{"id":4280,"date":"2021-06-29T10:32:02","date_gmt":"2021-06-29T13:32:02","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=4280"},"modified":"2025-04-22T16:27:45","modified_gmt":"2025-04-22T19:27:45","slug":"impressoes-instagram","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/impressoes-instagram\/","title":{"rendered":"Impress\u00f5es no Instagram: o que s\u00e3o e como analisar? [GUIA]"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">As impress\u00f5es no Instagram fazem parte de um conjunto de m\u00e9tricas essenciais a serem acompanhadas. S\u00e3o n\u00fameros de alta relev\u00e2ncia que informam se os seus posts est\u00e3o sendo realmente entregues ao p\u00fablico.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No entanto, saiba que esses n\u00fameros n\u00e3o garantem que h\u00e1 pessoas novas consumindo seu conte\u00fado, e sim quantas vezes a sua publica\u00e7\u00e3o foi visualizada.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ainda que seja considerada uma \u201cm\u00e9trica de vaidade\u201d, ela ajuda a entender se o conte\u00fado que voc\u00ea est\u00e1 gerando tem alcan\u00e7ado seus seguidores e ido al\u00e9m.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Quer saber mais sobre o que \u00e9 impress\u00f5es no Instagram e como analis\u00e1-las? Ent\u00e3o continue acompanhando este conte\u00fado!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>A rede social oferece in\u00fameros meios, como o n\u00famero de impress\u00f5es, para que voc\u00ea se aproprie da sua estrat\u00e9gia de marketing. Fa\u00e7a parte do Acelerador Digital e comprove na pr\u00e1tica. Inscreva-se gratuitamente!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1778771438000-7322768528\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1778771438000-7322768528\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a05e5ee89875\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a05e5ee89875\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#O_que_sao_impressoes_no_Instagram\" title=\"O que s\u00e3o impress\u00f5es no Instagram?\">O que s\u00e3o impress\u00f5es no Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Quais_os_tipos_de_impressoes\" title=\"Quais os tipos de impress\u00f5es?\">Quais os tipos de impress\u00f5es?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Conta\" title=\"Conta\">Conta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Feed\" title=\"Feed\">Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Reels\" title=\"Reels\">Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Stories\" title=\"Stories\">Stories<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#O_que_influencia_a_analise_de_impressoes_no_Instagram\" title=\"O que influencia a an\u00e1lise de impress\u00f5es no Instagram?\">O que influencia a an\u00e1lise de impress\u00f5es no Instagram?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Alcance\" title=\"Alcance\">Alcance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Numero_de_hashtags\" title=\"N\u00famero de hashtags\">N\u00famero de hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/#Anuncios\" title=\"An\u00fancios\">An\u00fancios<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_sao_impressoes_no_Instagram\"><\/span><span style=\"font-weight: 400\">O que s\u00e3o impress\u00f5es no Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">As impress\u00f5es no <\/span><a href=\"https:\/\/herospark.com\/blog\/instagram-stories\/\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\"> representam a <\/span><b>quantidade de vezes que uma publica\u00e7\u00e3o foi vista<\/b><span style=\"font-weight: 400\">, inclusive pelo mesmo usu\u00e1rio. Esse dado s\u00f3 pode ser visualizado quando a conta do Instagram \u00e9 um<\/span><a href=\"https:\/\/herospark.com\/blog\/como-criar-um-instagram-comercial\/\"> <span style=\"font-weight: 400\">perfil comercial<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Vale a pena conhecer a<\/span><a href=\"https:\/\/herospark.com\/blog\/metricas-instagram\/\"> <span style=\"font-weight: 400\">m\u00e9trica<\/span><\/a><span style=\"font-weight: 400\"> justamente para saber se a audi\u00eancia est\u00e1 recebendo seus conte\u00fados. Assim, quanto mais pessoas visualizam as publica\u00e7\u00f5es, maior \u00e9 o tr\u00e1fego e maiores as chances de convers\u00e3o.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_os_tipos_de_impressoes\"><\/span><span style=\"font-weight: 400\">Quais os tipos de impress\u00f5es?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">O Instagram exibe o n\u00famero de impress\u00f5es em tr\u00eas locais diferentes do aplicativo:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conta\"><\/span><span style=\"font-weight: 400\">Conta<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Acesse a tela do seu perfil e selecione a op\u00e7\u00e3o \u201c<\/span><b>Insights<\/b><span style=\"font-weight: 400\">\u201d. Escolha o per\u00edodo de tempo de coleta de dados (7, 14 ou 30 dias) e toque em \u201c<\/span><b>Contas alcan\u00e7adas<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"249\"  height=\"300\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print vis\u00e3o geral insights instagram\"  class=\"wp-image-9320 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 249px) 100vw, 249px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-2-249x300.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-2-249x300.jpeg 249w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-2-390x469.jpeg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-2-150x180.jpeg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-2.jpeg 720w\" ><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Mais abaixo, aparecer\u00e1 o n\u00famero de impress\u00f5es do per\u00edodo, tamb\u00e9m comparado ao per\u00edodo anterior, em porcentagem.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"135\"  height=\"300\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Alcance Instagram\"  class=\"wp-image-9319 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 135px) 100vw, 135px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-135x300.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-135x300.jpeg 135w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-461x1024.jpeg 461w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-691x1536.jpeg 691w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-390x867.jpeg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-495x1100.jpeg 495w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-711x1580.jpeg 711w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4-150x333.jpeg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-4.jpeg 720w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feed\"><\/span><span style=\"font-weight: 400\">Feed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Na tela \u201c<\/span><b>Insights<\/b><span style=\"font-weight: 400\">\u201d, mais abaixo,&nbsp; ter\u00e1 a se\u00e7\u00e3o \u201c<\/span><b>Conte\u00fado que voc\u00ea compartilhou<\/b><span style=\"font-weight: 400\">\u201d. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"300\"  height=\"166\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Insights Instagram\"  class=\"wp-image-9318 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 300px) 100vw, 300px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1-300x166.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1-300x166.jpeg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1-390x216.jpeg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1-150x83.jpeg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1.jpeg 720w\" ><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Entre nessa op\u00e7\u00e3o, escolha um tipo de publica\u00e7\u00e3o (se desejar), selecione a m\u00e9trica \u201c<\/span><b>Impress\u00f5es<\/b><span style=\"font-weight: 400\">\u201d e defina o per\u00edodo de tempo analisado.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"300\"  height=\"90\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print do Instagram\"  class=\"wp-image-9321 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 300px) 100vw, 300px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-5-300x90.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-5-300x90.jpeg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-5-390x117.jpeg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-5-150x45.jpeg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-5.jpeg 720w\" ><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">O app mostrar\u00e1 o total de impress\u00f5es de cada publica\u00e7\u00e3o j\u00e1 feita.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reels\"><\/span><span style=\"font-weight: 400\">Reels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Ainda na tela \u201c<\/span><b>Conte\u00fado que voc\u00ea compartilhou<\/b><span style=\"font-weight: 400\">\u201d, selecione \u201c<\/span><b>V\u00eddeos<\/b><span style=\"font-weight: 400\">\u201d, em tipo de publica\u00e7\u00e3o e o intervalo de tempo.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"295\"  height=\"85\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print reels\"  class=\"wp-image-9322 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 295px) 100vw, 295px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1.png 295w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-1-150x43.png 150w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stories\"><\/span><span style=\"font-weight: 400\">Stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">V\u00e1 \u00e0 tela&nbsp; \u201c<\/span><b>Conte\u00fado que voc\u00ea compartilhou<\/b><span style=\"font-weight: 400\">\u201d e toque na parte referente aos stories. No primeiro bot\u00e3o, selecione a m\u00e9trica<\/span> <span style=\"font-weight: 400\">\u201c<\/span><b>Impress\u00f5es<\/b><span style=\"font-weight: 400\">\u201d e, no segundo, o per\u00edodo de tempo a analisar.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"300\"  height=\"158\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print m\u00e9tricas stories\"  class=\"wp-image-9323 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 300px) 100vw, 300px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-3-300x158.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-3-300x158.jpeg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-3-390x205.jpeg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-3-150x79.jpeg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/passo-a-passo-instagram-3.jpeg 720w\" ><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_influencia_a_analise_de_impressoes_no_Instagram\"><\/span><span style=\"font-weight: 400\">O que influencia a an\u00e1lise de impress\u00f5es no Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Como vimos, as impress\u00f5es s\u00e3o um dos tipos de m\u00e9tricas do Instagram, isto \u00e9, elas medem a<\/span><a href=\"https:\/\/herospark.com\/blog\/estrategia-de-marketing\/\"> <span style=\"font-weight: 400\">estrat\u00e9gia de marketing.<\/span><\/a><span style=\"font-weight: 400\"> Por isso, o momento de analis\u00e1-las, no fim do m\u00eas, por exemplo, \u00e9 t\u00e3o importante.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Dependendo do comportamento do total de impress\u00f5es nas publica\u00e7\u00f5es, recomenda-se algumas mudan\u00e7as. Entenda melhor:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alcance\"><\/span><span style=\"font-weight: 400\">Alcance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><b>O alcance mede a quantidade de usu\u00e1rios \u00fanicos que viram a publica\u00e7\u00e3o.<\/b><span style=\"font-weight: 400\"> Ent\u00e3o, se um seguidor viu um story seu 2 vezes, ser\u00e1 contabilizado 2 impress\u00f5es, mas 1 de alcance. Pois o conte\u00fado alcan\u00e7ou uma pessoa, apenas.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Em consequ\u00eancia disso, o alcance sempre tem o mesmo comportamento que as impress\u00f5es, certo?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Errado. Vamos explicar.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Pode acontecer, em uma an\u00e1lise, de voc\u00ea detectar um n\u00famero alto nas impress\u00f5es com uma quantidade bem mais baixa no alcance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Isso indica que seu conte\u00fado \u00e9 bastante consumido pela sua audi\u00eancia, mas n\u00e3o vai muito al\u00e9m disso. Falta uma aquisi\u00e7\u00e3o de novos usu\u00e1rios.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Uma poss\u00edvel sa\u00edda \u00e9<\/span><b> caprichar no uso de hashtags <\/b><span style=\"font-weight: 400\">e em conte\u00fados compartilh\u00e1veis para tentar fazer a conta crescer.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por outro lado, se o seu objetivo \u00e9 engajar e ser lembrado, esse resultado \u00e9 satisfat\u00f3rio. Tudo depende do contexto.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Saiba como ENGAJAR E VENDER MAIS no Instagram \ud83e\udde0\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vZjtzOULUeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Numero_de_hashtags\"><\/span><span style=\"font-weight: 400\">N\u00famero de hashtags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Ao usar<\/span><a href=\"https:\/\/herospark.com\/blog\/hashtags-mais-usadas\/\"> <span style=\"font-weight: 400\">hashtags<\/span><\/a><span style=\"font-weight: 400\">, o n\u00famero de impress\u00f5es pode aumentar. A rigor, \u00e9 uma rea\u00e7\u00e3o indireta, porque as hashtags s\u00e3o mais diretamente relacionadas ao alcance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas como as pessoas podem seguir hashtags, da mesma forma que seguem outros usu\u00e1rios, o seu conte\u00fado pode aparecer v\u00e1rias vezes para o mesmo seguidor dessa tag.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Logo, para aumentar suas impress\u00f5es, voc\u00ea pode sim usar as hashtags como principal recurso.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anuncios\"><\/span><span style=\"font-weight: 400\">An\u00fancios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Os an\u00fancios normalmente aumentam todas as m\u00e9tricas, de modo geral. Mas vale destacar que, neste caso em espec\u00edfico, \u00e9 desej\u00e1vel ter um n\u00famero menor de impress\u00f5es.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Porque isso significa que as <\/span><b>pessoas precisam consumir pouco conte\u00fado para realizar a a\u00e7\u00e3o proposta (convers\u00e3o).<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">O Instagram oferece v\u00e1rios meios, como o n\u00famero de impress\u00f5es, para que voc\u00ea se aproprie da sua estrat\u00e9gia de marketing. Portanto, n\u00e3o deixe de acompanhar m\u00e9tricas como essas e adaptar seu plano conforme o comportamento dos dados.<\/span><\/p>\n\n\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Turbine as suas impress\u00f5es no Instagram\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >E-book gr\u00e1tis que ensina o passo a passo para criar suas primeiras campanhas no Facebook Ads sem esfor\u00e7o<\/p>\n      \n      <a\n        href=\"https:\/\/contents.herospark.com\/ebook-facebook-ads-guia-completo\/?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-impressoesinsta\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Comece agora<\/a>\n    \n    <\/div>\n  \n","protected":false},"excerpt":{"rendered":"As impress&otilde;es no Instagram fazem parte de um conjunto de m&eacute;tricas essenciais a serem acompanhadas. S&atilde;o n&uacute;meros de alta relev&acirc;ncia que informam se os seus posts est&atilde;o sendo realmente entregues&hellip;\n","protected":false},"author":63,"featured_media":4282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2557],"tags":[3131,3130,2328,2566,3129],"yst_prominent_words":[56,1184,1928,141],"class_list":{"0":"post-4280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"category-redes-sociais","9":"tag-como-usar-instagram","10":"tag-impressoes-instagram","11":"tag-instagram","12":"tag-instagram-comercial","13":"tag-metricas-instagram"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram.jpeg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-150x150.jpeg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-300x157.jpeg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-768x402.jpeg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-1024x536.jpeg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram.jpeg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram.jpeg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-80x80.jpeg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-300x225.jpeg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-80x80.jpeg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-240x180.jpeg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-390x290.jpeg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-390x204.jpeg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-820x429.jpeg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-1180x618.jpeg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-640x628.jpeg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-96x96.jpeg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/impressoes-instagram-150x79.jpeg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":1,"uagb_excerpt":"As impress&otilde;es no Instagram fazem parte de um conjunto de m&eacute;tricas essenciais a serem acompanhadas. S&atilde;o n&uacute;meros de alta relev&acirc;ncia que informam se os seus posts est&atilde;o sendo realmente entregues&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impress\u00f5es no Instagram: o que s\u00e3o e como analisar? [GUIA]<\/title>\n<meta name=\"description\" content=\"As impress\u00f5es no Instagram s\u00e3o a quantidade de pessoas que visualizam uma postagem. 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