{"id":3649,"date":"2021-05-05T09:30:44","date_gmt":"2021-05-05T12:30:44","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=3649"},"modified":"2023-01-02T12:41:07","modified_gmt":"2023-01-02T15:41:07","slug":"memes-marketing-digital","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/memes-marketing-digital\/","title":{"rendered":"Memes no marketing digital: como usar e exemplos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagens, v\u00eddeos, frases e outras m\u00eddias ressignificadas com alcance viral: por que usar memes no <a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\">marketing digital<\/a> n\u00e3o seria uma boa ideia?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado humor\u00edstico agrada a quase todas as pessoas, conversa com assuntos do momento e possibilita a gera\u00e7\u00e3o de um v\u00ednculo entre marca e cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue a leitura e aprenda a usar memes no mercado digital.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>O meme \u00e9 um conte\u00fado irreverente, engra\u00e7ado e ainda \u00e9 capaz de comunicar opini\u00f5es relevantes, sendo assim mantendo o engajamento com seu p\u00fablico. Fa\u00e7a parte do Acelerador Digital e comprove na pr\u00e1tica.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Inscreva-se gratuitamente!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785023203000-4142499552\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785023203000-4142499552\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a654ae306c50\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a654ae306c50\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#Como_usar_memes_no_marketing_digital\" title=\"Como usar memes no marketing digital\">Como usar memes no marketing digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#5_ideias_de_memes_de_marketing_digital\" title=\"5 ideias de memes de marketing digital\">5 ideias de memes de marketing digital<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#Memes_coringas\" title=\"Memes coringas\">Memes coringas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#Atualizacoes_do_Nubank\" title=\"Atualiza\u00e7\u00f5es do Nubank\">Atualiza\u00e7\u00f5es do Nubank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#Memes_da_Netflix\" title=\"Memes da Netflix\">Memes da Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/memes-marketing-digital\/#Campanha_publicitaria_da_Hersheys\" title=\"Campanha publicit\u00e1ria da Hershey\u2019s\">Campanha publicit\u00e1ria da Hershey\u2019s<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_usar_memes_no_marketing_digital\"><\/span>Como usar memes no marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta era, al\u00e9m do digital estar em ascens\u00e3o, a informa\u00e7\u00e3o e os conte\u00fados tamb\u00e9m envolvem os usu\u00e1rios a todo instante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa maneira, publicar memes e gerar um momento de descontra\u00e7\u00e3o na sua estrat\u00e9gia de marketing digital proporciona um \u2018respiro\u2019 e evita a infobesidade \u2014 express\u00e3o relativa ao excesso de informa\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale destacar que meme, por defini\u00e7\u00e3o, \u00e9 uma informa\u00e7\u00e3o que j\u00e1 existe, como uma not\u00edcia que bombou pela web. Mas os memes podem ser modificados e adaptados para v\u00e1rias outras situa\u00e7\u00f5es. Por isso, eles s\u00e3o associados aos genes, pelo bi\u00f3logo Richard Dawkins, devido a sua caracter\u00edstica de se propagar entre as comunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os usu\u00e1rios das redes sociais j\u00e1 consomem memes no seu dia a dia. Quando voc\u00ea utiliza algum para passar uma mensagem sobre o seu neg\u00f3cio, a identifica\u00e7\u00e3o \u00e9 maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a algumas boas pr\u00e1ticas do uso dos memes no marketing de conte\u00fado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use memes sem deixar o conte\u00fado de lado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O maior cuidado que voc\u00ea deve ter ao usar memes no seu conte\u00fado \u00e9 passar alguma mensagem por tr\u00e1s. As pessoas notam quando a piada \u00e9 vazia, n\u00e3o traz aprendizado algum e, eventualmente, pode at\u00e9 ser ofensiva.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evite conflito<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bons memes dispensam cr\u00edticas mais \u00e1cidas a determinados perfis de clientes, refer\u00eancias \u00e0 pol\u00edtica, religi\u00e3o ou a \u2018gurus do marketing\u2019.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aproveite conte\u00fados estrangeiros<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 recomend\u00e1vel utilizar not\u00edcias e acontecimentos atuais para fazer os memes, mas n\u00e3o deixe de lado os memes mais gerais, como os que s\u00e3o publicados em ingl\u00eas, em p\u00e1ginas como Reddit e Pinterest. Voc\u00ea pode se inspirar, adaptar para o Brasil e, assim, inovar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garanta que a piada \u00e9 compreens\u00edvel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quem nunca postou memes, normalmente, pode cair no erro de criar conte\u00fados fora do contexto ou n\u00e3o auto-explicativos o suficiente. Crie o meme e mostre, antes de publicar, para o maior n\u00famero de amigos. Assim eles avaliar\u00e3o se a piada \u00e9 compreens\u00edvel, sem a necessidade de fazer alguma pesquisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_ideias_de_memes_de_marketing_digital\"><\/span>5 ideias de memes de marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ciente de algumas dicas que v\u00e3o dar mais assertividade aos seus memes de marketing, conhe\u00e7a algumas ideias e se inspire:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Memes_coringas\"><\/span>Memes coringas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existe uma grande variedade de memes para usar, dos atuais aos que fizeram mais sucesso no passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira, logo mais, exemplos de conte\u00fados com memes coringas, que deram certo em qualquer neg\u00f3cio e <a href=\"https:\/\/herospark.com\/blog\/o-que-e-nicho\/\">nicho de mercad<\/a>o.<\/p>\n\n\n<div class=\"wp-block-image wp-image-3650 size-large\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"652\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Meme marketing digital\"  class=\"wp-image-3650 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 652px) 100vw, 652px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-diego_HeroSpark-652x1024.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-diego_HeroSpark-652x1024.jpeg 652w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-diego_HeroSpark-191x300.jpeg 191w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-diego_HeroSpark.jpeg 717w\" ><figcaption class=\"wp-element-caption\">Marketing \u00e9 COM CRIATIVIDADE (@diegosandovalbr) \u2022 Fotos e v\u00eddeos do Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O Diego Sandoval \u00e9 um criador de conte\u00fado cujo produto principal \u00e9 o marketing criativo, engra\u00e7ado e irreverente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse post, ele resgatou o funkeiro do meme \u2018sou foda\u2019 \u2014 inclusive para passar a mensagem de que voc\u00ea n\u00e3o deve se limitar a falar que tem resultados no neg\u00f3cio, mas mostr\u00e1-los para a sua audi\u00eancia.<\/p>\n\n\n<div class=\"wp-block-image wp-image-3651 size-large\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"655\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Meme marketing digital no Instagram\"  class=\"wp-image-3651 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 655px) 100vw, 655px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-intensa_HeroSpark-655x1024.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-intensa_HeroSpark-655x1024.jpeg 655w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-intensa_HeroSpark-192x300.jpeg 192w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-intensa_HeroSpark.jpeg 720w\" ><figcaption class=\"wp-element-caption\">Stefania Dominique | Marketing (@intensa) \u2022 Fotos e v\u00eddeos do Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nesse post, a empreendedora digital Stefania Dominique trouxe o meme da Jinmiran, uma beb\u00ea coreana muito fofa que derrete o cora\u00e7\u00e3o de qualquer usu\u00e1rio da Internet para gerar proximidade e identifica\u00e7\u00e3o. Afinal, s\u00e3o raras as pessoas que come\u00e7am a segunda-feira com tudo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O \u2018meme da coreaninha\u2019 est\u00e1 presente nas figuras do WhatsApp, em contas diversas do Instagram e outras redes sociais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atualizacoes_do_Nubank\"><\/span>Atualiza\u00e7\u00f5es do Nubank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3653 size-full\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"542\"  height=\"527\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Meme marketing nubank\"  class=\"wp-image-3653 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 542px) 100vw, 542px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-nubank.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-nubank.png 542w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-nubank-300x292.png 300w\" ><figcaption class=\"wp-element-caption\">Refer\u00eancia ao meme Cabeleireira Leila<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O Nubank tem uma equipe de marketing bastante preparada nos memes de marketing digital: nem as notas de atualiza\u00e7\u00f5es do aplicativo escapam. Nesse exemplo, a fintech fez uma par\u00f3dia, em texto, de um meme do <a href=\"https:\/\/herospark.com\/blog\/ideias-de-videos-para-o-youtube\/\">YouTube<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Memes_da_Netflix\"><\/span>Memes da Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3655 size-full\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"594\"  height=\"395\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Meme marketing digital\"  class=\"wp-image-3655 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 594px) 100vw, 594px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-netflix.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-netflix.png 594w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/meme-netflix-300x199.png 300w\" ><figcaption class=\"wp-element-caption\">Refer\u00eancia ao meme Cabeleireira Leila<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Netflix tamb\u00e9m \u00e9 um case presente em quase todas as an\u00e1lises de marketing. \u00c9 uma empresa campe\u00e3 em branding e posicionamento e, al\u00e9m disso, faz sucesso nas <a href=\"https:\/\/herospark.com\/blog\/social-media-marketing\/\">m\u00eddias sociais<\/a> com os seus memes bem elaborados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campanha_publicitaria_da_Hersheys\"><\/span>Campanha publicit\u00e1ria da Hershey\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p><iframe title=\"Promo\u00e7\u00e3o Hershey&#039;s Abra a Boca e Coma o Site\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LvSDZSko1OA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promo\u00e7\u00e3o Hershey&#8217;s Abra a Boca e Coma o Site &#8211; YouTube<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o \u201cAbra a boca e coma um site\u201d foi uma campanha premiada da marca de chocolates Hershey\u2019s, centrada em memes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para participar da promo\u00e7\u00e3o, os consumidores compravam os chocolates normalmente, cadastravam os dados da compra em um site e ganhavam chances nos sorteios de barras de chocolates de 1,5 kg que remetiam aos memes de 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim sendo, vale a pena usar memes no marketing digital. \u00c9 um <a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/\">conte\u00fado<\/a> irreverente, que alivia, em meio \u00e0 sobrecarga de informa\u00e7\u00f5es, e ainda \u00e9 capaz de comunicar opini\u00f5es s\u00e9rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa dica foi interessante para voc\u00ea? Siga-nos no <a href=\"https:\/\/www.instagram.com\/herospark\/\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/herospark\/\">LinkedIn<\/a> e <a href=\"https:\/\/www.facebook.com\/weareherospark\/\">Facebook.<\/a> Por l\u00e1, voc\u00ea tamb\u00e9m encontrar\u00e1 alguns memes para se inspirar!<\/p>\n","protected":false},"excerpt":{"rendered":"Imagens, v&iacute;deos, frases e outras m&iacute;dias ressignificadas com alcance viral: por que usar memes no marketing digital n&atilde;o seria uma boa ideia? O conte&uacute;do humor&iacute;stico agrada a quase todas as&hellip;\n","protected":false},"author":19,"featured_media":3657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2,2068],"tags":[2911,21,2348],"yst_prominent_words":[68,86,166],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-de-conteudo","category-marketing-digital","tag-acoes-de-marketing","tag-empreendedorismo-digital","tag-marketing-digital"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital.jpeg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-150x150.jpeg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-300x157.jpeg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-768x402.jpeg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-1024x536.jpeg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital.jpeg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital.jpeg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-80x80.jpeg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-300x225.jpeg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-80x80.jpeg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-240x180.jpeg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-390x290.jpeg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-390x204.jpeg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-820x429.jpeg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-1180x618.jpeg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-640x628.jpeg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-96x96.jpeg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/memes-marketing-digital-150x79.jpeg",150,79,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":1,"uagb_excerpt":"Imagens, v&iacute;deos, frases e outras m&iacute;dias ressignificadas com alcance viral: por que usar memes no marketing digital n&atilde;o seria uma boa ideia? O conte&uacute;do humor&iacute;stico agrada a quase todas as&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Memes no marketing digital: como usar e exemplos | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 tentou usar memes no marketing digital? Neste artigo, damos dicas e exemplos para acertar nessa estrat\u00e9gia. 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