{"id":3760,"date":"2021-05-17T13:52:45","date_gmt":"2021-05-17T16:52:45","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=3760"},"modified":"2023-05-29T17:15:38","modified_gmt":"2023-05-29T20:15:38","slug":"estudio-de-criacao-do-facebook","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/","title":{"rendered":"Est\u00fadio de cria\u00e7\u00e3o do Facebook: o que \u00e9, como usar e recursos!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuidar de um <a href=\"https:\/\/rafaelcarvalho.tv\/transicao-de-um-emprego-estavel-para-um-negocio-proprio\/\">neg\u00f3cio<\/a> online pode ser cansativo. Por isso, existem ferramentas que tornam os processos mais eficientes e agrad\u00e1veis, como o Est\u00fadio de Cria\u00e7\u00e3o do Facebook, dispon\u00edvel no Meta Business Suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta \u00e9 gratuita e com ela \u00e9 poss\u00edvel economizar tempo ao criar, gerenciar e analisar conte\u00fados do<strong> Facebook, Instagram e WhatsApp.<\/strong> Isso permite uma gest\u00e3o de <a href=\"https:\/\/herospark.com\/blog\/redes-sociais\/\">redes sociais<\/a> mais \u00e1gil e eficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber o que mais voc\u00ea pode fazer com o Est\u00fadio de Cria\u00e7\u00e3o do Facebook? Confira o conte\u00fado e tenha uma vis\u00e3o geral do que essa ferramenta pode proporcionar!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a9ac27d3314e\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a9ac27d3314e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#O_que_e_o_Estudio_de_Criacao_do_Facebook\" title=\"O que \u00e9 o Est\u00fadio de Cria\u00e7\u00e3o do Facebook?&nbsp;\">O que \u00e9 o Est\u00fadio de Cria\u00e7\u00e3o do Facebook?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#O_que_mudou_com_a_incorporacao_do_Estudio_pelo_Meta_Business_Suite\" title=\"O que mudou com a incorpora\u00e7\u00e3o do Est\u00fadio pelo Meta Business Suite?&nbsp;\">O que mudou com a incorpora\u00e7\u00e3o do Est\u00fadio pelo Meta Business Suite?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#Para_que_serve_o_Estudio_de_Criacao\" title=\"Para que serve o Est\u00fadio de Cria\u00e7\u00e3o?&nbsp;\">Para que serve o Est\u00fadio de Cria\u00e7\u00e3o?&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#1_Agendamento_de_publicacoes\" title=\"1. Agendamento de publica\u00e7\u00f5es&nbsp;\">1. Agendamento de publica\u00e7\u00f5es&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#2_Analise_de_metricas\" title=\"2. An\u00e1lise de m\u00e9tricas\">2. An\u00e1lise de m\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#3_Gerenciamento_de_interacoes\" title=\"3. Gerenciamento de intera\u00e7\u00f5es\">3. Gerenciamento de intera\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#4_Monetizacao_de_conteudo\" title=\"4. Monetiza\u00e7\u00e3o de conte\u00fado\">4. Monetiza\u00e7\u00e3o de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#5_Acesso_a_Biblioteca_de_Sons\" title=\"5. Acesso \u00e0 Biblioteca de Sons\">5. Acesso \u00e0 Biblioteca de Sons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#6_Calendario_de_conteudo\" title=\"6. Calend\u00e1rio de conte\u00fado\">6. Calend\u00e1rio de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#7_Teste_de_publicacao\" title=\"7. Teste de publica\u00e7\u00e3o\">7. Teste de publica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#8_Protecao_de_conteudo\" title=\"8. Prote\u00e7\u00e3o de conte\u00fado\">8. Prote\u00e7\u00e3o de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#9_Integracao_de_ferramentas\" title=\"9. Integra\u00e7\u00e3o de ferramentas\">9. Integra\u00e7\u00e3o de ferramentas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/#Como_usar_o_Estudio_de_Criacao\" title=\"Como usar o Est\u00fadio de Cria\u00e7\u00e3o?\">Como usar o Est\u00fadio de Cria\u00e7\u00e3o?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_o_Estudio_de_Criacao_do_Facebook\"><\/span>O que \u00e9 o Est\u00fadio de Cria\u00e7\u00e3o do Facebook?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal para criadores de conte\u00fado, empresas e profissionais de m\u00eddia social, o Est\u00fadio de Cria\u00e7\u00e3o do Facebook (ou Creator Studio) \u00e9 uma ferramenta que vai te ajudar a <strong>gerenciar suas redes sociais <\/strong>(Facebook, Instagram e WhatsApp)<strong> <\/strong>de forma mais pr\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chamada agora de Meta Business Suite, nessa ferramenta voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programar todos os posts e stories;<\/li>\n\n\n\n<li>Acompanhar as <a href=\"https:\/\/herospark.com\/blog\/metricas-redes-sociais\/\">m\u00e9tricas<\/a> de publica\u00e7\u00e3o;<\/li>\n\n\n\n<li>Editar e impulsionar an\u00fancios;<\/li>\n\n\n\n<li>Realizar campanhas;<\/li>\n\n\n\n<li>E muito mais.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, voc\u00ea pode se <a href=\"https:\/\/herospark.com\/blog\/regras-para-grupo-de-whatsapp\/\">conectar com seus clientes<\/a> em todos os aplicativos, tanto no celular quanto no desktop, e melhorar o relacionamento com eles, al\u00e9m de obter melhores resultados nos neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_mudou_com_a_incorporacao_do_Estudio_pelo_Meta_Business_Suite\"><\/span>O que mudou com a incorpora\u00e7\u00e3o do Est\u00fadio pelo Meta Business Suite?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a empresa Meta tenha alterado o nome da ferramenta Est\u00fadio de Cria\u00e7\u00e3o do Facebook para Meta Business Suite e causado uma certa confus\u00e3o entre os usu\u00e1rios, pouca coisa realmente mudou na plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, ela <strong>continua com as mesmas funcionalidades<\/strong>, apenas unificou seus diversos recursos e servi\u00e7os em um \u00fanico local. Al\u00e9m disso, ampliou algumas funcionalidades, tornando a experi\u00eancia dos usu\u00e1rios mais simples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Para_que_serve_o_Estudio_de_Criacao\"><\/span>Para que serve o Est\u00fadio de Cria\u00e7\u00e3o?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado anteriormente, o Est\u00fadio de Cria\u00e7\u00e3o do Facebook desempenha um papel essencial na <strong>simplifica\u00e7\u00e3o da gest\u00e3o de conte\u00fado e intera\u00e7\u00f5es nas redes sociais<\/strong>. No entanto, seu valor vai muito al\u00e9m dessas funcionalidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta oferece diversos recursos pr\u00e1ticos, projetados para agilizar e otimizar as atividades di\u00e1rias dos profissionais que trabalham com m\u00eddia social, como:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Agendamento_de_publicacoes\"><\/span>1. Agendamento de publica\u00e7\u00f5es&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode planejar e agendar suas publica\u00e7\u00f5es com anteced\u00eancia, criando, assim, bons conte\u00fados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 poss\u00edvel definir a data e o hor\u00e1rio exato para publicar. Dessa forma, voc\u00ea consegue manter o seu <strong>cronograma de postagens em dia e organizado.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analise_de_metricas\"><\/span>2. An\u00e1lise de m\u00e9tricas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode acompanhar o alcance das suas publica\u00e7\u00f5es, o engajamento delas, al\u00e9m de visualizar insights demogr\u00e1ficos sobre seu p\u00fablico no Est\u00fadio de Cria\u00e7\u00e3o do Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, \u00e9 poss\u00edvel analisar se suas <a href=\"https:\/\/herospark.com\/blog\/plano-de-marketing-digital\/\">estrat\u00e9gias de marketing<\/a> t\u00eam sido eficazes e buscar melhorias, caso seja necess\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Gerenciamento_de_interacoes\"><\/span>3. Gerenciamento de intera\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem a possibilidade de acompanhar e responder aos coment\u00e1rios e mensagens recebidos nas suas p\u00e1ginas do Facebook e Instagram de forma centralizada, ou seja, em um s\u00f3 lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Monetizacao_de_conteudo\"><\/span>4. Monetiza\u00e7\u00e3o de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, voc\u00ea tem a oportunidade de explorar diversas formas de monetiza\u00e7\u00e3o do seu conte\u00fado, incluindo o apoio financeiro durante as transmiss\u00f5es ao vivo e os an\u00fancios <em>in-stream<\/em>, em que \u00e9 poss\u00edvel ganhar dinheiro com a exibi\u00e7\u00e3o de an\u00fancios em seus v\u00eddeos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Acesso_a_Biblioteca_de_Sons\"><\/span>5. Acesso \u00e0 Biblioteca de Sons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem acesso \u00e0 Biblioteca de Sons, na qual pode encontrar m\u00fasicas e efeitos sonoros livres de direitos autorais para adicionar aos seus v\u00eddeos e conte\u00fados de \u00e1udio. Essa biblioteca \u00e9 uma excelente op\u00e7\u00e3o para <strong>aprimorar a qualidade do seu conte\u00fado<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Calendario_de_conteudo\"><\/span>6. Calend\u00e1rio de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No Est\u00fadio de Cria\u00e7\u00e3o do Facebook, voc\u00ea ainda tem acesso a um calend\u00e1rio intuitivo com as principais publica\u00e7\u00f5es agendadas, o que pode facilitar o acompanhamento do seu planejamento e a gest\u00e3o do seu conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Teste_de_publicacao\"><\/span>7. Teste de publica\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de compartilhar um conte\u00fado com o seu p\u00fablico, voc\u00ea pode analisar o impacto dele utilizando at\u00e9 4 estrat\u00e9gias diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante o per\u00edodo de teste, as postagens s\u00e3o compartilhadas com uma parcela do p\u00fablico, por\u00e9m n\u00e3o s\u00e3o divulgadas para o p\u00fablico em geral. Dessa forma, voc\u00ea consegue avaliar o impacto do conte\u00fado antes de public\u00e1-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Protecao_de_conteudo\"><\/span>8. Prote\u00e7\u00e3o de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Creator Studio oferece recursos de prote\u00e7\u00e3o de direitos autorais que auxiliam na identifica\u00e7\u00e3o e controle do uso n\u00e3o autorizado de <a href=\"https:\/\/herospark.com\/blog\/banco-de-imagens\/\">imagens<\/a> nas plataformas do Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, \u00e9 importante ressaltar que essa ferramenta \u00e9 complementar e n\u00e3o garante a detec\u00e7\u00e3o ou bloqueio de todas as viola\u00e7\u00f5es de direitos autorais. Portanto, \u00e9 necess\u00e1rio acompanhar e monitorar o seu conte\u00fado de forma cont\u00ednua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Integracao_de_ferramentas\"><\/span>9. Integra\u00e7\u00e3o de ferramentas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m tem a possibilidade de integrar diversas ferramentas e recursos no Est\u00fadio de Cria\u00e7\u00e3o do Facebook, reunindo tudo em um \u00fanico lugar. Isso proporciona uma gest\u00e3o de redes sociais mais eficiente, pr\u00e1tica e simplificada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_usar_o_Estudio_de_Criacao\"><\/span>Como usar o Est\u00fadio de Cria\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A navega\u00e7\u00e3o no Meta Business Suite \u00e9 bastante simples. Se voc\u00ea j\u00e1 est\u00e1 acostumado a acessar o Est\u00fadio de Cria\u00e7\u00e3o do Facebook, n\u00e3o ter\u00e1 dificuldades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siga o passo a passo que preparamos para voc\u00ea e aproveite todas essas funcionalidades. Veja abaixo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong> Abra o Facebook, acesse a p\u00e1gina inicial e localize o \u00edcone do seu perfil no canto superior direito. Em seguida, clique em &#8220;Menu&#8221; e procure pela op\u00e7\u00e3o &#8220;P\u00e1ginas&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"984\"  height=\"611\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA9gAAAJjAQMAAADNniswAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGBJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeDEoAwABq8oUdgAAAABJRU5ErkJggg==\"  alt=\"estudio de cria\u00e7\u00e3o do facebook\"  class=\"wp-image-12245 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 984px) 100vw, 984px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1.jpg 984w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1-300x186.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1-768x477.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1-390x242.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1-820x509.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-1-150x93.jpg 150w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong> Na barra lateral que se abre no canto esquerdo, clique na op\u00e7\u00e3o &#8220;Meta Business Suite&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"984\" height=\"580\" src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2.jpg\" alt=\"est\u00fadio de cria\u00e7\u00e3o do facebook passo 2\n\" class=\"wp-image-12246\" srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2.jpg 984w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2-300x177.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2-768x453.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2-390x230.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2-820x483.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-2-150x88.jpg 150w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. <\/strong>Ao clicar no perfil desejado, uma p\u00e1gina com todas as funcionalidades do Meta Business Suite ficar\u00e1 dispon\u00edvel, e voc\u00ea poder\u00e1 escolher aquelas que desejar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  decoding=\"async\"  width=\"982\"  height=\"540\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA9YAAAIcAQMAAAApI6SXAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFhJREFUeNrtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgBcDBZ8AATNwvfQAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-12247 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 982px) 100vw, 982px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3.jpg 982w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3-300x165.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3-768x422.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3-390x214.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3-820x451.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-3-150x82.jpg 150w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong> Se surgir alguma d\u00favida durante a navega\u00e7\u00e3o, n\u00e3o se preocupe. Voc\u00ea pode clicar na op\u00e7\u00e3o &#8220;Ajuda&#8221;, localizada no canto inferior direito, e buscar por um tutorial que esclare\u00e7a a sua d\u00favida. Existem v\u00e1rias solu\u00e7\u00f5es dispon\u00edveis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"984\"  height=\"546\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAA9gAAAIiAQMAAAAJmvL5AAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFhJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAOBnCIcAAflWIXQAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-12248 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 984px) 100vw, 984px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4.jpg 984w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4-300x166.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4-768x426.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4-390x216.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4-820x455.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-4-150x83.jpg 150w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5<\/strong>. Se for a sua primeira vez navegando no Est\u00fadio de Cria\u00e7\u00e3o do Facebook, ao seguir os dois primeiros passos, voc\u00ea ser\u00e1 solicitado a adicionar ou <a href=\"https:\/\/herospark.com\/blog\/como-criar-uma-pagina-no-facebook-e-no-instagram-tutorial\/\">criar uma p\u00e1gina<\/a> para a sua empresa. Para isso, basta clicar na op\u00e7\u00e3o &#8220;Criar uma p\u00e1gina do Facebook&#8221; no canto inferior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"674\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAKiAQMAAABy1zwfAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGpJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALwbU7EAAR\/PVhMAAAAASUVORK5CYII=\"  alt=\"Est\u00fadio de cria\u00e7\u00e3o do Facebook\"  class=\"wp-image-12249 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-1024x674.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-1024x674.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-300x197.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-768x505.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-390x257.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-820x539.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-1180x776.jpg 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5-150x99.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-do-facebook-5.jpg 1245w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das ferramentas do Est\u00fadio de Cria\u00e7\u00e3o do Facebook, n\u00e3o deixe de acessar tamb\u00e9m o <strong>Kit de Marketing Digital da HeroSpark<\/strong>. Com ele, voc\u00ea descobrir\u00e1 novas estrat\u00e9gias para as redes sociais do seu neg\u00f3cio. <a href=\"https:\/\/materiais.herospark.com\/kit-marketing-digital?_ga=2.83926685.525515072.1684148112-1295729166.1661173802\">Baixe gratuitamente aqui<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Cuidar de um neg&oacute;cio online pode ser cansativo. Por isso, existem ferramentas que tornam os processos mais eficientes e agrad&aacute;veis, como o Est&uacute;dio de Cria&ccedil;&atilde;o do Facebook, dispon&iacute;vel no Meta&hellip;\n","protected":false},"author":19,"featured_media":3767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2557],"tags":[21,2348,26],"yst_prominent_words":[56,1289,405,963,189],"class_list":["post-3760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-digital","category-redes-sociais","tag-empreendedorismo-digital","tag-marketing-digital","tag-negocio-digital"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook.jpeg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-150x150.jpeg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-300x157.jpeg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-768x402.jpeg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-1024x536.jpeg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook.jpeg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook.jpeg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-80x80.jpeg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-300x225.jpeg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-80x80.jpeg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-240x180.jpeg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-390x290.jpeg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-390x204.jpeg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-820x429.jpeg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-1180x618.jpeg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-640x628.jpeg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-96x96.jpeg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook-150x79.jpeg",150,79,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":1,"uagb_excerpt":"Cuidar de um neg&oacute;cio online pode ser cansativo. Por isso, existem ferramentas que tornam os processos mais eficientes e agrad&aacute;veis, como o Est&uacute;dio de Cria&ccedil;&atilde;o do Facebook, dispon&iacute;vel no Meta&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Est\u00fadio de cria\u00e7\u00e3o do Facebook: o que \u00e9, como usar e recursos! | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as principais funcionalidades do est\u00fadio de cria\u00e7\u00e3o do Facebook: P\u00e1gina inicial, insights e biblioteca de conte\u00fados.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00fadio de cria\u00e7\u00e3o do Facebook: o que \u00e9, como usar e recursos! | HeroSpark Blog\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a as principais funcionalidades do est\u00fadio de cria\u00e7\u00e3o do Facebook: P\u00e1gina inicial, insights e biblioteca de conte\u00fados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/estudio-de-criacao-do-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T16:52:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-29T20:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/05\/estudio-de-criacao-facebook.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/3760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=3760"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/3760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/3767"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=3760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=3760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=3760"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=3760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}