{"id":4999,"date":"2021-07-22T10:14:45","date_gmt":"2021-07-22T13:14:45","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=4999"},"modified":"2025-04-22T16:04:08","modified_gmt":"2025-04-22T19:04:08","slug":"copywriting-para-instagram-dicas-e-exemplos","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/","title":{"rendered":"Copywriting para Instagram: dicas e 8 exemplos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/www.instagram.com\/herospark\/\"><span style=\"font-weight: 400\">Instagram <\/span><\/a><span style=\"font-weight: 400\">\u00e9 uma rede social promissora para quem deseja alavancar um neg\u00f3cio e ganhar dinheiro pela internet. Mas como se destacar em uma rede social com bilh\u00f5es de usu\u00e1rios? O segredo pode estar em realizar um bom <\/span><a href=\"https:\/\/herospark.com\/blog\/copywriting\/\"><span style=\"font-weight: 400\">copywriting<\/span><\/a><span style=\"font-weight: 400\"> para Instagram.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Independentemente da sua \u00e1rea de atua\u00e7\u00e3o, entender os princ\u00edpios da escrita \u00e9 fundamental para qualquer produtor de conte\u00fado. Essa \u00e9 a melhor forma de engajar os leitores por meio de uma comunica\u00e7\u00e3o clara, objetiva e que chame aten\u00e7\u00e3o da audi\u00eancia.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Neste texto te explicamos como voc\u00ea pode usar t\u00e9cnicas de copywriting para criar conte\u00fados melhores e que te ajudem a vender muito mais no Instagram. Al\u00e9m disso, trouxemos alguns exemplos que v\u00e3o te dar alguns insights para suas pr\u00f3ximas produ\u00e7\u00f5es. Continue acompanhando!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Crie copy que converte com os comandos que preparamos no Guia Definitivo do ChatGPT! Crie roteiros, organize suas postagens e tenha ideia de conte\u00fado infinita. Baixe agora e receba acesso a ferramenta de cria\u00e7\u00e3o de funis da HeroSpark.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u00c9 gratuito.<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"b2466da9-d3f1-410c-a3ad-8e6edbbd6440\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1788913561000-0544391030\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1788913561000-0544391030\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6aa0a799ee3d0\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6aa0a799ee3d0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#O_que_e_copywriting_para_Instagram\" title=\"O que \u00e9 copywriting para Instagram?\">O que \u00e9 copywriting para Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Como_usar_o_copywriting_no_Instagram\" title=\"Como usar o copywriting no Instagram?\">Como usar o copywriting no Instagram?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_1_-_HeroSpark\" title=\"Exemplo 1 &#8211; HeroSpark\">Exemplo 1 &#8211; HeroSpark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_2_-_Nubank\" title=\"Exemplo 2 &#8211; Nubank\">Exemplo 2 &#8211; Nubank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_3_-_Nubank\" title=\"Exemplo 3 &#8211; Nubank\">Exemplo 3 &#8211; Nubank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_4_-_Mulheres_CEO\" title=\"Exemplo 4 &#8211; Mulheres CEO\">Exemplo 4 &#8211; Mulheres CEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_5_-_Burger_King\" title=\"Exemplo 5 &#8211; Burger King\">Exemplo 5 &#8211; Burger King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_6_-_Paulo_Cuenca\" title=\"Exemplo 6 &#8211; Paulo Cuenca\">Exemplo 6 &#8211; Paulo Cuenca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_7_-_99\" title=\"Exemplo 7 &#8211; 99\">Exemplo 7 &#8211; 99<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/copywriting-para-instagram\/#Exemplo_8_-_Amaro\" title=\"Exemplo 8 &#8211; Amaro\">Exemplo 8 &#8211; Amaro<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_copywriting_para_Instagram\"><\/span><span style=\"font-weight: 400\">O que \u00e9 copywriting para Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O termo <a href=\"https:\/\/herospark.com\/blog\/category\/marketing-digital\/copywriting\/\">copywriting<\/a>, ou copy, se refere \u00e0 t\u00e9cnica de escrever textos persuasivos para levar seus clientes \u00e0 compra ou a outras a\u00e7\u00f5es, que podem variar de acordo com a sua estrat\u00e9gia de vendas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Em poucas palavras, o copywriting \u00e9 uma <\/span><a href=\"https:\/\/herospark.com\/blog\/producao-de-conteudo\/\"><span style=\"font-weight: 400\">produ\u00e7\u00e3o de conte\u00fado<\/span><\/a><span style=\"font-weight: 400\"> que convence o leitor sobre a import\u00e2ncia e qualidade do seu produto:&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como o COPYWRITING vai te ajudar a VENDER MAIS \ud83e\udd11\ud83e\udd11\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/35D9_vnTN7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O copywriting pode ser usado em qualquer material que busque algum tipo de convers\u00e3o, como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Pe\u00e7as publicit\u00e1rias;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/herospark.com\/blog\/landing-page-significado\/\"><span style=\"font-weight: 400\">Landing pages<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">An\u00fancios online;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/\"><span style=\"font-weight: 400\">Email marketing<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Artigos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Roteiros de v\u00eddeos etc.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">E no Instagram n\u00e3o \u00e9 diferente. O <a href=\"https:\/\/herospark.com\/blog\/exemplos-de-copy\/\">copy aumenta o engajamento<\/a>, as convers\u00f5es e o alcance da sua p\u00e1gina, desde que seja bem feito.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por que usar copywriting no Instagram?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Muitos estudos j\u00e1 mostraram como \u00e9 o comportamento dos consumidores e como eles reagem a palavras que estimulam decis\u00f5es r\u00e1pidas \u2013 s\u00e3o os chamados<\/span><span style=\"font-weight: 400\">&nbsp;<\/span><a href=\"https:\/\/herospark.com\/blog\/gatilhos-mentais\/\"><span style=\"font-weight: 400\">gatilhos mentais<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Os gatilhos mentais s\u00e3o est\u00edmulos recebidos pelo nosso c\u00e9rebro que influenciam diretamente a nossa tomada de decis\u00e3o. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Saber estimular esses gatilhos \u00e9 uma \u00f3tima forma de gerar melhores resultados em seu Instagram.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_usar_o_copywriting_no_Instagram\"><\/span><span style=\"font-weight: 400\">Como usar o copywriting no Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">H\u00e1 infinitas formas de escrever um bom copywriting para o Instagram. Pensando nisso, separamos algumas dicas com exemplos pr\u00e1ticos para ajudar voc\u00ea nesse processo.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No copywriting, o ponto alto do texto n\u00e3o deve estar no final, e sim no in\u00edcio do texto. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Isso porque \u00e9 nos primeiros segundos da leitura que voc\u00ea conquista a aten\u00e7\u00e3o do leitor. Se ele n\u00e3o se sentir atra\u00eddo pelo seu texto desde o in\u00edcio, as chances de que ele leia at\u00e9 o final chegam a quase zero.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por isso, valorize a parte inicial do texto. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Invista algum tempo do seu dia para pensar nas melhores palavras, conforme o seu objetivo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_1_-_HeroSpark\"><\/span>Exemplo 1 &#8211; HeroSpark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1024\"  height=\"654\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5000 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1-1024x654.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1-1024x654.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1-300x192.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1-768x491.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Como j\u00e1 citado, a parte inicial do conte\u00fado deve ser excelente. Por isso, voc\u00ea pode apostar em curiosidades, perguntas, dados e m\u00e9tricas que gerem identifica\u00e7\u00e3o com o seu leitor e que o surpreenda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No caso <\/span><a href=\"https:\/\/www.instagram.com\/p\/CQWIlLlLgrH\/\"><span style=\"font-weight: 400\">deste post no Instagram da Herospark<\/span><\/a><span style=\"font-weight: 400\">, a estrat\u00e9gia foi atrair o consumidor por meio de um copywriting que gera curiosidade. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ele fala sobre um erro, sem entregar de primeira qual \u00e9. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No segundo card, \u00e9 explicado de qual erro se trata, que no caso \u00e9 usar muitas ferramentas para o lan\u00e7amento do produto.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No <\/span><a href=\"https:\/\/www.instagram.com\/p\/CQWIlLlLgrH\/\"><span style=\"font-weight: 400\">texto de apoio (legenda<\/span><\/a><span style=\"font-weight: 400\">) foi criado um <\/span><a href=\"https:\/\/herospark.com\/blog\/storytelling-o-que-e\/\"><span style=\"font-weight: 400\">storytelling<\/span><\/a><span style=\"font-weight: 400\"> que apresenta os principais problemas dos empreendedores relacionados a plataformas. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Depois, ele traz uma frase de Napole\u00e3o Bonaparte, para mostrar que o tempo n\u00e3o deve ser perdido utilizando diversas ferramentas, pois ele \u00e9 \u201ctotalmente irrecuper\u00e1vel\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para completar o racioc\u00ednio, apresenta uma solu\u00e7\u00e3o: <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">a HeroSpark<\/span><\/a><span style=\"font-weight: 400\">, que centraliza todos os recursos em um s\u00f3 lugar e de forma gratuita.<\/span><\/p>\n\n\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >E-book com 77 modelos de copy prontas para usar\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >Cole\u00e7\u00e3o de modelos de copy testados, de alta convers\u00e3o, de gra\u00e7a e sem pegadinhas.<\/p>\n      \n      <a\n        href=\"https:\/\/contents.herospark.com\/77-headlines-para-emails\/\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Baixe o e-book GR\u00c1TIS<\/a>\n    \n    <\/div>\n  \n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_2_-_Nubank\"><\/span><span style=\"font-weight: 400\">Exemplo 2 &#8211; Nubank<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1024\"  height=\"749\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5001 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-2-1024x749.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-2-1024x749.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-2-300x219.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-2-768x562.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-2.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma das estrat\u00e9gias de copywriting do Nubank \u00e9 adotar uma linguagem descontra\u00edda, fazendo analogias com momentos do cotidiano.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Seu posicionamento de comunica\u00e7\u00e3o tem como base a miss\u00e3o do app: ser f\u00e1cil, pr\u00e1tico e, principalmente, sem burocracia. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Assim, eles buscam trazer momentos do dia a dia nas postagens, fazendo um contraponto com a facilidade que o banco digital entrega. Isso tamb\u00e9m acontece no outro exemplo abaixo:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_3_-_Nubank\"><\/span><span style=\"font-weight: 400\">Exemplo 3 &#8211; Nubank<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"1024\"  height=\"656\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5002 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-3-1024x656.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-3-1024x656.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-3-300x192.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-3-768x492.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-3.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nesse exemplo, o Nubank apresenta de forma criativa, por meio da imagem, um problema: o extrato banc\u00e1rio em papel. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A ideia foi mostrar que isso \u00e9 \u201ccoisa do passado\u201d e, com a NuConta, \u00e9 poss\u00edvel movimentar o dinheiro digitalmente, tudo online.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Veja que no exemplo acima a t\u00e9cnica de copywriting \u00e9 apresentada em conjunto com a imagem. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m disso, o texto traz a #TBT, que significa Throwback Thursday, algo que est\u00e1 em alta na internet e tamb\u00e9m chama aten\u00e7\u00e3o do nicho da marca.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_4_-_Mulheres_CEO\"><\/span><span style=\"font-weight: 400\">Exemplo 4 &#8211; Mulheres CEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"749\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5003 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-4-1024x749.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-4-1024x749.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-4-300x219.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-4-768x562.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-4.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Neste post, o <\/span><a href=\"https:\/\/www.instagram.com\/mulheresceo\/\"><span style=\"font-weight: 400\">Mulheres CEO<\/span><\/a><span style=\"font-weight: 400\"> traz uma pergunta, com o objetivo de gerar identifica\u00e7\u00e3o. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com essa t\u00e9cnica, o usu\u00e1rio vai \u201cbater o olho\u201d na postagem na timeline e se identificar com a situa\u00e7\u00e3o apresentada. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com isso, aumenta a probabilidade de que ele continue lendo o post. Inclusive, neste caso, o Mulheres CEO ainda direciona o leitor, indicando para que ele leia a legenda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Na legenda, h\u00e1 mais uma s\u00e9rie de perguntas, tamb\u00e9m com o objetivo de gerar identifica\u00e7\u00e3o. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para completar o racioc\u00ednio, o MCEO diz que \u201cN\u00e3o existe apenas esse caminho.\u201d e apresenta uma solu\u00e7\u00e3o: uma imers\u00e3o gratuita. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Em seguida, explica como o usu\u00e1rio pode se inscrever.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ao final do texto, ainda \u00e9 feita uma pergunta:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400\">\u201cE agora conta aqui: quantas vezes voc\u00ea fez algo s\u00f3 porque falaram que voc\u00ea tinha que fazer?\u201d<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Utilizar perguntas no Instagram \u00e9 uma \u00f3tima estrat\u00e9gia para gerar novos coment\u00e1rios, o que contribui para o engajamento na p\u00e1gina. Isso mostra para o <\/span><a href=\"https:\/\/herospark.com\/blog\/algoritmo-do-instagram\/\"><span style=\"font-weight: 400\">algoritmo<\/span><\/a><span style=\"font-weight: 400\"> que aquele conte\u00fado \u00e9 relevante, para que ele mostre para mais pessoas.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_5_-_Burger_King\"><\/span><span style=\"font-weight: 400\">Exemplo 5 &#8211; Burger King<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"654\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5004 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-5-1024x654.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-5-1024x654.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-5-300x191.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-5-768x490.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-5.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/www.instagram.com\/burgerkingbrasil\/\"><span style=\"font-weight: 400\">Burger King<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 um exemplo de marca que usa o humor em suas estrat\u00e9gias de copywriting. Essa \u00e9 uma maneira de formar coletividade e aproximar o p\u00fablico, que \u00e9 bastante jovem, e explorar as tend\u00eancias do momento (como os memes).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outra marca do segmento que tamb\u00e9m segue esse caminho \u00e9 a <\/span><a href=\"https:\/\/www.instagram.com\/pizzahutbrasil\/\"><span style=\"font-weight: 400\">Pizza Hut<\/span><\/a><span style=\"font-weight: 400\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"658\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5005 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-6-1024x658.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-6-1024x658.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-6-300x193.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-6-768x494.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-6.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">\u00c9 claro que essa linguagem n\u00e3o funciona para todos os neg\u00f3cios. \u00c9 preciso analisar estrategicamente para entender o que funciona ou n\u00e3o entre seu p\u00fablico. Fazer <\/span><a href=\"https:\/\/herospark.com\/blog\/teste-a-b\/\"><span style=\"font-weight: 400\">testes AB<\/span><\/a><span style=\"font-weight: 400\"> pode ser um bom caminho.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_6_-_Paulo_Cuenca\"><\/span><span style=\"font-weight: 400\">Exemplo 6 &#8211; Paulo Cuenca<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"750\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5006 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-7-1024x750.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-7-1024x750.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-7-300x220.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-7-768x563.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-7.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O post acima do <\/span><a href=\"https:\/\/www.instagram.com\/paulocuenca\/\"><span style=\"font-weight: 400\">Paulo Cuenca<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 um exemplo de copywriting com foco em mostrar-se autoridade no assunto.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Antes de comprar um produto, geralmente voc\u00ea procura uma marca especializada no assunto, certo? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ent\u00e3o, se voc\u00ea puder, traga informa\u00e7\u00f5es que mostrem o quanto voc\u00ea \u00e9 um profissional de sucesso em seu copy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nesse caso, ele mostrou como conseguiu 460 mil seguidores em 10 meses, mas voc\u00ea pode trazer cases de sucesso do seu trabalho, como vendas de cursos, downloads de e-books, entre outros.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_7_-_99\"><\/span><span style=\"font-weight: 400\">Exemplo 7 &#8211; 99<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"653\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5007 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-8-1024x653.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-8-1024x653.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-8-300x191.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-8-768x490.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-8.jpg 1280w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Esse exemplo da <\/span><a href=\"https:\/\/www.instagram.com\/voude99\/\"><span style=\"font-weight: 400\">99<\/span><\/a><span style=\"font-weight: 400\"> se encaixa na estrat\u00e9gia de <\/span><a href=\"https:\/\/herospark.com\/blog\/prova-social\/\"><span style=\"font-weight: 400\">prova social<\/span><\/a><span style=\"font-weight: 400\">. Eles trouxeram um exemplo de uma motorista parceira que conseguiu dar a volta por cima trabalhando com a empresa.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ao fazer uma compra, \u00e9 natural que o consumidor fa\u00e7a uma pesquisa para saber a avalia\u00e7\u00e3o dos consumidores. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Voc\u00ea pode fazer como a 99 e trazer essas avalia\u00e7\u00f5es para as suas postagens, pedindo para que seus clientes compartilhem o que eles acharam da experi\u00eancia de consumir os seus produtos.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_8_-_Amaro\"><\/span><span style=\"font-weight: 400\">Exemplo 8 &#8211; Amaro<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"754\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5008 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-9-1024x754.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-9-1024x754.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-9-300x221.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-9-768x566.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-9.jpg 1280w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/amaro\/\"><span style=\"font-weight: 400\">Esse post da Amaro<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 um exemplo mais \u00f3bvio, mas n\u00e3o menos importante. Trazer b\u00f4nus, como promo\u00e7\u00f5es, brindes e gatilhos de escassez, como \u201cHoje \u00e9 o \u00faltimo dia para aproveitar a promo\u00e7\u00e3o\u201d, costuma trazer bons resultados, j\u00e1 que o cliente se sente influenciado a tomar uma atitude rapidamente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja que a maioria dos casos utiliza <a href=\"https:\/\/herospark.com\/blog\/frases-para-atrair-clientes\/\">frases para atrair clientes<\/a>, cada um com seu gatilho mental diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para ajudar voc\u00ea ainda mais nesse processo, disponibilizamos um <\/span><a href=\"https:\/\/contents.herospark.com\/ebook-67-headlines-pagina-de-vendas?_ga=2.199249898.594869576.1626088985-1505936534.1615976698\"><span style=\"font-weight: 400\">e-book gratuito com 67 headlines para p\u00e1ginas para p\u00e1ginas de vendas<\/span><\/a><span style=\"font-weight: 400\">, que podem ser adaptadas em suas redes sociais. <\/span><a href=\"https:\/\/contents.herospark.com\/ebook-67-headlines-pagina-de-vendas?_ga=2.199249898.594869576.1626088985-1505936534.1615976698\"><span style=\"font-weight: 400\">Baixe agora mesmo<\/span><\/a><span style=\"font-weight: 400\"> e aprenda a criar chamadas altamente persuasivas e imposs\u00edveis de serem ignoradas!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"O Instagram &eacute; uma rede social promissora para quem deseja alavancar um neg&oacute;cio e ganhar dinheiro pela internet. Mas como se destacar em uma rede social com bilh&otilde;es de usu&aacute;rios?&hellip;\n","protected":false},"author":63,"featured_media":5009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2518,2068],"tags":[2585,3252,2583,3155,2328],"yst_prominent_words":[56,1207,419,563,485,2121],"class_list":["post-4999","post","type-post","status-publish","format-standard","has-post-thumbnail","category-copywriting","category-marketing-digital","tag-copywriting","tag-copywriting-para-instagram","tag-gatilhos-mentais","tag-gestao-de-redes-sociais","tag-instagram"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram.jpg",1079,563,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-768x401.jpg",768,401,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-1024x534.jpg",1024,534,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram.jpg",1079,563,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram.jpg",1079,563,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-390x203.jpg",390,203,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-820x428.jpg",820,428,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram.jpg",1079,563,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-640x563.jpg",640,563,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/copywriting-para-instagram-150x78.jpg",150,78,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"O Instagram &eacute; uma rede social promissora para quem deseja alavancar um neg&oacute;cio e ganhar dinheiro pela internet. Mas como se destacar em uma rede social com bilh&otilde;es de usu&aacute;rios?&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriting para Instagram: dicas e 8 exemplos | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Atrav\u00e9s de boas estrat\u00e9gias de copywriting para Instagram, \u00e9 poss\u00edvel encantar e persuadir a audi\u00eancia. 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