{"id":2013,"date":"2021-02-04T22:22:12","date_gmt":"2021-02-05T01:22:12","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=2013"},"modified":"2023-01-31T16:04:33","modified_gmt":"2023-01-31T19:04:33","slug":"marketing-de-guerrilha","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/","title":{"rendered":"Marketing de guerrilha: o que \u00e9, como usar e 5 exemplos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O marketing faz parte do DNA das empresas de qualquer porte \u2014 seja micro, m\u00e9dia ou grande \u2014 desde os anos 40. Com a ascens\u00e3o da Internet, dos dispositivos m\u00f3veis e de alguns conceitos como responsividade, intera\u00e7\u00e3o e branding, outras abordagens surgiram, como o marketing de guerrilha.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Criado nos anos 70, o marketing de guerrilha explora novas formas de comunica\u00e7\u00e3o: mais diretas e menos onerosas. A premissa \u00e9 a de surpreender os consumidores, com ousadia, inova\u00e7\u00e3o e agilidade.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Vejamos a seguir o que \u00e9, como utiliz\u00e1-lo e alguns exemplos de empresas que fazem uso dessa estrat\u00e9gia.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Acelerador Digital, \u00e9 o passo a passo para estruturar o seu projeto e come\u00e7ar a vender. Inscreva-se e comprove na pr\u00e1tica!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1788397819000-3308879382\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1788397819000-3308879382\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a98c8fbdb1f7\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a98c8fbdb1f7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Marketing_de_guerrilha_o_que_e\" title=\"Marketing de guerrilha: o que \u00e9\">Marketing de guerrilha: o que \u00e9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Afinal_o_que_isso_tem_a_ver_com_o_marketing_de_guerrilha\" title=\"Afinal, o que isso tem a ver com o marketing de guerrilha?\">Afinal, o que isso tem a ver com o marketing de guerrilha?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Como_utilizar_o_marketing_de_guerrilha_para_cursos_online\" title=\"Como utilizar o marketing de guerrilha para cursos online\">Como utilizar o marketing de guerrilha para cursos online<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Marketing_de_guerrilha_exemplos_de_nichos\" title=\"Marketing de guerrilha: exemplos de nichos&nbsp;\">Marketing de guerrilha: exemplos de nichos&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#5_exemplos_de_marketing_de_guerrilha_para_se_inspirar\" title=\"5 exemplos de marketing de guerrilha para se inspirar\">5 exemplos de marketing de guerrilha para se inspirar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Volkswagen\" title=\"Volkswagen\">Volkswagen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#i-2\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#KitKat\" title=\"KitKat\">KitKat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Coca-Cola\" title=\"Coca-Cola\">Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Burger_King\" title=\"Burger King\">Burger King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/marketing-de-guerrilha\/#Netflix\" title=\"Netflix\">Netflix<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_de_guerrilha_o_que_e\"><\/span><span style=\"font-weight: 400\">Marketing de guerrilha: o que \u00e9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Antes de definirmos propriamente o marketing de guerrilha, precisamos deixar claro o que \u00e9 uma guerrilha.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O conceito de guerrilha, aqui no Brasil, foi utilizado pela primeira vez nas d\u00e9cadas de 1960 e 1970, durante a ditadura civil-militar. No entanto, no mundo afora, ele j\u00e1 vinha sendo utilizado desde a d\u00e9cada de 50.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Guerrilha \u00e9, basicamente, uma estrat\u00e9gia de guerra incomum, que foge das estrat\u00e9gias j\u00e1 utilizadas, como a das trincheiras, da Primeira Guerra Mundial. Al\u00e9m desse ponto, os soldados das guerrilhas n\u00e3o possu\u00edam uma forma\u00e7\u00e3o espec\u00edfica em combate, eram livres.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Afinal_o_que_isso_tem_a_ver_com_o_marketing_de_guerrilha\"><\/span><span style=\"font-weight: 400\">Afinal, o que isso tem a ver com o marketing de guerrilha?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para voc\u00ea fazer uso do marketing de guerrilha, \u00e9 necess\u00e1rio apostar na criatividade \u2014 assim como os guerrilheiros faziam. Essa habilidade \u00e9 necess\u00e1ria para divulgar os produtos e servi\u00e7os da empresa de uma forma menos convencional e \u2018batida\u2019.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No meio digital, voc\u00ea pode implementar v\u00e1rios neg\u00f3cios com o marketing de guerrilha, como os <\/span><a href=\"https:\/\/herospark.com\/blog\/tendencias-aulas-ead\/\"><span style=\"font-weight: 400\">cursos \u00e0 dist\u00e2ncia.<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_utilizar_o_marketing_de_guerrilha_para_cursos_online\"><\/span><span style=\"font-weight: 400\">Como utilizar o marketing de guerrilha para cursos online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Antes de tudo, \u00e9 essencial analisar a sua <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-avatar\/\"><span style=\"font-weight: 400\">persona<\/span><\/a><span style=\"font-weight: 400\">. \u00c9 importante saber alguns detalhes como: faixa et\u00e1ria, g\u00eanero, gostos \u2014&nbsp; vale a pena pesquisar sobre os seus estilos musicais favoritos, se preferem mais filmes do que s\u00e9ries, entre outros.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Veja este v\u00eddeo para saber mais:&nbsp;<\/span><\/p>\n\n\n<p><iframe title=\"BUYER PERSONA: Conhe\u00e7a seu cliente ideal \ud83d\udc4f\ud83c\udffc\ud83d\ude80\ud83d\ude0e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2fp20csp5Lo?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">De posse desses dados, o pr\u00f3ximo passo \u00e9 analisar em qual rede social ela se encontra. Se&nbsp; o seu p\u00fablico-alvo for mais jovem, possivelmente estar\u00e1 no TikTok ou no Instagram, j\u00e1 o p\u00fablico mais adulto costuma se concentrar no Facebook.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mas por qu\u00ea esses dados s\u00e3o relevantes? A resposta \u00e9 f\u00e1cil: com eles, voc\u00ea saber\u00e1 qual a melhor rede social para praticar o marketing de guerrilha.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_de_guerrilha_exemplos_de_nichos\"><\/span><span style=\"font-weight: 400\">Marketing de guerrilha: exemplos de nichos&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Imagine que o p\u00fablico-alvo que voc\u00ea quer atrair para o seu <\/span><a href=\"https:\/\/herospark.com\/blog\/cursos-online\/\"><span style=\"font-weight: 400\">curso online<\/span><\/a><span style=\"font-weight: 400\"> de chocolates finos s\u00e3o mulheres entre 16 a 24 anos, que gostam de animes e preferem doces.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Provavelmente, essas clientes estar\u00e3o no TikTok. Portanto, a estrat\u00e9gia de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><span style=\"font-weight: 400\">marketing digital<\/span><\/a><span style=\"font-weight: 400\"> de guerrilha poder\u00e1 consistir em pequenos v\u00eddeos falando do curso, mostrando o site e o formato das aulas, apresentando um v\u00eddeo de cada convidado, entre v\u00e1rias outras op\u00e7\u00f5es que exploram a criatividade.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Agora, vamos supor que voc\u00ea ensina a habilidade de <\/span><a href=\"https:\/\/herospark.com\/blog\/copywriting\"><span style=\"font-weight: 400\">copywriting<\/span><\/a><span style=\"font-weight: 400\">. O seu p\u00fablico-alvo<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">estar\u00e1 dividido entre homens e mulheres, de 20 a 26 anos, que gostam de escrever e assistem memes no tempo livre.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A criatividade do marketing de guerrilha, portanto, seria bem consumida no Twitter, j\u00e1 que a maioria dos principais memes da atualidade, surgem nesta rede social.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m desses pequenos detalhes, \u00e9 importante analisar quais os principais hor\u00e1rios que a persona costuma entrar na rede social. De nada adianta publicar v\u00eddeos no TikTok e memes no Twitter se o seu p\u00fablico-alvo n\u00e3o estiver conectado naquele momento e ter altas chances de perder os conte\u00fados.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma dica igualmente importante \u00e9 explorar o marketing de guerrilha de forma consciente, sem fugir dos seus valores e arriscar a sua identidade.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_exemplos_de_marketing_de_guerrilha_para_se_inspirar\"><\/span><span style=\"font-weight: 400\">5 exemplos de marketing de guerrilha para se inspirar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com todas essas dicas, \u00e9 hora de se inspirar e come\u00e7ar a planejar a sua estrat\u00e9gia de marketing de guerrilha.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Portanto, listamos, a seguir, alguns cases de empresas conhecidas.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Volkswagen\"><\/span><span style=\"font-weight: 400\">Volkswagen<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Em 2010, ap\u00f3s lan\u00e7ar um novo modelo de carro, a fabricante de autom\u00f3veis alem\u00e3 instalou um escorregador em uma esta\u00e7\u00e3o de metr\u00f4, na Alemanha, para dar acesso mais r\u00e1pido \u00e0s pessoas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Enquanto passavam pelo local, elas tamb\u00e9m filmavam e postavam no Facebook, fazendo com que muitas pessoas acessassem o site da companhia. A Volkswagen, assim, ganhou curtidas massivas na sua p\u00e1gina e gerou mais consci\u00eancia de marca.<\/span><\/p>\n\n\n<p><iframe title=\"Speed up your life - Take the slide! | Volkswagen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W4o0ZVeixYU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KitKat\"><\/span><span style=\"font-weight: 400\">KitKat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Sabe aquela vontade de comer um doce enquanto se espera algo? A KitKat apostou nisso e inovou ao pintar um banco de pra\u00e7a, como se ele fosse um chocolate sendo retirado da embalagem. A a\u00e7\u00e3o fez parte de v\u00e1rias outras campanhas realizadas em locais p\u00fablicos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Provavelmente, muitas pessoas sentiram vontade de comer KitKat ap\u00f3s sentarem ou apenas passarem pelo banco, o que pode ter aumentado as vendas da empresa.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-2015\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"500\"  height=\"319\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"marketing de guerrilha kit kat\"  class=\"wp-image-2015 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 500px) 100vw, 500px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_kit-kat_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_kit-kat_herospark.jpg 500w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_kit-kat_herospark-300x191.jpg 300w\" ><figcaption class=\"wp-element-caption\">A KitKat se utilizou de estrat\u00e9gias de marketing de guerrilha. O que acha de fazer algo assim para o seu neg\u00f3cio?<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coca-Cola\"><\/span><span style=\"font-weight: 400\">Coca-Cola<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A Coca-Cola \u00e9 uma das empresas pioneiras e mais famosas por fazer marketing de guerrilha.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Seja colocando uma m\u00e1quina de refrigerantes nas universidades ou uma que s\u00f3 funcionava se um casal de namorados se beijassem durante o Dia dos Namorados, nos Estados Unidos. Veja:<\/span><\/p>\n\n\n<p><iframe title=\"Coca Cola - M\u00e1quina da Felicidade - dia dos namorados\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YKI9CnqelRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Burger_King\"><\/span><span style=\"font-weight: 400\">Burger King<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A rivalidade entre o Burger King (BK) e o McDonalds \u00e9 de longa data e hoje perdura tamb\u00e9m pelas redes sociais.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma hora ou outra, a disputa entre as empresas at\u00e9 diverte os seus clientes, como quando o BK enviou uma carta aberta em um an\u00fancio no The New York Times, cujo destinat\u00e1rio era o McDonalds, em 2015.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A mensagem para a concorrente propunha uma tr\u00e9gua, unindo os dois principais lanches das empresas, o Whooper e o Big Mac \u2014 uma \u2018fus\u00e3o\u2019 chamada McWhooper.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Tal mensagem foi utilizada para celebrar o Dia Internacional da Paz e o lanche seria vendido apenas nesse dia, em uma loja constru\u00edda entre o BK e o McDonalds.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-2016\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"500\"  height=\"303\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"marketing de guerrilha mcwhopper\"  class=\"wp-image-2016 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 500px) 100vw, 500px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_mcwhopper_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_mcwhopper_herospark.jpg 500w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/marketing-de-guerrilha_mcwhopper_herospark-300x182.jpg 300w\" ><figcaption class=\"wp-element-caption\">A disputa entre McDonald&#8217;s e Burger King \u00e9 ic\u00f4nica. J\u00e1 pensou em adotar estrat\u00e9gias de marketing de guerrilha com o seu concorrente?<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Netflix\"><\/span><span style=\"font-weight: 400\">Netflix<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por \u00faltimo, a empresa de streaming de filmes e s\u00e9ries televisivas, que \u00e9 bem famosa aqui no Brasil por publicar v\u00e1rios memes sobre o seu servi\u00e7o, \u00e9 exemplo de intera\u00e7\u00e3o <\/span><a href=\"https:\/\/herospark.com\/blog\/como-gerar-autoridade-para-a-minha-marca\/\"><span style=\"font-weight: 400\">marca-cliente<\/span><\/a><span style=\"font-weight: 400\">. Ela simplesmente interage com os seus f\u00e3s na mesma medida em que eles interagem com pessoas comuns pelas redes sociais.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Um dos cases mais comuns foi a divulga\u00e7\u00e3o da terceira temporada de Orange Is The New Black.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A campanha de marketing de guerrilha consistiu em pintar a fachada de um pr\u00e9dio na Fran\u00e7a com as cores da s\u00e9rie, transformando a constru\u00e7\u00e3o em uma fachada de pres\u00eddio. A Netflix tamb\u00e9m contratou figurantes para que transitassem pelo local usando os macac\u00f5es laranjas que as presidi\u00e1rias utilizavam na s\u00e9rie.<\/span><\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=dyC6lsZ7l2M&#038;feature=emb_title\">https:\/\/www.youtube.com\/watch?v=dyC6lsZ7l2M&amp;feature=emb_title<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Portanto, agora que voc\u00ea conheceu tantos exemplos, \u00e9 hora de estudar o seu p\u00fablico-alvo, analisar bem os <\/span><a href=\"https:\/\/herospark.com\/blog\/canais-de-marketing\/\"><span style=\"font-weight: 400\">canais de divulga\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400\"> e atrair novos alunos para os seus cursos online.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Gostou do conte\u00fado? Experimente o <\/span><a href=\"https:\/\/herospark.com\/sparkmembers\"><span style=\"font-weight: 400\">SparkMembers <\/span><\/a><span style=\"font-weight: 400\">e tenha uma super plataforma de cursos online!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"O marketing faz parte do DNA das empresas de qualquer porte &mdash; seja micro, m&eacute;dia ou grande &mdash; desde os anos 40. Com a ascens&atilde;o da Internet, dos dispositivos m&oacute;veis&hellip;\n","protected":false},"author":19,"featured_media":2022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2522,2068],"tags":[2493,2705],"yst_prominent_words":[159,651,71,354,1328,1184,79,1306,86,67,1473,485,189],"class_list":["post-2013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-conceitos","category-marketing-digital","tag-estrategias-de-marketing","tag-marketing-de-guerrila"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-300x199.jpg",300,199,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-390x259.jpg",390,259,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640.jpg",640,425,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/ux-787980_640-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":1,"uagb_excerpt":"O marketing faz parte do DNA das empresas de qualquer porte &mdash; seja micro, m&eacute;dia ou grande &mdash; desde os anos 40. Com a ascens&atilde;o da Internet, dos dispositivos m&oacute;veis&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de guerrilha: o que \u00e9, como usar e 5 exemplos | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Voc\u00ea conhece o poder do marketing de guerrilha? Funciona bem tanto em campanhas nas redes sociais quanto nas offline. 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