{"id":894,"date":"2020-09-10T09:00:32","date_gmt":"2020-09-10T12:00:32","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=894"},"modified":"2023-01-02T16:27:12","modified_gmt":"2023-01-02T19:27:12","slug":"landing-page-templates","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/landing-page-templates\/","title":{"rendered":"Landing page templates: 5 modelos de alta convers\u00e3o para usar no seu neg\u00f3cio"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Se voc\u00ea gosta de facilitar a vida e otimizar processos, vai adorar conhecer landing page templates, que s\u00e3o<\/span><b> p\u00e1ginas cujo objetivo \u00e9 converter.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por\u00e9m, para gerar as vendas, \u00e9 necess\u00e1rio que elas possuam elementos essenciais para atrair os visitantes e transform\u00e1-los em leads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Para quem n\u00e3o sabe, os templates se tratam de modelos prontos de p\u00e1ginas de captura j\u00e1 validadas quanto \u00e0 taxa de convers\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Portanto, leia o artigo a seguir para saber o perfil das landing page templates que vendem muito! Boa leitura!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b>Na HeroSpark \u00e9 poss\u00edvel criar landing pages de forma gratuita e encontrar templates prontos com altas taxas de convers\u00e3o.<\/b> <strong>Experimente agora mesmo e comprove na pr\u00e1tica.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Inscreva-se gratuitamente!<\/strong><\/p>\n\n\n\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 734319,\n\t\t\t\t\t\t\t\tformId: \"da4b7d7d-16bd-49b3-993f-84e4da66838c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1778658999000-2240894193\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1778658999000-2240894193\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a042eb70e978\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a042eb70e978\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Por_que_uma_landing_page_ajuda_a_vender_mais\" title=\"Por que uma landing page ajuda a vender mais?\">Por que uma landing page ajuda a vender mais?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#1_Permite_detalhar_o_produto\" title=\"1. Permite detalhar o produto\">1. Permite detalhar o produto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#2_Agrega_mais_valor_a_oferta\" title=\"2. Agrega mais valor \u00e0 oferta\">2. Agrega mais valor \u00e0 oferta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#3_Diminui_a_taxa_de_rejeicao\" title=\"3. Diminui a taxa de rejei\u00e7\u00e3o&nbsp;\">3. Diminui a taxa de rejei\u00e7\u00e3o&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Quais_sao_os_principais_elementos_de_uma_boa_landing_page_templates\" title=\"Quais s\u00e3o os principais elementos de uma boa landing page templates?\">Quais s\u00e3o os principais elementos de uma boa landing page templates?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Titulo_simples_e_objetivo\" title=\"T\u00edtulo simples e objetivo\">T\u00edtulo simples e objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Paleta_de_cores_coerente\" title=\"Paleta de cores coerente\">Paleta de cores coerente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Copywriting_bem_aplicado\" title=\"Copywriting bem aplicado\">Copywriting bem aplicado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Conteudo_preciso\" title=\"Conte\u00fado preciso\">Conte\u00fado preciso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Pelo_menos_um_video\" title=\"Pelo menos um v\u00eddeo\">Pelo menos um v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Formulario_conciso\" title=\"Formul\u00e1rio conciso\">Formul\u00e1rio conciso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Navegacao_com_ancoras\" title=\"Navega\u00e7\u00e3o com \u00e2ncoras\">Navega\u00e7\u00e3o com \u00e2ncoras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Informacoes_de_contato\" title=\"Informa\u00e7\u00f5es de contato\">Informa\u00e7\u00f5es de contato<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#5_templates_de_landing_page_para_se_inspirar\" title=\"5 templates de landing page para se inspirar&nbsp;\">5 templates de landing page para se inspirar&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#1_Mapa_Astral_Solares\" title=\"1. Mapa Astral Solares\">1. Mapa Astral Solares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#2_E-book_-_TCC_Infancia_e_Adolescencia_do_Instituto_Paranaense_de_Terapia_Cognitiva\" title=\"2. E-book &#8211; \u201cTCC Inf\u00e2ncia e Adolesc\u00eancia do Instituto Paranaense de Terapia Cognitiva\u201d\">2. E-book &#8211; \u201cTCC Inf\u00e2ncia e Adolesc\u00eancia do Instituto Paranaense de Terapia Cognitiva\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#3_Os_Segredos_do_Churrasco\" title=\"3. Os Segredos do Churrasco\">3. Os Segredos do Churrasco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#4_Imersao_Admiravel_Mulher_Nova\" title=\"4. Imers\u00e3o Admir\u00e1vel Mulher Nova\">4. Imers\u00e3o Admir\u00e1vel Mulher Nova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#5_Curso_de_Astro_Psicologia\" title=\"5. Curso de Astro Psicologia\">5. Curso de Astro Psicologia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Perguntas_frequentes\" title=\"Perguntas frequentes\">Perguntas frequentes<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Qual_a_diferenca_de_um_site_para_uma_landing_page\" title=\"Qual a diferen\u00e7a de um site para uma landing page?\">Qual a diferen\u00e7a de um site para uma landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/#Qual_o_valor_de_uma_landing_page\" title=\"Qual o valor de uma landing page?\">Qual o valor de uma landing page?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_uma_landing_page_ajuda_a_vender_mais\"><\/span><span style=\"font-weight: 400\">Por que uma landing page ajuda a vender mais?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Existem diversos fatores que tornam uma <\/span><a href=\"https:\/\/herospark.com\/blog\/landing-page\/\"><span style=\"font-weight: 400\">landing page<\/span><\/a><span style=\"font-weight: 400\"> elemento fundamental para impulsionar vendas no mercado digital, e uma delas \u00e9 <\/span><b>auxiliar na capta\u00e7\u00e3o de leads<\/b><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Mas existem outras raz\u00f5es para explicar a for\u00e7a que uma landing page pode agregar a uma estrat\u00e9gia de marketing digital. Por isso, destacamos algumas delas para ressaltar o porqu\u00ea esse modelo de p\u00e1gina pode te ajudar a vender mais. Confira!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Permite_detalhar_o_produto\"><\/span><span style=\"font-weight: 400\">1. Permite detalhar o produto<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Uma das maiores obje\u00e7\u00f5es em vendas \u00e9 a falta de conhecimento sobre o produto por parte do consumidor. Sendo assim, criar estrat\u00e9gias que identifiquem sua funcionalidade e demonstrem sua import\u00e2ncia \u00e9 fundamental para realizar mais vendas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nesse sentido, criar uma landing page ajuda a impulsionar vendas, pois \u00e9 uma p\u00e1gina totalmente voltada para o produto ou servi\u00e7o que voc\u00ea oferece e que disp\u00f5e de bastante <\/span><b>espa\u00e7o para descrev\u00ea-lo e implementar uma comunica\u00e7\u00e3o mais assertiva.<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Agrega_mais_valor_a_oferta\"><\/span><span style=\"font-weight: 400\">2. Agrega mais valor \u00e0 oferta<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O detalhamento do produto atrelado a outras t\u00e9cnicas de vendas, como gatilhos mentais e uma escrita persuasiva, potencializam ainda mais a oferta.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por isso, a utiliza\u00e7\u00e3o de landing pages \u00e9 um ponto-chave para quem deseja aumentar as vendas. Afinal, com mais informa\u00e7\u00f5es sobre o produto e elementos atrativos na p\u00e1gina, os resultados s\u00e3o otimizados.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Diminui_a_taxa_de_rejeicao\"><\/span><span style=\"font-weight: 400\">3. Diminui a taxa de rejei\u00e7\u00e3o&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Um diferencial das landing pages frente a outros tipos de p\u00e1ginas \u00e9 que tudo nelas \u00e9 pensado para estimular a compra ou qualquer outro tipo de convers\u00e3o desejada por quem a criou.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Isso porque uma landing page \u00e9 uma p\u00e1gina voltada para convers\u00f5es e tudo nela guia o cliente em potencial para uma a\u00e7\u00e3o, diminuindo a taxa de rejei\u00e7\u00e3o do produto. Elas contam com elementos como:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Headline atrativa;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Descri\u00e7\u00e3o do produto;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">V\u00eddeos e\/ou imagens;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">CTA.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso,<\/span><b> uma landing page pode auxiliar seus clientes em potencial a avan\u00e7arem no <\/b><a href=\"https:\/\/herospark.com\/blog\/funil-de-vendas\"><b>funil de vendas<\/b><\/a><b>, ajudando a qualific\u00e1-los.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Outro ponto importante \u00e9 que as p\u00e1ginas de captura tamb\u00e9m podem ser utilizadas para impulsionar o tr\u00e1fego por meio do Google Ads.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como criar LANDING PAGE GR\u00c1TIS \ud83d\ude31 [ATUALIZADO]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PcnbwzCYEzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_os_principais_elementos_de_uma_boa_landing_page_templates\"><\/span><span style=\"font-weight: 400\">Quais s\u00e3o os principais elementos de uma boa landing page templates?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Titulo_simples_e_objetivo\"><\/span><span style=\"font-weight: 400\">T\u00edtulo simples e objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O sucesso de uma landing page come\u00e7a com a escolha do t\u00edtulo, ou como \u00e9 conhecido no marketing, a headline.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Em poucas palavras, o t\u00edtulo deve agregar alguns elementos fundamentais para estimular uma venda. S\u00e3o eles:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Atrair visitantes;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Captar aten\u00e7\u00e3o desses clientes em potencial;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Transmitir a ideia do produto ou servi\u00e7o.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">E tudo isso precisa ser feito entre um referencial de 10 a 20 palavras, pois um \u00f3timo t\u00edtulo deve ser objetivo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso<\/span><b>, o t\u00edtulo deve estar destacado<\/b><span style=\"font-weight: 400\">, utilizando fonte, cor e tamanho que atraia a aten\u00e7\u00e3o do seu lead.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paleta_de_cores_coerente\"><\/span><span style=\"font-weight: 400\">Paleta de cores coerente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><b>Toda comunica\u00e7\u00e3o da landing page deve corresponder com a identidade visual da marca e ser coerente com o tipo de produto<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Isso porque a escolha das cores \u00e9 um elemento importante para um neg\u00f3cio, j\u00e1 que cada uma delas representa aspectos j\u00e1 estudados pela <\/span><a href=\"https:\/\/www.instagram.com\/p\/CEpfd3GBgDw\/\"><span style=\"font-weight: 400\">psicologia das cores<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Por exemplo: o visual da p\u00e1gina de um curso sobre finan\u00e7as pode utilizar o azul para compor a ideia de confiabilidade.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m desse papel, os tons tamb\u00e9m contrastam e guiam a execu\u00e7\u00e3o das a\u00e7\u00f5es em uma landing page.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c9 por isso que existem landing pages cuja identidade visual \u00e9 harm\u00f4nica, mas o bot\u00e3o da chamada para a\u00e7\u00e3o \u00e9 de uma cor destoante, justamente para ser um destaque na p\u00e1gina.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Copywriting_bem_aplicado\"><\/span><span style=\"font-weight: 400\">Copywriting bem aplicado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">O <\/span><a href=\"https:\/\/herospark.com\/blog\/copywriting\"><span style=\"font-weight: 400\">copywriting<\/span><\/a><span style=\"font-weight: 400\"> pode aparecer em qualquer lugar da landing page, como no subt\u00edtulo da p\u00e1gina, por exemplo. Inclusive, um subt\u00edtulo que explica a headline, mas n\u00e3o \u00e9 persuasivo, n\u00e3o possui muita serventia.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Essa t\u00e9cnica \u00e9 o que garante a estrat\u00e9gia entre as palavras o que, na realidade, implica no faturamento que voc\u00ea deseja.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, ao explicar o produto, existe uma estrutura de texto aconselh\u00e1vel para que a p\u00e1gina cumpra sua fun\u00e7\u00e3o. Ele deve ser voltado para o benef\u00edcio do produto ou servi\u00e7o e explorar sua funcionalidade.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\n    <div\n      style=\"background: #262626; background-size: cover; background-position: top center; padding: 20px 30px; text-align: center;\"\n    ><p\n        style=\"color: white; font-size: 2rem; font-weight: bold; margin: 0; margin-top: 10px;\"\n      >Crie landing pages gr\u00e1tis\n      <\/p>\n      <p\n        style=\"color: white; font-size: 1.2rem; margin: 20px 0;\"\n      >Voc\u00ea n\u00e3o precisa saber programa\u00e7\u00e3o para criar p\u00e1ginas de sucesso para captar leads e vender. Use os modelos prontos da HeroSpark e fature mais<\/p>\n      \n      <a\n        href=\"https:\/\/app.herospark.com\/sign-up\"\n        target=\"_blank\"\n        style=\"background: #FF305C; border: 2px solid #FF305C; color: white; text-decoration: none; padding: 8px 16px; display: inline-block;\"\n      >Comece agora<\/a>\n    \n    <\/div>\n  <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conteudo_preciso\"><\/span><span style=\"font-weight: 400\">Conte\u00fado preciso<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Embora este elemento seja intimamente relacionado \u00e0 <\/span><a href=\"https:\/\/herospark.com\/blog\/copy\/\"><span style=\"font-weight: 400\">copy<\/span><\/a><span style=\"font-weight: 400\">, \u00e9 importante que voc\u00ea termine essa leitura compreendendo-o bem. Muitas landing pages descrevem alguma obje\u00e7\u00e3o gen\u00e9rica da <\/span><a href=\"https:\/\/herospark.com\/blog\/persona\/\"><span style=\"font-weight: 400\">persona<\/span><\/a><span style=\"font-weight: 400\">, mas esse espa\u00e7o para a interpreta\u00e7\u00e3o n\u00e3o ajuda na convers\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Nosso c\u00e9rebro foi feito para evitar a dor, ent\u00e3o, se voc\u00ea citar a dor do visitante, ele tender\u00e1 a buscar a solu\u00e7\u00e3o dela, que \u00e9 exatamente do que seu neg\u00f3cio se trata.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Logo, mencione o que o visitante pode perder se ele deixar sua oferta passar. A teoria de avers\u00e3o \u00e0 perda preconiza que nossa tend\u00eancia \u00e9 a de valorizar mais a perda que os ganhos, aproveite isso.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pelo_menos_um_video\"><\/span><span style=\"font-weight: 400\">Pelo menos um v\u00eddeo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">H\u00e1 proje\u00e7\u00f5es que afirmam que os v\u00eddeos ir\u00e3o compor <\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\"><span style=\"font-weight: 400\">80% do tr\u00e1fego mundial da internet<\/span><\/a><span style=\"font-weight: 400\">. Voc\u00ea provavelmente n\u00e3o quer que sua marca fique de fora disso, ent\u00e3o inclua um ou mais v\u00eddeos nas suas p\u00e1ginas de captura.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">H\u00e1 \u00f3timas ferramentas de edi\u00e7\u00e3o de v\u00eddeo dispon\u00edveis no mercado. A <\/span><a href=\"https:\/\/herospark.com\/blog\/obs-studio-como-usar\/\"><span style=\"font-weight: 400\">OBS Studio<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 um exemplo bem popular.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No geral, sua dura\u00e7\u00e3o deve ser, de prefer\u00eancia, de 30 segundos a dois minutos. Assim como a p\u00e1gina em si, \u00e9 interessante que ele possua uma estrutura l\u00f3gica, com pelo menos:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">T\u00edtulo;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Subt\u00edtulo;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Desenvolvimento do assunto;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Exposi\u00e7\u00e3o da dor da persona;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Solu\u00e7\u00e3o do problema;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">M\u00e9todo de contato;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">E uma <\/span><a href=\"https:\/\/herospark.com\/blog\/cta\/\"><span style=\"font-weight: 400\">chamada para a\u00e7\u00e3o poderosa<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formulario_conciso\"><\/span><span style=\"font-weight: 400\">Formul\u00e1rio conciso<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Formul\u00e1rios, em geral, s\u00e3o chatos. Ent\u00e3o evite pedir informa\u00e7\u00f5es dispens\u00e1veis neles, tente adequ\u00e1-los para cada objetivo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Caso voc\u00ea queira oferecer uma isca digital, apenas pe\u00e7a nome e e-mail. Se voc\u00ea vai efetivamente vender com a sua landing page, pe\u00e7a nome completo, e-mail, CPF e dados do cart\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Se voc\u00ea pedir muitos dados, tr\u00eas coisas podem acontecer:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">O visitante vai se desmotivar e simplesmente desistir da compra ou download;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Ele tamb\u00e9m pode mentir e preencher os dados que voc\u00ea pediu com qualquer palavra s\u00f3 para o arquivo se<\/span><span style=\"font-weight: 400\">r liberado logo;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Ele vai pacientemente responder tudo o que foi solicitado.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navegacao_com_ancoras\"><\/span><span style=\"font-weight: 400\">Navega\u00e7\u00e3o com \u00e2ncoras<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Um template de landing page dificilmente possuir\u00e1 a op\u00e7\u00e3o de navega\u00e7\u00e3o usual, mas a navega\u00e7\u00e3o por \u00e2ncoras \u00e9 bastante \u00fatil. As \u00e2ncoras s\u00e3o links para se\u00e7\u00f5es da p\u00e1gina, e n\u00e3o p\u00e1ginas distintas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u00c0s vezes, a p\u00e1gina de captura \u00e9 repleta de conte\u00fado, com v\u00eddeos diferentes ao longo dela, perguntas frequentes, dentre outros. Dessa maneira, o atalho para essas subdivis\u00f5es da page pode melhorar a experi\u00eancia do visitante e facilitar a sua convers\u00e3o em lead.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informacoes_de_contato\"><\/span><span style=\"font-weight: 400\">Informa\u00e7\u00f5es de contato<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Dados de contato em uma landing page, al\u00e9m de servir para o \u00f3bvio, que \u00e9 possibilitar o contato dos seus futuros leads, d\u00e1 legitimidade ao neg\u00f3cio. O m\u00ednimo que voc\u00ea deve colocar \u00e9:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">N\u00famero do telefone;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Endere\u00e7o f\u00edsico;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">E-mail;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Formul\u00e1rio para mensagem.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Voc\u00ea tamb\u00e9m pode colocar um pop-up com a foto e o nome de algum representante, o que humaniza o processo e acrescenta mais um ponto para o poder de convers\u00e3o da page. Quanto mais simples e acess\u00edvel for o contato, mais prov\u00e1vel ser\u00e1 da a\u00e7\u00e3o ser realizada.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_templates_de_landing_page_para_se_inspirar\"><\/span><span style=\"font-weight: 400\">5 templates de landing page para se inspirar&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">No mundo digital, voc\u00ea encontrar\u00e1 diversos modelos de landing page para se inspirar. Logo, n\u00e3o faltam op\u00e7\u00f5es para usar como refer\u00eancia. Separamos 5 templates a seguir para te ajudar!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mapa_Astral_Solares\"><\/span><span style=\"font-weight: 400\">1. Mapa Astral Solares<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"639\"  height=\"455\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7741 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 639px) 100vw, 639px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/04.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/04.jpg 639w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/04-300x214.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/04-150x107.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A landing page do Mapa Astral Solares \u00e9 um exemplo de p\u00e1gina completa. Assim que a abrimos, j\u00e1 nos deparamos com uma <\/span><b>headline atraente e um v\u00eddeo que nos convida a continuar a navega\u00e7\u00e3o. <\/b><span style=\"font-weight: 400\">Al\u00e9m disso,<\/span> <span style=\"font-weight: 400\">a p\u00e1gina utiliza t\u00e9cnicas de Copywriting com maestria.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No decorrer de todo o conte\u00fado, a landing page procura solucionar a dor da persona. Para isso, ela utiliza imagens, v\u00eddeos, depoimentos e outros elementos com o intuito de eliminar todas as obje\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Os valores do produto s\u00f3 s\u00e3o apresentados ao final da p\u00e1gina por meio de uma oferta irresist\u00edvel. Essa oferta abrange facilidades de pagamentos e descontos exclusivos.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_E-book_-_TCC_Infancia_e_Adolescencia_do_Instituto_Paranaense_de_Terapia_Cognitiva\"><\/span><span style=\"font-weight: 400\">2. E-book &#8211; \u201cTCC Inf\u00e2ncia e Adolesc\u00eancia do Instituto Paranaense de Terapia Cognitiva\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"955\"  height=\"564\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7744 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 955px) 100vw, 955px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/01.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/01.jpg 955w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/01-300x177.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/01-768x454.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/01-150x89.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A p\u00e1gina criada pelo IPTC oferecendo um e-book gratuito sobre TCC para Inf\u00e2ncia e Adolesc\u00eancia \u00e9 um modelo de landing page simples e que converte.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">O formul\u00e1rio para baixar o material \u00e9 sucinto, solicitando apenas as informa\u00e7\u00f5es essenciais do visitante. O<\/span><b> bot\u00e3o de Call-to-Action contrasta com a p\u00e1gina e chama bastante aten\u00e7\u00e3o<\/b><span style=\"font-weight: 400\">, o que aumenta as chances de cliques.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A Copy da p\u00e1gina est\u00e1 bem estruturada e coloca em evid\u00eancia a gratuidade do material. As palavras \u201cgr\u00e1tis\u201d e \u201cgratuito\u201d s\u00e3o algumas das estrat\u00e9gias de Copywriting implementadas.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, o segundo bloco apresenta os benef\u00edcios que o e-book oferece, procurando solucionar a d\u00favida da persona.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">O terceiro bloco da p\u00e1gina \u00e9 reservado para apresentar a Institui\u00e7\u00e3o. Dessa forma, o visitante se torna cada vez mais convencido a adquirir o material, pois a apresenta\u00e7\u00e3o transmite a <\/span><b>credibilidade e autoridade<\/b><span style=\"font-weight: 400\"> necess\u00e1ria para a convers\u00e3o.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  decoding=\"async\"  width=\"723\"  height=\"196\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7743 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 723px) 100vw, 723px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/02.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/02.jpg 723w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/02-300x81.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/02-150x41.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A p\u00e1gina termina com mais um bot\u00e3o de Call-to-Action convidando o visitante a realizar o download do e-book, al\u00e9m de um convite para seguir as redes sociais do IPTC.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"747\"  height=\"256\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7742 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 747px) 100vw, 747px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/03.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/03.jpg 747w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/03-300x103.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/03-150x51.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Os_Segredos_do_Churrasco\"><\/span><span style=\"font-weight: 400\">3. Os Segredos do Churrasco<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"969\"  height=\"559\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7740 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 969px) 100vw, 969px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/05.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/05.jpg 969w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/05-300x173.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/05-768x443.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/05-150x87.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Quer conhecer mais um template que converte? Ent\u00e3o veja a landing page \u201cOs segredos do Churrasco\u201d, uma \u00f3tima refer\u00eancia para quem pretende vender cursos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Simples e bem estruturada, a p\u00e1gina conta com elementos essenciais, como v\u00eddeo, CTAs chamativos, apresenta\u00e7\u00e3o do professor e um <\/span><b>cronograma com os conte\u00fados que o aluno aprender\u00e1 no curso. <\/b><span style=\"font-weight: 400\">Esse cronograma \u00e9 detalhado de forma intuitiva e objetiva.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"823\"  height=\"562\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7739 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 823px) 100vw, 823px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/06.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/06.jpg 823w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/06-300x205.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/06-768x524.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/06-150x102.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Assim, as possibilidades de convers\u00e3o aumentam, uma vez que a interface da landing \u00e9 limpa e todas as informa\u00e7\u00f5es necess\u00e1rias j\u00e1 est\u00e3o nela.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Imersao_Admiravel_Mulher_Nova\"><\/span><span style=\"font-weight: 400\">4. Imers\u00e3o Admir\u00e1vel Mulher Nova<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"755\"  height=\"439\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7738 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 755px) 100vw, 755px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/07.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/07.jpg 755w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/07-300x174.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/07-150x87.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A landing page do evento Admir\u00e1vel Mulher Nova d\u00e1 uma aula de design e copywriting. Al\u00e9m de ser uma p\u00e1gina com uma interface amig\u00e1vel e harmoniosa, o conte\u00fado possui detalhes que facilitam a tomada de decis\u00e3o do usu\u00e1rio, como:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Formul\u00e1rio conciso;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Depoimentos;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Gatilhos de copywriting;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Imagens;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Cronograma do evento;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Apresenta\u00e7\u00e3o da palestrante;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Benef\u00edcios do evento.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Curso_de_Astro_Psicologia\"><\/span><span style=\"font-weight: 400\">5. Curso de Astro Psicologia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"776\"  height=\"550\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7737 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 776px) 100vw, 776px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/08.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/08.jpg 776w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/08-300x213.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/08-768x544.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/08-150x106.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">A p\u00e1gina do Curso de Astro Psicologia \u00e9 um exemplo de <\/span><b>landing page elegante e objetiva. <\/b><span style=\"font-weight: 400\">Todos os elementos s\u00e3o dispostos na p\u00e1gina com o intuito de criar uma imers\u00e3o do visitante antes mesmo dele adquirir o curso.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, o bot\u00e3o de CTA tamb\u00e9m \u00e9 chamativo e o conte\u00fado da p\u00e1gina busca sanar todas as d\u00favidas do visitante.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Para isso, <\/span><b>um bloco da p\u00e1gina foi reservado apenas para o FAQ<\/b><span style=\"font-weight: 400\">. Dessa forma, os organizadores do curso demonstram que conhecem sua persona, facilitando todo o processo de comunica\u00e7\u00e3o.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"909\"  height=\"514\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-7736 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 909px) 100vw, 909px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/09.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/09.jpg 909w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/09-300x170.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/09-768x434.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/09-150x85.jpg 150w\" ><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perguntas_frequentes\"><\/span><span style=\"font-weight: 400\">Perguntas frequentes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_a_diferenca_de_um_site_para_uma_landing_page\"><\/span><span style=\"font-weight: 400\">Qual a diferen\u00e7a de um site para uma landing page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Parece complexo, mas a diferen\u00e7a entre site e landing page \u00e9 bem simples. A primeira distin\u00e7\u00e3o consiste nos objetivos de cada um: <\/span><b>enquanto uma landing page \u00e9 uma p\u00e1gina de convers\u00e3o, o site tem uma proposta mais informativa e institucional.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Outra diferen\u00e7a \u00e9 que a landing page \u00e9 uma p\u00e1gina \u00fanica, j\u00e1 o site \u00e9 constitu\u00eddo de diversas p\u00e1ginas.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_o_valor_de_uma_landing_page\"><\/span><span style=\"font-weight: 400\">Qual o valor de uma landing page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Existem diversos valores de investimento na hora de escolher como criar uma landing page para o seu neg\u00f3cio. <\/span><b>O pre\u00e7o pode variar entre R$350,00 a mais de R$1.000.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Isso porque \u00e9 poss\u00edvel utilizar plataformas que disponibilizam landing page templates a um custo de assinatura mensal.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A op\u00e7\u00e3o mais cara \u00e9 contratar um desenvolvedor para construir uma landing page do zero, onde voc\u00ea tamb\u00e9m deve custear a hospedagem da p\u00e1gina.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">No entanto, tamb\u00e9m existe uma <\/span><b>op\u00e7\u00e3o 100% gratuita utilizando a ferramenta de cria\u00e7\u00e3o de landing page da HeroSpark. <\/b><span style=\"font-weight: 400\">Com ela voc\u00ea tem acesso a templates de alta convers\u00e3o e n\u00e3o precisa se preocupar com custo de hospedagem da p\u00e1gina.<\/span><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Agora, voc\u00ea tem os conhecimentos necess\u00e1rios para criar uma landing page de sucesso. <\/span><a href=\"https:\/\/herospark.com\/\"><span style=\"font-weight: 400\">Conhe\u00e7a a plataforma da HeroSpark<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Nela, \u00e9 poss\u00edvel criar landing pages de forma gratuita e encontrar templates prontos com altas taxas de convers\u00e3o.<\/b><span style=\"font-weight: 400\"> Confira!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Se voc&ecirc; gosta de facilitar a vida e otimizar processos, vai adorar conhecer landing page templates, que s&atilde;o p&aacute;ginas cujo objetivo &eacute; converter.&nbsp; Por&eacute;m, para gerar as vendas, &eacute; necess&aacute;rio&hellip;\n","protected":false},"author":19,"featured_media":895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[23,2454],"tags":[2475,31,2474],"yst_prominent_words":[1185,1261,1092,1830,120,1266,1831,218,1832,280],"class_list":{"0":"post-894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-funil-de-vendas","8":"category-landing-page","9":"tag-elementos-landing-page","10":"tag-landing-page","11":"tag-template"},"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_.jpg",1280,853,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-300x200.jpg",300,200,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-768x512.jpg",768,512,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_.jpg",1280,853,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_.jpg",1280,853,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-390x260.jpg",390,260,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-820x546.jpg",820,546,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-1180x786.jpg",1180,786,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-640x853.jpg",640,853,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_-150x100.jpg",150,100,true]},"uagb_author_info":{"display_name":"Rafael Carvalho","author_link":"https:\/\/herospark.com\/blog\/author\/rafaelcarvalho\/"},"uagb_comment_info":1,"uagb_excerpt":"Se voc&ecirc; gosta de facilitar a vida e otimizar processos, vai adorar conhecer landing page templates, que s&atilde;o p&aacute;ginas cujo objetivo &eacute; converter.&nbsp; Por&eacute;m, para gerar as vendas, &eacute; necess&aacute;rio&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page templates: como escolher os melhores para o seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Escolher os melhores landing page templates n\u00e3o \u00e9 uma tarefa f\u00e1cil. Separamos algumas dicas para te ajudar a escolher um template para sua p\u00e1gina de vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/landing-page-templates\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page templates: como escolher os melhores para o seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"Escolher os melhores landing page templates n\u00e3o \u00e9 uma tarefa f\u00e1cil. Separamos algumas dicas para te ajudar a escolher um template para sua p\u00e1gina de vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/herospark.com\/blog\/landing-page-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"HeroSpark Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T12:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-02T19:27:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/09\/pexels-negative-space-34577-1_Easy-Resize.com_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":0,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media\/895"}],"wp:attachment":[{"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/tags?post=894"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/herospark.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}