{"id":632,"date":"2020-07-04T09:00:38","date_gmt":"2020-07-04T12:00:38","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=632"},"modified":"2025-04-22T16:01:12","modified_gmt":"2025-04-22T19:01:12","slug":"ferramenta-de-email-marketing","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/","title":{"rendered":"Ferramenta de e-mail marketing: 5 op\u00e7\u00f5es gratuitas e eficientes"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Muitas pessoas t\u00eam d\u00favida sobre qual a melhor ferramenta de e-mail marketing do mercado na hora de fazer campanhas de publicidade e gerenciar as suas listas de e-mails.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Inclusive, alguns fatores podem acabar influenciando a sua escolha, como, por exemplo: custo mensal, funcionalidades e at\u00e9 mesmo o idioma em que o site est\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por isso, separamos algumas das melhores ferramentas de <\/span><a href=\"https:\/\/herospark.com\/blog\/email-marketing\/\"><span style=\"font-weight: 400\">e-mail marketing<\/span><\/a><span style=\"font-weight: 400\"> para voc\u00ea decidir qual se encaixa melhor no seu neg\u00f3cio. Continue lendo esse post e aproveite as melhores dicas sobre o assunto. Vamos l\u00e1!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a08a2bb9fb5c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a08a2bb9fb5c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#O_que_e_e-mail_marketing\" title=\"O que \u00e9 e-mail marketing?\">O que \u00e9 e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Quais_sao_os_principais_elementos_de_um_e-mail_marketing\" title=\"Quais s\u00e3o os principais elementos de um e-mail marketing?\u00a0\">Quais s\u00e3o os principais elementos de um e-mail marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Como_criar_campanhas_de_e-mail_marketing\" title=\"Como criar campanhas de e-mail marketing?\">Como criar campanhas de e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Qual_a_melhor_ferramenta_de_e-mail_marketing_gratuita\" title=\"Qual a melhor ferramenta de e-mail marketing gratuita?\u00a0\">Qual a melhor ferramenta de e-mail marketing gratuita?\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#1_E-goi\" title=\"1. E-goi\">1. E-goi<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Vantagens_E-goi\" title=\"Vantagens E-goi\">Vantagens E-goi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Desvantagens_E-goi\" title=\"Desvantagens E-goi\">Desvantagens E-goi<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#2_HeroSpark\" title=\"2. HeroSpark\">2. HeroSpark<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Como_disparar_e-mails_marketing_na_plataforma_da_HeroSpark\" title=\"Como disparar e-mails marketing na plataforma da HeroSpark\">Como disparar e-mails marketing na plataforma da HeroSpark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Vantagens_HeroSpark\" title=\"Vantagens HeroSpark\">Vantagens HeroSpark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Desvantagens_HeroSpark\" title=\"Desvantagens HeroSpark\">Desvantagens HeroSpark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#3_GetResponse\" title=\"3. GetResponse\">3. GetResponse<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Vantagens_GetResponse\" title=\"Vantagens GetResponse\">Vantagens GetResponse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Desvantagens_GetResponse\" title=\"Desvantagens GetResponse\">Desvantagens GetResponse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#4_Aweber\" title=\"4. Aweber\">4. Aweber<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Vantagens_Aweber\" title=\"Vantagens\u00a0 Aweber\">Vantagens\u00a0 Aweber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Desvantagens_Aweber\" title=\"Desvantagens Aweber\">Desvantagens Aweber<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#5_Mailchimp\" title=\"5. Mailchimp\">5. Mailchimp<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Vantagens_Mailchimp\" title=\"Vantagens Mailchimp\">Vantagens Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Desvantagens_Mailchimp\" title=\"Desvantagens Mailchimp\">Desvantagens Mailchimp<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Qual_e_a_melhor_ferramenta_de_e-mail_marketing\" title=\"Qual \u00e9 a melhor ferramenta de e-mail marketing?\">Qual \u00e9 a melhor ferramenta de e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Quais_sao_as_outras_opcoes_de_ferramenta_de_e-mail_marketing\" title=\"Quais s\u00e3o as outras op\u00e7\u00f5es de ferramenta de e-mail marketing?\">Quais s\u00e3o as outras op\u00e7\u00f5es de ferramenta de e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Quanto_custa_uma_ferramenta_de_e-mail_marketing\" title=\"Quanto custa uma ferramenta de e-mail marketing?\">Quanto custa uma ferramenta de e-mail marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/herospark.com\/blog\/ferramenta-de-email-marketing\/#Qual_e_a_ferramenta_de_e-mail_marketing_mais_barata\" title=\"Qual \u00e9 a ferramenta de e-mail marketing mais barata?\">Qual \u00e9 a ferramenta de e-mail marketing mais barata?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">O que \u00e9 e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">E-mail marketing \u00e9 uma estrat\u00e9gia que consiste no<\/span><b> disparo de e-mails para uma base de contatos previamente segmentada.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Essa base pode ser composta por pessoas que, de alguma forma, j\u00e1 interagiram com a sua empresa ou por interessados em receber um conte\u00fado espec\u00edfico, como uma newsletter, por exemplo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, o<\/span><b> e-mail marketing oferece ao empres\u00e1rio condi\u00e7\u00f5es de captar novos clientes<\/b><span style=\"font-weight: 400\">, assim como proporciona um melhor relacionamento e engajamento com os mesmos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">S\u00f3 para voc\u00ea ter id\u00e9ia, empresas de turismo, e-commerces, ag\u00eancias de marketing e do ramo financeiro s\u00e3o apenas alguns dos exemplos de organiza\u00e7\u00f5es que utilizam dessa estrat\u00e9gia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por fim, essa ferramenta \u00e9 t\u00e3o importante que, segundo dados da <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\"><span style=\"font-weight: 400\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400\">, um e-mail \u00e9 40 vezes mais efetivo para aquisi\u00e7\u00e3o de novos clientes do que redes sociais como Facebook e Twitter.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_os_principais_elementos_de_um_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o os principais elementos de um e-mail marketing?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Mais do que saber o que \u00e9 e-mail marketing, voc\u00ea precisa conhecer quais s\u00e3o os seus principais elementos. Entre eles, podemos citar:<\/span><\/p>\n<ul>\n<li><b>T\u00edtulo do e-mail (headline): <\/b><span style=\"font-weight: 400\">ser\u00e1 ele o respons\u00e1vel por fazer com que o usu\u00e1rio clique para abrir o seu e-mail. Por isso, ele deve ser chamativo.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Personaliza\u00e7\u00e3o: <\/b><span style=\"font-weight: 400\">\u00e9 importante trazer valor para o usu\u00e1rio. Assim, o e-mail deve ser pensado de forma estrat\u00e9gica para cada cliente.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Segmenta\u00e7\u00e3o da base: <\/b><span style=\"font-weight: 400\">sua empresa n\u00e3o pode criar o mesmo tipo de e-mail para todos os usu\u00e1rios. \u00c9 preciso segmentar entre: fatores demogr\u00e1ficos, interesses e etc.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Timing do envio: <\/b><span style=\"font-weight: 400\">seja relevante no conte\u00fado e tamb\u00e9m no timing de cada envio, evitando o descadastro dos usu\u00e1rios.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Oferta: <\/b><span style=\"font-weight: 400\">elabore ofertas que sejam relevantes. Isso faz muita diferen\u00e7a para o usu\u00e1rio querer deixar os dados dele para sua lista de e-mail.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Combinando esses elementos de forma inteligente, voc\u00ea vai conseguir criar campanhas de e-mail encantadoras, com altas taxas de abertura e, acima de tudo, que convertem muito!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_criar_campanhas_de_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Como criar campanhas de e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Em geral, <\/span><b>os disparos de e-mails em uma campanha s\u00e3o feitos por uma plataforma pr\u00f3pria para isso, justamente porque \u00e9 imposs\u00edvel realiz\u00e1-los de forma manual.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, existem ferramentas de e-mail marketing completas que integram todas as estrat\u00e9gias de marketing digital em um s\u00f3 lugar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podemos citar alguns exemplos, como Mailchimp e Hubspot, essas s\u00e3o as mais conhecidas. No entanto, existem outras ferramentas de qualidade, inclusive brasileiras, como HeroSpark, Klickpages e RD Station.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Essas plataformas possuem planos pagos e gratuitos. Basta escolher aquela que fa\u00e7a mais sentido para o est\u00e1gio atual do seu neg\u00f3cio ou da sua empresa.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qual_a_melhor_ferramenta_de_e-mail_marketing_gratuita\"><\/span><span style=\"font-weight: 400\">Qual a melhor ferramenta de e-mail marketing gratuita?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Veja agora as ferramentas que voc\u00ea pode usar para alavancar o seu neg\u00f3cio.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_E-goi\"><\/span><span style=\"font-weight: 400\">1. E-goi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img  fetchpriority=\"high\"  decoding=\"async\"  class=\"aligncenter wp-image-634 size-large pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"e-goi ferramenta de e-mail marketing\"  width=\"640\"  height=\"335\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 640px) 100vw, 640px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-3-1024x536.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-3-1024x536.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-3-300x157.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-3-768x402.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-3.jpg 1200w\" ><\/p>\n<p><span style=\"font-weight: 400\">A E-goi \u00e9 uma ferramenta de e-mail marketing de Portugal e traz v\u00e1rios recursos dentro dela.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As funcionalidades que est\u00e3o dispon\u00edveis para serem utilizadas v\u00e3o desde a captura de leads at\u00e9 o relacionamento de forma autom\u00e1tica em todo o processo do funil, seja ele atrav\u00e9s do webpush (que s\u00e3o as notifica\u00e7\u00f5es do navegador), e-mail, SMS e torpedo de voz.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podemos dizer que o E-goi funciona bem para <\/span><a href=\"https:\/\/herospark.com\/blog\/infoproduto\"><span style=\"font-weight: 400\">infoprodutos<\/span><\/a><span style=\"font-weight: 400\">, e-commerce e marketing de blog. Afinal, vem incluso as funcionalidades necess\u00e1rias para todo o processo do funil, que vai desde a captura dos contatos at\u00e9 a automatiza\u00e7\u00e3o das suas campanhas de marketing.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vantagens_E-goi\"><\/span><span style=\"font-weight: 400\">Vantagens E-goi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui funcionalidades importantes para as fases do funil;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A plataforma conta com muitas funcionalidades e em portugu\u00eas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tem a op\u00e7\u00e3o de autoresponder;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pode enviar automaticamente e-mails, SMS, torpedo de voz e notifica\u00e7\u00f5es de webpush;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Disponibiliza uma ferramenta para cria\u00e7\u00e3o de formul\u00e1rios e <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page\/\"><span style=\"font-weight: 400\">landing pages<\/span><\/a><span style=\"font-weight: 400\"> j\u00e1 integrada com a ferramenta de e-mail marketing;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Oferece treinamentos com const\u00e2ncia para ensinar aos usu\u00e1rios como utilizar os seus recursos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui plano gratuito para disparar em lista de at\u00e9 5000 contatos.<\/span><\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Desvantagens_E-goi\"><\/span><span style=\"font-weight: 400\">Desvantagens E-goi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A conta gratuita n\u00e3o possui suporte ao usu\u00e1rio;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ocorrem altera\u00e7\u00f5es constantes no layout e isso atrapalha a usabilidade do programa.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"2_HeroSpark\"><\/span><span style=\"font-weight: 400\">2. HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img  decoding=\"async\"  class=\"aligncenter wp-image-7877 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"700\"  height=\"645\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1.jpg 813w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1-300x276.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1-768x708.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1-682x628.jpg 682w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-1-150x138.jpg 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">A HeroSpark \u00e9 uma plataforma perfeita para quem est\u00e1 come\u00e7ando agora a vender e a criar produtos digitais, principalmente por possuir <\/span><b>plano gratuito.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Nela, \u00e9 poss\u00edvel criar e editar landing pages ilimitadas, disparar e-mails ilimitados, criar fluxos de automa\u00e7\u00e3o e acompanhar m\u00e9tricas, <\/span><b>tudo em uma \u00fanica plataforma<\/b><span style=\"font-weight: 400\">. Al\u00e9m, \u00e9 claro, do gerenciamento de leads.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Como_disparar_e-mails_marketing_na_plataforma_da_HeroSpark\"><\/span><span style=\"font-weight: 400\">Como disparar e-mails marketing na plataforma da HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">\u00c9 poss\u00edvel programar o envio de e-mails autom\u00e1ticos em apenas 3 passos com a ferramenta. Veja s\u00f3!<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Acesse a sua p\u00e1gina na plataforma da Hero, selecionando a op\u00e7\u00e3o \u201c<\/span><b>Funis<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<p><img  decoding=\"async\"  class=\"aligncenter wp-image-7878 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"283\"  height=\"422\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 283px) 100vw, 283px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-2.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-2.jpg 283w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-2-201x300.jpg 201w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-2-150x224.jpg 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">2. Selecione o funil de vendas que voc\u00ea deseja fazer a sua campanha de e-mail marketing.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-7879 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"700\"  height=\"97\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-1024x142.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-1024x142.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-300x42.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-768x107.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-1536x213.jpg 1536w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-1200x167.jpg 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3-150x21.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-3.jpg 1672w\" ><\/p>\n<p><span style=\"font-weight: 400\">3. V\u00e1 at\u00e9 a se\u00e7\u00e3o \u201c<\/span><b>Editor de e-mail<\/b><span style=\"font-weight: 400\">\u201d para configurar o momento do envio nas op\u00e7\u00f5es: \u201co e-mail ser\u00e1 enviado no momento em que\u2026\u201d e \u201cseu disparo ir\u00e1 acontecer\u2026\u201d, selecionando o l\u00e1pis do lado direito.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-7880 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"771\"  height=\"333\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 771px) 100vw, 771px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-4.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-4.jpg 771w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-4-300x130.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-4-768x332.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-4-150x65.jpg 150w\" ><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-7881 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"700\"  height=\"797\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5.jpg 784w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5-263x300.jpg 263w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5-768x875.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5-551x628.jpg 551w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/e-mail-marketing-na-herospark-5-150x171.jpg 150w\" ><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vantagens_HeroSpark\"><\/span><span style=\"font-weight: 400\">Vantagens HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E-mail marketing com funcionalidade para transmiss\u00e3o de webinars;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Templates de funis de vendas prontos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lista de contatos e e-mails ilimitados;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Textos persuasivos pr\u00e9 prontos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cria\u00e7\u00e3o e edi\u00e7\u00e3o de landing pages ilimitadas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Disparo de e-mails de forma ilimitada.<\/span><\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Desvantagens_HeroSpark\"><\/span><span style=\"font-weight: 400\">Desvantagens HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No plano gratuito, todos os e-mails s\u00e3o vinculados a alguma p\u00e1gina. Ou seja, os planos pagos t\u00eam mais liberdade para cria\u00e7\u00e3o de campanhas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No plano gratuito, os e-mails t\u00eam a marca da HeroSpark.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"3_GetResponse\"><\/span><span style=\"font-weight: 400\">3. GetResponse<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-635 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"get response ferramente de e-mail marketing\"  width=\"330\"  height=\"330\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 330px) 100vw, 330px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-2.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-2.png 330w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-2-300x300.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-2-150x150.png 150w\" ><\/strong><\/p>\n<p><span style=\"font-weight: 400\">Assim como a ferramenta E-goi, essa tamb\u00e9m \u00e9 bem f\u00e1cil de usar e tem como uma de suas muitas funcionalidades a cria\u00e7\u00e3o de formul\u00e1rios e landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9 poss\u00edvel criar landing pages a partir de diversos modelos prontos, j\u00e1 dispon\u00edveis para uso no site. Tamb\u00e9m \u00e9 poss\u00edvel automatizar e-mails marketing e gerenciar funil de convers\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O sistema tem como base o drag-and-drop, que significa \u201carrasta e solta\u201d<\/span><b>.<\/b><span style=\"font-weight: 400\"> Isso deixa muito mais f\u00e1cil e interativo o acesso. Acima de tudo, \u00e9 \u00f3timo para pessoas que s\u00e3o visuais.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, outro fator muito importante nessa ferramenta \u00e9 ter o CRM integrado. Isso vai facilitar a integra\u00e7\u00e3o entre o marketing e as suas vendas de forma eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por outro lado, uma outra vantagem dessa ferramenta s\u00e3o seus planos a partir de $15 por m\u00eas, se possuir at\u00e9 1.000 contatos. Mas, como sugest\u00e3o, assine um dos planos que s\u00e3o a partir de $44 por m\u00eas para poder contemplar at\u00e9 5000 contatos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vantagens_GetResponse\"><\/span><span style=\"font-weight: 400\">Vantagens GetResponse<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teste gratuito por 30 dias sem precisar colocar forma de pagamento;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui sistema de arrasta e solta (conhecido como drag-and-drop);<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM integrado;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Interface acess\u00edvel e f\u00e1cil de aprender e manusear;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apresenta modelos personaliz\u00e1veis para cria\u00e7\u00e3o de e-mail marketing, formul\u00e1rio, sites e etc;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pode ser cancelado a qualquer momento.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Desvantagens_GetResponse\"><\/span><span style=\"font-weight: 400\">Desvantagens GetResponse<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dependendo do plano de contrato, a ferramenta poder ser limitada;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">O seu plano mais barato s\u00f3 oferece as funcionalidades de envio de e-mails e modelos simples de p\u00e1ginas de captura e a automa\u00e7\u00e3o de e-mails \u00e9 limitada.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"4_Aweber\"><\/span><span style=\"font-weight: 400\">4. Aweber<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-636 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Aweber e-mail marketing\"  width=\"940\"  height=\"367\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 940px) 100vw, 940px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1.jpg 940w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1-300x117.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1-768x300.jpg 768w\" ><\/strong><\/p>\n<p><span style=\"font-weight: 400\">Essa plataforma \u00e9 uma das mais antigas e conseguiu sobreviver depois de tantos anos no mercado. Al\u00e9m de ser confi\u00e1vel, a Aweber tem um \u00f3timo custo-benef\u00edcio para enviar os e-mails marketing em grande quantidade.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As pessoas que a utilizam geralmente s\u00e3o bloggers, YouTubers e at\u00e9 mesmo pequenas e m\u00e9dias empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apesar de seus recursos serem avan\u00e7ados, n\u00e3o \u00e9 t\u00e3o f\u00e1cil fazer as configura\u00e7\u00f5es para utiliz\u00e1-la. Muitas vezes, \u00e9 preciso que a pessoa tenha uma experi\u00eancia maior com tecnologia de informa\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vantagens_Aweber\"><\/span><span style=\"font-weight: 400\">Vantagens\u00a0 Aweber<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui um bom sistema de suporte ao cliente;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Editor de drag and drop (arrasta e solta);<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ferramenta de autoresponders que funciona muito bem para intera\u00e7\u00e3o com cliente;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Permite o acesso por at\u00e9 30 dias pagando apenas U$1.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Desvantagens_Aweber\"><\/span><span style=\"font-weight: 400\">Desvantagens Aweber<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u00f3 est\u00e1 dispon\u00edvel na vers\u00e3o em ingl\u00eas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00e3o oferece funil de vendas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sua utiliza\u00e7\u00e3o \u00e9 complexa, exigindo que se tenha experi\u00eancia.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"5_Mailchimp\"><\/span><span style=\"font-weight: 400\">5. Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-637 size-large pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"mailchimp e-mail marketing\"  width=\"640\"  height=\"360\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 640px) 100vw, 640px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1024x576.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-1024x576.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-300x169.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-768x432.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing.png 1280w\" ><\/p>\n<p><span style=\"font-weight: 400\">O Mailchimp tamb\u00e9m \u00e9 uma ferramenta de e-mail marketing super simples e f\u00e1cil, sendo tamb\u00e9m uma das mais utilizadas no mundo. Ao comparar essa com as anteriores, foi poss\u00edvel constatar que ela se destaca por possuir uma taxa de entrega excelente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, sua usabilidade \u00e9 amig\u00e1vel. Possui uma vers\u00e3o gratuita que funciona muito bem, permitindo mais de 10.000 disparos de e-mail e mensalmente pode adicionar at\u00e9 2.000 novos contatos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vantagens_Mailchimp\"><\/span><span style=\"font-weight: 400\">Vantagens Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Proporciona acesso gratuito a 2.000 clientes cadastrados e com 12.000 e-mails enviados em apenas um m\u00eas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui um layout intuitivo, tornando a ferramenta f\u00e1cil de se usar;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possui um \u00f3timo custo-benef\u00edcio.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Desvantagens_Mailchimp\"><\/span><span style=\"font-weight: 400\">Desvantagens Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u00f3 est\u00e1 dispon\u00edvel na vers\u00e3o em ingl\u00eas;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Os recursos s\u00e3o bem b\u00e1sicos, apesar da funcionalidade de automa\u00e7\u00e3o de marketing;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">O layout para criar o funil n\u00e3o \u00e9 interativo e f\u00e1cil de se utilizar.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_a_melhor_ferramenta_de_e-mail_marketing\"><\/span>Qual \u00e9 a melhor ferramenta de e-mail marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A melhor parte de todas as dicas que demos \u00e9 a possibilidade de voc\u00ea conseguir<\/span><b> disparar seus e-mails em pouco tempo e com bastante praticidade.\u00a0<\/b><\/p>\n<p>Esta tabela te ajudar\u00e1 a entender melhor quais s\u00e3o os pr\u00f3s e contras de cada uma:<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-7882 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"800\"  height=\"287\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/comparacao-de-ferramentas-de-e-mail-marketing.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/comparacao-de-ferramentas-de-e-mail-marketing.jpg 1023w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/comparacao-de-ferramentas-de-e-mail-marketing-300x108.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/comparacao-de-ferramentas-de-e-mail-marketing-768x276.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/comparacao-de-ferramentas-de-e-mail-marketing-150x54.jpg 150w\" ><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_as_outras_opcoes_de_ferramenta_de_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o as outras op\u00e7\u00f5es de ferramenta de e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Testar e analisar s\u00e3o tarefas essenciais quando o assunto \u00e9 marketing. Por isso, conhecendo as mais diversas ferramentas, \u00e9 poss\u00edvel fazer testes A\/B e ver qual desempenha o melhor resultado.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O mercado digital est\u00e1 cheio de op\u00e7\u00f5es de ferramentas de e-mail marketing. Al\u00e9m das j\u00e1 apresentadas, existem outras que vamos elencar a seguir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ActiveCampaign<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Slik<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MailJet<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Act-On<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adobe Campaign<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MailerWeb<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">BombBomb<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MailerLite<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mailify<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">OptIn Monster<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zoho<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mailbiz<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SendInBlue<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">HelloBar<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vertical Response<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NitroNews<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mailigen<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Litmus<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mad Mimi<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keap<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drip<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sender<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ConvertKit<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign Monitor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visual Web Optimizer<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quanto_custa_uma_ferramenta_de_e-mail_marketing\"><\/span><span style=\"font-weight: 400\">Quanto custa uma ferramenta de e-mail marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Cada ferramenta tem suas particularidades. Muitas delas t\u00eam <\/span><b>planos gratuitos<\/b><span style=\"font-weight: 400\"> que conseguem atender pequenas empresas. Vale dizer que, mesmo sendo de gra\u00e7a, elas conseguem uma boa taxa de entrega e de abertura de e-mails.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mas, com o aumento de captura de leads, chega uma hora que o plano mais b\u00e1sico n\u00e3o serve mais. Assim, \u00e9 preciso ampliar para aqueles que suportam mais pessoas, entregam melhor e aumentam seu n\u00edvel de suporte.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nesse caso, os valores das ferramentas de e-mail marketing variam de U$10 a U$20 por m\u00eas para os planos mais simples. Enquanto os planos avan\u00e7ados podem ir de U$779 a U$1199 por m\u00eas. Tudo depender\u00e1 tamb\u00e9m da quantidade de contatos permitidos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mas, na maioria dos casos, h\u00e1 pre\u00e7os personalizados dependendo do tamanho da empresa e funcionalidades escolhidas. No caso de grandes empresas, por exemplo, \u00e9 melhor entrar em contato e solicitar um or\u00e7amento.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_a_ferramenta_de_e-mail_marketing_mais_barata\"><\/span><span style=\"font-weight: 400\">Qual \u00e9 a ferramenta de e-mail marketing mais barata?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u00c9 interessante notar que os pre\u00e7os s\u00e3o bem parecidos nos planos mais b\u00e1sicos, podendo divergir mais nos avan\u00e7ados e na quantidade de recursos que cada ferramenta oferece.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para economizar, a nossa dica \u00e9 come\u00e7ar com planos gratuitos<\/span><b>.<\/b><span style=\"font-weight: 400\"> Dessa maneira, voc\u00ea n\u00e3o investir\u00e1 em ferramentas que n\u00e3o lhe atendem.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Assim, sabendo que os e-mails s\u00e3o parte importante de um neg\u00f3cio digital, a <\/span><b>HeroSpark disponibiliza, em sua vers\u00e3o gratuita, o envio ilimitado de e-mails<\/b><span style=\"font-weight: 400\">, na sua ferramenta de e-mail marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mesmo no plano mais b\u00e1sico, contamos com o pessoal de suporte ativo, disposto a te ajudar e resolver qualquer problema ou d\u00favida. Ou seja, essa \u00e9 a op\u00e7\u00e3o com tudo o que voc\u00ea precisava.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dessa maneira, sabemos que, apesar de tantas op\u00e7\u00f5es no mercado, a HeroSpark se destaca quando o quesito \u00e9 qualidade de entrega e economia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por isso, que tal aproveitar o momento para conhecer as <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">funcionalidades da HeroSpark<\/span><\/a><span style=\"font-weight: 400\">? N\u00e3o perca mais tempo e comece a disparar e-mails ilimitados agora mesmo!<\/span><\/p>\n\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Uma ferramenta de e-mail marketing gr\u00e1tis e f\u00e1cil de usar\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >Crie campanhas com modelos de e-mail prontos, crie listas de leads e configure disparos autom\u00e1ticos. E mais: crie funis de vendas, landing pages e hospede seu conte\u00fado!<\/p>\n      \n      <a\n        href=\"https:\/\/app.herospark.com\/signup\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Cadastre-se gr\u00e1tis na HeroSpark<\/a>\n    \n    <\/div>\n  \n","protected":false},"excerpt":{"rendered":"Muitas pessoas t&ecirc;m d&uacute;vida sobre qual a melhor ferramenta de e-mail marketing do mercado na hora de fazer campanhas de publicidade e gerenciar as suas listas de e-mails. Inclusive, alguns&hellip;\n","protected":false},"author":63,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2517,2068],"tags":[2414,3567,3566],"yst_prominent_words":[1550,234,223,468,385,470,120,86,764],"class_list":{"0":"post-632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"category-marketing-digital","9":"tag-e-mail-marketing","10":"tag-e-mail-marketing-gratis","11":"tag-ferramentas-de-e-mail-marketing"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4.jpg",1000,500,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-300x150.jpg",300,150,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-768x384.jpg",768,384,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4.jpg",1000,500,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4.jpg",1000,500,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4.jpg",1000,500,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-390x195.jpg",390,195,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-820x410.jpg",820,410,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4.jpg",1000,500,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-640x500.jpg",640,500,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/07\/ferramenta-de-email-marketing-4-150x75.jpg",150,75,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":1,"uagb_excerpt":"Muitas pessoas t&ecirc;m d&uacute;vida sobre qual a melhor ferramenta de e-mail marketing do mercado na hora de fazer campanhas de publicidade e gerenciar as suas listas de e-mails. Inclusive, alguns&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferramenta de e-mail marketing: 5 op\u00e7\u00f5es gratuitas e eficientes<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 a melhor ferramenta de email marketing? 1. E-goi 2. GetResponse 3. Aweber 4. Mailchimp 5. HeroSpark. 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