{"id":8462,"date":"2022-07-26T11:42:42","date_gmt":"2022-07-26T14:42:42","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=8462"},"modified":"2025-04-22T16:22:23","modified_gmt":"2025-04-22T19:22:23","slug":"tipos-de-email","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/tipos-de-email\/","title":{"rendered":"Tipos de email: quais s\u00e3o e qual \u00e9 o melhor? [2024]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Um dos grandes desafios no marketing digital \u00e9 a cria\u00e7\u00e3o de um fluxo de nutri\u00e7\u00e3o de leads. Para isso, s\u00e3o utilizados diferentes conte\u00fados, inclusive diferentes <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A partir de uma segmenta\u00e7\u00e3o dos contatos, os <\/span><a href=\"https:\/\/herospark.com\/blog\/e-mail\/\"><span style=\"font-weight: 400\">emails<\/span><\/a><span style=\"font-weight: 400\"> podem ser disparados conforme a etapa do funil dos leads, e cada um deles buscam atingir diferentes finalidades. Mas voc\u00ea sabe quais s\u00e3o eles?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Neste artigo, detalhamos as caracter\u00edsticas dos <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\"> e qual \u00e9 o melhor de acordo com cada etapa do funil de vendas. Al\u00e9m disso, tamb\u00e9m apresentamos as plataformas mais utilizadas para os envios. Boa leitura!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Transforme sua estrat\u00e9gia digital em um neg\u00f3cio online super lucrativo. Inscreva-se agora mesmo no Acelerador Digital, \u00e9 gratuito!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"6016d75d-6834-4a65-afef-816064c09e54\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1793816100000-4628995598\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1793816100000-4628995598\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6aeb76241dbb3\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6aeb76241dbb3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#Quais_sao_os_tipos_de_email\" title=\"Quais s\u00e3o os tipos de email?\">Quais s\u00e3o os tipos de email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#Quais_sao_os_tipos_de_email_marketing\" title=\"Quais s\u00e3o os tipos de email marketing?\">Quais s\u00e3o os tipos de email marketing?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#E-mail_de_boas-vindas\" title=\"E-mail de boas-vindas\">E-mail de boas-vindas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#Newsletter\" title=\"Newsletter\">Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#E-mail_de_nutricao\" title=\"E-mail de nutri\u00e7\u00e3o\">E-mail de nutri\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#Qual_e_o_melhor_tipo_de_email_para_enviar_para_os_clientes\" title=\"Qual \u00e9 o melhor tipo de email para enviar para os clientes?\">Qual \u00e9 o melhor tipo de email para enviar para os clientes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#Quais_sao_as_plataformas_de_email_mais_utilizadas\" title=\"Quais s\u00e3o as plataformas de email mais utilizadas?\">Quais s\u00e3o as plataformas de email mais utilizadas?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#1_Mailchimp\" title=\"1. Mailchimp\">1. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#2_ActiveCampaign\" title=\"2. ActiveCampaign\">2. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#3_HubSpot\" title=\"3. HubSpot\">3. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/#4_HeroSpark\" title=\"4. HeroSpark\">4. HeroSpark<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_os_tipos_de_email\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o os tipos de email?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Entre os principais tipos de emails, podemos destacar:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Emails relacionais<\/b><span style=\"font-weight: 400\">: como o pr\u00f3prio nome diz, ele \u00e9 voltado para estabelecer uma aproxima\u00e7\u00e3o entre remetente e destinat\u00e1rio. Um exemplo desse email relacional s\u00e3o as <\/span><a href=\"https:\/\/herospark.com\/blog\/o-que-e-newsletter\/\"><span style=\"font-weight: 400\">newsletters<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n\n\n\n<li><b>Emails promocionais<\/b><span style=\"font-weight: 400\">: esse tipo de email n\u00e3o \u00e9 de utiliza\u00e7\u00e3o exclusiva para vendas, pois pode ser usado para incentivar o engajamento do seu <\/span><a href=\"https:\/\/herospark.com\/blog\/publico-alvo\/\"><span style=\"font-weight: 400\">p\u00fablico-alvo<\/span><\/a><span style=\"font-weight: 400\">. Ele pode ser entregue com uma oferta de desconto, por exemplo.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Emails transacionais<\/b><span style=\"font-weight: 400\">: os emails transacionais s\u00e3o enviados como uma forma de comprova\u00e7\u00e3o de uma transa\u00e7\u00e3o, como recibos ou ingressos comprados na internet.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Os emails s\u00e3o um dos recursos mais poderosos para a comunica\u00e7\u00e3o entre uma empresa e seu p\u00fablico. Por meio deles \u00e9 poss\u00edvel estabelecer um <\/span><a href=\"https:\/\/herospark.com\/blog\/fluxo-de-nutricao\/\"><span style=\"font-weight: 400\">fluxo de nutri\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400\"> de leads, preparando-os de forma mais eficiente para realizar as convers\u00f5es.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mas esses n\u00e3o s\u00e3o os \u00fanicos <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\">. Al\u00e9m dos emails voltados para realiza\u00e7\u00e3o de campanhas ou destinados para o fluxo de vendas, tamb\u00e9m existem aqueles que carregam mensagens interpessoais e at\u00e9 mesmo documentos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Como j\u00e1 falamos, nem todos os emails s\u00e3o voltados para vendas. Por\u00e9m, existem muitos tipos&nbsp; utilizados nas a\u00e7\u00f5es de marketing digital. Quer descobrir quais s\u00e3o eles? Ent\u00e3o acompanhe o pr\u00f3ximo t\u00f3pico.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_os_tipos_de_email_marketing\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o os tipos de email marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nas a\u00e7\u00f5es de marketing digital, cada um dos <\/span><span style=\"font-weight: 400\">tipos de email <\/span><span style=\"font-weight: 400\">corresponde a uma etapa do funil de vendas e serve para aquecer e engajar seus leads.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Cada campanha deve corresponder aos objetivos, sendo que uma estrat\u00e9gia equilibrada normalmente apresenta mais email relacionais do que promocionais.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mas em cada um deles existem diversos outros tipos. Listamos abaixo alguns deles.<\/span> Confira:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_de_boas-vindas\"><\/span>E-mail de boas-vindas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea est\u00e1 realizando uma campanha de capta\u00e7\u00e3o de leads por meio de uma landing page ou outro tipo de estrat\u00e9gia, o e-mail de boas-vindas \u00e9 utilizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, um email de boas-vindas \u00e9 a mensagem que voc\u00ea envia para estabelecer o <strong>primeiro contato mais direto com seus leads<\/strong>. Ele pode conter, por exemplo, um cupom de desconto.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newsletter\"><\/span>Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos principais tipos de e-mail marketing \u00e9 a newsletter. Esse modelo de mensagem tem um <strong>tom informativo<\/strong> e \u00e9 utilizado para levar conte\u00fados para nutrir seus leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os modelos de conte\u00fados que podem ser enviados por meio de uma newsletter, podemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curadoria de not\u00edcias;<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es sobre a marca;<\/li>\n\n\n\n<li>Dicas de entretenimento;<\/li>\n\n\n\n<li>Novidades do blog;<\/li>\n\n\n\n<li>Compilado de artigos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail_de_nutricao\"><\/span>E-mail de nutri\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O e-mail de nutri\u00e7\u00e3o tem como foco <strong>preparar os leads para a convers\u00e3o<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, \u00e9 criado um fluxo de nutri\u00e7\u00e3o no qual cada e-mail da cadeia leva conte\u00fados bastante direcionados para aquecer os leads, fazendo com que ele avance no funil de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale dizer que, al\u00e9m desses, outros tipos de e-mail marketing s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail Sazonal;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feedback;<\/li>\n\n\n\n<li>Lifecycle email.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea sabe quais deles podem ser utilizados dentro de uma campanha de email marketing? Caso n\u00e3o saiba, continue a leitura e confira a seguir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_e_o_melhor_tipo_de_email_para_enviar_para_os_clientes\"><\/span><span style=\"font-weight: 400\">Qual \u00e9 o melhor tipo de email para enviar para os clientes?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se voc\u00ea chegou at\u00e9 aqui deve estar se perguntando qual \u00e9 ent\u00e3o o melhor tipo de email para aplicar no fluxo de nutri\u00e7\u00e3o com os seus clientes. E a resposta simples:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">N\u00e3o h\u00e1 um tipo ideal de email, isso porque para cada estrat\u00e9gia ser\u00e1 necess\u00e1rio estudar o p\u00fablico para descobrir a forma mais eficiente para se comunicar com seus clientes em potencial.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O seu fluxo de nutri\u00e7\u00e3o, inclusive, pode ter diferentes <\/span><span style=\"font-weight: 400\">tipos de emails<\/span><span style=\"font-weight: 400\">, desde um de boas vindas a um envio semanal de newsletter. Esses emails podem ajudar em diversos sentidos, como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Informar;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Educar;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Engajar;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Vender;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Recuperar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Etc.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Para descobrir qual \u00e9 o tipo ideal para sua campanha, \u00e9 necess\u00e1rio conhecer o seu p\u00fablico e segmentar sua lista de contatos, pois dessa forma \u00e9 poss\u00edvel otimizar sua automa\u00e7\u00e3o de email marketing de acordo com o est\u00e1gio do funil em que cada lead se encontra.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_as_plataformas_de_email_mais_utilizadas\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o as plataformas de email mais utilizadas?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Agora que voc\u00ea j\u00e1 sabe os<\/span><span style=\"font-weight: 400\"> tipos de email<\/span><span style=\"font-weight: 400\"> e quais os melhores para enviar em cada etapa do funil de vendas, \u00e9 fundamental descobrir qual a plataforma ideal para realizar os lan\u00e7amentos de suas campanhas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Pensando nisso, listamos algumas das principais <\/span><a href=\"https:\/\/herospark.com\/blog\/plataforma-de-e-mail-marketing\/\"><span style=\"font-weight: 400\">ferramentas de automa\u00e7\u00e3o de emails<\/span><\/a><span style=\"font-weight: 400\"> do mercado, assim voc\u00ea pode conferir a que tem as melhores funcionalidades, mas sem comprometer o or\u00e7amento do seu neg\u00f3cio. Confira!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mailchimp\"><\/span><span style=\"font-weight: 400\">1. Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma das principais ferramentas de disparo de emails do mundo \u00e9 a Mailchimp. Criada em 2001, nos Estados Unidos, a plataforma possui um plano gratuito e permite a cria\u00e7\u00e3o de campanhas com diversos <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m disso, o Mailchimp tamb\u00e9m conta com outras funcionalidades, incluindo a ferramenta de constru\u00e7\u00e3o de landing pages e outros recursos de CRM. Outras funcionalidades que se destacam na plataforma em seus planos pagos s\u00e3o:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Cria\u00e7\u00e3o de an\u00fancios;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Teste A\/B;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Relat\u00f3rios de desempenho;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">integra\u00e7\u00e3o com plataformas de gest\u00e3o.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O plano gratuito permite enviar 10.00<\/span><span style=\"font-weight: 400\">0 emails<\/span><span style=\"font-weight: 400\"> por dia a cerca de 2000 contatos. Uma desvantagem da Mailchimp \u00e9 que a plataforma n\u00e3o possui vers\u00e3o em portugu\u00eas, o que a torna uma op\u00e7\u00e3o menos intuitiva.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_ActiveCampaign\"><\/span><span style=\"font-weight: 400\">2. ActiveCampaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A ActiveCampaign \u00e9 uma plataforma voltada para o envio de email marketing, permitindo o disparo de diversos <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\">, incluindo:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Emails em massa;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Emails segmentados;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Emails programados;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Emails transacionais;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Respostas autom\u00e1ticas.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por meio da ActiveCampaign, tamb\u00e9m \u00e9 poss\u00edvel integrar suas campanhas a outras plataformas, como <\/span><a href=\"https:\/\/herospark.com\/blog\/gateway-de-pagamento\/\"><span style=\"font-weight: 400\">PayPal<\/span><\/a><span style=\"font-weight: 400\"> e Facebook.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A plataforma n\u00e3o \u00e9 gratuita, para utilizar \u00e9 necess\u00e1rio assinar um dos pacotes que custam a partir de US$29 por m\u00eas.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_HubSpot\"><\/span><span style=\"font-weight: 400\">3. HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A HubSpot \u00e9 uma das principais plataformas <\/span><i><span style=\"font-weight: 400\">all in one<\/span><\/i><span style=\"font-weight: 400\"> do mercado, concentrando recursos de marketing, vendas e CRM. Com ela tamb\u00e9m \u00e9 poss\u00edvel automatizar o fluxo de envio dos seus diversos <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A ferramenta de automa\u00e7\u00e3o de email da HubSpot \u00e9 gratuita, e permite personalizar emails e realizar testes A\/B. Mas para ter acesso a todas as aplica\u00e7\u00f5es da plataforma, \u00e9 necess\u00e1rio pagar mensalidade, que custa US$800.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O acesso gratuito da HubSpot permite, al\u00e9m do envio de v\u00e1rios<\/span><span style=\"font-weight: 400\"> tipos de emails<\/span><span style=\"font-weight: 400\">, a utiliza\u00e7\u00e3o de recursos como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/herospark.com\/blog\/formulario-para-captacao-de-leads\/\"><span style=\"font-weight: 400\">Constru\u00e7\u00e3o de formul\u00e1rios<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Landing pages;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">An\u00e1lise de tr\u00e1fego;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Gerenciamento de contatos.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_HeroSpark\"><\/span><span style=\"font-weight: 400\">4. HeroSpark<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A HeroSpark \u00e9 uma plataforma tudo em um que possui todos os recursos para potencializar uma estrat\u00e9gia de marketing digital. Uma de suas poderosas ferramentas \u00e9 o sistema de envio de email.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"1024\"  height=\"490\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAHqAQMAAACgNK6DAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFNJREFUeNrtwQEBAAAAgiD\/r25IQAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC8G\/bqAAEFBpkkAAAAAElFTkSuQmCC\"  alt=\"\"  class=\"wp-image-10320 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-1024x490.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-1024x490.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-300x143.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-768x367.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-390x186.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-820x392.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-1180x564.jpg 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark-150x72.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/12\/Print-home-plataforma-HeroSpark.jpg 1351w\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Com a HeroSpark, voc\u00ea pode enviar diversos <\/span><span style=\"font-weight: 400\">tipos de emails<\/span><span style=\"font-weight: 400\"> ilimitados gratuitamente, o que \u00e9 ideal para quem est\u00e1 come\u00e7ando no mercado digital.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Al\u00e9m disso, a plataforma \u00e9 toda em portugu\u00eas, facilitando sua utiliza\u00e7\u00e3o de maneira intuitiva. Mas n\u00e3o para por a\u00ed, pois al\u00e9m de disparar diversos<\/span><span style=\"font-weight: 400\"> tipos de email<\/span><span style=\"font-weight: 400\">, a plataforma da Hero tamb\u00e9m conta com recursos como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Fluxo de automa\u00e7\u00e3o;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Acompanhamento de m\u00e9tricas;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Ferramenta de constru\u00e7\u00e3o de landing page.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Tamb\u00e9m \u00e9 poss\u00edvel gerenciar seus leads com a HeroSpark, possibilitando a otimiza\u00e7\u00e3o da sua estrat\u00e9gia e a cria\u00e7\u00e3o de campanhas mais eficientes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">N\u00e3o espere mais, comece hoje mesmo a <\/span><a href=\"http:\/\/app.herospark.com\/sign-up\"><span style=\"font-weight: 400\">enviar todos os <\/span><span style=\"font-weight: 400\">tipos de email<\/span><span style=\"font-weight: 400\"> com a HeroSpark<\/span><\/a><span style=\"font-weight: 400\"> e dispare seus resultados no digital. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Um dos grandes desafios no marketing digital &eacute; a cria&ccedil;&atilde;o de um fluxo de nutri&ccedil;&atilde;o de leads. Para isso, s&atilde;o utilizados diferentes conte&uacute;dos, inclusive diferentes tipos de email. A partir&hellip;\n","protected":false},"author":63,"featured_media":8463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[2517,2068],"tags":[41,3566,3746],"yst_prominent_words":[611,682,769,1223,1219,2311,2306,1104],"class_list":["post-8462","post","type-post","status-publish","format-standard","has-post-thumbnail","category-email-marketing","category-marketing-digital","tag-email-marketing","tag-ferramentas-de-e-mail-marketing","tag-tipos-de-email"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"Um dos grandes desafios no marketing digital &eacute; a cria&ccedil;&atilde;o de um fluxo de nutri&ccedil;&atilde;o de leads. Para isso, s&atilde;o utilizados diferentes conte&uacute;dos, inclusive diferentes tipos de email. A partir&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tipos de email: quais s\u00e3o e qual \u00e9 o melhor? [2024] | HeroSpark Blog<\/title>\n<meta name=\"description\" content=\"Tipos de email: relacionais, promocionais, transacionais, sazonais, email de boas-vindas, newsletter, email de nutri\u00e7\u00e3o, email de feedback\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/tipos-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipos de email: quais s\u00e3o e qual \u00e9 o melhor? [2024] | HeroSpark Blog\" \/>\n<meta property=\"og:description\" content=\"Tipos de email: relacionais, promocionais, transacionais, sazonais, email de boas-vindas, newsletter, email de nutri\u00e7\u00e3o, email de feedback\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/tipos-de-email\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T14:42:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T19:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/07\/tipos-de-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/8462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=8462"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/8462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/8463"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=8462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=8462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=8462"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=8462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}