{"id":5011,"date":"2021-08-02T11:04:05","date_gmt":"2021-08-02T14:04:05","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=5011"},"modified":"2025-04-22T16:03:45","modified_gmt":"2025-04-22T19:03:45","slug":"quanto-custa-promover-no-instagram","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/","title":{"rendered":"Quanto custa promover no Instagram e 4 dicas para 2024"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Voc\u00ea sabe o que \u00e9 impulsionar um post? Quer aprender <\/span><span style=\"font-weight: 400\">como promover uma publica\u00e7\u00e3o no Instagram<\/span><span style=\"font-weight: 400\">? Ent\u00e3o, est\u00e1 no lugar certo!<\/span><span style=\"font-weight: 400\"><br><\/span><span style=\"font-weight: 400\"><br><\/span><span style=\"font-weight: 400\">Impulsionar um post \u00e9 transformar uma publica\u00e7\u00e3o de um v\u00eddeo, uma imagem ou um carrossel em um an\u00fancio pago. Dessa forma, \u00e9 poss\u00edvel direcionar o seu conte\u00fado para um determinado p\u00fablico em troca de um pagamento.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas, afinal, quanto custa promover no Instagram?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Para saber essa resposta, voc\u00ea precisa ler o nosso texto at\u00e9 o final. Al\u00e9m disso, por meio dele, tamb\u00e9m ficar\u00e1 por dentro do passo a passo do processo de promo\u00e7\u00e3o de uma publica\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Esse tipo de estrat\u00e9gia de <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-marketing-digital\/\"><span style=\"font-weight: 400\">marketing digital<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 muito importante para ganhar maior <\/span><b>visibilidade nas redes sociais<\/b><span style=\"font-weight: 400\">. Portanto, continue a leitura!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Voc\u00ea sabia que o Instagram \u00e9 uma rede social que possui mais de 1 bilh\u00e3o de contas ativas. Com o Acelerador Digital, voc\u00ea pode contar com uma estrutura completa e o suporte que precisava para come\u00e7ar a vender na internet. Inscreva-se agora mesmo.<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775811635000-1388697263\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775811635000-1388697263\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d8bc3404106\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69d8bc3404106\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Quanto_custa_promover_no_Instagram\" title=\"Quanto custa promover no Instagram?\">Quanto custa promover no Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Como_promover_uma_publicacao_no_Instagram\" title=\"Como promover uma publica\u00e7\u00e3o no Instagram?\">Como promover uma publica\u00e7\u00e3o no Instagram?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#_1_Acesse_o_seu_perfil\" title=\"&nbsp;1. Acesse o seu perfil\">&nbsp;1. Acesse o seu perfil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Escolha_a_publicacao\" title=\"Escolha a publica\u00e7\u00e3o\">Escolha a publica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Selecione_uma_meta\" title=\"Selecione uma meta\">Selecione uma meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Escolha_o_publico\" title=\"Escolha o p\u00fablico\">Escolha o p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#i-2\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Defina_o_orcamento_e_a_duracao_do_anuncio\" title=\"Defina o or\u00e7amento e a dura\u00e7\u00e3o do an\u00fancio\">Defina o or\u00e7amento e a dura\u00e7\u00e3o do an\u00fancio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Faca_a_promocao\" title=\"Fa\u00e7a a promo\u00e7\u00e3o\">Fa\u00e7a a promo\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#i-3\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#Quais_sao_as_7_dicas_para_fazer_promocoes_de_qualidade\" title=\"Quais s\u00e3o as 7 dicas para fazer promo\u00e7\u00f5es de qualidade?\">Quais s\u00e3o as 7 dicas para fazer promo\u00e7\u00f5es de qualidade?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#1_Mensure_os_resultados_dos_anuncios\" title=\"1. Mensure os resultados dos an\u00fancios\">1. Mensure os resultados dos an\u00fancios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#2_Use_imagens_atrativas\" title=\"2. Use imagens atrativas\">2. Use imagens atrativas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#3_Escolha_a_CTA_certa\" title=\"3. Escolha a CTA certa\">3. Escolha a CTA certa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#4_Fique_atento_aos_links_externos\" title=\"4. Fique atento aos links externos\">4. Fique atento aos links externos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#5_Utilize_imagens_do_tamanho_correto\" title=\"5. Utilize imagens do tamanho correto\">5. Utilize imagens do tamanho correto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#6_Aposte_nas_tecnicas_de_copywriting\" title=\"6. Aposte nas t\u00e9cnicas de copywriting\">6. Aposte nas t\u00e9cnicas de copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/#_7_Capriche_na_qualidade_do_seu_conteudo\" title=\"&nbsp;7. Capriche na qualidade do seu conte\u00fado\">&nbsp;7. Capriche na qualidade do seu conte\u00fado<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quanto_custa_promover_no_Instagram\"><\/span><span style=\"font-weight: 400\">Quanto custa promover no Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Para entender o quanto custa<a href=\"https:\/\/sendpulse.com\/br\/support\/glossary\/instagram-promotion\"> anunciar no Instagram<\/a>, \u00e9 preciso saber como esse an\u00fancio \u00e9 executado. \u00c9 poss\u00edvel promover o seu conte\u00fado no Instagram por meio do <\/span><b>Instagram Ads<\/b><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com essa ferramenta, voc\u00ea pode <\/span><a href=\"https:\/\/herospark.com\/blog\/impulsionar-instagram\/\"><span style=\"font-weight: 400\">impulsionar um post<\/span><\/a><span style=\"font-weight: 400\"> e exibi-lo nos stories, no feed ou no \u201cExplorar\u201d. Vale destacar que o custo dessa promo\u00e7\u00e3o depende dos resultados que deseja-se alcan\u00e7ar ao <\/span><span style=\"font-weight: 400\">criar campanhas <\/span><span style=\"font-weight: 400\">para o seu neg\u00f3cio.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Geralmente, os empreendedores fazem esse tipo de estrat\u00e9gia para melhorar a sua visibilidade ou para aumentar a quantidade de leads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Independentemente disso, voc\u00ea pode <\/span><b>promover a sua publica\u00e7\u00e3o a partir de US$ 1,00 por dia, o que corresponde a cerca de R$ 5,00, dependendo da cota\u00e7\u00e3o do d\u00f3lar.<\/b><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ou seja: n\u00e3o existe uma resposta definitiva sobre <\/span><span style=\"font-weight: 400\">quanto custa anunciar no Instagram<\/span><span style=\"font-weight: 400\">, j\u00e1 que depende do investimento de cada um.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas lembre-se de que, <\/span><b>quanto mais voc\u00ea investe, maior \u00e9 a quantidade de pessoas que pode alcan\u00e7ar<\/b><span style=\"font-weight: 400\">. Por isso, o Instagram sugere que voc\u00ea invista <\/span><span style=\"font-weight: 400\">US$ 1,00<\/span><span style=\"font-weight: 400\"> ao dia por cinco dias seguidos. Assim, \u00e9 poss\u00edvel aumentar as chances de obter resultados positivos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Entender como promover uma publica\u00e7\u00e3o no Instagram \u00e9 importante, por\u00e9m<\/span><span style=\"font-weight: 400\"> n\u00e3o existe uma receita de bolo quanto aos valores para investir e aos resultados que eles podem alcan\u00e7ar. Isso porque existem muitas vari\u00e1veis que definem o sucesso de um an\u00fancio. Portanto, fa\u00e7a testes at\u00e9 entender o que funciona melhor e descobrir<\/span><span style=\"font-weight: 400\"> como promover no Instagram d<\/span><span style=\"font-weight: 400\">e forma eficiente.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Se voc\u00ea est\u00e1 em d\u00favida sobre anunciar no Instagram<\/span><span style=\"font-weight: 400\">, este v\u00eddeo da HeroSpark pode te ajudar:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tr\u00e1fego Org\u00e2nico x Tr\u00e1fego Pago: por onde come\u00e7ar? \ud83e\udd14\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QoGRXBYJMvk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_promover_uma_publicacao_no_Instagram\"><\/span><span style=\"font-weight: 400\">Como promover uma publica\u00e7\u00e3o no Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Agora que voc\u00ea j\u00e1 sabe quanto custa promover no Instagram, vamos falar sobre como fazer esse processo no Instagram Ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Vale destacar que, antes de inici\u00e1-lo, \u00e9 necess\u00e1rio transformar a sua conta pessoal em comercial ou profissional ou, ainda, criar uma nova conta comercial ou profissional. Isso porque apenas esses tipos de contas est\u00e3o aptas a fazer an\u00fancios nesta rede social.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ent\u00e3o, agora que voc\u00ea est\u00e1 pronto para descobrir <\/span><span style=\"font-weight: 400\">como promover no Instagram<\/span><span style=\"font-weight: 400\">, pode iniciar o processo de promo\u00e7\u00e3o da sua publica\u00e7\u00e3o e<\/span><span style=\"font-weight: 400\"> criar campanhas<\/span><span style=\"font-weight: 400\"> com \u00f3timos resultados.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_1_Acesse_o_seu_perfil\"><\/span><span style=\"font-weight: 400\">&nbsp;1. Acesse o seu perfil<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O primeiro passo para promover no Instagram \u00e9 acessar o seu perfil, ir at\u00e9 localizar e clicar na op\u00e7\u00e3o \u201c<\/span><b>Ferramentas de An\u00fancios<\/b><span style=\"font-weight: 400\">\u201d, que encontra-se no menu abaixo da bio.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1024\"  height=\"661\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5012 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-1024x661.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-1024x661.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-300x194.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-768x495.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-973x628.jpg 973w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789-150x97.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-1-e1643392441789.jpg 1054w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Escolha_a_publicacao\"><\/span><span style=\"font-weight: 400\">Escolha a publica\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O pr\u00f3ximo passo \u00e9 escolher qual \u00e9 a publica\u00e7\u00e3o que voc\u00ea vai promover. Nesse caso, pode ser um <\/span><span style=\"font-weight: 400\">post no Instagram <\/span><span style=\"font-weight: 400\">do feed ou dos stories. Voc\u00ea tamb\u00e9m pode escolher o conte\u00fado com maior popularidade indicado pela pr\u00f3pria ferramenta.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"547\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5013 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 547px) 100vw, 547px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2-547x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2-547x1024.jpg 547w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2-160x300.jpg 160w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2-768x1437.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2-821x1536.jpg 821w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-2.jpg 855w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selecione_uma_meta\"><\/span><span style=\"font-weight: 400\">Selecione uma meta<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Para <\/span><span style=\"font-weight: 400\">criar campanhas <\/span><span style=\"font-weight: 400\">efetivas, \u00e9 necess\u00e1rio definir <\/span><b>qual \u00e9 a sua meta com a promo\u00e7\u00e3o da publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">. Diante disso, voc\u00ea pode optar por obter mais visitas no perfil, mais acessos ao site ou mais mensagens, entre outras op\u00e7\u00f5es que a ferramenta oferecer.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"552\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5014 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 552px) 100vw, 552px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3-552x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3-552x1024.jpg 552w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3-162x300.jpg 162w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3-768x1426.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3-828x1536.jpg 828w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-3.jpg 862w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Escolha_o_publico\"><\/span><span style=\"font-weight: 400\">Escolha o p\u00fablico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Depois de definir o objetivo da promo\u00e7\u00e3o, basta escolher o p\u00fablico-alvo. Nesse caso, voc\u00ea pode optar pelo p\u00fablico autom\u00e1tico escolhido pela ferramenta ou pela cria\u00e7\u00e3o de um p\u00fablico espec\u00edfico.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No \u00faltimo caso, \u00e9 poss\u00edvel definir a localiza\u00e7\u00e3o, os interesses, a idade e o g\u00eanero das pessoas que dever\u00e3o ver o seu an\u00fancio.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A segmenta\u00e7\u00e3o do p\u00fablico \u00e9 uma etapa importante no processo de <\/span><span style=\"font-weight: 400\">como promover no Instagram<\/span><span style=\"font-weight: 400\"> de forma eficiente, j\u00e1 que \u00e9 a defini\u00e7\u00e3o dos perfis de p\u00fablico que tem mais a ver com a sua empresa e segmento de mercado.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"550\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5015 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 550px) 100vw, 550px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4-550x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4-550x1024.jpg 550w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4-161x300.jpg 161w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4-768x1431.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4-825x1536.jpg 825w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-4.jpg 859w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defina_o_orcamento_e_a_duracao_do_anuncio\"><\/span><span style=\"font-weight: 400\">Defina o or\u00e7amento e a dura\u00e7\u00e3o do an\u00fancio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Chegou o momento de voc\u00ea decidir quanto ir\u00e1 investir no seu an\u00fancio, bem como qual ser\u00e1 o per\u00edodo no qual ele ficar\u00e1 vis\u00edvel para o seu p\u00fablico-alvo. Lembre-se de que o valor m\u00ednimo \u00e9 de <\/span><span style=\"font-weight: 400\">R$5,00 por dia.<\/span><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por exemplo: se deseja impulsionar uma publica\u00e7\u00e3o por 5 dias, vai pagar <\/span><span style=\"font-weight: 400\">R$25,00 <\/span><span style=\"font-weight: 400\">e poder\u00e1 alcan\u00e7ar entre 670 a 1.800 pessoas, aproximadamente.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"550\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5016 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 550px) 100vw, 550px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5-550x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5-550x1024.jpg 550w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5-161x300.jpg 161w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5-768x1431.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5-825x1536.jpg 825w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-5.jpg 859w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faca_a_promocao\"><\/span><span style=\"font-weight: 400\">Fa\u00e7a a promo\u00e7\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Por fim, voc\u00ea precisa conferir todas as informa\u00e7\u00f5es preenchidas, bem como inserir a forma de pagamento. Nesse caso, \u00e9 poss\u00edvel escolher cart\u00e3o de cr\u00e9dito, cart\u00e3o de d\u00e9bito, PayPal, boleto ou Mercado Pago.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Se estiver tudo certo, basta clicar no bot\u00e3o \u201c<\/span><b>Criar publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"547\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-5017 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 547px) 100vw, 547px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6-547x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6-547x1024.jpg 547w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6-160x300.jpg 160w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6-768x1439.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6-820x1536.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/promover-no-instagram-6.jpg 854w\" ><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_as_7_dicas_para_fazer_promocoes_de_qualidade\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o as 7 dicas para fazer promo\u00e7\u00f5es de qualidade?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Mas, afinal, <\/span><span style=\"font-weight: 400\">como promover uma publica\u00e7\u00e3o no Instagram<\/span><span style=\"font-weight: 400\"> de qualidade? Para isso, existem algumas boas pr\u00e1ticas que podem te ajudar a <\/span><span style=\"font-weight: 400\">criar campanhas cada vez mais eficientes<\/span><span style=\"font-weight: 400\">. Dentre elas, separamos 7 dicas essenciais que voc\u00ea pode aplicar no seu dia a dia. Confira!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mensure_os_resultados_dos_anuncios\"><\/span><span style=\"font-weight: 400\">1. Mensure os resultados dos an\u00fancios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Nossa primeira dica \u00e9: mensure os resultados dos an\u00fancios, pois \u00e9 por meio disso que voc\u00ea conseguir\u00e1 verificar se os objetivos esperados est\u00e3o sendo atingidos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No Instagram Ads, \u00e9 poss\u00edvel ver as m\u00e9tricas acessando a op\u00e7\u00e3o \u201cPromo\u00e7\u00f5es\u201d, no menu abaixo da bio. Ela vai apresentar a quantidade de <\/span><a href=\"https:\/\/herospark.com\/blog\/impressoes-instagram\/\"><span style=\"font-weight: 400\">impress\u00f5es<\/span><\/a><span style=\"font-weight: 400\">, de visitas ao perfil, de visualiza\u00e7\u00f5es, de cliques no link, de intera\u00e7\u00f5es, entre outras informa\u00e7\u00f5es.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com esses dados, \u00e9 poss\u00edvel calcular as taxas de engajamento e convers\u00f5es dos seus an\u00fancios. <\/span><span style=\"font-weight: 400\">Assim, voc\u00ea consegue <\/span><b>identificar qual foi a sua performance<\/b><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Diante disso, deve-se aplicar a\u00e7\u00f5es de melhoria, caso seja necess\u00e1rio, como: mudan\u00e7a no formato do an\u00fancio, altera\u00e7\u00e3o no texto ou nas imagens, entre outras estrat\u00e9gias que possam ajustar o desempenho dos seus an\u00fancios.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_imagens_atrativas\"><\/span><span style=\"font-weight: 400\">2. Use imagens atrativas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 importante lembrar que o Instagram \u00e9 uma rede social visual. Por isso, as<\/span><b> imagens com pouco texto chamam mais aten\u00e7\u00e3o da audi\u00eancia<\/b> <span style=\"font-weight: 400\">e aumentam as<\/span> <span style=\"font-weight: 400\">taxas de engajamento<\/span><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Dessa forma, utilize com bons programas de edi\u00e7\u00e3o em suas imagens, bem como baixe com uma boa resolu\u00e7\u00e3o. Isso ajuda muito a aumentar a aceita\u00e7\u00e3o dos an\u00fancios.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Escolha_a_CTA_certa\"><\/span><span style=\"font-weight: 400\">3. Escolha a CTA certa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Tamb\u00e9m \u00e9 essencial escolher a <\/span><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><span style=\"font-weight: 400\">CTA<\/span><\/a><span style=\"font-weight: 400\"> certa para o seu an\u00fancio. Assim, voc\u00ea consegue aumentar as taxas de cliques.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Diante disso, veja se a call to action est\u00e1 de acordo com o objetivo do ads, assim como se o conte\u00fado mostrado tamb\u00e9m est\u00e1 alinhado com ela.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fique_atento_aos_links_externos\"><\/span><span style=\"font-weight: 400\">4. Fique atento aos links externos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Os links externos s\u00e3o as landing pages e o site que podem estar vinculados \u00e0 CTA do seu an\u00fancio. Lembre-se de que \u00e9 essencial que esses links estejam corretos, pois pode correr o risco de perder uma oportunidade de venda se ele n\u00e3o abrir.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, essas p\u00e1ginas precisam estar bem estruturadas para que a experi\u00eancia de navega\u00e7\u00e3o da audi\u00eancia seja boa.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Utilize_imagens_do_tamanho_correto\"><\/span><span style=\"font-weight: 400\">5. Utilize imagens do tamanho correto<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">A rede social possui medida padr\u00e3o para publicar um post no Instagram<\/span><span style=\"font-weight: 400\">, e voc\u00ea deve se manter atento ao tamanho permitido para as imagens. Assim, voc\u00ea garante que o resultado final ficar\u00e1 como o planejado.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As medidas corretas para <\/span><span style=\"font-weight: 400\">post no Instagram<\/span><span style=\"font-weight: 400\"> s\u00e3o:<\/span><\/p>\n\n\n\n<p><b>Imagem do feed<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Quadrada: 1080 x 1080 px;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Vertical: 1080 x 1350 px;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Horizontal: 1080 x 566 px.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Stories e IGTV<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Stories: 1080 x 1920 px (9:16);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">IGTV: deve ter resolu\u00e7\u00e3o m\u00ednima de 720 px.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Aposte_nas_tecnicas_de_copywriting\"><\/span><span style=\"font-weight: 400\">6. Aposte nas t\u00e9cnicas de copywriting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Invista nos gatilhos mentais e <\/span><a href=\"https:\/\/contents.herospark.com\/pt-br\/modelos-de-anuncios-que-convertem\"><span style=\"font-weight: 400\">potencialize as convers\u00f5es<\/span><\/a><span style=\"font-weight: 400\"> a partir de suas postagens. <\/span><b>Um bom copywriting aumenta as chances de convencer o seu leitor <\/b><span style=\"font-weight: 400\">a seguir a a\u00e7\u00e3o que voc\u00ea deseja.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Inspire seus seguidores e crie publica\u00e7\u00f5es capazes de <\/span><span style=\"font-weight: 400\">gerar altas taxas de engajamento<\/span><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">al\u00e9m de<\/span><span style=\"font-weight: 400\"> criar um relacionamento com sua marca. S\u00e3o gatilhos utilizados em boas pr\u00e1ticas de copy:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Exclusividade;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Escassez;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Urg\u00eancia;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Novidade;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Curiosidade.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_7_Capriche_na_qualidade_do_seu_conteudo\"><\/span><span style=\"font-weight: 400\">&nbsp;7. Capriche na qualidade do seu conte\u00fado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Voc\u00ea tamb\u00e9m deve se preocupar em criar\/planejar um conte\u00fado de qualidade. Afinal, o marketing digital anda lado a lado com o marketing de conte\u00fado. Isso quer dizer que voc\u00ea deve investir sempre em <\/span><b>conte\u00fado relevante para o seu p\u00fablico-alvo<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com isso, voc\u00ea constr\u00f3i uma rela\u00e7\u00e3o de longo prazo com sua audi\u00eancia e, mais do que seguidores, voc\u00ea ir\u00e1 conquistar embaixadores da sua marca.<\/span><\/p>\n\n\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >E-BOOK GR\u00c1TIS: 42 exemplos de an\u00fancios que vendem\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >Inspire-se com exemplos de an\u00fancios para redes sociais que funcionam de verdade e te ajudar\u00e3o a vender mais<\/p>\n      \n      <a\n        href=\"https:\/\/contents.herospark.com\/pt-br\/modelos-de-anuncios-que-convertem\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Baixar agora<\/a>\n    \n    <\/div>\n  \n","protected":false},"excerpt":{"rendered":"Voc&ecirc; sabe o que &eacute; impulsionar um post? Quer aprender como promover uma publica&ccedil;&atilde;o no Instagram? Ent&atilde;o, est&aacute; no lugar certo!Impulsionar um post &eacute; transformar uma publica&ccedil;&atilde;o de um v&iacute;deo,&hellip;\n","protected":false},"author":63,"featured_media":5018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2068,2521],"tags":[3253,3155,2328,3254,2711],"yst_prominent_words":[1547,485,2168],"class_list":{"0":"post-5011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"category-trafego-pago","9":"tag-anuncios-instagram","10":"tag-gestao-de-redes-sociais","11":"tag-instagram","12":"tag-quanto-custa-promover-no-instagram","13":"tag-trafego-pago"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":13,"uagb_excerpt":"Voc&ecirc; sabe o que &eacute; impulsionar um post? Quer aprender como promover uma publica&ccedil;&atilde;o no Instagram? Ent&atilde;o, est&aacute; no lugar certo!Impulsionar um post &eacute; transformar uma publica&ccedil;&atilde;o de um v&iacute;deo,&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quanto custa promover no Instagram e 4 dicas para 2024<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gias de tr\u00e1fego pago s\u00e3o muito importantes para o sucesso em redes sociais - veja detalhes de quanto custa promover no Instagram e como fazer\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto custa promover no Instagram e 4 dicas para 2024\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gias de tr\u00e1fego pago s\u00e3o muito importantes para o sucesso em redes sociais - veja detalhes de quanto custa promover no Instagram e como fazer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/quanto-custa-promover-no-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-02T14:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T19:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/08\/Quanto-custa-promover-no-Instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/5011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=5011"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/5011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/5018"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=5011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=5011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=5011"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=5011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}