{"id":2521,"date":"2021-03-08T13:34:33","date_gmt":"2021-03-08T16:34:33","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=2521"},"modified":"2022-12-30T16:19:29","modified_gmt":"2022-12-30T19:19:29","slug":"marketing-digital-exemplos","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/","title":{"rendered":"5 exemplos de marketing digital para empreendedores"},"content":{"rendered":"\n<p>Voc\u00ea anda perdido com tantos exemplos de planejamento estrat\u00e9gico de marketing digital para testar? Marketing direto, de relacionamento, de guerrilha, verde, entre outros. S\u00e3o, realmente, muitas op\u00e7\u00f5es.<\/p>\n\n\n\n<p>Mas o marketing digital possui o mesmo conceito e objeto do marketing tradicional, a diferen\u00e7a se pauta apenas nas ferramentas de comunica\u00e7\u00e3o e na distribui\u00e7\u00e3o das informa\u00e7\u00f5es. Inclusive, os recursos mais comuns s\u00e3o os sites, as redes sociais, as lojas virtuais, o mobile marketing, o e-mail e outros.<\/p>\n\n\n\n<p>Entenda, neste artigo, de que forma o <a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\">marketing digital<\/a> pode ser utilizado por empreendedores. Confira!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Comece na HeroSpark de forma simples e fature mais r\u00e1pido no mercado digital. Com as funcionalidades de ponta a ponta da plataforma para fazer o seu projeto decolar. \u00c9 gratuito, inscreva-se agora!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1780675088000-1719674431\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1780675088000-1719674431\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a22f21046a59\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a22f21046a59\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Como_os_exemplos_de_marketing_digital_podem_ajudar_o_seu_negocio\" title=\"Como os exemplos de marketing digital podem ajudar o seu neg\u00f3cio\">Como os exemplos de marketing digital podem ajudar o seu neg\u00f3cio<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Marketing_de_conteudo\" title=\"Marketing de conte\u00fado\">Marketing de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Marketing_nas_midias_sociais\" title=\"Marketing nas m\u00eddias sociais\">Marketing nas m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Marketing_viral\" title=\"Marketing viral\">Marketing viral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#E-mail_marketing\" title=\"E-mail marketing\">E-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Publicidade_online\" title=\"Publicidade online\">Publicidade online<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#i-2\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#5_campanhas_de_marketing_digital_que_servem_de_exemplo_para_empreendedores\" title=\"5 campanhas de marketing digital que servem de exemplo para empreendedores\">5 campanhas de marketing digital que servem de exemplo para empreendedores<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Exemplo_de_marketing_digital_com_site\" title=\"Exemplo de marketing digital com site\">Exemplo de marketing digital com site<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Hortiflix\" title=\"Hortiflix\">Hortiflix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Exemplo_de_marketing_digital_com_video\" title=\"Exemplo de marketing digital com v\u00eddeo\">Exemplo de marketing digital com v\u00eddeo<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Cartao_de_infidelidade_da_Suno_para_Santander\" title=\"Cart\u00e3o de infidelidade, da Suno para Santander\">Cart\u00e3o de infidelidade, da Suno para Santander<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Exemplos_de_marketing_digital_com_rede_social\" title=\"Exemplos de marketing digital com rede social\">Exemplos de marketing digital com rede social<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Influenciadora_digital\" title=\"Influenciadora digital\">Influenciadora digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#i-3\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Produtoras_de_conteudo\" title=\"Produtoras de conte\u00fado\">Produtoras de conte\u00fado<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-exemplos\/#Orna_Cafe\" title=\"Orna Caf\u00e9\">Orna Caf\u00e9<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_os_exemplos_de_marketing_digital_podem_ajudar_o_seu_negocio\"><\/span>Como os exemplos de marketing digital podem ajudar o seu neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 diversas estrat\u00e9gias no marketing digital e, na maior parte dos casos, \u00e9 recomendado utiliz\u00e1-las em conjunto. O casamento entre o <a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/\">Marketing de Conte\u00fado<\/a> e o Marketing nas m\u00eddias sociais \u00e9 um exemplo. Conhe\u00e7a melhor as principais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_de_conteudo\"><\/span>Marketing de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 a produ\u00e7\u00e3o e divulga\u00e7\u00e3o de conte\u00fado relevante para atrair e conquistar clientes. Seja em texto, v\u00eddeo ou \u00e1udio, a proposta \u00e9 aumentar a exposi\u00e7\u00e3o da marca nos mecanismos de busca, cativar a audi\u00eancia e, consequentemente, ganhar popularidade e a\u00e7\u00f5es lucrativas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_nas_midias_sociais\"><\/span>Marketing nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 o marketing realizado nas <a href=\"https:\/\/herospark.com\/blog\/redes-sociais\/\">m\u00eddias sociais<\/a>, nas quais as empresas podem criar uma linha de relacionamento com sua base de clientes. Nos dias atuais, esse v\u00ednculo se d\u00e1 at\u00e9 mesmo com as assistentes virtuais, como notamos com o sucesso da Nat (Natura) e a Lu do Magazine Luiza.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_viral\"><\/span>Marketing viral<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 a <a href=\"https:\/\/herospark.com\/blog\/marketing-viral\/\">estrat\u00e9gia<\/a> de marketing cujo sucesso \u00e9 mensurado com o quanto determinada mensagem repercute, relacionada \u00e0 empresa. A prop\u00f3sito, n\u00e3o confunda com o buzz marketing, que preza muito pela qualidade do conte\u00fado, n\u00e3o apenas o seu alcance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing\"><\/span>E-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 praticamente o marketing direto, em que uma marca pode se comunicar individualmente e diretamente com o seu cliente. O envio de um <a href=\"https:\/\/herospark.com\/blog\/email-marketing\/\">e-mail<\/a> personalizado para cada perfil de cliente \u00e9 uma das mais puras formas de di\u00e1logo e, com isso, persuas\u00e3o para vendas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicidade_online\"><\/span>Publicidade online<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trata-se de todos os todos os an\u00fancios, banners e conte\u00fados patrocinados da Internet. Esses recursos s\u00e3o essenciais para produzir, no consumidor, consci\u00eancia sobre a empresa, gerar confian\u00e7a e influenciar a compra. Diversas possibilidades de segmenta\u00e7\u00e3o e poder de alcance alto e econ\u00f4mico s\u00e3o os diferenciais da publicidade online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_campanhas_de_marketing_digital_que_servem_de_exemplo_para_empreendedores\"><\/span>5 campanhas de marketing digital que servem de exemplo para empreendedores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O seu p\u00fablico est\u00e1 sempre consumindo conte\u00fado. O que voc\u00ea pode fazer para chamar aten\u00e7\u00e3o dele de forma original e aut\u00eantica? A seguir, confira algumas ideias de marketing digital que deram certo e tamb\u00e9m serviram de aprendizado para os empreendedores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_de_marketing_digital_com_site\"><\/span>Exemplo de marketing digital com site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hortiflix\"><\/span>Hortiflix<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image wp-image-2532\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1013\"  height=\"468\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Exemplos de Marketing Digital_otflix_HeroSpark\"  class=\"wp-image-2532 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1013px) 100vw, 1013px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing_herospark.jpg 1013w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing_herospark-300x139.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing_herospark-768x355.jpg 768w\" ><figcaption class=\"wp-element-caption\"><em>A Hotflix \u00e9 um exemplo interessante de marketing digital e criatividade!<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1022\"  height=\"474\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Marketing Digital Exemplos_Hortiflix_HeroSpark\"  class=\"wp-image-2533 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1022px) 100vw, 1022px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing-digital_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing-digital_herospark.jpg 1022w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing-digital_herospark-300x139.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/hortiflix_marketing-digital_herospark-768x356.jpg 768w\" ><\/figure>\n<\/div>\n\n\n<p>A Hortifruti, maior rede varejista de hortifrutigranjeiros do Brasil, estruturou uma p\u00e1gina inteira simulando a Netflix e parodiando os seus t\u00edtulos, trocando palavras-chaves dos filmes e s\u00e9ries por nomes de frutas e legumes.<\/p>\n\n\n\n<p>A campanha mostra como qualquer empreendedor pode dar visibilidade aos seus produtos ou servi\u00e7os com a simples combina\u00e7\u00e3o de humor e uma p\u00e1gina est\u00e1tica, minimalista e eficaz. O <a href=\"https:\/\/funnels.herospark.com\/\">SparkFunnels<\/a>, nossa ferramenta de <a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\">funil de vendas<\/a>, tamb\u00e9m conta com um editor de p\u00e1ginas \u2014 \u00f3timo recurso para obter sites como esses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_de_marketing_digital_com_video\"><\/span>Exemplo de marketing digital com v\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cartao_de_infidelidade_da_Suno_para_Santander\"><\/span>Cart\u00e3o de infidelidade, da Suno para Santander<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=WoG7wyI0Frc&#038;feature=emb_title\">https:\/\/www.youtube.com\/watch?v=WoG7wyI0Frc&amp;feature=emb_title<\/a><\/p>\n\n\n\n<p>Esse conte\u00fado serviu para anunciar o Cart\u00e3o de Infidelidade Decolar Santander, com o qual o cliente acumula pontos no Passaporte Decolar e troca por voos em qualquer companhia \u2014 mesmo que seja concorrente da Decolar.<\/p>\n\n\n\n<p>O jogo de palavras provoca humor e at\u00e9 sarcasmo de um jeito leve e, com o v\u00eddeo, aprendemos que nenhum empreendedor deveria ter medo dos seus concorrentes, mas, em vez disso, buscar agradar e fidelizar os clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplos_de_marketing_digital_com_rede_social\"><\/span>Exemplos de marketing digital com rede social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influenciadora_digital\"><\/span>Influenciadora digital<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.instagram.com\/p\/CB3w-U_p1sF\/\"><img  decoding=\"async\"  width=\"536\"  height=\"398\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Marketing Digital _Exemplos_Anitta_HeroSpark\"  class=\"wp-image-2536 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 536px) 100vw, 536px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-_Exemplos_Anitta_HeroSpark.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-_Exemplos_Anitta_HeroSpark.png 536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-_Exemplos_Anitta_HeroSpark-300x223.png 300w\" ><\/a><figcaption class=\"wp-element-caption\"><em>O exemplo de marketing digital da Anitta gerou pol\u00eamica na web.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Enquanto a maioria dos artistas guardam segredo e, em um segundo momento, criam o maior clima de suspense ao lan\u00e7arem alguma novidade, a Anitta seguiu o caminho mais oposto e inusitado poss\u00edvel: revelou parte da m\u00fasica nova enquanto se gravava usando o vaso sanit\u00e1rio \u2014 um momento meramente pessoal e, para muitos, desagrad\u00e1vel.<\/p>\n\n\n\n<p>Com isso, a empres\u00e1ria mostrou como o medo de ousar pode nos fazer cair na mesmice. Al\u00e9m disso, a promo\u00e7\u00e3o teve muito buzz, engajou outros artistas renomados do pop e o post do Instagram recebeu 1 milh\u00e3o de visualiza\u00e7\u00f5es em poucos minutos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produtoras_de_conteudo\"><\/span>Produtoras de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Orna_Cafe\"><\/span>Orna Caf\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image wp-image-2537\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1000\"  height=\"877\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-2537 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1000px) 100vw, 1000px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/orna-cafe_marketing-digital_herospark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/orna-cafe_marketing-digital_herospark.jpg 1000w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/orna-cafe_marketing-digital_herospark-300x263.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/orna-cafe_marketing-digital_herospark-768x674.jpg 768w\" ><figcaption class=\"wp-element-caption\">O time do Orna Caf\u00e9 fez um trabalho que se tornou refer\u00eancia no universo do marketing digital.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>O Orna Caf\u00e9 \u00e9 uma cafeteria das irm\u00e3s Alc\u00e2ntara, empreendedoras e comunicadoras no blog Tudo Orna. Ainda no planejamento do caf\u00e9 \u2014 arquitetura e design, constru\u00e7\u00e3o do card\u00e1pio e tudo o mais \u2014 j\u00e1 havia um perfil no Instagram para a integra\u00e7\u00e3o dos seguidores nesse processo.<\/p>\n\n\n\n<p>Assim, durante a concretiza\u00e7\u00e3o desse neg\u00f3cio, cada pessoa p\u00f4de participar um pouco desse projeto online e offline. J\u00e1 no dia da inaugura\u00e7\u00e3o, uma fila gigantesca de pessoas de todo o Brasil prestigiaram a abertura do Orna Caf\u00e9.<\/p>\n\n\n\n<p>Agora que voc\u00ea conheceu alguns exemplos de marketing digital, ligue esse conhecimento com as suas principais refer\u00eancias, inspira\u00e7\u00f5es e identidade do seu business para criar a sua pr\u00f3pria a\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se precisar de ajuda com isso, conte conosco testando o <a href=\"https:\/\/start.herospark.com\/\">SparkStart<\/a>!<\/p>\n\n\n<p><iframe title=\"SparkStart: Metodologia de vendas da HeroSpark \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_sQIJw6fLfQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Voc&ecirc; anda perdido com tantos exemplos de planejamento estrat&eacute;gico de marketing digital para testar? Marketing direto, de relacionamento, de guerrilha, verde, entre outros. S&atilde;o, realmente, muitas op&ccedil;&otilde;es. Mas o marketing&hellip;\n","protected":false},"author":19,"featured_media":2527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2522,2068],"tags":[2911,2912,2910,2913],"yst_prominent_words":[56,68,419,1306,1047,166,81,448,196],"class_list":{"0":"post-2521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceitos","8":"category-marketing-digital","9":"tag-acoes-de-marketing","10":"tag-exemplos-de-marketing","11":"tag-marketing-digital-exemplos","12":"tag-marketing-na-pratica"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/03\/Marketing-Digital-Exemplo_HeroSpark-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":0,"uagb_excerpt":"Voc&ecirc; anda perdido com tantos exemplos de planejamento estrat&eacute;gico de marketing digital para testar? Marketing direto, de relacionamento, de guerrilha, verde, entre outros. S&atilde;o, realmente, muitas op&ccedil;&otilde;es. Mas o marketing&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 exemplos de marketing digital para empreendedores | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Dificilmente um neg\u00f3cio sobreviveria sem estar no digital. 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