{"id":2039,"date":"2021-02-07T12:44:45","date_gmt":"2021-02-07T15:44:45","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=2039"},"modified":"2022-08-05T09:21:17","modified_gmt":"2022-08-05T12:21:17","slug":"trafego","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/trafego\/","title":{"rendered":"Tr\u00e1fego pago ou tr\u00e1fego org\u00e2nico? Entenda!"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\"><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Tr\u00e1fego pago<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> ou <\/span><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">tr\u00e1fego org\u00e2nico<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, qual \u00e9 o melhor? <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\"><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Para criar uma estrat\u00e9gia de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">marketing digital<\/span><\/a><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> eficiente \u00e9 preciso entender o que \u00e9 cada um deles, as principais vantagens e desvantagens e qual se encaixa melhor no seu empreendimento digital de <a href=\"https:\/\/herospark.com\/blog\/infoprodutos\">infoprodutos<\/a>.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Por isso, neste post, vamos te explicar tudo!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a6e6aa0bdc37\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a6e6aa0bdc37\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Trafego_organico\" title=\"Tr\u00e1fego org\u00e2nico\">Tr\u00e1fego org\u00e2nico<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Vantagens\" title=\"Vantagens\">Vantagens<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/trafego\/#1_Maior_durabilidade\" title=\"1. Maior durabilidade\">1. Maior durabilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/trafego\/#2_Trafego_permanente_e_criacao_de_relacionamento\" title=\"2. Tr\u00e1fego permanente e cria\u00e7\u00e3o de relacionamento\">2. Tr\u00e1fego permanente e cria\u00e7\u00e3o de relacionamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/trafego\/#3_Reconhecimento_e_autoridade\" title=\"3. Reconhecimento e autoridade\u00a0\">3. Reconhecimento e autoridade\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Desvantagens\" title=\"Desvantagens\">Desvantagens<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/trafego\/#1_Lenta_e_trabalhosa_implementacao\" title=\"1. Lenta e trabalhosa implementa\u00e7\u00e3o\">1. Lenta e trabalhosa implementa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/trafego\/#2_Nivel_de_conhecimento_e_investimento\" title=\"2. N\u00edvel de conhecimento e investimento\u00a0\">2. N\u00edvel de conhecimento e investimento\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Trafego_pago\" title=\"Tr\u00e1fego pago\">Tr\u00e1fego pago<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Vantagens-2\" title=\"Vantagens\">Vantagens<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/trafego\/#1_Resultados_imediatos_e_nao_e_trabalhoso\" title=\"1. Resultados imediatos e n\u00e3o \u00e9 trabalhoso\u00a0\">1. Resultados imediatos e n\u00e3o \u00e9 trabalhoso\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/trafego\/#2_Metricas\" title=\"2. M\u00e9tricas\">2. M\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/trafego\/#3_Segmentacao\" title=\"3. Segmenta\u00e7\u00e3o\u00a0\">3. Segmenta\u00e7\u00e3o\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/trafego\/#4_Flexibilidade_no_orcamento\" title=\"4. Flexibilidade no or\u00e7amento\u00a0\">4. Flexibilidade no or\u00e7amento\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Desvantagens-2\" title=\"Desvantagens\u00a0\">Desvantagens\u00a0<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/trafego\/#1_Custo_constante_e_variavel\" title=\"1. Custo constante e vari\u00e1vel\u00a0\">1. Custo constante e vari\u00e1vel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/trafego\/#2_Conhecimento_e_atualizacoes_sao_necessarias\" title=\"2. Conhecimento e atualiza\u00e7\u00f5es s\u00e3o necess\u00e1rias\">2. Conhecimento e atualiza\u00e7\u00f5es s\u00e3o necess\u00e1rias<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/trafego\/#Acompanhe_o_blog_da_Hero_Spark_H2\" title=\"Acompanhe o blog da Hero Spark (H2)\">Acompanhe o blog da Hero Spark (H2)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"line-height: 1.7999999999999998;margin-top: 18pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Trafego_organico\"><\/span><span style=\"font-size: 16pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Tr\u00e1fego org\u00e2nico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\"><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Primeiro, voc\u00ea sabe o que \u00e9 <\/span><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">tr\u00e1fego org\u00e2nico<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">? O <a href=\"https:\/\/herospark.com\/blog\/como-gerar-trafego-organico\/\">tr\u00e1fego org\u00e2nico<\/a> \u00e9 quando as pessoas conhecem o seu neg\u00f3cio naturalmente, sem que seja preciso gastar com an\u00fancios. Semelhante \u00e0 \u201cindica\u00e7\u00e3o boca a boca\u201d. As pessoas conhecem seu trabalho a partir da reputa\u00e7\u00e3o da sua marca e relev\u00e2ncia do seu servi\u00e7o.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Com isso, essa estrat\u00e9gia de marketing digital n\u00e3o tem custo algum. Exige apenas a produ\u00e7\u00e3o de conte\u00fados para m\u00eddias sociais, blogs e sites, al\u00e9m da <a href=\"https:\/\/herospark.com\/blog\/o-que-e-seo\/\">otimiza\u00e7\u00e3o de mecanismos de busca<\/a>. Essa estrat\u00e9gia de <a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/\">marketing de conte\u00fado<\/a> \u00e9 fundamental e deve ser bem planejada.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3 style=\"line-height: 1.7999999999999998;margin-top: 16pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Vantagens\"><\/span><span style=\"font-size: 14pt;font-family: georgia, palatino, serif;color: #434343;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Vantagens<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"1_Maior_durabilidade\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">1. Maior durabilidade<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Os conte\u00fados criados para abastecer o tr\u00e1fego org\u00e2nico n\u00e3o saem do ar, diferentemente dos an\u00fancios pagos que t\u00eam um prazo no qual s\u00e3o divulgados. Textos para blogs ou posts para as redes sociais continuar\u00e3o l\u00e1 sempre, podendo gerar <a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\">leads<\/a> para a sua empresa a qualquer momento.<\/span><\/p>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"2_Trafego_permanente_e_criacao_de_relacionamento\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">2. Tr\u00e1fego permanente e cria\u00e7\u00e3o de relacionamento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Quanto mais o conte\u00fado produzido pela sua marca for relevante, maior ser\u00e1 a chance das pessoas continuarem acessando. Com essa forma de marketing digital, voc\u00ea n\u00e3o s\u00f3 chega at\u00e9 ao seu p\u00fablico-alvo, mas tamb\u00e9m cria um relacionamento pr\u00f3ximo e permanente com ele. Desse modo, \u00e9 poss\u00edvel acompanhar toda a jornada de compra e atender a necessidade do cliente.<\/span><\/p>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"3_Reconhecimento_e_autoridade\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">3. Reconhecimento e autoridade\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A maioria dos clientes precisa de v\u00e1rios pontos de contato para finalizar a compra. O tr\u00e1fego org\u00e2nico gera esse reconhecimento para o seu neg\u00f3cio, sem a necessidade de ter altos gastos com an\u00fancios. Isso tamb\u00e9m permite que os clientes confiem e lembrem da sua marca.<\/span><\/p>\n<h3 style=\"line-height: 1.7999999999999998;margin-top: 16pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Desvantagens\"><\/span><span style=\"font-size: 14pt;font-family: georgia, palatino, serif;color: #434343;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Desvantagens<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"1_Lenta_e_trabalhosa_implementacao\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">1. Lenta e trabalhosa implementa\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">O tr\u00e1fego org\u00e2nico \u00e9 um processo do marketing digital que leva muito tempo para ser implementado e dar um retorno positivo. \u00c9 trabalhoso produzir conte\u00fados frequentemente, ter um bom ranqueamento em sites de busca e desenvolver um site.<\/span><\/p>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"2_Nivel_de_conhecimento_e_investimento\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">2. N\u00edvel de conhecimento e investimento\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Voc\u00ea precisar\u00e1 atualizar as suas estrat\u00e9gias de tr\u00e1fego org\u00e2nico constantemente. As <a href=\"https:\/\/herospark.com\/blog\/ferramentas-de-marketing\/\">ferramentas<\/a> mudam e exigem conhecimento e aperfei\u00e7oamento recorrente. Al\u00e9m disso, produzir conte\u00fado de qualidade com frequ\u00eancia exige n\u00e3o s\u00f3 tempo, mas\u00a0 investimento. Em alguns casos, uma empresa especializada precisa ser consultada ou at\u00e9 contratada, deixando o tr\u00e1fego org\u00e2nico muitas vezes mais caro que o tr\u00e1fego pago.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\">De qualquer modo, confira algumas dicas de como gerar tr\u00e1fego org\u00e2nico para o seu neg\u00f3cio neste v\u00eddeo:<\/span><\/p>\n<p><iframe title=\"Como EXPLODIR seu TR\u00c1FEGO ORG\u00c2NICO para vender na internet \ud83e\udd19\ud83c\udffc\ud83d\ude0e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uWi-0aWrv90?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"line-height: 1.7999999999999998;margin-top: 18pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Trafego_pago\"><\/span><span style=\"font-size: 16pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Tr\u00e1fego pago<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\"><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">No <a href=\"https:\/\/herospark.com\/blog\/trafego-pago\/\">tr\u00e1fego pago<\/a>, dinheiro \u00e9 investido em uma ferramenta de cria\u00e7\u00e3o de an\u00fancios. \u00c9 o caso, por exemplo, do <\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Google Ads<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> e <\/span><a href=\"https:\/\/herospark.com\/blog\/facebook-ads-para-afiliados\/\"><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Facebook Ads<\/span><\/a><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">. Geralmente, \u00e9 cobrado somente quando um usu\u00e1rio clica ou visualiza o an\u00fancio. O objetivo do tr\u00e1fego pago \u00e9 atrair pessoas para o seu site ou para outras p\u00e1ginas da sua marca e, assim, converter vendas.<\/span><\/span><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3 style=\"line-height: 1.7999999999999998;margin-top: 16pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Vantagens-2\"><\/span><span style=\"font-size: 14pt;font-family: georgia, palatino, serif;color: #434343;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Vantagens<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><\/h4>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"1_Resultados_imediatos_e_nao_e_trabalhoso\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">1. Resultados imediatos e n\u00e3o \u00e9 trabalhoso\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 10pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Com o tr\u00e1fego pago, a partir do momento que o seu an\u00fancio \u00e9 disponibilizado, seu site j\u00e1 pode come\u00e7ar a receber mais acessos. O processo para criar campanhas em plataformas digitais n\u00e3o \u00e9 muito complexo nem demorado. Voc\u00ea mesmo pode fazer o seu an\u00fancio sem dificuldades.<\/span><\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"2_Metricas\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">2. M\u00e9tricas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 10pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A mensura\u00e7\u00e3o \u00e9 mais f\u00e1cil, pois as ferramentas de an\u00fancio oferecem relat\u00f3rios. Com essas informa\u00e7\u00f5es voc\u00ea pode aperfei\u00e7oar o seu marketing digital e melhorar as campanhas posteriores.<\/span><\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"3_Segmentacao\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">3. Segmenta\u00e7\u00e3o\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 10pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Essa \u00e9 uma das principais vantagens do tr\u00e1fego pago. As plataformas de an\u00fancios permitem que voc\u00ea segmente o p\u00fablico-alvo do an\u00fancio de acordo com a <a href=\"https:\/\/herospark.com\/blog\/persona\/\">persona<\/a> do seu neg\u00f3cio. Os an\u00fancios aparecem para as pessoas que tem mais chances de comprar o seu produto a partir de informa\u00e7\u00f5es como sexo, idade \u00a0<a href=\"https:\/\/herospark.com\/blog\/palavra-chave\/\">palavras-chave<\/a>, interesses, entre outros.<\/span><\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"4_Flexibilidade_no_orcamento\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">4. Flexibilidade no or\u00e7amento\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">O valor m\u00ednimo \u00e9 muito pequeno, podendo ser de apenas um real por dia. Voc\u00ea pode gastar com os an\u00fancios o quanto puder. Por\u00e9m, lembre-se: o investimento ser\u00e1 proporcional ao resultado. Inicialmente, o valor costuma ser baixo e pode ser pago de forma mensal, di\u00e1ria ou vital\u00edcia.<\/span><\/p>\n<h3><\/h3>\n<h3 style=\"line-height: 1.7999999999999998;margin-top: 16pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Desvantagens-2\"><\/span><span style=\"font-size: 14pt;font-family: georgia, palatino, serif;color: #434343;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Desvantagens\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"1_Custo_constante_e_variavel\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">1. Custo constante e vari\u00e1vel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">O tr\u00e1fego pago somente trar\u00e1 clientes enquanto voc\u00ea estiver investindo em campanhas. Isso causa uma certa depend\u00eancia nos an\u00fancios pagos. Al\u00e9m disso, a cada clique no an\u00fancio voc\u00ea ter\u00e1 que pagar. O mesmo ocorre com alguns outros aspectos. Com isso, essa estrat\u00e9gia de marketing digital pode sair mais cara do que o planejado. Os custos tamb\u00e9m podem aumentar ao longo do tempo, devido a melhorias nas plataformas e nas campanhas.\u00a0<\/span><\/p>\n<h4 style=\"line-height: 1.7999999999999998;margin-top: 14pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"2_Conhecimento_e_atualizacoes_sao_necessarias\"><\/span><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #666666;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">2. Conhecimento e atualiza\u00e7\u00f5es s\u00e3o necess\u00e1rias<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-size: 12pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Assim como no tr\u00e1fego org\u00e2nico, um certo n\u00edvel de conhecimento \u00e9 necess\u00e1rio. O mais importante: \u00e9 preciso realizar sempre atualiza\u00e7\u00f5es e entender o seu p\u00fablico-alvo para, assim, atra\u00ed-los. Dependendo das op\u00e7\u00f5es de personaliza\u00e7\u00e3o e configura\u00e7\u00e3o do an\u00fancio, o tr\u00e1fego pago pode se tornar mais complicado e lento do que o normal, levando as campanhas a demorarem mais para irem ao ar e para serem gerenciadas. Muito provavelmente voc\u00ea ir\u00e1 levar um tempo para entender as m\u00e9tricas.<\/span><\/p>\n<figure style=\"width: 602px\" class=\"wp-caption aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  style=\"margin-left: 0px;margin-top: 0px\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Estrat\u00e9gias de marketing digital | Foto: freepik.com\"  width=\"602\"  height=\"415\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/lh4.googleusercontent.com\/NeWqFB9Q4rzgiSBGf3pGZV2LNAb8BpY2eVLpxoQ3ii5OKYkC6jn3panV3XRKwAMpC93Ag-OFXVBUFrwrPZXRQ9bpdmrvkr-Jtv-oazJ9OExtN9yl7MLLAAJlZZjX27WWHCZmWGE\" ><figcaption class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif\">Estrat\u00e9gias de marketing digital devem levar em considera\u00e7\u00e3o o tr\u00e1fego | Foto: freepik.com<\/span><\/figcaption><\/figure>\n<h2 style=\"line-height: 1.7999999999999998;margin-top: 18pt;margin-bottom: 10pt\"><span class=\"ez-toc-section\" id=\"Acompanhe_o_blog_da_Hero_Spark_H2\"><\/span><span style=\"font-size: 16pt;font-family: georgia, palatino, serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Acompanhe o blog da Hero Spark (H2)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998;margin-top: 0pt;margin-bottom: 10pt\"><span style=\"font-family: georgia, palatino, serif;font-size: 12pt\"><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Quer fazer a sua empresa crescer na internet com o aux\u00edlio do <\/span><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">marketing digital<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">? Al\u00e9m deste conte\u00fado sobre <\/span><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">tr\u00e1fego pago<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> e <\/span><span style=\"color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">tr\u00e1fego org\u00e2nico<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, o blog da <\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">HeroSpark<\/span><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> tem conte\u00fados sobre diversas estrat\u00e9gias e ferramentas da \u00e1rea. Nele, voc\u00ea encontrar\u00e1 mais informa\u00e7\u00f5es e t\u00e1ticas para aumentar as vendas, principalmente se voc\u00ea atua com infoprodutos. <\/span><a style=\"text-decoration: none\" href=\"https:\/\/herospark.com\/blog\/category\/marketing-digital\/\"><span style=\"color: #1155cc;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: underline;vertical-align: baseline\">Clique aqui<\/span><\/a><span style=\"color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> e confira mais!\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Tr&aacute;fego pago ou tr&aacute;fego org&acirc;nico, qual &eacute; o melhor? Para criar uma estrat&eacute;gia de marketing digital eficiente &eacute; preciso entender o que &eacute; cada um deles, as principais vantagens e&hellip;\n","protected":false},"author":19,"featured_media":2046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2521],"tags":[2348,2538,2711],"yst_prominent_words":[738,2116,1569,467,68,1328,1184,86,166,1733,2163,141,547,1025,546,1617],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","category-trafego-pago","tag-marketing-digital","tag-trafego-organico","tag-trafego-pago"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-300x225.jpg",300,225,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-390x293.jpg",390,293,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640.jpg",640,480,false],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/02\/web-1738168_640-150x113.jpg",150,113,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Tr&aacute;fego pago ou tr&aacute;fego org&acirc;nico, qual &eacute; o melhor? Para criar uma estrat&eacute;gia de marketing digital eficiente &eacute; preciso entender o que &eacute; cada um deles, as principais vantagens e&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tr\u00e1fego pago ou tr\u00e1fego org\u00e2nico? 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