{"id":2033,"date":"2021-02-06T12:14:53","date_gmt":"2021-02-06T15:14:53","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=2033"},"modified":"2022-08-05T09:21:17","modified_gmt":"2022-08-05T12:21:17","slug":"motivos-email-marketing","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/motivos-email-marketing\/","title":{"rendered":"Ainda n\u00e3o usa e-mail marketing? Veja 6 motivos para utiliz\u00e1-lo!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Voc\u00ea sabe <\/span><b>o que \u00e9 e como funciona e-mail marketing<\/b><span style=\"font-weight: 400\">? Essa ferramenta proporciona grandes resultados. \u00c9 uma forma de divulgar o seu neg\u00f3cio, desenvolver um relacionamento com o seu p\u00fablico-alvo, fidelizar consumidores e atrair novos clientes. A seguir, confira 6 motivos para utiliz\u00e1-lo!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a04bf7eba992\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a04bf7eba992\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#O_que_e_e-mail_marketing\" title=\"O que \u00e9 e-mail marketing?\">O que \u00e9 e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#1_E_util_e_funcional\" title=\"1. \u00c9 \u00fatil e funcional\u00a0\">1. \u00c9 \u00fatil e funcional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#2_Baixo_custo\" title=\"2. Baixo custo\u00a0\">2. Baixo custo\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#3_Segmentacao\" title=\"3. Segmenta\u00e7\u00e3o\">3. Segmenta\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#4_Personalizacao_e_credibilidade\" title=\"4. Personaliza\u00e7\u00e3o e credibilidade\u00a0\">4. Personaliza\u00e7\u00e3o e credibilidade\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#5_Automacao\" title=\"5. Automa\u00e7\u00e3o\u00a0\">5. Automa\u00e7\u00e3o\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#6_Aumento_de_vendas_e_bom_relacionamento\" title=\"6. Aumento de vendas e bom relacionamento\u00a0\">6. Aumento de vendas e bom relacionamento\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/motivos-email-marketing\/#HeroSpark\" title=\"HeroSpark\u00a0\">HeroSpark\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">O que \u00e9 e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Entender como funciona o e-mail marketing \u00e9 fundamental para quem deseja expandir as vendas de um <a href=\"https:\/\/herospark.com\/blog\/como-criar-um-negocio-digital\/\">neg\u00f3cio digital<\/a>. Ao contr\u00e1rio do que muitos pensam, o e-mail n\u00e3o est\u00e1 obsoleto e \u00e9 uma das ferramentas mais usadas at\u00e9 hoje. Isso fez com que o e-mail se tornasse uma das principais estrat\u00e9gias do <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><b>marketing digital<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Segundo dados da <\/span><i><span style=\"font-weight: 400\">McKinsey&amp;Company<\/span><\/i><span style=\"font-weight: 400\">, uma campanha de e-mail marketing \u00e9 40 vezes mais efetiva na conquista de novos clientes do que a\u00e7\u00f5es feitas no <\/span><i><span style=\"font-weight: 400\">Twitter<\/span><\/i><span style=\"font-weight: 400\"> e no <\/span><i><span style=\"font-weight: 400\">Facebook<\/span><\/i><span style=\"font-weight: 400\">. Impressionante, n\u00e3o \u00e9 mesmo?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ainda tem d\u00favidas da import\u00e2ncia dessa estrat\u00e9gia para o seu marketing digital? Para n\u00e3o restar qualquer d\u00favida, confira abaixo 6 motivos para utilizar o <a href=\"https:\/\/herospark.com\/blog\/email-marketing\/\">e-mail marketing<\/a> a partir de hoje!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_E_util_e_funcional\"><\/span><span style=\"font-weight: 400\">1. \u00c9 \u00fatil e funcional\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Uma pesquisa da <\/span><i><span style=\"font-weight: 400\">ExactTarget<\/span><\/i><span style=\"font-weight: 400\"> apontou que mais de 90% das pessoas conferem diariamente a caixa de entrada do e-mail. Outro dado, segundo a Fourth Source, indica que 92% dos usu\u00e1rios na internet t\u00eam pelo menos uma conta de e-mail.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Sendo assim, quando nos perguntamos o &#8220;que \u00e9 e-mail marketing\u201d, uma das respostas poss\u00edveis \u00e9: uma <a href=\"https:\/\/herospark.com\/blog\/estrategia-de-marketing-de-conteudo\/\">estrat\u00e9gia de marketing de conte\u00fado<\/a> baseada na ferramenta mais popular h\u00e1 anos da internet, o que o torna muito eficiente. Al\u00e9m disso, essa ferramenta pode ser aberta em dispositivos m\u00f3veis tranquilamente, tornando tamb\u00e9m o e-mail marketing algo muito funcional.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"2_Baixo_custo\"><\/span><span style=\"font-weight: 400\">2. Baixo custo\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Para estabelecer como funciona o e-mail marketing na sua empresa n\u00e3o \u00e9 preciso grandes investimentos. Essa \u00e9 uma grande vantagem, pois voc\u00ea ter\u00e1 uma base de contatos pr\u00f3pria, constru\u00edda ao longo do tempo, para interagir com o p\u00fablico sem que seja necess\u00e1rio desembolsar grandes valores.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Pelo SparkFunnels, por exemplo, \u00e9 poss\u00edvel criar campanhas de e-mail marketing gratuitas. Veja como \u00e9 f\u00e1cil:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"A melhor ferramenta de email marketing do mercado: testada e aprovada!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AF5pZP1ll9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Segmentacao\"><\/span><span style=\"font-weight: 400\">3. Segmenta\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ao entender o que \u00e9 e-mail marketing, voc\u00ea perceber\u00e1 que possui uma lista de contatos org\u00e2nica. Mesmo que isso leve mais tempo, \u00e9 imprescind\u00edvel. Somente assim voc\u00ea conseguir\u00e1 segmentar os seus <a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\">leads<\/a>, passo fundamental em qualquer plano de marketing digital.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">O e-mail marketing ir\u00e1 te ajudar a descobrir informa\u00e7\u00f5es ligadas sobre determinada conta, como interesse, localidade, produto ou servi\u00e7o consumido e ticket m\u00e9dio. A segmenta\u00e7\u00e3o melhora a sua comunica\u00e7\u00e3o e suas vendas, pois serve de guia para as suas campanhas a partir de padr\u00f5es de consumo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Personalizacao_e_credibilidade\"><\/span><span style=\"font-weight: 400\">4. Personaliza\u00e7\u00e3o e credibilidade\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Para saber como funciona e-mail marketing, antes de tudo \u00e9 preciso saber as caracter\u00edsticas desse recurso. A principal delas \u00e9 ser uma ferramenta pessoal! Consequentemente, a comunica\u00e7\u00e3o com o cliente \u00e9 personalizada e pessoal, diferente de muitos outros <a href=\"https:\/\/herospark.com\/blog\/canais-de-marketing\/\">canais de marketing<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Use o nome do cliente, a sua cidade e interesses passados de consumo para estabelecer uma rela\u00e7\u00e3o por meio do e-mail marketing. Isso trar\u00e1 engajamento e mais credibilidade. Lembre-se: as pessoas costumam fazer neg\u00f3cios com quem elas confiam!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Automacao\"><\/span><span style=\"font-weight: 400\">5. Automa\u00e7\u00e3o\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">O e-mail marketing permite a automa\u00e7\u00e3o das mensagens. Isso facilita o envio da na hora e no momento certo. Assim, o pr\u00f3ximo \u00e9 compreender que ele pode ser muito produtivo desde que seja programado. \u00c9 poss\u00edvel criar automa\u00e7\u00f5es com informa\u00e7\u00f5es que j\u00e1 t\u00eam do lead ou por meio das suas a\u00e7\u00f5es anteriores, como o fato do cliente ter aberto uma mensagem ou link espec\u00edfico.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Aumento_de_vendas_e_bom_relacionamento\"><\/span><span style=\"font-weight: 400\">6. Aumento de vendas e bom relacionamento\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 1em;letter-spacing: -0.0125em\">A sua principal vantagem do e-mail \u00e9 o aumento das vendas, certo? Essa \u00e9 a consequ\u00eancia do bom relacionamento com o cliente a partir de boas estrat\u00e9gias de marketing digital. Esse contato direto e personificado fideliza os consumidores e atrai mais clientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Com isso, os leads n\u00e3o correm risco de serem esquecidos. Muitas vezes, clientes que voc\u00ea nem se lembrava mais s\u00e3o alcan\u00e7ados por ele. Ap\u00f3s o envio de um e-mail a sua empresa tem chances de receber um pedido de or\u00e7amento ou um clique em um link que ir\u00e1 levar esse lead para comprar no site do seu\u00a0 neg\u00f3cio digital.<\/span><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"HeroSpark\"><\/span><span style=\"font-weight: 400\">HeroSpark\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">E a\u00ed, o que achou das nossas dicas? Na \u00e1rea de <\/span><b>marketing digital<\/b><span style=\"font-weight: 400\"> do blog da <\/span><i><span style=\"font-weight: 400\">HeroSpark<\/span><\/i><span style=\"font-weight: 400\"> voc\u00ea conhece estrat\u00e9gias que<\/span><span style=\"font-weight: 400\">\u00a0ajudam o seu empreendimento digital a crescer, alavancando as vendas de <a href=\"https:\/\/herospark.com\/blog\/infoprodutos\">infoprodutos<\/a>. <\/span><a href=\"https:\/\/herospark.com\/blog\/category\/marketing-digital\/\"><span style=\"font-weight: 400\">Clique aqui<\/span><\/a><span style=\"font-weight: 400\"> e veja outros conte\u00fados!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Conhe\u00e7a tamb\u00e9m o <a href=\"https:\/\/funnels.herospark.com\/\">Spark Funnels<\/a>, nossa ferramenta pensada para o gerenciamento completo do seu funil de vendas.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Voc&ecirc; sabe o que &eacute; e como funciona e-mail marketing? Essa ferramenta proporciona grandes resultados. &Eacute; uma forma de divulgar o seu neg&oacute;cio, desenvolver um relacionamento com o seu p&uacute;blico-alvo,&hellip;\n","protected":false},"author":19,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2517,2068],"tags":[2710,2414,2348,2709],"yst_prominent_words":[287,168,68,234,223,385,1453,86,166,158,590,402,275],"class_list":{"0":"post-2033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"category-marketing-digital","9":"tag-como-funciona-e-mail-marketing","10":"tag-e-mail-marketing","11":"tag-marketing-digital","12":"tag-o-que-e-e-mail-marketing"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-300x200.jpg",300,200,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-390x260.jpg",390,260,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640.jpg",640,426,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/apple-691323_640-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Voc&ecirc; sabe o que &eacute; e como funciona e-mail marketing? Essa ferramenta proporciona grandes resultados. &Eacute; uma forma de divulgar o seu neg&oacute;cio, desenvolver um relacionamento com o seu p&uacute;blico-alvo,&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ainda n\u00e3o usa e-mail marketing? Veja 6 motivos para utiliz\u00e1-lo!<\/title>\n<meta name=\"description\" content=\"O e-mail marketing \u00e9 uma estrat\u00e9gia importante do marketing digital. 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