{"id":4285,"date":"2021-06-29T15:11:04","date_gmt":"2021-06-29T18:11:04","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=4285"},"modified":"2025-04-22T16:27:36","modified_gmt":"2025-04-22T19:27:36","slug":"estrutura-de-um-e-book-ideal","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/","title":{"rendered":"Conhe\u00e7a a estrutura de um e-book ideal"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Conhecer a estrutura de um e-book \u00e9 muito importante na hora de montar uma estrat\u00e9gia de marketing para atrair leads. Afinal, esse tipo de produto digital \u00e9 bastante popular no <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-de-conteudo\/\"><span style=\"font-weight: 400\">marketing de conte\u00fado<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">E para a surpresa de muitos, <\/span><b>criar um e-book pode ser mais simples do que se imagina.<\/b><\/p>\n\n\n\n<p class=\"has-text-align-center\">Crie sua conta gratuita da HeroSpark<\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775832310000-7931166849\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775832310000-7931166849\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Por isso, neste artigo, vamos mostrar como criar a estrutura de um e-book de sucesso com conte\u00fado relevante e bem elaborado. Confira o passo a passo!<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d90cf686e26\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69d90cf686e26\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Qual_e_a_estrutura_ideal_de_um_e-book\" title=\"Qual \u00e9 a estrutura ideal de um e-book?\">Qual \u00e9 a estrutura ideal de um e-book?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Titulo\" title=\"T\u00edtulo&nbsp;\">T\u00edtulo&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Capa\" title=\"Capa&nbsp;\">Capa&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Escopo\" title=\"Escopo&nbsp;\">Escopo&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Pagina_sobre_o_autorempresa\" title=\"P\u00e1gina sobre o autor\/empresa\">P\u00e1gina sobre o autor\/empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Indice\" title=\"\u00cdndice\">\u00cdndice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Introducao\" title=\"Introdu\u00e7\u00e3o\">Introdu\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Desenvolvimento\" title=\"Desenvolvimento\">Desenvolvimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#Conclusao\" title=\"Conclus\u00e3o\">Conclus\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#6_passos_para_criar_a_estrutura_de_um_e-book\" title=\"6 passos para criar a estrutura de um e-book\">6 passos para criar a estrutura de um e-book<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#1_Determine_a_tematica\" title=\"1. Determine a tem\u00e1tica&nbsp;\">1. Determine a tem\u00e1tica&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#2_Organize_os_assuntos\" title=\"2. Organize os assuntos\">2. Organize os assuntos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#3_Crie_o_conteudo\" title=\"3. Crie o conte\u00fado\">3. Crie o conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#4_Faca_revisao_do_conteudo\" title=\"4. Fa\u00e7a revis\u00e3o do conte\u00fado\">4. Fa\u00e7a revis\u00e3o do conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#5_Diagramacao_do_e-book\" title=\"5. Diagrama\u00e7\u00e3o do e-book\">5. Diagrama\u00e7\u00e3o do e-book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/estrutura-de-um-e-book\/#6_Divulgue_o_e-book\" title=\"6. Divulgue o e-book\">6. Divulgue o e-book<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_e_a_estrutura_ideal_de_um_e-book\"><\/span><span style=\"font-weight: 400\">Qual \u00e9 a estrutura ideal de um e-book?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Todo e-book tem, por natureza, alguns elementos imprescind\u00edveis.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Titulo\"><\/span><span style=\"font-weight: 400\">T\u00edtulo&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O t\u00edtulo \u00e9 um dos primeiros elementos na estrutura de um livro digital, mas \u00e9 interessante que ele seja elaborado durante as etapas finais.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Primeiro porque pode acontecer de voc\u00ea se dedicar bastante e criar um infoproduto incr\u00edvel, mas, na hora de escolher o t\u00edtulo, a criatividade come\u00e7ar a \u2018falhar\u2019 e a headline n\u00e3o ficar t\u00e3o boa.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Isso \u00e9 um problema porque a maioria das pessoas s\u00f3 baixam o e-book pelo t\u00edtulo. \u00c9 o primeiro ponto de contato, ent\u00e3o \u00e9 aconselh\u00e1vel que ele seja incr\u00edvel.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capa\"><\/span><span style=\"font-weight: 400\">Capa&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m de a maioria das pessoas baixarem os e-books pelo t\u00edtulo, elas continuam julgando pela capa, como diz o velho clich\u00ea. Nesta parte do livro, voc\u00ea pode brincar com a identidade visual e com a tem\u00e1tica a ser abordada.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A capa \u00e9 o elemento que prepara a experi\u00eancia e a imag\u00e9tica de acordo com o conhecimento que voc\u00ea quer passar, ent\u00e3o procure explor\u00e1-la bem.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Escopo\"><\/span><span style=\"font-weight: 400\">Escopo&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Na p\u00e1gina seguinte \u00e0 capa \u00e9 recomend\u00e1vel trazer informa\u00e7\u00f5es do tipo \u201cesse livro serve para mim?\u201d. Seguindo para um resumo do que o livro trata, quais os objetivos, qual a promessa ou transforma\u00e7\u00e3o etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Insira tamb\u00e9m links para as redes sociais e chamadas convidando os leitores a divulgarem o e-book.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pagina_sobre_o_autorempresa\"><\/span><span style=\"font-weight: 400\">P\u00e1gina sobre o autor\/empresa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Coloque textos e fotos apresentando sua empresa, equipe ou voc\u00ea mesmo, caso seja um expert. Nesse caso, inclusive, voc\u00ea pode personalizar mais essa p\u00e1gina: acrescente suas redes sociais pessoais e outros meios de contato para que os <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-lead\/\"><span style=\"font-weight: 400\">leads<\/span><\/a><span style=\"font-weight: 400\"> se sintam \u00e0 vontade para conversar.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indice\"><\/span><span style=\"font-weight: 400\">\u00cdndice<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Na perfeita estrutura de um e-book, \u00e9 necess\u00e1rio tamb\u00e9m ter um \u00edndice que situe o leitor e antecipe o que ele vai ler. Isso tamb\u00e9m facilita o trabalho dele, caso ele referencie o seu e-book em algum trabalho.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Se poss\u00edvel, crie hiperlinks no documento para que os usu\u00e1rios possam navegar pelos conte\u00fados clicando nos subt\u00edtulos.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducao\"><\/span><span style=\"font-weight: 400\">Introdu\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 onde come\u00e7a a escrita propriamente dita do e-book, com a finalidade de iniciar a abordagem.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Voc\u00ea pode problematizar o assunto, explorar refer\u00eancias ou citar estat\u00edsticas, por exemplo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desenvolvimento\"><\/span><span style=\"font-weight: 400\">Desenvolvimento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Essa \u00e9 a parte do e-book em que se espera que voc\u00ea \u2018entregue o ouro\u2019. Trabalhe os problemas que o <a href=\"https:\/\/herospark.com\/blog\/o-que-e-avatar\/\">avatar<\/a> provavelmente tem, apresente as solu\u00e7\u00f5es e conecte com o seu neg\u00f3cio.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><span style=\"font-weight: 400\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 o fechamento do e-book, no qual voc\u00ea pode refor\u00e7ar as ideias trabalhadas e conduzir para uma chamada para a\u00e7\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">N\u00e3o h\u00e1 segredo nenhum em elaborar a estrutura de um <\/span><a href=\"https:\/\/herospark.com\/blog\/gerar-leads-2\/\"><span style=\"font-weight: 400\">e-book<\/span><\/a><span style=\"font-weight: 400\">. Os elementos s\u00e3o simples, ent\u00e3o, para ter sucesso com ele, basta ter em mente as necessidades do avatar.&nbsp;<\/span><\/p>\n\n\n\n<p>Se voc\u00ea quiser saber mais sobre o processo de cria\u00e7\u00e3o e lan\u00e7amento de um e-book, confira o v\u00eddeo abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"6 PASSOS para CRIAR EBOOK de GRA\u00c7A e GANHAR DINHEIRO \ud83d\udcb8\ud83d\udcda\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hwSi8ZcWoag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_passos_para_criar_a_estrutura_de_um_e-book\"><\/span><span style=\"font-weight: 400\">6 passos para criar a estrutura de um e-book<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Determine_a_tematica\"><\/span><span style=\"font-weight: 400\">1. Determine a tem\u00e1tica&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 meio \u00f3bvio, mas essa etapa \u00e9 uma das mais importantes na hora de criar um e-book. Por isso, <\/span><b>escolher um tema voltado para a sua persona \u00e9 primordial na sua estrat\u00e9gia<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nesse sentido:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Entenda quem \u00e9 a sua persona;&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pesquise as inten\u00e7\u00f5es e interesses do seu p\u00fablico;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analise quais conte\u00fados do seu blog s\u00e3o mais lidos.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Assim, \u00e9 poss\u00edvel criar um tema objetivo e com conte\u00fado esclarecedor. Exemplo disso \u00e9 o e-book da HeroSpark: \u201c<\/span><a href=\"https:\/\/contents.herospark.com\/ebook-funil-de-vendas\"><span style=\"font-weight: 400\">Funil de Vendas<\/span><\/a><span style=\"font-weight: 400\">\u201d. J\u00e1 na sua capa \u00e9 poss\u00edvel saber de qual assunto que se trata.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"844\"  height=\"560\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"capa de uma estrutura de ebook\"  class=\"wp-image-7195 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 844px) 100vw, 844px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/1.jpg 844w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/1-300x199.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/1-768x510.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/1-150x100.jpg 150w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Organize_os_assuntos\"><\/span><span style=\"font-weight: 400\">2. Organize os assuntos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Pensar e organizar quais ser\u00e3o os assuntos abordados \u00e9 o segundo passo para montar a estrutura de um e-book. Nessa etapa, \u00e9 recomendado organizar da seguinte forma:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fa\u00e7a o esbo\u00e7o dos assuntos do e-book;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Estabele\u00e7a quais ser\u00e3o os cap\u00edtulos e o que ser\u00e1 abordado;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Escolha as imagens que deseja usar;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Selecione infogr\u00e1ficos, pesquisas, estat\u00edsticas, etc.<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"844\"  height=\"560\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Organize os assuntos como na foto por meio de sum\u00e1rio\"  class=\"wp-image-7196 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 844px) 100vw, 844px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/2.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/2.jpg 844w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/2-300x199.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/2-768x510.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/2-150x100.jpg 150w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Crie_o_conteudo\"><\/span><span style=\"font-weight: 400\">3. Crie o conte\u00fado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O conte\u00fado \u00e9 a parte mais importante na hora de <\/span><a href=\"https:\/\/herospark.com\/blog\/programas-para-criar-e-book-gratis\/\"><span style=\"font-weight: 400\">criar um e-book<\/span><\/a><span style=\"font-weight: 400\">, mas isso voc\u00ea j\u00e1 sabe, n\u00e3o \u00e9 mesmo? Ent\u00e3o vent\u00e3o para a parte pr\u00e1tica:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Coloque todas as ideias no papel ou na tela do computador;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00e3o tenha pregui\u00e7a, se dedique na cria\u00e7\u00e3o;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organize o conte\u00fado e fa\u00e7a cap\u00edtulos curtos.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Faca_revisao_do_conteudo\"><\/span><span style=\"font-weight: 400\">4. Fa\u00e7a revis\u00e3o do conte\u00fado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Essa etapa pode ser a mais chatinha, por\u00e9m, super necess\u00e1ria. Ent\u00e3o, <\/span><b>vale a pena investir e contratar um revisor.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Esse profissional precisa conhecer a gram\u00e1tica e, de prefer\u00eancia, ter um bom dom\u00ednio do assunto abordado no e-book.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Diagramacao_do_e-book\"><\/span><span style=\"font-weight: 400\">5. Diagrama\u00e7\u00e3o do e-book<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Na estrutura de um e-book <\/span><b>\u00e9 fundamental investir em um design atrativo e interessante<\/b><span style=\"font-weight: 400\">. A escolha mais assertiva, nesse caso, \u00e9 contratar um designer para diagramar o e-book, tornando-o atrativo para o p\u00fablico.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"844\"  height=\"560\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Estrutura de um ebook: diagrama\u00e7\u00e3o\"  class=\"wp-image-7197 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 844px) 100vw, 844px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/4-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/4-1.jpg 844w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/4-1-300x199.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/4-1-768x510.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/4-1-150x100.jpg 150w\" ><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Divulgue_o_e-book\"><\/span><span style=\"font-weight: 400\">6. Divulgue o e-book<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Essa parte requer aten\u00e7\u00e3o, pois \u00e9 a \u00faltima etapa de cria\u00e7\u00e3o do e-book!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas como divulgar o seu livro digital? Veja um passo a passo simples:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Primeiro crie um <\/span><a href=\"https:\/\/herospark.com\/blog\/land-page\/\"><span style=\"font-weight: 400\">formul\u00e1rio de captura<\/span><\/a><span style=\"font-weight: 400\"> de e-mail;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Em seguida, disponibilize o formul\u00e1rio no blog ou nas redes sociais;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mostre para os leads que, informando os dados, eles podem receber um material gratuito.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Assim voc\u00ea garante que o material chegue aos leads interessados.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Quer aprender mais sobre a estrutura de um e-book de sucesso? Ent\u00e3o baixe o livro digital \u201c<\/span><a href=\"https:\/\/contents.herospark.com\/ebook-funil-de-vendas\"><span style=\"font-weight: 400\">Descubra os segredos para criar um Funil de Vendas que transforma leads em clientes<\/span><\/a><span style=\"font-weight: 400\">\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Os prints que voc\u00ea viu ao longo deste conte\u00fado foram retirados dele. Portanto, ele pode ser um bom exemplo para voc\u00ea aprender na pr\u00e1tica como estruturar o seu pr\u00f3prio e-book.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">N\u00e3o perca mais tempo e <\/span><a href=\"https:\/\/contents.herospark.com\/ebook-funil-de-vendas\"><span style=\"font-weight: 400\">baixe-o gratuitamente agora mesmo<\/span><\/a><span style=\"font-weight: 400\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Conhecer a estrutura de um e-book &eacute; muito importante na hora de montar uma estrat&eacute;gia de marketing para atrair leads. Afinal, esse tipo de produto digital &eacute; bastante popular no&hellip;\n","protected":false},"author":63,"featured_media":4286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2513,2512],"tags":[3133,2471,3132,2687],"yst_prominent_words":[193,56,160,151,68,153,712,291,245,1104,689,197,246,162,224,516,189,532],"class_list":{"0":"post-4285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ebook","8":"category-infoprodutos","9":"tag-como-fazer-e-book","10":"tag-e-book","11":"tag-estrutura-de-um-e-book","12":"tag-infoproduto"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book.jpeg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-150x150.jpeg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-300x157.jpeg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-768x402.jpeg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-1024x536.jpeg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book.jpeg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book.jpeg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-80x80.jpeg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-300x225.jpeg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-80x80.jpeg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-240x180.jpeg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-390x290.jpeg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-390x204.jpeg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-820x429.jpeg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-1180x618.jpeg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-640x628.jpeg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-96x96.jpeg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/06\/estrutura-de-um-e-book-150x79.jpeg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":3,"uagb_excerpt":"Conhecer a estrutura de um e-book &eacute; muito importante na hora de montar uma estrat&eacute;gia de marketing para atrair leads. Afinal, esse tipo de produto digital &eacute; bastante popular no&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conhe\u00e7a a estrutura de um e-book ideal | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Toda estrutura de um e-book ideal cont\u00e9m alguns elementos que tornam a leitura valiosa \u2014 e ainda geram convers\u00f5es. 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