{"id":6402,"date":"2021-12-26T11:26:25","date_gmt":"2021-12-26T14:26:25","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=6402"},"modified":"2025-04-22T16:25:35","modified_gmt":"2025-04-22T19:25:35","slug":"design-de-pagina-de-vendas","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/","title":{"rendered":"7 design de p\u00e1gina de vendas e como fazer [GR\u00c1TIS]"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Com ofertas cada vez mais atrativas no mercado digital,<\/span> <span style=\"font-weight: 400\">um design de p\u00e1gina de vendas pensado para alta convers\u00e3o pode ser o diferencial para o sucesso do seu neg\u00f3cio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No entanto, saiba que o design est\u00e1 muito al\u00e9m das formas e cores que aparecem em uma p\u00e1gina de vendas. <\/span><b>Al\u00e9m da est\u00e9tica, elementos de copy s\u00e3o muito importantes <\/b><span style=\"font-weight: 400\">para atrair e manter os leads rumo ao \u00faltimo passo da jornada de compra.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas voc\u00ea sabe que elementos s\u00e3o esses? Sabe o que faz uma p\u00e1gina de vendas ser um sucesso?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Preparamos este artigo com \u00f3timos exemplos para guiar voc\u00ea na constru\u00e7\u00e3o de uma <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page-de-vendas\/\"><span style=\"font-weight: 400\">p\u00e1gina de vendas<\/span><\/a><span style=\"font-weight: 400\"> com design de alta convers\u00e3o. Continue a leitura e saiba como utilizar esses elementos para alavancar suas vendas!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Comece a vender em poucos minutos com\u00a0modelos prontos e validados de funis de vendas, landing pages e e-mails autom\u00e1ticos\u00a0j\u00e1 integrados com o checkout.<\/strong> <strong>Experimente agora mesmo e comprove na pr\u00e1tica. <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Inscreva-se gratuitamente!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1779937241000-3850270492\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1779937241000-3850270492\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a17afd966b96\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a17afd966b96\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#O_que_e_landing_page_E_o_que_e_pagina_de_vendas\" title=\"O que \u00e9 landing page? E o que \u00e9 p\u00e1gina de vendas?\">O que \u00e9 landing page? E o que \u00e9 p\u00e1gina de vendas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#7_exemplos_de_design_de_pagina_de_vendas\" title=\"7 exemplos de design de p\u00e1gina de vendas\">7 exemplos de design de p\u00e1gina de vendas<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#1_Loope_-_Curso_PASUnB\" title=\"1. Loope &#8211; Curso PAS\/UnB\">1. Loope &#8211; Curso PAS\/UnB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#2_Spotify_-_Plano_Duo\" title=\"2. Spotify &#8211; Plano Duo\">2. Spotify &#8211; Plano Duo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#3_Portal_Matrix_-_Marketing_Digital_15D\" title=\"3. Portal Matrix &#8211; Marketing Digital 15D\">3. Portal Matrix &#8211; Marketing Digital 15D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#4_Mega_Pack_Canva_-_Pacote_de_templates_para_redes_sociais\" title=\"4. Mega Pack Canva &#8211; Pacote de templates para redes sociais\">4. Mega Pack Canva &#8211; Pacote de templates para redes sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#5_Lamonnyel_-_Os_segredos_do_churrasco\" title=\"5. Lamonnyel &#8211; Os segredos do churrasco\">5. Lamonnyel &#8211; Os segredos do churrasco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#6_Bernardo_Adestra_-_Curso_cao_bem_resolvido\" title=\"6. Bernardo Adestra &#8211; Curso c\u00e3o bem resolvido\">6. Bernardo Adestra &#8211; Curso c\u00e3o bem resolvido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#7_Lucas_Roudi_-_Copy_de_bolso\" title=\"7. Lucas Roudi &#8211; Copy de bolso\">7. Lucas Roudi &#8211; Copy de bolso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/design-de-pagina-de-vendas\/#Quanto_custa_o_design_de_uma_pagina_de_vendas\" title=\"Quanto custa o design de uma p\u00e1gina de vendas?\">Quanto custa o design de uma p\u00e1gina de vendas?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_landing_page_E_o_que_e_pagina_de_vendas\"><\/span><span style=\"font-weight: 400\">O que \u00e9 landing page? E o que \u00e9 p\u00e1gina de vendas?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Uma estrat\u00e9gia de marketing digital bem planejada conta com diferentes recursos para cada etapa do funil de vendas. Assim, uma das ferramentas de maior impacto s\u00e3o as <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page\/\"><span style=\"font-weight: 400\">p\u00e1ginas de destino ou landing pages<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Essas p\u00e1ginas s\u00e3o \u00fanicas e totalmente direcionadas para uma determinada a\u00e7\u00e3o. Dependendo da etapa em que seja utilizada, recebe elementos distintos, mas sempre buscando <\/span><b>direcionar visitantes e leads \u00e0 tomada de decis\u00e3o.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Uma <\/span><a href=\"https:\/\/herospark.com\/blog\/pagina-de-captura\/\"><span style=\"font-weight: 400\">landing page de captura<\/span><\/a><span style=\"font-weight: 400\">, por exemplo, tem como principal objetivo obter dados e transformar aquele visitante em lead, ampliando cada vez mais seu arsenal de informa\u00e7\u00f5es para refinar sua estrat\u00e9gia de marketing digital.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">S\u00e3o elementos caracter\u00edsticos de uma landing page de captura:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/herospark.com\/blog\/ebook-67-headlines\/\"><span style=\"font-weight: 400\">T\u00edtulo chamativo<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Identidade visual da marca;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">CTA;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Formul\u00e1rio.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Uma p\u00e1gina destinada para vendas se diferencia da landing page de captura pela especificidade de seu objetivo: a convers\u00e3o do lead em cliente.<\/span><\/p>\n\n\n\n<p><b>Uma p\u00e1gina de vendas deve apresentar uma oferta atraente<\/b><span style=\"font-weight: 400\"> para o p\u00fablico que foi direcionado para o fundo do funil, mostrando de maneira clara que aquele produto ou servi\u00e7o oferecido \u00e9 a solu\u00e7\u00e3o exata para a dor que lhe fez iniciar essa jornada.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Uma <\/span><a href=\"https:\/\/herospark.com\/blog\/pagina-de-vendas\/#Elementos_da_pagina_de_vendas\"><span style=\"font-weight: 400\">p\u00e1gina de vendas<\/span><\/a><span style=\"font-weight: 400\"> pode <\/span><b>apresentar um tom de urg\u00eancia <\/b><span style=\"font-weight: 400\">ao indicar uma oferta de maneira exclusiva, pois o est\u00edmulo \u00e0 rapidez para finalizar a a\u00e7\u00e3o aumenta a chance do cliente em potencial chegar at\u00e9 a p\u00e1gina de checkout e fechar a compra.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nesse sentido, uma <a href=\"http:\/\/herospark.com\/blog\/pagina-de-vendas\">p\u00e1gina de vendas<\/a> apresenta elementos como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Headline atrativo;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Identidade visual da marca;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><span style=\"font-weight: 400\">CTA<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Bot\u00e3o de venda.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Uma<\/span><b> linguagem rica em <\/b><a href=\"https:\/\/herospark.com\/blog\/gatilhos-mentais-para-vendas\/\"><b>gatilhos mentais<\/b><\/a><b> \u00e9 utilizada em todos os tipos de landing pages<\/b><span style=\"font-weight: 400\">. O diferencial desses gatilhos em uma p\u00e1gina de vendas \u00e9 a intensidade apresentada na estrat\u00e9gia do fundo de funil, aparando esse senso de urg\u00eancia que j\u00e1 revelamos.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como criar LANDING PAGE GR\u00c1TIS \ud83d\ude31 [ATUALIZADO]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PcnbwzCYEzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_exemplos_de_design_de_pagina_de_vendas\"><\/span><span style=\"font-weight: 400\">7 exemplos de design de p\u00e1gina de vendas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Uma <\/span><a href=\"https:\/\/herospark.com\/blog\/pagina-de-vendas\/\"><span style=\"font-weight: 400\">p\u00e1gina de venda<\/span><\/a><span style=\"font-weight: 400\"> de alta convers\u00e3o deve apresentar os<\/span><b> valores da marca e a qualidade ali ofertada <\/b><span style=\"font-weight: 400\">desde o primeiro momento.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A primeira impress\u00e3o \u00e9 crucial, j\u00e1 que, naquele momento, o que voc\u00ea mais quer \u00e9 que a convers\u00e3o seja realizada de maneira r\u00e1pida.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por isso, o <\/span><b>sucesso de uma p\u00e1gina de vendas est\u00e1 na capacidade de encantamento <\/b><span style=\"font-weight: 400\">apresentado por todos os elementos reunidos nela.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Reunimos 7 exemplos de design de p\u00e1gina de vendas para voc\u00ea se inspirar durante a cria\u00e7\u00e3o ou otimiza\u00e7\u00e3o da sua p\u00e1gina de vendas. Confira!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Loope_-_Curso_PASUnB\"><\/span><span style=\"font-weight: 400\">1. Loope &#8211; Curso PAS\/UnB<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1024\"  height=\"834\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6403 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/curso-pasunb.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/curso-pasunb.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/curso-pasunb-300x244.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/curso-pasunb-768x626.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/curso-pasunb-771x628.jpg 771w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">O design da p\u00e1gina de vendas da Loope apresenta diversos elementos atrativos e direcionados para convencer seus clientes em potencial a comprar o curso ofertado.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nessa p\u00e1gina, constru\u00edda para oferecer o curso de prepara\u00e7\u00e3o para o Programa de Avalia\u00e7\u00e3o Seriada (PAS) da Universidade de Bras\u00edlia, os elementos utilizados foram:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Video;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Imagens;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Descri\u00e7\u00e3o;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Depoimentos e feedbacks.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Tudo o que est\u00e1 na p\u00e1gina de venda encoraja o lead a avan\u00e7ar para o checkout e finalizar a compra do curso.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Spotify_-_Plano_Duo\"><\/span><span style=\"font-weight: 400\">2. Spotify &#8211; Plano Duo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"682\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6409 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 682px) 100vw, 682px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Spotify-Duo-682x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Spotify-Duo-682x1024.jpg 682w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Spotify-Duo-200x300.jpg 200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Spotify-Duo-418x628.jpg 418w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Spotify-Duo.jpg 750w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Cada p\u00e1gina de vendas do Spotify \u00e9 voltada para a oferta de um pacote de assinatura da plataforma de streaming. Em todas elas \u00e9 ofertado um per\u00edodo de mensalidade gratuita para teste e os valores referentes a cada op\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Na op\u00e7\u00e3o para casais, denominada como Plano Duo, s\u00e3o anunciados o valor por duas contas premium com a funcionalidade exclusiva de uma playlist do casal, reunindo as m\u00fasicas mais ouvidas por cada um.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Portal_Matrix_-_Marketing_Digital_15D\"><\/span><span style=\"font-weight: 400\">3. Portal Matrix &#8211; Marketing Digital 15D<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"512\"  height=\"246\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6408 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 512px) 100vw, 512px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-portal-matrix.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-portal-matrix.jpg 512w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-portal-matrix-300x144.jpg 300w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A <\/span><b>objetividade e efici\u00eancia<\/b><span style=\"font-weight: 400\"> s\u00e3o caracter\u00edsticas presentes nessa p\u00e1gina de vendas do Portal Matrix. O t\u00edtulo utiliza a estrat\u00e9gia do tempo para refor\u00e7ar a necessidade do curso, indicando os dias estimados para se alcan\u00e7ar os resultados (15 dias).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A oferta com o pre\u00e7o e a possibilidade de parcelas est\u00e1 presente pr\u00f3ximo ao CTA. A chamada \u00e9 um <\/span><b>gatilho para tomada de decis\u00e3o r\u00e1pida<\/b><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 sempre bom lembrar que voc\u00ea deve apostar no que realmente pode ser entregue por seu infoproduto, pois frustra\u00e7\u00f5es de clientes podem se tornar um pesadelo para o seu neg\u00f3cio.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mega_Pack_Canva_-_Pacote_de_templates_para_redes_sociais\"><\/span><span style=\"font-weight: 400\">4. Mega Pack Canva &#8211; Pacote de templates para redes sociais<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"512\"  height=\"205\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6407 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 512px) 100vw, 512px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/exemplo-pagina-de-vendas-Megapack.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/exemplo-pagina-de-vendas-Megapack.jpg 512w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/exemplo-pagina-de-vendas-Megapack-300x120.jpg 300w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">O layout atraente<\/span> <span style=\"font-weight: 400\">da Mega Pack \u00e9 um exemplo maravilhoso de um design de p\u00e1gina de vendas atrativo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">O <\/span><b>gatilho de especificidade, <\/b><span style=\"font-weight: 400\">trabalhado em seu t\u00edtulo, e a praticidade que o seu produto oferece a seus clientes em potencial s\u00e3o pe\u00e7as-chave e aumentam a possibilidade de convers\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, a presen\u00e7a de um cron\u00f4metro indicando o tempo de expira\u00e7\u00e3o da oferta gera um <\/span><b>gatilho de urg\u00eancia.<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Lamonnyel_-_Os_segredos_do_churrasco\"><\/span><span style=\"font-weight: 400\">5. Lamonnyel &#8211; Os segredos do churrasco<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"768\"  height=\"292\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6410 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 768px) 100vw, 768px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/lamonnyel-os-segredos-do-churrasco-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/lamonnyel-os-segredos-do-churrasco-1.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/lamonnyel-os-segredos-do-churrasco-1-300x114.jpg 300w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Utilizando poucos blocos e muita objetividade, o Lamonnyel oferece seu curso para quem deseja aprimorar suas habilidades na arte de fazer um bom churrasco.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com um v\u00eddeo explicativo, linguagem pessoal e uma <\/span><b>CTA bem direta<\/b><span style=\"font-weight: 400\">, ele mostra que \u00e9 poss\u00edvel construir uma landing page de vendas de alta convers\u00e3o utilizando clareza e atraindo a curiosidade para que o lead realize a compra para saber sobre os segredos do churrasco.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Uma<\/span><b> breve apresenta\u00e7\u00e3o do conte\u00fado<\/b><span style=\"font-weight: 400\"> do curso \u00e9 utilizada para agu\u00e7ar e dar a sensa\u00e7\u00e3o de quero mais no cliente em potencial.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Bernardo_Adestra_-_Curso_cao_bem_resolvido\"><\/span><span style=\"font-weight: 400\">6. Bernardo Adestra &#8211; Curso c\u00e3o bem resolvido<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"637\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6411 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 637px) 100vw, 637px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Bernardo-Adestra-637x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Bernardo-Adestra-637x1024.jpg 637w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Bernardo-Adestra-187x300.jpg 187w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Bernardo-Adestra-391x628.jpg 391w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Bernardo-Adestra.jpg 750w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">O curso \u201cC\u00e3o bem resolvido\u201d, ministrado por Bernardo Repsold, popularmente conhecido nas redes como Bernardo Adestra, utiliza como <\/span><a href=\"https:\/\/herospark.com\/blog\/headline\/\"><b>headline atrativa<\/b><\/a><span style=\"font-weight: 400\"> a promessa que o cliente ser\u00e1 capaz de adestrar o pr\u00f3prio c\u00e3o em at\u00e9 14 dias.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Na descri\u00e7\u00e3o, ressalta que as t\u00e9cnicas s\u00e3o humanizadas (\u201csem brigar com ele\u201d) e podem ser executadas por qualquer pessoa (\u201c<\/span><span style=\"font-weight: 400\">mesmo que voc\u00ea n\u00e3o entenda NADA de Cachorro!\u201d). Isso atrai a empatia do p\u00fablico e mostra o quanto o curso \u00e9 acess\u00edvel e pr\u00e1tico.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Um v\u00eddeo de apresenta\u00e7\u00e3o com o pr\u00f3prio Bernardo aproxima o prov\u00e1vel cliente ainda mais e gera a confian\u00e7a necess\u00e1ria para aumentar as chances da convers\u00e3o em venda.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Lucas_Roudi_-_Copy_de_bolso\"><\/span><span style=\"font-weight: 400\">7. Lucas Roudi &#8211; Copy de bolso<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"684\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6405 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 684px) 100vw, 684px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Copy-de-bolso-684x1024.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Copy-de-bolso-684x1024.jpg 684w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Copy-de-bolso-200x300.jpg 200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Copy-de-bolso-419x628.jpg 419w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/pagina-de-vendas-Copy-de-bolso.jpg 750w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">O infoproduto oferecido pelo copywriter Lucas Roudi atrai pela expectativa de aumento de renda ou possibilidade de autonomia profissional.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Em uma p\u00e1gina que utiliza muitas t\u00e9cnicas de copy (escrita persuasiva), o infoprodutor utiliza muito do que ele pr\u00f3prio est\u00e1 oferecendo como produto em uma <\/span><a href=\"https:\/\/herospark.com\/blog\/autoridade-digital\/\"><b>estrat\u00e9gia de convencimento pela autoridade<\/b><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quanto_custa_o_design_de_uma_pagina_de_vendas\"><\/span><span style=\"font-weight: 400\">Quanto custa o design de uma p\u00e1gina de vendas?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Basicamente, existem duas op\u00e7\u00f5es mais complexas e demoradas e uma outra mais simples e de grande efici\u00eancia para criar o design de p\u00e1gina de vendas para sua empresa.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nesse sentido, as tr\u00eas possibilidades para cria\u00e7\u00e3o de um landing page de vendas de alta convers\u00e3o para o seu neg\u00f3cio s\u00e3o:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Contratar um desenvolvedor para criar a p\u00e1gina;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Fazer voc\u00ea mesmo do zero, caso tenha conhecimento de programa\u00e7\u00e3o e design;<\/span><\/li>\n\n\n\n<li><b>Utilizar uma plataforma gratuita com templates pr\u00e9-prontos de alta convers\u00e3o.<\/b><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">O investimento na constru\u00e7\u00e3o de uma p\u00e1gina de vendas pode variar muito. \u00c9 poss\u00edvel encontrar servi\u00e7os de cria\u00e7\u00e3o de p\u00e1ginas de vendas que custam entre R$ 497 a R$ 7.900.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas, al\u00e9m do custo, voc\u00ea precisar\u00e1 ter paci\u00eancia, pois n\u00e3o \u00e9 um servi\u00e7o a ser feito de um dia para o outro.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Se voc\u00ea tem conhecimento de programa\u00e7\u00e3o, sabe que os gastos com hospedagem da p\u00e1gina, aten\u00e7\u00e3o na manuten\u00e7\u00e3o quando necess\u00e1rio e o pr\u00f3prio desenvolvimento podem requerer muito tempo e dinheiro.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas hoje j\u00e1 \u00e9 poss\u00edvel utilizar <\/span><b>ferramentas gratuitas para cria\u00e7\u00e3o de p\u00e1ginas de vendas. <\/b><span style=\"font-weight: 400\">Com essas ferramentas, voc\u00ea mesmo pode montar rapidamente e com muita efici\u00eancia uma landing page de vendas de alta convers\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Assim, na ferramenta oferecida pela <\/span><span style=\"font-weight: 400\">HeroSpark<\/span><span style=\"font-weight: 400\">, \u00e9 poss\u00edvel definir a estrat\u00e9gia para os diferentes est\u00e1gios do funil de vendas, <\/span><b>encontrar templates pr\u00e9-prontos testados<\/b><span style=\"font-weight: 400\"> e com taxa de convers\u00e3o de aproximadamente 90%, al\u00e9m da possibilidade de personaliza\u00e7\u00e3o para sua marca, caso voc\u00ea queira testar suas habilidades de programa\u00e7\u00e3o e design.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"512\"  height=\"235\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-6404 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 512px) 100vw, 512px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/landing-page-de-vendas-HeroSpark.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/landing-page-de-vendas-HeroSpark.jpg 512w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/landing-page-de-vendas-HeroSpark-300x138.jpg 300w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Agora que voc\u00ea j\u00e1 sabe todas as dicas para construir um \u00f3timo design de p\u00e1gina de vendas e escalar os n\u00fameros do seu neg\u00f3cio, que tal come\u00e7ar suas vendas em grande estilo ainda hoje?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Com a HeroSpark, voc\u00ea tem uma ferramenta intuitiva e poderosa para alavancar suas vendas. Por isso, comece agora mesmo a criar sua p\u00e1gina de vendas e <\/span><a href=\"http:\/\/app.herospark.com\/signup\"><span style=\"font-weight: 400\">cres\u00e7a o seu neg\u00f3cio na internet<\/span><\/a><span style=\"font-weight: 400\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Com ofertas cada vez mais atrativas no mercado digital, um design de p&aacute;gina de vendas pensado para alta convers&atilde;o pode ser o diferencial para o sucesso do seu neg&oacute;cio. No&hellip;\n","protected":false},"author":63,"featured_media":6412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[23,2454],"tags":[],"yst_prominent_words":[1092,120,166,218,585,275],"class_list":{"0":"post-6402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-funil-de-vendas","8":"category-landing-page"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas.jpg",700,366,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-640x366.jpg",640,366,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2021\/12\/design-de-pagina-de-vendas-150x78.jpg",150,78,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":1,"uagb_excerpt":"Com ofertas cada vez mais atrativas no mercado digital, um design de p&aacute;gina de vendas pensado para alta convers&atilde;o pode ser o diferencial para o sucesso do seu neg&oacute;cio. 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