certo\"><\/span><span style=\"font-weight: 400\">Como fazer clickbait do jeito certo?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m de cumprir o combinado ao longo do conte\u00fado, um clickbait honesto tem fonte de pesquisa confi\u00e1vel, agrega valor e cumpre com a \u00e9tica.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 importante n\u00e3o confundi-lo com engagement-baits que, embora n\u00e3o sejam t\u00e3o apelativos, o objetivo deles \u00e9 gerar apenas engajamento, como desencadear uma quantidade massiva de coment\u00e1rios.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Um exemplo cl\u00e1ssico s\u00e3o as <\/span><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><span style=\"font-weight: 400\">CTAs (call to action)<\/span><\/a><span style=\"font-weight: 400\"> de posts de redes sociais que solicitam a audi\u00eancia para comentar com um emoji de determinada cor ou responderem a hora do dia em que visualizaram o conte\u00fado. <\/span><span style=\"font-weight: 400\">Essa estrat\u00e9gia faz com que, at\u00e9 quem n\u00e3o tenha nada para comentar, comente algo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Portanto, para acertar no conte\u00fado ca\u00e7a-cliques deste ano de 2021 lembre-se de:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Tornar a pergunta da headline, no caso de utilizar alguma, intrigante e provocativa;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Come\u00e7ar o t\u00edtulo ou conte\u00fado pelos benef\u00edcios, de forma resumida;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Apontar os principais erros que as pessoas cometem a respeito do tema;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Priorizar <\/span><a href=\"https:\/\/herospark.com\/blog\/neuromarketing\/\"><span style=\"font-weight: 400\">palavras sensoriais<\/span><\/a><span style=\"font-weight: 400\"> e que despertem emo\u00e7\u00f5es no leitor;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Criar guias completos, evidenciando que voc\u00ea est\u00e1 exaurindo todas as informa\u00e7\u00f5es sobre determinado t\u00f3pico;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Evitar veicular informa\u00e7\u00f5es incompletas, exageradas ou interpretadas, a partir da fonte, de forma equivocada;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Separar bem a sua opini\u00e3o dos fatos.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Vale a pena lembrar que, sim, <strong>vale a pena aderir essa t\u00e1tica<\/strong>. Os conte\u00fados sensacionalistas j\u00e1 existem muito antes do pr\u00f3prio termo \u2018clickbait\u2019 ser criado porque eles funcionam. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">S\u00e3o palavras que trabalham o medo, o desejo e a curiosidade da audi\u00eancia. Assim, basta se atentar para alguns pontos e aproveitar o lado positivo dessa estrat\u00e9gia.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_as_consequencias_de_um_clickbait_ruim\"><\/span>Quais as consequ\u00eancias de um clickbait ruim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Nos blogs, os clickbaits aparecem nos t\u00edtulos dos artigos ou em frases destacadas no meio do texto. S\u00e3o palavras que prometem responder uma d\u00favida ou contar um segredo a respeito do conte\u00fado. J\u00e1 no YouTube, onde essas iscas s\u00e3o ainda mais comuns, elas aparecem nos t\u00edtulos e nas <\/span><a href=\"https:\/\/herospark.com\/blog\/thumbnail\/\"><span style=\"font-weight: 400\">capas dos v\u00eddeos (thumbnails<\/span><\/a><span style=\"font-weight: 400\">).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u201cVoc\u00ea n\u00e3o vai acreditar&#8230;\u201d, \u201cSaiba, de uma vez por todas\u2026\u201d s\u00e3o alguns exemplos populares de t\u00edtulos chamativos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No caso do profissional do marketing elaborar essa <a href=\"https:\/\/herospark.com\/blog\/headline\/\">headline<\/a> ciente de que n\u00e3o vai entregar o que prometeu, ele poder\u00e1:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Atrair cliques in\u00fateis, que n\u00e3o geram <a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\">leads<\/a>;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Perder a credibilidade com o p\u00fablico;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Sofrer alguma penaliza\u00e7\u00e3o, a depender da plataforma em que o conte\u00fado foi publicado;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Perder a oportunidade de construir relev\u00e2ncia no mercado digital;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Ser ridicularizado pelo p\u00fablico em geral por causa do conte\u00fado de qualidade duvidosa.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Por outro lado, se o produtor do conte\u00fado escolher um t\u00edtulo \u2018clickbait\u2019, sabendo que \u00e9 capaz de entregar com o que se comprometeu, o bait \u00e9 v\u00e1lido e \u2018do bem\u2019.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_exemplos_de_bons_clickbaits\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o exemplos de bons clickbaits?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Ser\u00e1 que algu\u00e9m ainda usa clickbait em 2024 e, al\u00e9m disso, de forma segura e genu\u00edna? Observe os seguintes exemplos.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empiricus\"><\/span><span style=\"font-weight: 400\">Empiricus<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-1906\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1452\"  height=\"1000\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Reprodu\u00e7\u00e3o - Empiricus_Clickbait\"  class=\"wp-image-1906 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1452px) 100vw, 1452px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_empiricus_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_empiricus_herospark.jpg 1452w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_empiricus_herospark-300x207.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_empiricus_herospark-1024x705.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_empiricus_herospark-768x529.jpg 768w\" ><figcaption class=\"wp-element-caption\">Reprodu\u00e7\u00e3o &#8211; Empiricus<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A Empiricus, empresa de produ\u00e7\u00e3o de conte\u00fado sobre o mercado financeiro e investimentos, tamb\u00e9m \u00e9 exemplo de utiliza\u00e7\u00e3o de conte\u00fado convidativo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Quando o t\u00edtulo cont\u00e9m a constru\u00e7\u00e3o \u201c&#8230;este analista te d\u00e1 a resposta.\u201d, ele se aproxima do leitor ao mesmo tempo que garante que o conte\u00fado foi criado por um analista, um especialista. Por isso \u00e9 um clickbait do bem, afinal, a fonte \u00e9 provavelmente segura.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Descomplicado\"><\/span><span style=\"font-weight: 400\">Design Descomplicado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-1909\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1392\"  height=\"1000\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"clickbait instagram\"  class=\"wp-image-1909 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1392px) 100vw, 1392px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_instagram_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_instagram_herospark.jpg 1392w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_instagram_herospark-300x216.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_instagram_herospark-1024x736.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait_instagram_herospark-768x552.jpg 768w\" ><figcaption class=\"wp-element-caption\">Instagram Design Descomplicado<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">D\u00e1 para fazer clickbait nas redes sociais? Repare como essa postagem <\/span><a href=\"https:\/\/herospark.com\/blog\/biografia-para-instagram\/\"><span style=\"font-weight: 400\">no Instagram<\/span><\/a><span style=\"font-weight: 400\"> do Design Descomplicado segue a ideia de um conte\u00fado focado nos erros mais vistos entre o p\u00fablico.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Comparado com as outras postagens do feed, ela teve excelentes resultados \u2014 s\u00f3 n\u00e3o superou a \u201cComo criar uma apresenta\u00e7\u00e3o de logotipo\u201d, que apelou mais para um clickbait visual, com uma imagem de uma personagem gr\u00e1fica exageradamente surpresa.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-1913\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1388\"  height=\"1000\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Instagram - Design Descomplicado - Exemplo de Clickbait\"  class=\"wp-image-1913 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1388px) 100vw, 1388px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-visual_instagram_herospark-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-visual_instagram_herospark-1.jpg 1388w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-visual_instagram_herospark-1-300x216.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-visual_instagram_herospark-1-1024x738.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-visual_instagram_herospark-1-768x553.jpg 768w\" ><figcaption class=\"wp-element-caption\">Instagram &#8211; Design Descomplicado<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Portanto, seja em blogs, plataforma de v\u00eddeo ou redes sociais, \u00e9 completamente vi\u00e1vel utilizar o clickbait para o bem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ao utilizar a t\u00e1tica de forma segura, voc\u00ea consegue atrair clientes em potencial, de forma din\u00e2mica e curiosa, mas sem perder a confiabilidade no conte\u00fado.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, quem vende no meio digital, geralmente, possui muitos concorrentes. Por isso que, qualquer estrat\u00e9gia cujo intuito \u00e9 atrair muitas pessoas, desde que honesta, \u00e9 bem-vinda.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">O primeiro passo para fechar uma venda \u00e9 levar a sua solu\u00e7\u00e3o para o m\u00e1ximo de pessoas. Como o clickbait tem essa caracter\u00edstica de <\/span><a href=\"https:\/\/herospark.com\/blog\/marketing-viral\/\"><span style=\"font-weight: 400\">marketing viral <\/span><\/a><span style=\"font-weight: 400\">e de atra\u00e7\u00e3o, pode levar o seu neg\u00f3cio digital a outro n\u00edvel de popularidade.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Lembre-se de incluir o e-mail em sua estrat\u00e9gia de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><span style=\"font-weight: 400\">marketing digital<\/span><\/a><span style=\"font-weight: 400\"> para 2024! Veja o v\u00eddeo para saber mais sobre o assunto:\u00a0<\/span><\/p>\n\n\n<p><iframe title=\"Usar um DISPARADOR DE EMAIL \u00e9 fundamental \ud83e\udde0\ud83d\udc4a\ud83c\udffc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ot0Wq0Nz8CA?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"&ldquo;Fa&ccedil;a isto para usar clickbait sem perigo&rdquo;.&nbsp; Notou a diferen&ccedil;a entre o t&iacute;tulo deste texto e essa frase?&nbsp; Clickbait, traduzido como &lsquo;isca de cliques&rsquo; ou &lsquo;ca&ccedil;a-cliques&rsquo; &eacute; uma t&aacute;tica cujo&hellip;\n","protected":false},"author":19,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2522,2068],"tags":[2670,2671,2668,2669],"yst_prominent_words":[1493,56,160,210,68,1328,141,80,189,532,598],"class_list":{"0":"post-1903","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceitos","8":"category-marketing-digital","9":"tag-black-hat","10":"tag-boas-praticas","11":"tag-clickbait","12":"tag-mas-praticas"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":2,"uagb_excerpt":"&ldquo;Fa&ccedil;a isto para usar clickbait sem perigo&rdquo;.&nbsp; Notou a diferen&ccedil;a entre o t&iacute;tulo deste texto e essa frase?&nbsp; Clickbait, traduzido como &lsquo;isca de cliques&rsquo; ou &lsquo;ca&ccedil;a-cliques&rsquo; &eacute; uma t&aacute;tica cujo&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual o significado de clickbait e como usar sem perigo[ATUALIZADO 2024]<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabia que existe clickbait do bem? \u00c9 aquele conte\u00fado instigante que entrega o que promete. Aprenda como fazer &quot;ca\u00e7a-cliques&quot; \u00e9ticos\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/clickbait\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual o significado de clickbait e como usar sem perigo[ATUALIZADO 2024]\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea sabia que existe clickbait do bem? \u00c9 aquele conte\u00fado instigante que entrega o que promete. Aprenda como fazer &quot;ca\u00e7a-cliques&quot; \u00e9ticos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/clickbait\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T12:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T16:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/01\/clickbait.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=1903"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/1903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/9176"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=1903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=1903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=1903"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}