{"id":7089,"date":"2022-02-16T15:26:50","date_gmt":"2022-02-16T18:26:50","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=7089"},"modified":"2025-04-22T16:25:22","modified_gmt":"2025-04-22T19:25:22","slug":"marketing-digital-hotmart","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/","title":{"rendered":"Marketing digital, Hotmart e mais: o que voc\u00ea precisa para faturar"},"content":{"rendered":"<p><span style=\"font-weight: 400\">O termo \u201cmarketing digital\u201d tem se tornado cada vez mais popular na internet. Segundo o <\/span><span style=\"font-weight: 400\">Google Trends<\/span><span style=\"font-weight: 400\">, as pesquisas pelo termo tiveram um aumento em mar\u00e7o de 2020 e, desde ent\u00e3o, n\u00e3o pararam de crescer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Isso se explica pelo fato de empresas, pequenos neg\u00f3cios e microempreendedores individuais notarem a import\u00e2ncia da presen\u00e7a digital para aumentar suas vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por isso, neste artigo, voc\u00ea aprender\u00e1 o que precisa para faturar nesse meio e descobrir\u00e1 mais sobre o marketing digital, Hotmart e outros caminhos que podem gerar lucro. Portanto, acompanhe a leitura at\u00e9 o final!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69de9a72e0fd9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-69de9a72e0fd9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#Disposicao_e_disciplina\" title=\"Disposi\u00e7\u00e3o e disciplina\">Disposi\u00e7\u00e3o e disciplina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#Planejamento\" title=\"Planejamento\">Planejamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#Ferramentas_de_qualidade\" title=\"Ferramentas de qualidade\">Ferramentas de qualidade<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#Hotmart\" title=\"Hotmart\u00a0\">Hotmart\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#HeroSpark\" title=\"HeroSpark\">HeroSpark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/marketing-digital-hotmart\/#Boa_conexao_com_a_internet_no_smartphone_notebook_ou_computador\" title=\"Boa conex\u00e3o com a internet no smartphone, notebook ou computador\">Boa conex\u00e3o com a internet no smartphone, notebook ou computador<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Disposicao_e_disciplina\"><\/span><span style=\"font-weight: 400\">Disposi\u00e7\u00e3o e disciplina<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u00c9 verdade que o marketing digital traz bons resultados. Mas, para isso acontecer,<\/span> <span style=\"font-weight: 400\">\u00e9 preciso ter muita disposi\u00e7\u00e3o e disciplina.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9 isso mesmo! O sucesso no mundo digital depende em grande parte de voc\u00ea, uma vez que a const\u00e2ncia, o planejamento e a execu\u00e7\u00e3o das estrat\u00e9gias exigem ambas caracter\u00edsticas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Logo, se voc\u00ea quiser tornar-se um <\/span><a href=\"https:\/\/herospark.com\/blog\/produtor-digital\/\"><span style=\"font-weight: 400\">produtor digital<\/span><\/a><span style=\"font-weight: 400\">, \u00e9 necess\u00e1rio disciplina e disposi\u00e7\u00e3o para fazer seu produto acontecer. J\u00e1 para come\u00e7ar como <\/span><a href=\"https:\/\/herospark.com\/blog\/afiliados-digital\/\"><span style=\"font-weight: 400\">afiliado<\/span><\/a><span style=\"font-weight: 400\">, \u00e9 preciso empenho para divulgar e vender os produtos ou servi\u00e7os.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Planejamento\"><\/span><span style=\"font-weight: 400\">Planejamento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>O <\/b><a href=\"https:\/\/herospark.com\/blog\/marketing-digital\/\"><b>planejamento de marketing digital<\/b><\/a><b> \u00e9 uma etapa importante para qualquer neg\u00f3cio. <\/b><span style=\"font-weight: 400\">Portanto, procure document\u00e1-lo a fim de ter diretrizes e n\u00e3o ficar perdido no meio do processo<\/span><b>.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9 interessante que voc\u00ea inclua no seu planejamento:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Objetivos;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/herospark.com\/blog\/publico-alvo\/\"><span style=\"font-weight: 400\">P\u00fablico-alvo<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/herospark.com\/blog\/persona\/\"><span style=\"font-weight: 400\">Personas<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jornada de compra;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\/\"><span style=\"font-weight: 400\">Funil de vendas<\/span><\/a><span style=\"font-weight: 400\">;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Estrat\u00e9gias de <\/span><a href=\"https:\/\/herospark.com\/blog\/trafego-pago\/\"><span style=\"font-weight: 400\">tr\u00e1fego pago<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Estrat\u00e9gias de conte\u00fado;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">KPI\u2019s e m\u00e9tricas do seu neg\u00f3cio;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Principais metas e prazos para alcan\u00e7\u00e1-las;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Entre outros!<\/span><\/li>\n<\/ul>\n<p><b>Com esses processos bem documentados, ficar\u00e1 mais f\u00e1cil saber quais decis\u00f5es tomar<\/b><span style=\"font-weight: 400\"> no decorrer da sua jornada no marketing digital e, assim, evitar preju\u00edzos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Como PLANEJAR UM CURSO ONLINE\/INFOPRODUTO? Checklist exclusivo \ud83d\udca5\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KwyTeP6IWnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_de_qualidade\"><\/span><span style=\"font-weight: 400\">Ferramentas de qualidade<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O mundo digital possibilitou que os processos fossem otimizados e automatizados por meio de ferramentas. Logo, a escolha de uma boa ferramenta \u00e9 item fundamental no marketing digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por isso, <\/span><b>procure aquelas que mais se alinham aos seus objetivos e d\u00ea prioridade para as que oferecem diversas funcionalidades em um s\u00f3 lugar.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Para te ajudar, vamos listar algumas dicas de ferramentas que podem ajud\u00e1-lo a faturar com o marketing digital.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hotmart\"><\/span><span style=\"font-weight: 400\">Hotmart\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">No marketing digital, Hotmart \u00e9 um nome bastante popular. Afinal, a empresa oferece uma plataforma de produtos digitais, na qual \u00e9 poss\u00edvel hospedar um produto ou se tornar um afiliado digital.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com a Hotmart, \u00e9 poss\u00edvel ganhar dinheiro com seu pr\u00f3prio produto digital, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Curso online;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/herospark.com\/blog\/como-fazer-um-ebook-no-canva\"><span style=\"font-weight: 400\">E-book<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Podcast;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Webinar;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Entre outros\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Voc\u00ea pode ganhar comiss\u00f5es por cada infoproduto vendido, al\u00e9m de aumentar o alcance do seu produto ou servi\u00e7o ao aderir o programa de afiliados da plataforma. Nesse caso, o seu afiliado tamb\u00e9m ganha uma comiss\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para quem deseja trabalhar com marketing de afiliados, a Hotmart \u00e9 uma op\u00e7\u00e3o interessante. Contudo, a implementa\u00e7\u00e3o de estrat\u00e9gias de marketing digital \u00e9 essencial para melhorar a divulga\u00e7\u00e3o dos produtos e aumentar as vendas.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HeroSpark\"><\/span><span style=\"font-weight: 400\">HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">HeroSpark<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 uma plataforma completa criada para suprir as necessidades do produtor digital. <\/span><b>Em apenas um lugar, o infoprodutor tem \u00e0 disposi\u00e7\u00e3o funcionalidades que ir\u00e3o auxili\u00e1-lo no processo de publica\u00e7\u00e3o, divulga\u00e7\u00e3o e comercializa\u00e7\u00e3o do seu produto<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><b>A plataforma da HeroSpark \u00e9 gratuita e f\u00e1cil de usar<\/b><span style=\"font-weight: 400\">. E o infoprodutor tem a facilidade de centralizar tudo o que precisa sem precisar de diversas ferramentas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Algumas das funcionalidades mais importantes dessa ferramenta s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hospedagem de produtos digitais;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cria\u00e7\u00e3o de funis de vendas e modelos pr\u00e9-prontos customiz\u00e1veis;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/herospark.com\/blog\/criar-pagina-de-vendas-gratis\"><span style=\"font-weight: 400\">Cria\u00e7\u00e3o de p\u00e1ginas de vendas<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/herospark.com\/blog\/automacao-de-e-mail\/\"><span style=\"font-weight: 400\">Automa\u00e7\u00e3o de e-mail marketing<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Programa de afiliados: SparkAffiliates;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dashboards para acompanhar resultados;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E muito mais!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boa_conexao_com_a_internet_no_smartphone_notebook_ou_computador\"><\/span><span style=\"font-weight: 400\">Boa conex\u00e3o com a internet no smartphone, notebook ou computador<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Por fim, saiba que uma boa conex\u00e3o com a internet no smartphone, notebook ou computador far\u00e1 toda a diferen\u00e7a no seu neg\u00f3cio.<\/span> <span style=\"font-weight: 400\">Isso porque voc\u00ea ficar\u00e1 um bom tempo online. Logo, quanto melhor for a qualidade de conex\u00e3o, melhores resultados voc\u00ea ter\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Portanto, vale a pena investir em uma internet de 20 a 50 megas e em uma operadora com o sinal est\u00e1vel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Agora que voc\u00ea sabe o que precisa fazer para come\u00e7ar a lucrar na internet com marketing digital, Hotmart, HeroSpark, planejamento e outros itens, saiba que temos um material que ir\u00e1 melhorar ainda mais o seu desempenho!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com o nosso <\/span><a href=\"https:\/\/contents.herospark.com\/glossario-marketing-digital?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-marketingdigitalhotmart\"><span style=\"font-weight: 400\">Gloss\u00e1rio de Marketing Digital<\/span><\/a><span style=\"font-weight: 400\">, voc\u00ea aprender\u00e1 os termos que precisa conhecer para crescer na sua jornada. Por isso,<\/span><b> baixe-o gratuitamente agora mesmo!<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"O termo &ldquo;marketing digital&rdquo; tem se tornado cada vez mais popular na internet. Segundo o Google Trends, as pesquisas pelo termo tiveram um aumento em mar&ccedil;o de 2020 e, desde&hellip;\n","protected":false},"author":63,"featured_media":7091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2546,2068],"tags":[661,3513,3447,2348,2637,3219],"yst_prominent_words":[505,68,337,97,86,166,148,145,306],"class_list":{"0":"post-7089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ferramentas","8":"category-marketing-digital","9":"tag-herospark","10":"tag-hospedagem-de-infoprodutos","11":"tag-hotmart","12":"tag-marketing-digital","13":"tag-negocio-online","14":"tag-plataforma-de-infoproduto"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6.jpg",700,366,false],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-640x366.jpg",640,366,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/02\/Capa-blog-700-x-366-px-6-150x78.jpg",150,78,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":3,"uagb_excerpt":"O termo &ldquo;marketing digital&rdquo; tem se tornado cada vez mais popular na internet. 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