{"id":8405,"date":"2022-07-20T11:29:06","date_gmt":"2022-07-20T14:29:06","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=8405"},"modified":"2025-04-22T16:22:25","modified_gmt":"2025-04-22T19:22:25","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/google-tag-manager\/","title":{"rendered":"Google Tag Manager: o que \u00e9, para que serve e como usar? [GUIA]"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A partir das m\u00e9tricas, conseguimos melhorar estrat\u00e9gias e entender melhor nosso p\u00fablico. E para fazer isso no marketing digital, o Google Tag Manager se torna uma \u00f3tima op\u00e7\u00e3o de ferramenta.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A partir dele, \u00e9 poss\u00edvel acompanhar os dados dos visitantes do seu site. Dessa forma, voc\u00ea consegue rastrear todo o caminho que ele percorre at\u00e9 virar um <\/span><a href=\"https:\/\/herospark.com\/blog\/como-captar-leads\/\"><span style=\"font-weight: 400\">lead<\/span><\/a><span style=\"font-weight: 400\"> e, depois, um cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por isso, para ajudar voc\u00ea a acompanhar esses dados e assim otimizar suas estrat\u00e9gias para o objetivo que deseja alcan\u00e7ar, preparamos um guia completo para voc\u00ea conhecer a ferramenta e saber como utiliz\u00e1-la!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a35f932822df\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a35f932822df\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#O_que_e_o_Google_Tag_Manager_e_para_que_serve\" title=\"O que \u00e9 o Google Tag Manager e para que serve?\">O que \u00e9 o Google Tag Manager e para que serve?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Para_que_servem_as_tags_em_um_site\" title=\"Para que servem as tags em um site?\u00a0\">Para que servem as tags em um site?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Por_que_usar_o_Google_Tag_Manager\" title=\"Por que usar o Google Tag Manager?\">Por que usar o Google Tag Manager?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Mais_autonomia_para_voce\" title=\"Mais autonomia para voc\u00ea\">Mais autonomia para voc\u00ea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Acompanhamento_de_dados_em_tempos_real\" title=\"Acompanhamento de dados em tempos real\">Acompanhamento de dados em tempos real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Estrategias_mais_otimizadas\" title=\"Estrat\u00e9gias mais otimizadas\">Estrat\u00e9gias mais otimizadas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Como_usar_o_Google_Tag_Manager\" title=\"Como usar o Google Tag Manager?\">Como usar o Google Tag Manager?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Como_instalar_o_Google_Analytics_no_Google_Tag_Manager\" title=\"Como instalar o Google Analytics no Google Tag Manager?\u00a0\">Como instalar o Google Analytics no Google Tag Manager?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Como_instalar_codigos_de_remarketing_do_Facebook_Ads_e_Google_Ads_no_GTM\" title=\"Como instalar c\u00f3digos de remarketing do Facebook Ads e Google Ads no GTM?\u00a0\">Como instalar c\u00f3digos de remarketing do Facebook Ads e Google Ads no GTM?\u00a0<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Instalacao_no_Facebook_Ads\" title=\"Instala\u00e7\u00e3o no Facebook Ads\">Instala\u00e7\u00e3o no Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/#Instalacao_no_Google_Ads\" title=\"Instala\u00e7\u00e3o no Google Ads\">Instala\u00e7\u00e3o no Google Ads<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Google_Tag_Manager_e_para_que_serve\"><\/span><span style=\"font-weight: 400\">O que \u00e9 o Google Tag Manager e para que serve?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O Google Tag Manager, tamb\u00e9m conhecido como GTM, \u00e9 uma ferramenta que permite acompanhar os dados dos visitantes do seu site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dessa forma, voc\u00ea consegue conect\u00e1-lo a diversas outras ferramentas, como o Google Analytics ou o <\/span><a href=\"https:\/\/herospark.com\/blog\/ebook-facebook-ads\/\"><span style=\"font-weight: 400\">Facebook Ads<\/span><\/a><span style=\"font-weight: 400\"> para analisar os passos do seu visitante e assim criar estrat\u00e9gias melhores para convert\u00ea-lo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para conseguir realizar isso, o GTM permite a cria\u00e7\u00e3o e o gerenciamento de Tags especiais, que conseguem extrair essas informa\u00e7\u00f5es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Para_que_servem_as_tags_em_um_site\"><\/span><span style=\"font-weight: 400\">Para que servem as tags em um site?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As tags que podem ser gerenciadas no Google Tag Manager nada mais s\u00e3o do que trechos de c\u00f3digo que voc\u00ea consegue copiar e colar para o seu site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ao fazer isso, elas conseguem oferecer a voc\u00ea diversas informa\u00e7\u00f5es sobre seu visitante, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quanto tempo ele permaneceu na p\u00e1gina;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Qual \u00e9 a sua origem;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quais links ele clicou;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quais p\u00e1ginas ele navegou;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Entre muitas outras.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, as tags tamb\u00e9m podem ser utilizadas em campanhas de remarketing do<\/span><a href=\"https:\/\/herospark.com\/blog\/google-ads-como-funciona\/\"><span style=\"font-weight: 400\"> Google Ads<\/span><\/a><span style=\"font-weight: 400\"> e Facebook Ads. Dessa forma, voc\u00ea consegue monitorar os produtos visitados pelo seu usu\u00e1rio para assim criar an\u00fancios personalizados que t\u00eam maior possibilidade de convers\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_usar_o_Google_Tag_Manager\"><\/span><span style=\"font-weight: 400\">Por que usar o Google Tag Manager?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mais_autonomia_para_voce\"><\/span><span style=\"font-weight: 400\">Mais autonomia para voc\u00ea<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Em algumas a\u00e7\u00f5es nos nossos sites precisamos de programadores experientes para desenvolver. E, \u00e0s vezes, ficar dependendo de um profissional pode atrapalhar a estrat\u00e9gia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sendo assim, \u00e9 preciso que quem <\/span><a href=\"https:\/\/herospark.com\/blog\/como-ganhar-dinheiro-com-marketing-digital\/\"><span style=\"font-weight: 400\">trabalha com marketing<\/span><\/a><span style=\"font-weight: 400\"> tenha o m\u00e1ximo de autonomia poss\u00edvel para realizar o seu trabalho. E \u00e9 isso que o GTM proporciona. A partir dele, \u00e9 poss\u00edvel instalar as tags sem precisar ter muito conhecimento de codifica\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As tags s\u00e3o criadas na pr\u00f3pria interface intuitiva da ferramenta, o que ajuda para que toda vez que uma tag tenha que ser criada, o pr\u00f3prio profissional de marketing possa fazer o trabalho, sem precisar chamar um desenvolvedor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acompanhamento_de_dados_em_tempos_real\"><\/span><span style=\"font-weight: 400\">Acompanhamento de dados em tempos real<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Outro fator que motiva o uso do GTM, \u00e9 o fato de poder <\/span><a href=\"https:\/\/herospark.com\/blog\/metricas-de-marketing\/\"><span style=\"font-weight: 400\">acompanhar as m\u00e9tricas<\/span><\/a><span style=\"font-weight: 400\"> em tempo real, sem precisar de nenhuma manuten\u00e7\u00e3o ou profissional espec\u00edfico para criar a visualiza\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E esse \u00e9 um ponto muito importante quando falamos de marketing digital. Nessa \u00e1rea, os dados s\u00e3o ouro. A partir deles, conseguimos ter uma base s\u00f3lida para tomar diversas decis\u00f5es estrat\u00e9gicas que ajudam a melhorar os resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dessa forma, ao ter a oportunidade de acompanhar os dados em tempo real, voc\u00ea consegue n\u00e3o perder tempo e j\u00e1 correr para aplicar melhorias nas suas estrat\u00e9gias.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategias_mais_otimizadas\"><\/span><span style=\"font-weight: 400\">Estrat\u00e9gias mais otimizadas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Ao analisar as m\u00e9tricas que o Google Tag Manager oferece, voc\u00ea consegue ter novos insights sobre suas estrat\u00e9gias e melhor\u00e1-las.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No marketing digital, estamos sempre adaptando estrat\u00e9gias para aumentar as chances do objetivo principal ser alcan\u00e7ado. Dessa forma, a partir dos dados que o GTM disponibiliza, \u00e9 poss\u00edvel entender melhor como seu p\u00fablico se comporta e assim <\/span><a href=\"https:\/\/herospark.com\/blog\/conteudo-data-driven\/\"><span style=\"font-weight: 400\">otimizar as estrat\u00e9gias<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Assim, voc\u00ea consegue aplicar desde mudan\u00e7as no layout at\u00e9 a cria\u00e7\u00e3o de um an\u00fancio com o produto que um grupo espec\u00edfico de usu\u00e1rio sempre visualiza, mas nunca compra.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Google_Tag_Manager\"><\/span><span style=\"font-weight: 400\">Como usar o Google Tag Manager?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Se voc\u00ea gostou do que o GTM consegue oferecer, precisa continuar lendo este t\u00f3pico para entender como voc\u00ea pode come\u00e7ar a utilizar essa ferramenta no dia a dia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sendo assim, para come\u00e7ar a utiliz\u00e1-la, voc\u00ea precisa se inscrever na plataforma. Caso voc\u00ea tenha uma conta no Gmail, basta acessar o <\/span><a href=\"https:\/\/tagmanager.google.com\/#\/home\"><span style=\"font-weight: 400\">site oficial<\/span><\/a><span style=\"font-weight: 400\"> da ferramenta. Caso n\u00e3o, \u00e9 s\u00f3 criar a sua e seguir no passo a passo abaixo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Acesse o site oficial e clique em \u201cCriar Conta\u201d;<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1vKdoV4kYn9RfmMXJVAsIBkKzro3_gr4d\/view\"><span style=\"font-weight: 400\" data-rich-links=\"{&quot;fple-t&quot;:&quot;gtm-passo1.png&quot;,&quot;fple-u&quot;:&quot;https:\/\/drive.google.com\/file\/d\/1vKdoV4kYn9RfmMXJVAsIBkKzro3_gr4d\/view&quot;,&quot;fple-mt&quot;:&quot;image\/png&quot;,&quot;type&quot;:&quot;first-party-link&quot;}\"><img  fetchpriority=\"high\"  decoding=\"async\"  class=\"alignnone wp-image-8407 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do google tag manager passo 1\"  width=\"700\"  height=\"353\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1.png 1364w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1-300x151.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1-1024x517.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1-768x387.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1-1200x605.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo1-150x76.png 150w\" ><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">2. Adicione o nome da sua empresa e o nome do seu cont\u00eainer, que basicamente ser\u00e1 o local onde os c\u00f3digos da sua Tag ficar\u00e3o armazenados, e clique em \u201cCriar\u201d;\u00a0<\/span><\/p>\n<p><img  decoding=\"async\"  class=\"alignnone wp-image-8406 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do google tag manager passo 2\"  width=\"700\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2.png 1363w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2-1024x520.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2-768x390.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2-1200x609.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo2-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">3. Depois, o Google pedir\u00e1 que voc\u00ea leia e aceite os termos;<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1vNPn28UnukYkrh8p_r6LDv-Sch33Lbs1\/view\"><span style=\"font-weight: 400\" data-rich-links=\"{&quot;fple-t&quot;:&quot;passo3.png&quot;,&quot;fple-u&quot;:&quot;https:\/\/drive.google.com\/file\/d\/1vNPn28UnukYkrh8p_r6LDv-Sch33Lbs1\/view&quot;,&quot;fple-mt&quot;:&quot;image\/png&quot;,&quot;type&quot;:&quot;first-party-link&quot;}\"><img  decoding=\"async\"  class=\"alignnone wp-image-8409 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do google tag manager passo 3\"  width=\"700\"  height=\"354\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3.png 1365w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3-1024x518.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3-768x389.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3-1200x607.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-3-150x76.png 150w\" ><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">4. Ap\u00f3s aceit\u00e1-los, voc\u00ea ser\u00e1 redirecionado para a p\u00e1gina onde aparecer\u00e1 o c\u00f3digo de instala\u00e7\u00e3o do GTM no seu site. Voc\u00ea pode seguir as orienta\u00e7\u00f5es e copiar e colar os c\u00f3digos nos espa\u00e7os indicados no seu site.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8408 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do google tag manager passo 4\"  width=\"700\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4.png 1361w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4-1024x519.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4-768x389.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4-1200x608.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-passo-4-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">E pronto, ao fazer isso sua conta j\u00e1 estar\u00e1 criada e voc\u00ea poder\u00e1 utilizar o Google Tag Manager!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mas, para conseguir tirar mais proveito da ferramenta, veja como utiliz\u00e1-la no Google Analytics e nas campanhas de remarketing do Facebook e Google Ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_instalar_o_Google_Analytics_no_Google_Tag_Manager\"><\/span><span style=\"font-weight: 400\">Como instalar o Google Analytics no Google Tag Manager?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Para fazer isso, \u00e9 s\u00f3 seguir o passo a passo abaixo!<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Acesse o painel do Google Tag Manager e clique na op\u00e7\u00e3o \u201cAdicionar uma nova tag\u201d;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8410 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 1 gtm analytics\"  width=\"700\"  height=\"297\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1.png 1361w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1-300x127.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1-1024x435.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1-768x326.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1-1200x510.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo1-150x64.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">2. Adicione um nome a sua Tag e logo ap\u00f3s clique no card de \u201cConfigura\u00e7\u00e3o da tag\u201d;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8415 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 2 gtm analytics\"  width=\"700\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2.png 1364w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2-1024x519.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2-768x389.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2-1200x608.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo2-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">3. Ao fazer isso, ele mostrar\u00e1 diversos tipos de tags existentes. Aqui voc\u00ea pode escolher uma op\u00e7\u00e3o ou criar uma personalizada. Como vamos instal\u00e1-lo no Analytics, voc\u00ea pode selecionar uma op\u00e7\u00e3o com o Google Analytics no nome;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8414 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 3 gtm analytics\"  width=\"700\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3.png 1364w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3-1024x520.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3-768x390.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3-1200x609.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo3-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">4. Ap\u00f3s ter escolhido o tipo, \u00e9 s\u00f3 configurar o acompanhamento de m\u00e9trica que aquela tag far\u00e1. Aqui voc\u00ea pode escolher por visualiza\u00e7\u00e3o de p\u00e1gina, tempo, entre outras op\u00e7\u00f5es dispon\u00edveis. Na imagem abaixo, escolhemos &#8220;visualiza\u00e7\u00e3o de p\u00e1gina&#8221; para ilustrar o exemplo;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8413 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 4 gtm analytics\"  width=\"700\"  height=\"324\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4.png 1161w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4-300x139.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4-1024x474.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4-768x355.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo4-150x69.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">5. Ap\u00f3s selecionar o tipo, voc\u00ea precisa escolher a vari\u00e1vel do Google Analytics que ser\u00e1 utilizada para conect\u00e1-lo ao GTM. Aqui voc\u00ea pode escolher uma existente ou criar uma nova;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8412 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 5 gtm analytics\"  width=\"700\"  height=\"323\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5.png 1161w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5-300x139.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5-1024x473.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5-768x355.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo5-150x69.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">6. Com a configura\u00e7\u00e3o pronta, basta escolher um acionador, ou seja, o gatilho que dir\u00e1 quando a tag deve funcionar e come\u00e7ar a registrar informa\u00e7\u00f5es.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8411 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print passo 6 gtm analytics\"  width=\"700\"  height=\"407\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6.png 1161w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6-300x174.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6-1024x595.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6-768x447.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6-1080x628.png 1080w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/analytics-passo6-150x87.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">Ap\u00f3s seguir esses passos, \u00e9 s\u00f3 clicar em salvar que a sua Tag j\u00e1 estar\u00e1 funcionando e coletando informa\u00e7\u00f5es para voc\u00ea.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_instalar_codigos_de_remarketing_do_Facebook_Ads_e_Google_Ads_no_GTM\"><\/span><span style=\"font-weight: 400\">Como instalar c\u00f3digos de remarketing do Facebook Ads e Google Ads no GTM?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Agora, se voc\u00ea quiser adicionar c\u00f3digos de remarketing do Facebook e Google Ads no Google Tag Manager, pode realizar isso ao seguir o passo a passo abaixo.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instalacao_no_Facebook_Ads\"><\/span><span style=\"font-weight: 400\">Instala\u00e7\u00e3o no Facebook Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">1. Crie a sua tag normalmente, mas no momento de escolher seu tipo, selecione a op\u00e7\u00e3o \u201cHTML personalizado\u201d;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8419 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do passo 1 google tag manager e facebook\"  width=\"700\"  height=\"355\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1.png 1363w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1-300x152.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1-1024x520.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1-768x390.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1-1200x609.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-facebook-passo1-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">2. No espa\u00e7o que aparecer na configura\u00e7\u00e3o, voc\u00ea deve colar o c\u00f3digo do seu p\u00fablico personalizado do Facebook Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para encontr\u00e1-lo, \u00e9 s\u00f3 ir no Gerenciador de An\u00fancios da ferramenta, clicar em \u201cFerramentas\u201d, depois em \u201cP\u00fablicos\u201d e assim escolher uma lista de p\u00fablicos personalizada.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Feito isso, basta clicar em \u201cA\u00e7\u00f5es\u201d e depois em \u201cPixel de visualiza\u00e7\u00e3o\u201d. L\u00e1 voc\u00ea encontrar\u00e1 o c\u00f3digo. Agora, basta adicionar ele no campo informado, configurar o acionador e salvar sua tag.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8417 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do gtm e google passo 1\"  width=\"1363\"  height=\"694\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1363px) 100vw, 1363px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1.png 1363w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-300x153.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-1024x521.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-768x391.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-1200x611.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-150x76.png 150w\" ><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instalacao_no_Google_Ads\"><\/span><span style=\"font-weight: 400\">Instala\u00e7\u00e3o no Google Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">1. Crie sua tag normalmente e na parte do tipo, selecione a op\u00e7\u00e3o \u201cRemarketing do Google Ads\u201d;<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8417 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do gtm e google passo 1\"  width=\"700\"  height=\"356\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1.png 1363w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-300x153.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-1024x521.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-768x391.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-1200x611.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo1-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">2. Feito isso, v\u00e1 at\u00e9 a sua conta do Analytics para encontrar o c\u00f3digo de convers\u00e3o. Acesse a guia \u201cCampanhas\u201d e clique em \u201cBiblioteca e p\u00fablico compartilhado\u201d. Feito isso, busque a lista \u201cTodos os visitantes\u201d e v\u00e1 na coluna chamada \u201cTags\/Defini\u00e7\u00f5es\u201d. Clique em tag e copie o n\u00famero que fica depois de \u201cvar google_conversion_id =\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depois, \u00e9 s\u00f3 adicionar esse n\u00famero no campo e seguir preenchendo as demais configura\u00e7\u00f5es da tag.<\/span><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-8416 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"print do gtm e google passo 2\"  width=\"700\"  height=\"353\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 700px) 100vw, 700px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2.png\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2.png 1365w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2-300x151.png 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2-1024x517.png 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2-768x388.png 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2-1200x606.png 1200w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/gtm-e-google-passo2-150x76.png 150w\" ><\/p>\n<p><span style=\"font-weight: 400\">Agora voc\u00ea poder\u00e1 tirar proveito do Google Tag Manager e acompanhar suas principais m\u00e9tricas!<\/span><\/p>\n<p><span style=\"font-weight: 400\">E se voc\u00ea busca conhecer mais sobre o marketing digital, precisa conferir o nosso <\/span><a href=\"https:\/\/contents.herospark.com\/glossario-marketing-digital\"><span style=\"font-weight: 400\">E-book de Gloss\u00e1rio do Marketing Digital<\/span><\/a><span style=\"font-weight: 400\">. A partir dele, voc\u00ea conhecer\u00e1 os principais termos utilizados no mercado!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A partir das m&eacute;tricas, conseguimos melhorar estrat&eacute;gias e entender melhor nosso p&uacute;blico. E para fazer isso no marketing digital, o Google Tag Manager se torna uma &oacute;tima op&ccedil;&atilde;o de ferramenta.&hellip;\n","protected":false},"author":63,"featured_media":8420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2546,2068],"tags":[2882,3740,3739],"yst_prominent_words":[549,977,2158,166,516],"class_list":{"0":"post-8405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ferramentas","8":"category-marketing-digital","9":"tag-ferramentas-para-inbound-marketing","10":"tag-google-tag-manager","11":"tag-gtm"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/google-tag-manager-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"A partir das m&eacute;tricas, conseguimos melhorar estrat&eacute;gias e entender melhor nosso p&uacute;blico. E para fazer isso no marketing digital, o Google Tag Manager se torna uma &oacute;tima op&ccedil;&atilde;o de ferramenta.&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager: o que \u00e9, para que serve e como usar? [GUIA]<\/title>\n<meta name=\"description\" content=\"O Google Tag Manager, tamb\u00e9m conhecido como GTM, \u00e9 uma ferramenta que permite acompanhar os dados dos visitantes do seu site.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager: o que \u00e9, para que serve e como usar? 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