{"id":4988,"date":"2021-07-23T11:43:39","date_gmt":"2021-07-23T14:43:39","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=4988"},"modified":"2025-04-22T16:04:08","modified_gmt":"2025-04-22T19:04:08","slug":"o-que-e-utm","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/o-que-e-utm\/","title":{"rendered":"O que \u00e9 UTM e como utilizar para monitorar o tr\u00e1fego?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Imagine voc\u00ea fazer campanhas de marketing para vender os seus produtos digitais e n\u00e3o conseguir identificar de qual banner est\u00e1 vindo a maior parte do tr\u00e1fego. Isso seria ruim, n\u00e3o \u00e9 verdade? Para te ajudar nessa tarefa existe o Urchin Traffic Monitor. Mas, afinal, o que \u00e9 UTM?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Esse par\u00e2metro ajuda a identificar qual \u00e9 a p\u00e1gina que est\u00e1 sendo mais acessada e qual \u00e9 o comportamento das pessoas que est\u00e3o procurando por ele. Essas informa\u00e7\u00f5es s\u00e3o essenciais para que voc\u00ea consiga entender de onde vem o tr\u00e1fego e fazer campanhas mais eficientes para cada etapa do <\/span><a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\"><span style=\"font-weight: 400\">funil de vendas<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Se voc\u00ea ainda n\u00e3o conhece as facilidades da HeroSpark, poupe tempo e comece do zero agora mesmo sem sair de casa. Crie sua conta, \u00e9 gratuito!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1781350435000-3111573541\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1781350435000-3111573541\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a2d402323010\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a2d402323010\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#O_que_e_UTM\" title=\"O que \u00e9 UTM?\">O que \u00e9 UTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#Como_criar_UTM\" title=\"Como criar UTM?\">Como criar UTM?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_Source\" title=\"UTM Source\">UTM Source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_Medium\" title=\"UTM Medium\">UTM Medium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_Content\" title=\"UTM Content\">UTM Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_Campaign\" title=\"UTM Campaign\">UTM Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_Term\" title=\"UTM Term\">UTM Term<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/o-que-e-utm\/#UTM_no_marketing_qual_e_a_relacao\" title=\"UTM no marketing: qual \u00e9 a rela\u00e7\u00e3o?\">UTM no marketing: qual \u00e9 a rela\u00e7\u00e3o?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_UTM\"><\/span><span style=\"font-weight: 400\">O que \u00e9 UTM?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">UTM significa Urchin Traffic Monitor, em tradu\u00e7\u00e3o livre, pode ser chamado de Monitor de Tr\u00e1fego de Urchin. Ele \u00e9 um par\u00e2metro do <\/span><a href=\"https:\/\/herospark.com\/blog\/google-analytics\/\"><span style=\"font-weight: 400\">Google Analytics<\/span><\/a><span style=\"font-weight: 400\"> utilizado para rastrear a origem do tr\u00e1fego no seu site, blog, rede social, e-mail, an\u00fancio, entre outras fontes de tr\u00e1fego.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Quando voc\u00ea cria um UTM a ferramenta do Google consegue reconhecer como o p\u00fablico acessou determinada URL. Assim, \u00e9 poss\u00edvel mostrar resultados mais espec\u00edficos nos relat\u00f3rios das suas campanhas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_criar_UTM\"><\/span><span style=\"font-weight: 400\">Como criar UTM?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Para construir a UTM \u00e9 necess\u00e1rio acessar o Google Analytics e preencher os campos que a plataforma indica. O resultado final ser\u00e1 parecido com esse:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=[origemdacampanha]&#038;utm_medium=[midiadacampanha]&#038;utm_content=[conteudodacampanha]&#038;utm_campaign=[nomedacampanha]&#038;utm_term=[palavrachavedacampanha]\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Para que voc\u00ea entenda melhor esse par\u00e2metro vamos explicar cada uma das partes do link.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Source\"><\/span><span style=\"font-weight: 400\">UTM Source<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">No campo do UTM Source \u00e9 necess\u00e1rio inserir a origem ou a fonte de tr\u00e1fego, ou seja, deve-se informar onde a sua campanha ser\u00e1 exibida. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nesse caso, voc\u00ea pode colocar o nome da rede social ou, ainda, pode inserir blog, e-mail, Google, pop-up, entre outros. Veja o exemplo, a seguir:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=google&#038;utm_medium=[midiadacampanha]&#038;utm_content=[conteudodacampanha]&#038;utm_campaign=[nomedacampanha]&#038;utm_term=[palavrachavedacampanha]\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Medium\"><\/span><span style=\"font-weight: 400\">UTM Medium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">J\u00e1 no campo UTM Medium deve-se colocar a forma como o tr\u00e1fego est\u00e1 chegando, ou seja, os meios da campanha. Nesse caso, pode-se inserir CPC, e-mail, banner, redes sociais (social), display, afiliados, e-book, entre outros.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=google&#038;utm_medium=cpc&#038;utm_content=[conteudodacampanha]&#038;utm_campaign=[nomedacampanha]&#038;utm_term=[palavrachavedacampanha]\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Content\"><\/span><span style=\"font-weight: 400\">UTM Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O UTM Content normalmente \u00e9 utilizado quando voc\u00ea precisa identificar uma campanha espec\u00edfica ou quando est\u00e1 fazendo teste A\/B em an\u00fancios ou e-mails. Dessa forma, \u00e9 poss\u00edvel saber qual \u00e9 a campanha que est\u00e1 com uma performance melhor.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Vale destacar que este n\u00e3o \u00e9 um campo obrigat\u00f3rio, por isso se voc\u00ea n\u00e3o precisa diferenciar o link pode excluir essa informa\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=google&#038;utm_medium=cpc&#038;utm_content=cta-a&#038;utm_campaign=[nomedacampanha]&#038;utm_term=[palavrachavedacampanha]\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Campaign\"><\/span><span style=\"font-weight: 400\">UTM Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">J\u00e1 o UTM Campaign, serve para identificar o nome da campanha. Ele normalmente \u00e9 usado quando voc\u00ea tem uma campanha estrat\u00e9gica, um produto espec\u00edfico em promo\u00e7\u00e3o, uma palavra-chave importante, entre outros.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Este tamb\u00e9m n\u00e3o \u00e9 um campo obrigat\u00f3rio. Ent\u00e3o, se voc\u00ea n\u00e3o precisa dele, pode excluir do link. Veja o exemplo, a seguir:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=google&#038;utm_medium=cpc&#038;utm_content=produtoa&#038;utm_campaign=blackfriday&#038;utm_term=[palavrachavedacampanha]\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Term\"><\/span><span style=\"font-weight: 400\">UTM Term<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Por fim, temos o UTM Term que serve para identificar a <\/span><a href=\"https:\/\/herospark.com\/blog\/palavra-chave\/\"><span style=\"font-weight: 400\">palavra-chave<\/span><\/a><span style=\"font-weight: 400\"> que voc\u00ea est\u00e1 usando na campanha. Geralmente, ele \u00e9 usado quando voc\u00ea faz an\u00fancios do Google Ads, por isso este campo tamb\u00e9m n\u00e3o \u00e9 obrigat\u00f3rio. Ent\u00e3o, voc\u00ea pode exclu\u00ed-lo, caso seja necess\u00e1rio.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nomedosite.com\/?utm_source=google&#038;utm_medium=cpc&#038;utm_content=produtoa&#038;utm_campaign=blackfriday&#038;utm_term=cursoonlinepararedatores\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Vale destacar que o Google Analytics oferece uma ferramenta para a constru\u00e7\u00e3o do UTM: o Campaign URL Builder. Ele \u00e9 muito intuitivo, j\u00e1 que voc\u00ea precisa apenas preencher os campos indicados para gerar o link.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Depois que estiver com o link do UTM pronto, basta inserir nos bot\u00f5es, CTAs, banners, blog post, entre outros. Assim, \u00e9 poss\u00edvel come\u00e7ar a rastrear o tr\u00e1fego das suas campanhas de marketing digital.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Falta um passo para desbloquear\u2026\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >... Tudo o que voc\u00ea precisa dominar para ganhar dinheiro na internet ainda em 2022. Confira clicando no bot\u00e3o abaixo.<\/p>\n      \n      <a\n        href=\"https:\/\/materiais.herospark.com\/kit-marketing-digital\/\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Baixar gr\u00e1tis agora<\/a>\n    \n    <\/div>\n  <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_no_marketing_qual_e_a_relacao\"><\/span><span style=\"font-weight: 400\">UTM no marketing: qual \u00e9 a rela\u00e7\u00e3o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Como vimos, o indicador ajuda a monitorar o tr\u00e1fego do seu site, rede social, e-mail, an\u00fancios, entre outros. Isso \u00e9 muito importante para o marketing digital, pois essas informa\u00e7\u00f5es servem de par\u00e2metro para mensurar os indicadores de desempenho das campanhas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Dessa forma, \u00e9 poss\u00edvel identificar qual URL est\u00e1 apresentando uma performance melhor em rela\u00e7\u00e3o ao tr\u00e1fego org\u00e2nico ou pago. Assim como permite que voc\u00ea conhe\u00e7a o comportamento da sua audi\u00eancia em rela\u00e7\u00e3o aos seus canais digitais.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, o UTM ajuda a alocar os investimentos de maneira mais inteligente, j\u00e1 que voc\u00ea pode us\u00e1-lo para rastrear os an\u00fancios. Diante disso, \u00e9 poss\u00edvel verificar qual \u00e9 o an\u00fancio que tem os melhores resultados e investir mais dinheiro nele do que nos demais.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Agora que voc\u00ea j\u00e1 sabe o que \u00e9 UTM, que tal come\u00e7ar a colocar em pr\u00e1tica no seu dia a dia? Ent\u00e3o, acesse o gerador do Google Analytics e fa\u00e7a os seus links para monitorar as suas campanhas.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Gostou deste conte\u00fado? Ent\u00e3o, n\u00e3o deixe de nos seguir no <\/span><a href=\"https:\/\/www.instagram.com\/herospark\/\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\">, no <\/span><a href=\"https:\/\/www.facebook.com\/weareherospark\/\"><span style=\"font-weight: 400\">Facebook <\/span><\/a><span style=\"font-weight: 400\">e no <\/span><a href=\"https:\/\/www.linkedin.com\/company\/herospark\/\"><span style=\"font-weight: 400\">LinkedIn <\/span><\/a><span style=\"font-weight: 400\">para conferir outros textos sobre marketing digital e as suas nuances.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Imagine voc&ecirc; fazer campanhas de marketing para vender os seus produtos digitais e n&atilde;o conseguir identificar de qual banner est&aacute; vindo a maior parte do tr&aacute;fego. Isso seria ruim, n&atilde;o&hellip;\n","protected":false},"author":63,"featured_media":4989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[23,2454],"tags":[3251,2654,3250,3249],"yst_prominent_words":[1843,166,485,547],"class_list":{"0":"post-4988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-funil-de-vendas","8":"category-landing-page","9":"tag-campanhas-de-marketing","10":"tag-google-analytics","11":"tag-o-que-e-utm","12":"tag-utm"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm.jpeg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-150x150.jpeg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-300x157.jpeg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-768x402.jpeg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-1024x536.jpeg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm.jpeg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm.jpeg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-80x80.jpeg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-300x225.jpeg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-80x80.jpeg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-240x180.jpeg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-390x290.jpeg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-390x204.jpeg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-820x429.jpeg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-1180x618.jpeg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-640x628.jpeg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-96x96.jpeg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/07\/o-que-e-utm-150x79.jpeg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":2,"uagb_excerpt":"Imagine voc&ecirc; fazer campanhas de marketing para vender os seus produtos digitais e n&atilde;o conseguir identificar de qual banner est&aacute; vindo a maior parte do tr&aacute;fego. 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