{"id":488,"date":"2020-05-13T09:00:02","date_gmt":"2020-05-13T12:00:02","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=488"},"modified":"2025-04-22T16:01:17","modified_gmt":"2025-04-22T19:01:17","slug":"email-marketing-gratis","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/email-marketing-gratis\/","title":{"rendered":"E-mail marketing gr\u00e1tis: 7 ferramentas gr\u00e1tis + tutorial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma das maiores vantagens de iniciar um neg\u00f3cio digital \u00e9 o baixo investimento inicial que esse modelo de neg\u00f3cio demanda. Al\u00e9m de muitas informa\u00e7\u00f5es dispon\u00edveis gratuitamente na internet, outras ferramentas tamb\u00e9m podem ser adquiridas sem custos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Neste artigo, vamos mostrar como criar campanhas de e-mail marketing gr\u00e1tis e entender porque essa estrat\u00e9gia \u00e9 importante (e est\u00e1 muito longe de morrer). Ent\u00e3o, vem com a gente ficar por dentro de tudo. Boa leitura!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-weight: 400\"><strong>Crie seu perfil gratuitamente na HeroSpark e comece a usar agora mesmo. <\/strong><\/span><b><strong>Em nossa plataforma voc\u00ea encontra tudo o que precisa em um \u00fanico lugar!<\/strong><\/b><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1787772260000-9252902245\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1787772260000-9252902245\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a8f3d6487570\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a8f3d6487570\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#O_que_e_e_para_que_serve_o_e-mail_marketing\" title=\"O que \u00e9 e para que serve o e-mail marketing?\">O que \u00e9 e para que serve o e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Quais_sao_as_melhores_plataformas_para_criar_e-mail_marketing_gratis\" title=\"Quais s\u00e3o as melhores plataformas para criar e-mail marketing gr\u00e1tis?\">Quais s\u00e3o as melhores plataformas para criar e-mail marketing gr\u00e1tis?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#HeroSpark\" title=\"HeroSpark\">HeroSpark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#MailChimp\" title=\"MailChimp\">MailChimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#NitroNews\" title=\"NitroNews\">NitroNews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#RD_Station\" title=\"RD Station\">RD Station<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#MailJet\" title=\"MailJet\">MailJet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Benchmark\" title=\"Benchmark\">Benchmark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Sendinblue\" title=\"Sendinblue\">Sendinblue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Como_criar_uma_campanha_de_e-mail_marketing_gratis_na_HeroSpark\" title=\"Como criar uma campanha de e-mail marketing gr\u00e1tis na HeroSpark\">Como criar uma campanha de e-mail marketing gr\u00e1tis na HeroSpark<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#1_Clique_no_icone_de_lapis\" title=\"1. Clique no \u00edcone de l\u00e1pis&nbsp;\">1. Clique no \u00edcone de l\u00e1pis&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#2_Edite_o_conteudo_do_e-mail\" title=\"2. Edite o conte\u00fado do e-mail\">2. Edite o conte\u00fado do e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#3_Configure_o_disparo\" title=\"3. Configure o disparo\">3. Configure o disparo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Modelos_prontos_de_e-mail\" title=\"Modelos prontos de e-mail\">Modelos prontos de e-mail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#E-mail_marketing_gratis_so_existem_essas_opcoes\" title=\"E-mail marketing gr\u00e1tis: s\u00f3 existem essas op\u00e7\u00f5es?\">E-mail marketing gr\u00e1tis: s\u00f3 existem essas op\u00e7\u00f5es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Perguntas_frequentes_sobre_e-mail_marketing\" title=\"Perguntas frequentes sobre e-mail marketing\">Perguntas frequentes sobre e-mail marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Como_fazer_para_enviar_e-mail_marketing\" title=\"Como fazer para enviar e-mail marketing?\">Como fazer para enviar e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/email-marketing-gratis\/#Como_fazer_e-mail_marketing_no_Gmail\" title=\"Como fazer e-mail marketing no Gmail?\">Como fazer e-mail marketing no Gmail?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_e_para_que_serve_o_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">O que \u00e9 e para que serve o e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Antes de mais nada, \u00e9 preciso saber que o e-mail marketing consiste em uma estrat\u00e9gia de <\/span><b>disparo de e-mails para uma base previamente segmentada<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Essa base pode ser composta por pessoas que, de alguma forma, j\u00e1 interagiram com o seu neg\u00f3cio. Ou, ent\u00e3o, usu\u00e1rios que demonstraram interesse em receber um conte\u00fado espec\u00edfico, como uma newsletter ou dicas personalizadas, por exemplo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Essa estrat\u00e9gia \u00e9 t\u00e3o poderosa que, segundo dados da <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\"><span style=\"font-weight: 400\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400\">, \u201c<\/span><b>um e-mail \u00e9 40 vezes mais efetivo para aquisi\u00e7\u00e3o de novos clientes do que redes sociais,<\/b><span style=\"font-weight: 400\"> como Facebook e Twitter\u201d. Esse mesmo levantamento tamb\u00e9m mostrou que o ROI para campanhas de e-mail \u00e9 de 3800%.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O maior intuito do e-mail marketing \u00e9 estabelecer um relacionamento com os consumidores. Desta forma, gerando mais vendas e aumentando a reten\u00e7\u00e3o de clientes.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_as_melhores_plataformas_para_criar_e-mail_marketing_gratis\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o as melhores plataformas para criar e-mail marketing gr\u00e1tis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HeroSpark\"><\/span><span style=\"font-weight: 400\">HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se voc\u00ea busca por e-mail marketing gr\u00e1tis, saiba que a maioria das ferramentas, de fato, oferecem isso. Por\u00e9m, nenhuma delas apresenta os diferenciais que voc\u00ea pode encontrar na HeroSpark.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Isso porque, <\/span><b>na HeroSpark, voc\u00ea tem \u00e0 disposi\u00e7\u00e3o funcionalidades essenciais e concentradas que ir\u00e3o otimizar sua estrat\u00e9gia de forma gratuita<\/b><span style=\"font-weight: 400\">, tais como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Lista de contatos e e-mails ilimitados;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Textos persuasivos pr\u00e9-prontos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Transmiss\u00e3o de webinars;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Templates de funis de vendas prontos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Cria\u00e7\u00e3o e edi\u00e7\u00e3o de landing pages personalizadas e ilimitadas;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Disparo ilimitado de e-mails;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Cria\u00e7\u00e3o de fluxos de automa\u00e7\u00e3o;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Monitoramento de m\u00e9tricas.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">E a melhor parte disso \u00e9 que, por ser super simples, voc\u00ea consegue fazer tudo isso em pouco tempo e sem precisar de designers ou programadores.<\/span><\/p>\n\n\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Crie campanhas de e-mail marketing gr\u00e1tis e sem complica\u00e7\u00e3o!\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >A HeroSpark tem e-mail marketing para todas as etapas do funil de vendas, com v\u00e1rios modelos pr\u00e9-prontos testados e de alta convers\u00e3o. <\/p>\n      \n      <a\n        href=\"https:\/\/app.herospark.com\/signup\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Experimentar agora<\/a>\n    \n    <\/div>\n  \n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailChimp\"><\/span><span style=\"font-weight: 400\">MailChimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1231\"  height=\"574\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"email marketing gr\u00e1tis mailchimp\"  class=\"wp-image-490 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1231px) 100vw, 1231px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailchimp.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailchimp.png 1231w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailchimp-300x140.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailchimp-1024x477.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailchimp-768x358.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com certeza, o MailChimp \u00e9 uma das ferramentas de e-mail marketing mais populares no mundo inteiro e que oferece um <\/span><a href=\"https:\/\/mailchimp.com\/pt-br\/pricing\/marketing\/\"><span style=\"font-weight: 400\">plano<\/span><\/a><span style=\"font-weight: 400\"> gratuito completo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com o plano free do MailChimp, \u00e9 poss\u00edvel:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Criar at\u00e9 7 canais de marketing;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Automatizar ativadas por um clique;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Contar com templates b\u00e1sicos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Ter dom\u00ednios customizados;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Disparar at\u00e9 12 mil e-mails para 2 mil contatos por m\u00eas.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outra vantagem dessa plataforma s\u00e3o os relat\u00f3rios de dados em tempo real, gerenciamento da taxa de rejei\u00e7\u00e3o oferecido por ela e o seu sistema de arrastar e soltar.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NitroNews\"><\/span><span style=\"font-weight: 400\">NitroNews<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"1174\"  height=\"545\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"email marketing gr\u00e1tis nitronews\"  class=\"wp-image-491 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1174px) 100vw, 1174px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/nitronews.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/nitronews.png 1174w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/nitronews-300x139.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/nitronews-1024x475.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/nitronews-768x357.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A NitroNews \u00e9 uma empresa 100% brasileira, com sede em Florian\u00f3polis-SC. Se voc\u00ea deseja criar campanhas de e-mail marketing gr\u00e1tis, ent\u00e3o <\/span><span style=\"font-weight: 400\">essa pode ser mais uma op\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/hubs.ly\/H0qrh640\"><span style=\"font-weight: 400\">plano gratuito<\/span><\/a><span style=\"font-weight: 400\"> da NitroNews permite o envio de 10.000 e-mails por m\u00eas para uma lista de at\u00e9 2.000 contatos. Para quem est\u00e1 come\u00e7ando, essa quantidade est\u00e1 de \u00f3timo tamanho, n\u00e3o \u00e9 mesmo?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Contudo, as desvantagens da plataforma s\u00e3o:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">O plano gratuito n\u00e3o oferece o criador de <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page\/\"><span style=\"font-weight: 400\">landing page<\/span><\/a><span style=\"font-weight: 400\"> (dispon\u00edvel apenas em planos pagos), ou seja, voc\u00ea ter\u00e1 que buscar outra plataforma para fazer isso;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">O editor de e-mail oferecido \u00e9 b\u00e1sico, ent\u00e3o n\u00e3o tem como personalizar os e-mails. Algo que pode ser ruim, pois segundo a <\/span><a href=\"https:\/\/hubs.ly\/H0ptqlv0\"><span style=\"font-weight: 400\">CampaignMonitor<\/span><\/a><span style=\"font-weight: 400\">, e-mails personalizados possuem uma taxa de convers\u00e3o at\u00e9 26% superior aos que n\u00e3o s\u00e3o personalizados.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RD_Station\"><\/span><span style=\"font-weight: 400\">RD Station<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  width=\"1304\"  height=\"489\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"email marketing gr\u00e1tis rd station\"  class=\"wp-image-492 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1304px) 100vw, 1304px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/rd-station.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/rd-station.png 1304w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/rd-station-300x113.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/rd-station-1024x384.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/rd-station-768x288.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/www.rdstation.com\/\"><span style=\"font-weight: 400\">RD Station<\/span><\/a><span style=\"font-weight: 400\">, plataforma da Resultados Digitais, tamb\u00e9m \u00e9 uma op\u00e7\u00e3o para voc\u00ea que deseja atrair e converter novos leads.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O CRM gratuito da RD oferece, entre outras coisas, o seguinte:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Modelo de e-mails (limitado);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Disparo de e-mails e relat\u00f3rios de resultados;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">N\u00e3o existe limita\u00e7\u00e3o para o n\u00famero de contatos.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A RD tamb\u00e9m oferece uma ferramenta para voc\u00ea automatizar e gerenciar todo o seu processo de Marketing Digital, mas essa op\u00e7\u00e3o n\u00e3o possui planos gratuitos.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailJet\"><\/span><span style=\"font-weight: 400\">MailJet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1276\"  height=\"329\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"email marketing gr\u00e1tis mailjet\"  class=\"wp-image-493 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1276px) 100vw, 1276px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailjet.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailjet.png 1276w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailjet-300x77.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailjet-1024x264.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/mailjet-768x198.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se voc\u00ea domina o ingl\u00eas, pode optar pela francesa MailJet. Ficou meio complexo isso, n\u00e9? Enfim, mesmo sediada na Fran\u00e7a, todas as funcionalidades da empresa est\u00e3o em ingl\u00eas. Mas vamos ao que interessa: suas solu\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/www.mailjet.com\/pricing\/?utm_campaign=%5BHEROSPARK%5D%20-%20Blog&amp;utm_source=Blog%20email%20mkt%20free\"><span style=\"font-weight: 400\">plano gratuito da MailJet<\/span><\/a><span style=\"font-weight: 400\"> permite o seguinte:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Enviar at\u00e9 200 e-mails por dia para uma lista ilimitada de contatos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">O limite de e-mails por m\u00eas \u00e9 de 6.000, o que \u00e9 bastante coisa tamb\u00e9m;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Editor de e-mail bem robusto e estat\u00edsticas completas.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Assim como acontece com a brasileira NitroNews, com a MailJet n\u00e3o \u00e9 poss\u00edvel criar landing page. Logo, voc\u00ea teria que ir atr\u00e1s de alguma outra ferramenta que <\/span><span style=\"font-weight: 400\">complementasse esse trabalho.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outro ponto negativo \u00e9 que, se voc\u00ea optar por adquirir um plano pago, ter\u00e1 que pagar em d\u00f3lares e isso pode pesar bastante no seu bolso.<\/span><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benchmark\"><\/span><span style=\"font-weight: 400\">Benchmark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1245\"  height=\"469\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"benchmark\"  class=\"wp-image-494 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1245px) 100vw, 1245px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/benchmark.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/benchmark.png 1245w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/benchmark-300x113.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/benchmark-1024x386.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/benchmark-768x289.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\"><\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Essa op\u00e7\u00e3o s\u00f3 \u00e9 recomendada para quem, realmente, est\u00e1 muito no come\u00e7o do seu neg\u00f3cio. Afinal, o <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/pricing\/?utm_campaign=%5BHEROSPARK%5D%20-%20Blog&amp;utm_source=Blog%20email%20mkt%20free\"><span style=\"font-weight: 400\">plano gratuito da Benchmark<\/span><\/a><span style=\"font-weight: 400\"> at\u00e9 permite que voc\u00ea tenha uma lista ilimitada de contatos, mas voc\u00ea s\u00f3 pode enviar 250 e-mails por m\u00eas para essa lista.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se a sua lista de e-mails possui 100 contatos, por exemplo, j\u00e1 deixa de ser vantajoso. Significa que voc\u00ea s\u00f3 poder\u00e1 enviar dois e-mails para cada contato dessa lista ao longo de um m\u00eas. Esse n\u00famero de disparos, obviamente, \u00e9 bem abaixo do indicado.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sendinblue\"><\/span><span style=\"font-weight: 400\">Sendinblue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1124\"  height=\"557\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"sendinblue\"  class=\"wp-image-495 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1124px) 100vw, 1124px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/sendinblue.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/sendinblue.png 1124w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/sendinblue-300x149.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/sendinblue-1024x507.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/sendinblue-768x381.png 768w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\"><\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se voc\u00ea deseja enviar at\u00e9 300 e-mails di\u00e1rios para uma lista ilimitada de contatos, o <\/span><a href=\"https:\/\/pt.sendinblue.com\/tarifas\/?utm_campaign=%5BHEROSPARK%5D%20-%20Blog&amp;utm_source=Blog%20email%20mkt%20free\"><span style=\"font-weight: 400\">plano gratuito<\/span><\/a><span style=\"font-weight: 400\"> dos lusitanos da Sendinblue pode funcionar no seu neg\u00f3cio.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m disso, voc\u00ea ter\u00e1 acesso a um editor de e-mails bem completo, segmenta\u00e7\u00e3o avan\u00e7ada e estat\u00edsticas em tempo real.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mas, infelizmente, n\u00e3o conseguir\u00e1 criar ou editar landing pages. Outra coisa que pode pesar tamb\u00e9m \u00e9 a falta de suporte via telefone e gerente de contas exclusivo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_criar_uma_campanha_de_e-mail_marketing_gratis_na_HeroSpark\"><\/span>Como criar uma campanha de e-mail marketing gr\u00e1tis na HeroSpark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Veja como \u00e9 simples criar sua automa\u00e7\u00e3o de e-mail marketing gr\u00e1tis:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Clique_no_icone_de_lapis\"><\/span><span style=\"font-weight: 400\">1. Clique no \u00edcone de l\u00e1pis&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para editar seu e-mail na plataforma da HeroSpark \u00e9 muito simples: clique no \u00edcone l\u00e1pis da ferramenta ou sobre o assunto do e-mail, como na imagem abaixo:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"391\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5107 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1-1024x391.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1-1024x391.jpeg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1-300x114.jpeg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1-768x293.jpeg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1.jpeg 1353w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Edite_o_conteudo_do_e-mail\"><\/span><span style=\"font-weight: 400\">2. Edite o conte\u00fado do e-mail<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ao clicar, voc\u00ea ser\u00e1 levado para a p\u00e1gina abaixo, onde voc\u00ea ir\u00e1 editar o conte\u00fado do e-mail:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"744\"  height=\"467\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5108 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 744px) 100vw, 744px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-2.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-2.jpeg 744w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-2-300x188.jpeg 300w\" ><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Primeiro, <\/span><b>edite o assunto do e-mail<\/b><span style=\"font-weight: 400\">. Esse \u00e9 o primeiro contato do seu lead com o seu e-mail. Aqui, \u00e9 necess\u00e1rio pensar em algo estrat\u00e9gico, que chame aten\u00e7\u00e3o e fa\u00e7a com que ele tenha interesse em abrir o e-mail.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Em seguida, <\/span><b>edite o corpo do e-mail e adapte o <\/b><a href=\"https:\/\/herospark.com\/blog\/copywriting\/\"><b>copy<\/b><\/a><span style=\"font-weight: 400\"> ao seu conte\u00fado, substituindo-o de acordo com o seu modelo de neg\u00f3cio.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Voc\u00ea ver\u00e1 que existem vari\u00e1veis que puxam os dados dos seus leads automaticamente. Portanto, as edi\u00e7\u00f5es que voc\u00ea vai precisar fazer no texto s\u00e3o m\u00ednimas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As vari\u00e1veis s\u00e3o identificadas pelas chaves {{ }}; j\u00e1 o texto edit\u00e1vel \u00e9 identificado pelos colchetes [ ].<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se desejar, voc\u00ea tamb\u00e9m pode alterar as vari\u00e1veis. Para isso, \u00e9 s\u00f3 inserir: {{ vari\u00e1vel }}. A lista de vari\u00e1veis dispon\u00edveis voc\u00ea encontra clicando no \u00edcone de informa\u00e7\u00e3o:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"549\"  height=\"378\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5109 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 549px) 100vw, 549px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-3_1.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-3_1.jpeg 549w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-3_1-300x207.jpeg 300w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Configure_o_disparo\"><\/span><span style=\"font-weight: 400\">3. Configure o disparo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Depois de definir o texto, \u00e9 hora de configurar o disparo. Para isso, voc\u00ea deve:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Definir o momento do envio, que pode ser imediato, ap\u00f3s um n\u00famero X de dias ou em datas espec\u00edficas;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Definir se o e-mail ser\u00e1 enviado ap\u00f3s uma a\u00e7\u00e3o espec\u00edfica do lead na p\u00e1gina, como ter acessado sua p\u00e1gina, por exemplo.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Voc\u00ea tamb\u00e9m pode criar um e-mail do zero, clicando em \u201c+Adicionar novo e-mail\u201d.<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"870\"  height=\"286\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5110 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 870px) 100vw, 870px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-4_1.jpeg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-4_1.jpeg 870w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-4_1-300x99.jpeg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-4_1-768x252.jpeg 768w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modelos_prontos_de_e-mail\"><\/span><span style=\"font-weight: 400\">Modelos prontos de e-mail<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para te ajudar ainda mais nas suas campanhas de e-mail marketing, a HeroSpark disponibiliza <\/span><a href=\"https:\/\/herospark.com\/blog\/modelos-de-e-mail-marketing\/\"><span style=\"font-weight: 400\">modelos prontos<\/span><\/a><span style=\"font-weight: 400\">, com copys poderosas para impactar seus leads e te ajudar a conquistar os seus objetivos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Voc\u00ea s\u00f3 precisa alterar alguns detalhes, para encaixar o e-mail \u00e0s especificidades do seu neg\u00f3cio, e pronto!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Confira um exemplo de modelo de e-mail disponibilizado em nossa plataforma:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Oi,<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Passando r\u00e1pido por aqui s\u00f3 para te dizer que eu te entendo! Voc\u00ea sabe que n\u00e3o \u00e9 f\u00e1cil [DOR DO LEAD]. Mas quero te dizer, principalmente que voc\u00ea n\u00e3o precisa mais sofrer e a [TRANSFORMA\u00c7\u00c3O QUE SEU PRODUTO OFERECE] est\u00e1 a apenas alguns cliques de dist\u00e2ncia.<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Por isso, hoje eu s\u00f3 quero te dizer que a oportunidade est\u00e1 na mesa e basta voc\u00ea aproveit\u00e1-la para mudar sua vida!<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Eu espero, de cora\u00e7\u00e3o, que voc\u00ea esteja pronto. Pois as vagas que estamos abrindo para essa turma s\u00e3o limitadas. Pois eu realmente quero pessoalmente cuidar do progresso de cada um dos meus alunos. Ent\u00e3o, n\u00e3o perca essa oportunidade, :<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Estou te esperando!<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">Abra\u00e7o,<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">[NOME DO EMPREENDEDOR]<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mas as possibilidades da plataforma n\u00e3o param por a\u00ed! <\/span><a href=\"https:\/\/app.herospark.com\/\"><span style=\"font-weight: 400\">Clique aqui<\/span><\/a><span style=\"font-weight: 400\"> para conferir as diversas funcionalidades que a HeroSpark oferece gratuitamente para a cria\u00e7\u00e3o das suas campanhas de e-mails.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_marketing_gratis_so_existem_essas_opcoes\"><\/span><span style=\"font-weight: 400\">E-mail marketing gr\u00e1tis: s\u00f3 existem essas op\u00e7\u00f5es?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Basta voc\u00ea fazer uma pesquisa r\u00e1pida na internet para encontrar sites falando em \u201c16 ferramentas para e-mail marketing gr\u00e1tis\u201d, outros d\u00e3o at\u00e9 mais de 16 op\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No entanto, existe uma pegadinha nessas dicas: a maioria das ferramentas mostradas n\u00e3o possuem um plano gratuito, elas s\u00f3 permitem que voc\u00ea fa\u00e7a testes gratuitos de 7 ou 30 dias.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">J\u00e1 as ferramentas que citamos neste texto possuem planos gratuitos, ou seja, voc\u00ea pode criar uma conta e usufruir gratuitamente por tempo indeterminado.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ferramentas como Hubspot e AWeber, por exemplo, s\u00e3o muito completas e robustas. No entanto, voc\u00ea s\u00f3 pode test\u00e1-las sem custo por 30 dias. E depois? Pois \u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Existem muitos <\/span><a href=\"https:\/\/herospark.com\/blog\/empreendedor\"><span style=\"font-weight: 400\">empreendedores<\/span><\/a><span style=\"font-weight: 400\">, alguns deles at\u00e9 donos de neg\u00f3cios f\u00edsicos, fazendo muito dinheiro com a solu\u00e7\u00e3o free da HeroSpark. Pois eles conseguem criar toda uma campanha de marketing sem precisar gastar tempo ou dinheiro com ag\u00eancias de marketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>O plano gratuito da HeroSpark \u00e9 completo e, melhor ainda, n\u00e3o tem limita\u00e7\u00e3o de tempo para testes.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perguntas_frequentes_sobre_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Perguntas frequentes sobre e-mail marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_para_enviar_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Como fazer para enviar e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para implementar o e-mail marketing, \u00e9 preciso ficar atento \u00e0s principais etapas da automa\u00e7\u00e3o de marketing, como:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Construir uma lista de e-mails:<\/b><span style=\"font-weight: 400\"> com uma lista de e-mails, voc\u00ea pode segmentar suas campanhas e enviar os e-mails na hora certa para as pessoas certas.<\/span><\/li>\n\n\n\n<li><b>Definir a frequ\u00eancia de envio dos e-mails:<\/b><span style=\"font-weight: 400\"> a frequ\u00eancia dos envios construir\u00e1 uma rela\u00e7\u00e3o com o seu lead, uma vez que aqueles que gostarem dos conte\u00fados acompanhar\u00e3o os envios.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Escolher uma boa plataforma de envios: <\/b><span style=\"font-weight: 400\">a escolha de uma plataforma de envios \u00e9 primordial, visto que enviar e-mails marketing manualmente \u00e9 invi\u00e1vel.<\/span><\/li>\n\n\n\n<li><b>Criar um modelo\/template de e-mail: <\/b><span style=\"font-weight: 400\">a cria\u00e7\u00e3o de um template\/modelo personalizado transmite confian\u00e7a ao leitor. Assim, inserir logo, imagens, gifs ou v\u00eddeos mant\u00e9m seu lead motivado a ler e clicar no CTA.<\/span><\/li>\n\n\n\n<li><b>Fazer teste A\/B: <\/b><span style=\"font-weight: 400\">&nbsp;ao realizar testes A\/B, voc\u00ea identifica o que d\u00e1 certo ou n\u00e3o em determinada campanha. Por isso, vale a pena usar!<\/span><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_e-mail_marketing_no_Gmail\"><\/span><span style=\"font-weight: 400\">Como fazer e-mail marketing no Gmail?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O Gmail \u00e9 um servi\u00e7o gratuito de webmail, criado pelo Google, e amplamente utilizado no mundo inteiro. Al\u00e9m de sua popularidade, a plataforma oferece in\u00fameras facilidades aos usu\u00e1rios dos servi\u00e7os.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No entanto, embora esse servi\u00e7o seja muito \u00fatil na troca de e-mails, n\u00e3o \u00e9 ideal para o envio de e-mail marketing, pois possui um <\/span><b>limite de envio de 500 e-mails em 24h.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m disso, para realizar o envio de e-mail marketing no Gmail, \u00e9 necess\u00e1rio instalar uma extens\u00e3o. E ainda assim n\u00e3o \u00e9 poss\u00edvel segmentar leads, o que torna as campanhas menos eficientes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Tamb\u00e9m n\u00e3o \u00e9 poss\u00edvel realizar testes A\/B, cria\u00e7\u00e3o de fluxos de automa\u00e7\u00e3o de marketing, nutri\u00e7\u00e3o de leads e outros processos cruciais para uma estrat\u00e9gia de e-mail marketing bem sucedida.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nesse sentido,<\/span> <span style=\"font-weight: 400\">saiba que <\/span><b>uma ferramenta espec\u00edfica para e-mail marketing deve permitir a cria\u00e7\u00e3o de segmentos dentro do funil de vendas. <\/b><span style=\"font-weight: 400\">Assim, seus e-mails tornam-se mais direcionados e a taxa de abertura aumenta consideravelmente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Esperamos que este conte\u00fado ajude voc\u00ea a impulsionar sua estrat\u00e9gia digital. Como dissemos no come\u00e7o deste texto, a vantagem de <\/span><a href=\"https:\/\/herospark.com\/blog\/empreender\/\"><span style=\"font-weight: 400\">empreender<\/span><\/a><span style=\"font-weight: 400\"> na internet \u00e9 a possibilidade de poder fazer isso gastando muito menos do que gastaria em um neg\u00f3cio tradicional.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ent\u00e3o, aproveite essas dicas de e-mail marketing gr\u00e1tis e comece a usar agora mesmo. Para isso, conhe\u00e7a a <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">HeroSpark<\/span><\/a><span style=\"font-weight: 400\"> e todas as solu\u00e7\u00f5es que oferecemos para ajudar voc\u00ea a alavancar o seu neg\u00f3cio digital. <\/span><b>Em nossa plataforma voc\u00ea encontra tudo o que precisa em um \u00fanico lugar!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Uma das maiores vantagens de iniciar um neg&oacute;cio digital &eacute; o baixo investimento inicial que esse modelo de neg&oacute;cio demanda. Al&eacute;m de muitas informa&ccedil;&otilde;es dispon&iacute;veis gratuitamente na internet, outras ferramentas&hellip;\n","protected":false},"author":63,"featured_media":5111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2517,2068],"tags":[36,41,37,31],"yst_prominent_words":[1551,1550,234,223,468,780,1887,774,86,766,764],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-email-marketing","category-marketing-digital","tag-criar-landing-page","tag-email-marketing","tag-funil-de-vendas","tag-landing-page"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/e-mail-marketing-gratis-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":5,"uagb_excerpt":"Uma das maiores vantagens de iniciar um neg&oacute;cio digital &eacute; o baixo investimento inicial que esse modelo de neg&oacute;cio demanda. Al&eacute;m de muitas informa&ccedil;&otilde;es dispon&iacute;veis gratuitamente na internet, outras ferramentas&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mail marketing gr\u00e1tis: 7 ferramentas gr\u00e1tis + tutorial [SEM ESFOR\u00c7O]<\/title>\n<meta name=\"description\" content=\"Quais s\u00e3o as melhores plataformas para criar e-mail marketing gr\u00e1tis? 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