{"id":5421,"date":"2021-09-09T16:53:26","date_gmt":"2021-09-09T19:53:26","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=5421"},"modified":"2025-04-22T16:03:33","modified_gmt":"2025-04-22T19:03:33","slug":"criar-landing-page-no-wordpress","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/","title":{"rendered":"Como criar landing page no WordPress: guia para 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Toda estrat\u00e9gia de marketing digital tem como principal objetivo a gera\u00e7\u00e3o de oportunidades de vendas, tamb\u00e9m conhecidas como leads. Para gerar leads, o seu site precisa oferecer um conte\u00fado de valor que seduza a sua audi\u00eancia a ceder seus dados para baix\u00e1-lo atrav\u00e9s de uma landing page. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">N\u00e3o sabe como construir uma? Este artigo vai te ensinar a <strong>criar uma landing page no WordPress.<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">\u00c9 em uma landing page que a m\u00e1gica do seu marketing digital acontece. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nela, os dados fornecidos pela sua audi\u00eancia geram uma lista de contatos que o seu neg\u00f3cio ir\u00e1 trabalhar, criando relacionamento e nutrindo seus leads para convenc\u00ea-los a comprar seus produtos ou servi\u00e7os.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Com landing pages focadas em convers\u00e3o, voc\u00ea acelera sua jornada online e realiza vendas mais cedo. Crie seu perfil gratuitamente na HeroSpark e comprove na pr\u00e1tica.<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785350807000-7715462953\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785350807000-7715462953\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a6a4a97ecdf0\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a6a4a97ecdf0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#A_estrutura_de_uma_landing_page_no_WordPress\" title=\"A estrutura de uma landing page no WordPress\">A estrutura de uma landing page no WordPress<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_1_Crie_titulo_e_subtitulo\" title=\"Dica 1: Crie t\u00edtulo e subt\u00edtulo\">Dica 1: Crie t\u00edtulo e subt\u00edtulo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_2_Escolha_uma_imagem_atrativa\" title=\"Dica 2: Escolha uma imagem atrativa\">Dica 2: Escolha uma imagem atrativa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_3_Descreva_bem_sua_oferta\" title=\"Dica 3: Descreva bem sua oferta\">Dica 3: Descreva bem sua oferta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_4_Construa_um_formulario_eficiente\" title=\"Dica 4: Construa um formul\u00e1rio eficiente\">Dica 4: Construa um formul\u00e1rio eficiente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_5_Crie_um_CTA_poderoso\" title=\"Dica 5: Crie um CTA poderoso\">Dica 5: Crie um CTA poderoso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Dica_6_Finalize_sua_landing_page_com_uma_pagina_de_agradecimento\" title=\"Dica 6: Finalize sua landing page com uma p\u00e1gina de agradecimento\">Dica 6: Finalize sua landing page com uma p\u00e1gina de agradecimento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Criando_sua_landing_page_no_WordPress\" title=\"Criando sua landing page no WordPress\">Criando sua landing page no WordPress<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#Quanto_custa_criar_uma_landing_page_no_WordPress\" title=\"Quanto custa criar uma landing page no WordPress?\">Quanto custa criar uma landing page no WordPress?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/#BONUS_Plataforma_para_criar_landing_page_gratis\" title=\"[B\u00d4NUS] Plataforma para criar landing page gr\u00e1tis\">[B\u00d4NUS] Plataforma para criar landing page gr\u00e1tis<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_estrutura_de_uma_landing_page_no_WordPress\"><\/span>A estrutura de uma landing page no WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Vale lembrar que para criar uma landing page no WordPress, o seu site precisa ter sido feito na mesma plataforma. Assim, voc\u00ea poder\u00e1 utilizar o recurso para desenvolver a sua p\u00e1gina de captura.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">E antes de colocar a m\u00e3o na massa, \u00e9 importante que voc\u00ea conhe\u00e7a bem a <a href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/\">estrutura de uma landing page<\/a>. Pensando nisso, <\/span><b>separamos 6 dicas para voc\u00ea criar uma p\u00e1gina de sucesso para o seu neg\u00f3cio<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_1_Crie_titulo_e_subtitulo\"><\/span>Dica 1: Crie t\u00edtulo e subt\u00edtulo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Segundo um dado divulgado pela <a href=\"https:\/\/copyblogger.com\/magnetic-headlines\/\">Copyblogger<\/a>, site refer\u00eancia em copywriting, a cada 10 pessoas que chegam a uma p\u00e1gina, 8 leem o seu cabe\u00e7alho. Apenas 20% da sua audi\u00eancia confere o restante da p\u00e1gina. Por isso, o seu t\u00edtulo e subt\u00edtulo devem ser claros e dizer qual \u00e9 a proposta de valor da sua oferta. Seja ela um e-book, infogr\u00e1fico ou 30 dias gr\u00e1tis para experimentar um servi\u00e7o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Lembre-se: <strong>sua p\u00e1gina precisa transmitir senso de urg\u00eancia<\/strong> para estimular o visitante a fornecer seus dados na hora e n\u00e3o deixar para depois. Exemplo: \u201cBaixe agora, s\u00f3 restam cinco minutos\u201d. Outra boa solu\u00e7\u00e3o \u00e9 incluir um cron\u00f4metro com o tempo que resta para o material ser baixado.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_2_Escolha_uma_imagem_atrativa\"><\/span>Dica 2: Escolha uma imagem atrativa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Como diz o ditado: \u201dUma imagem vale mais que mil palavras\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Sendo assim, para atrair seu p\u00fablico, sua imagem deve ser marcante, ter boa qualidade e ser autoexplicativa.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_3_Descreva_bem_sua_oferta\"><\/span>Dica 3: Descreva bem sua oferta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m de atrair, voc\u00ea precisa reter a aten\u00e7\u00e3o no texto da sua oferta. Pois \u00e9 justamente ele que ir\u00e1 apresentar toda a sua proposta de valor e eliminar d\u00favidas na mente do visitante.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O texto da sua oferta deve ser escane\u00e1vel. Ou seja, voc\u00ea deve torn\u00e1-lo mais f\u00e1cil de ser visualizado como um todo. Assim, o p\u00fablico bate o olho e sabe exatamente o que ir\u00e1 ler. Por isso:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Destaque em negrito ou cores vivas os termos mais importantes, como bot\u00f5es com chamadas para a a\u00e7\u00e3o;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Mire nos benef\u00edcios e n\u00e3o apenas em dados ou funcionalidades;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Escreva frases curtas, claras e objetivas;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Se preferir, use um v\u00eddeo curto para explicar a sua oferta;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Use provas sociais para valorizar ainda mais o que voc\u00ea tem a oferecer, como depoimentos de clientes satisfeitos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Preste aten\u00e7\u00e3o no espa\u00e7o em branco. Esta \u00e9 uma estrat\u00e9gia que traz harmonia visual e melhora a usabilidade da p\u00e1gina, com espa\u00e7os entre imagens, v\u00eddeos e textos.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_4_Construa_um_formulario_eficiente\"><\/span>Dica 4: Construa um formul\u00e1rio eficiente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O formul\u00e1rio \u00e9 o ponto final da sua p\u00e1gina de captura. Por isso, \u00e9 preciso ter muito cuidado na hora de escolher as informa\u00e7\u00f5es que voc\u00ea ir\u00e1 tirar do seu visitante.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Foque apenas em informa\u00e7\u00f5es que realmente importam para a sua <a href=\"https:\/\/herospark.com\/blog\/gerar-leads-2\/\">gera\u00e7\u00e3o de leads<\/a>. Quanto mais dados voc\u00ea precisa para o seu p\u00fablico, maior o potencial que ele tem de n\u00e3o preencher o seu formul\u00e1rio.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Analise a sua oferta e pe\u00e7a informa\u00e7\u00f5es que tenham a ver com ela. Exemplo: se voc\u00ea possui um e-book sobre marketing digital, talvez seja interessante pedir que o lead informe sua especialidade.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_5_Crie_um_CTA_poderoso\"><\/span>Dica 5: Crie um CTA poderoso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A maior parte das pessoas que acessarem sua <a href=\"https:\/\/herospark.com\/blog\/landing-page\">landing page<\/a> n\u00e3o ser\u00e3o convertidas em leads de imediato. Por isso, criar uma chamada para a\u00e7\u00e3o (<a href=\"http:\/\/herospark.com\/blog\/cta\">CTA<\/a>) que seja irresist\u00edvel \u00e9 uma forma de aumentar ainda mais o potencial de convers\u00e3o da sua p\u00e1gina.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Fa\u00e7a bot\u00f5es que induzam a audi\u00eancia a tomar uma decis\u00e3o, evitando imperativos e dando mais poder de a\u00e7\u00e3o a ela. Por exemplo: escreva algo como \u201cQuero baixar\u201d, \u201cQuero agora\u201d, \u201cBaixar agora\u201d, etc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dica_6_Finalize_sua_landing_page_com_uma_pagina_de_agradecimento\"><\/span>Dica 6: Finalize sua landing page com uma p\u00e1gina de agradecimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Sua comunica\u00e7\u00e3o precisa ser sempre clara e valorizar a experi\u00eancia do usu\u00e1rio. Por isso, depois de fornecer os dados e baixar o conte\u00fado, crie uma <a href=\"https:\/\/herospark.com\/blog\/thank-you-page\/\">p\u00e1gina de agradecimento<\/a> ou confirma\u00e7\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m de informar ao lead que o processo foi finalizado, voc\u00ea j\u00e1 come\u00e7a a construir um bom relacionamento com ele.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Criando_sua_landing_page_no_WordPress\"><\/span>Criando sua landing page no WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O primeiro passo para criar uma p\u00e1gina de capturas no WordPress \u00e9 adquirir um plugin. Na plataforma, voc\u00ea encontra diversas op\u00e7\u00f5es, mas uma das melhores \u00e9 o <strong>Elementor<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <span style=\"font-weight: 400\">Para buscar seu plugin, v\u00e1 na aba \u201cPlugins\u201d<\/span> <span style=\"font-weight: 400\">e posicione o mouse em cima da op\u00e7\u00e3o, sem clicar nela. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <span style=\"font-weight: 400\">Ao aparecerem as op\u00e7\u00f5es, selecione a op\u00e7\u00e3o \u201cAdicionar Novo\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img  decoding=\"async\"  width=\"317\"  height=\"151\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAT0AAACXAQMAAABdpR7iAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAABxJREFUWMPtwQEBAAAAgiD\/r25IQAEAAAAAAOcGGC8AAdXgx3kAAAAASUVORK5CYII=\"  alt=\"print de tela\"  class=\"wp-image-13046 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 317px) 100vw, 317px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-1.jpg 317w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-1-300x143.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-1-150x71.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">3. <span style=\"font-weight: 400\">Quando for direcionado para a p\u00e1gina \u201cInstalar plugins\u201d, digite no campo de pesquisa de plugins o nome \u201cElementor\u201d. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"566\"  height=\"250\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAjYAAAD6AQMAAACIzZ+QAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAChJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAA8GRlAAASsUrMgAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-13047 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 566px) 100vw, 566px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-2.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-2.jpg 566w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-2-300x133.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-2-390x172.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-2-150x66.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">4. <span style=\"font-weight: 400\">Clique em \u201cInstalar agora\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <span style=\"font-weight: 400\">Aguarde um tempo para a instala\u00e7\u00e3o do plugin e clique em \u201cAtivar\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. <span style=\"font-weight: 400\">Depois, basta <a href=\"https:\/\/herospark.com\/blog\/pagina-de-captura-no-wordpress\/\">come\u00e7ar a criar a landing page<\/a> no WordPress.&nbsp;<\/span>Para isso, clique em em &#8220;P\u00e1ginas&#8221; e &#8220;Adicionar nova&#8221;. Assim que a nova tela se abrir, clique em &#8220;Editar com Elementor&#8221;. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img  decoding=\"async\"  width=\"170\"  height=\"115\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKoAAABzAQMAAAAyiQsmAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAABlJREFUSMftwTEBAAAAwqD1T20IX6AAAOA0ClUAAWlHtAIAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-13048 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 170px) 100vw, 170px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-3.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-3.jpg 170w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-3-150x101.jpg 150w\" ><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"846\"  height=\"174\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-13049 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 846px) 100vw, 846px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4.jpg 846w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4-300x62.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4-768x158.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4-390x80.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4-820x169.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-4-150x31.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Uma nova p\u00e1gina cheia de recursos se abrir\u00e1 para que voc\u00ea comece a criar a sua landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"337\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-13050 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5-300x99.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5-768x253.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5-390x128.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5-820x270.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/passo-a-passo-para-criar-landing-page-no-wordpress-5-150x49.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quanto_custa_criar_uma_landing_page_no_WordPress\"><\/span>Quanto custa criar uma landing page no WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Embora o plugin para cria\u00e7\u00e3o de uma p\u00e1gina de captura seja gratuito, vale lembrar que o WordPress \u00e9 uma ferramenta paga de cria\u00e7\u00e3o de sites.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">E, mesmo que possua o recurso para desenvolver sua landing page, n\u00e3o conta com servi\u00e7os integrados como o de e-mail marketing, fundamental para a constru\u00e7\u00e3o do formul\u00e1rio da sua p\u00e1gina e para a captura dos seus leads.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Plataforma_para_criar_landing_page_gratis\"><\/span>[B\u00d4NUS] Plataforma para criar landing page gr\u00e1tis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como criar LANDING PAGE GR\u00c1TIS \ud83d\ude31 [ATUALIZADO]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PcnbwzCYEzc?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea viu, o WordPress n\u00e3o \u00e9 a ferramenta mais recomendada para criar landing pages. Nesse sentido, se essa \u00e9 a sua finalidade, saiba que a op\u00e7\u00e3o ideal \u00e9 a HeroSpark. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na plataforma da Hero, voc\u00ea consegue criar p\u00e1ginas de venda, de captura e de agradecimento, para contemplar todo o seu funil de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E o melhor: tudo isso de forma gratuita e simplificada. Afinal, voc\u00ea s\u00f3 precisa arrastar e soltar os elementos que quiser para construir a sua landing page personalizada. Veja como \u00e9 simples:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <a href=\"https:\/\/app.herospark.com\/sign-up\">Cadastre-se na plataforma da HeroSpark<\/a>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"750\"  height=\"305\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela\"  class=\"wp-image-13051 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-1.jpg 750w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-1-300x122.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-1-390x159.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-1-150x61.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">2. No painel inicial, clique em &#8220;Funis&#8221; &#8211; no canto esquerdo &#8211; e em &#8220;Come\u00e7ar meu funil agora&#8221;. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"370\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela\"  class=\"wp-image-13054 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-1024x370.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-1024x370.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-300x108.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-768x278.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-390x141.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-820x297.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-1180x427.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2-150x54.png 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-2.png 1366w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">3. Defina qual \u00e9 a finalidade do seu funil de vendas, se \u00e9 vender algo, captar leads, etc. S\u00e3o v\u00e1rias as op\u00e7\u00f5es na plataforma para que a sua p\u00e1gina seja totalmente personalizada. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1357\"  height=\"489\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela\"  class=\"wp-image-13055 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1357px) 100vw, 1357px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3.png 1357w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-300x108.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-1024x369.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-768x277.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-390x141.png 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-820x295.png 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-1180x425.png 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-3-150x54.png 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">4. Depois de clicar em uma das op\u00e7\u00f5es acima, aparecer\u00e3o modelos de funil para voc\u00ea escolher aquele conforme \u00e0s suas necessidades. Tem op\u00e7\u00f5es de funil com 1, 2, 3 ou 4 landing pages&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Selecione a melhor op\u00e7\u00e3o e comece a editar a sua landing page. Aqui, voc\u00ea poder\u00e1 escolher um modelo de p\u00e1gina pronta de alta convers\u00e3o para apenas alterar alguns elementos ou come\u00e7ar uma landing page do zero. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"768\"  height=\"354\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print de tela\"  class=\"wp-image-13056 pk-lazyload\"  style=\"width:700px\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 768px) 100vw, 768px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-4.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-4.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-4-300x138.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-4-390x180.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/landing-page-na-herospark-4-150x69.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">6. Inclua t\u00edtulo, informa\u00e7\u00f5es, apresenta\u00e7\u00e3o do infoprodutor, formul\u00e1rio, CTA, etc. O importante \u00e9 que a sua landing page seja completa para que voc\u00ea consiga bons resultados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A <a href=\"http:\/\/app.herospark.com\">HeroSpark<\/a>, al\u00e9m de criar a sua p\u00e1gina de captura, tamb\u00e9m tem ferramentas para automatizar a estrat\u00e9gia de e-mail marketing. Assim, voc\u00ea consegue fazer lan\u00e7amentos completos em uma s\u00f3 plataforma. E o melhor:&nbsp;<strong>\u00e9 poss\u00edvel come\u00e7ar totalmente de gra\u00e7a!<\/strong><\/span><\/p>\n\n\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Crie landing page de gra\u00e7a mais f\u00e1cil que no WordPress\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >Voc\u00ea n\u00e3o precisa saber programa\u00e7\u00e3o para criar p\u00e1ginas de sucesso para captar leads e vender. Use os modelos prontos da HeroSpark e comece a faturar agora mesmo<\/p>\n      \n      <a\n        href=\"\/\/app.herospark.com\/signup\/\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Criar landing page gr\u00e1tis<\/a>\n    \n    <\/div>\n  \n","protected":false},"excerpt":{"rendered":"Toda estrat&eacute;gia de marketing digital tem como principal objetivo a gera&ccedil;&atilde;o de oportunidades de vendas, tamb&eacute;m conhecidas como leads. Para gerar leads, o seu site precisa oferecer um conte&uacute;do de&hellip;\n","protected":false},"author":63,"featured_media":5422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[23,2454],"tags":[36,31,3350,2455],"yst_prominent_words":[160,1192,223,1104,1261,1092,120,166,1266,218,1269,1824,1757,1527],"class_list":["post-5421","post","type-post","status-publish","format-standard","has-post-thumbnail","category-funil-de-vendas","category-landing-page","tag-criar-landing-page","tag-landing-page","tag-landing-page-no-wordpress","tag-pagina-de-captura"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":1,"uagb_excerpt":"Toda estrat&eacute;gia de marketing digital tem como principal objetivo a gera&ccedil;&atilde;o de oportunidades de vendas, tamb&eacute;m conhecidas como leads. Para gerar leads, o seu site precisa oferecer um conte&uacute;do de&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como criar landing page no Wordpress: guia para 2024<\/title>\n<meta name=\"description\" content=\"Criar landing page no Wordpress \u00e9 simples. Mas existem solu\u00e7\u00f5es especializadas e que oferecem mais ferramentas para neg\u00f3cios digitais. Entenda as diferen\u00e7as\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar landing page no Wordpress: guia para 2024\" \/>\n<meta property=\"og:description\" content=\"Criar landing page no Wordpress \u00e9 simples. Mas existem solu\u00e7\u00f5es especializadas e que oferecem mais ferramentas para neg\u00f3cios digitais. Entenda as diferen\u00e7as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/criar-landing-page-no-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T19:53:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T19:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/09\/criar-landing-page-no-wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/5421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=5421"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/5421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/5422"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=5421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=5421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=5421"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=5421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}