{"id":9165,"date":"2022-08-29T08:53:53","date_gmt":"2022-08-29T11:53:53","guid":{"rendered":"https:\/\/herospark.com\/blog\/?p=9165"},"modified":"2025-04-22T16:22:10","modified_gmt":"2025-04-22T19:22:10","slug":"call-to-action-exemplos","status":"publish","type":"post","link":"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/","title":{"rendered":"Call To Action: Exemplos de alta convers\u00e3o para o seu neg\u00f3cio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uma campanha de vendas de sucesso apresenta alguns recursos e caracter\u00edsticas que potencializam a sua convers\u00e3o, entre elas uma Call To Action, exemplo de elemento que pode aumentar as chances de vendas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas para que esse importante recurso tenha efici\u00eancia, \u00e9 necess\u00e1rio conhecer boas pr\u00e1ticas e t\u00e9cnicas para produzir chamadas que realmente convertam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, reunimos neste artigo Call To Actions, exemplos para lhe inspirar a criar campanhas de vendas de alta convers\u00e3o. Al\u00e9m disso, tamb\u00e9m vamos explicar a sua import\u00e2ncia e detalhar sua funcionalidade. Boa leitura!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">O que voc&ecirc; ver&aacute;:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a7d824d16e9c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input style='display:none' type=\"checkbox\" id=\"item-6a7d824d16e9c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#O_que_e_Call_To_Action_CTA\" title=\"O que \u00e9 Call To Action (CTA)?&nbsp;\">O que \u00e9 Call To Action (CTA)?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#Por_que_e_importante_investir_em_uma_boa_CTA\" title=\"Por que \u00e9 importante investir em uma boa CTA?\">Por que \u00e9 importante investir em uma boa CTA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#Call_To_Action_exemplos\" title=\"Call To Action: exemplos\">Call To Action: exemplos<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#1_Comprar_um_produto\" title=\"1. Comprar um produto\">1. Comprar um produto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#2_Preencher_o_formulario\" title=\"2. Preencher o formul\u00e1rio\">2. Preencher o formul\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#3_Receber_um_conteudo_gratuito\" title=\"3. Receber um conte\u00fado gratuito\">3. Receber um conte\u00fado gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#4_Criar_um_negocio_digital\" title=\"4. Criar um neg\u00f3cio digital\">4. Criar um neg\u00f3cio digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#5_Receber_lembretes\" title=\"5. Receber lembretes\">5. Receber lembretes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/#6_Garantir_a_vaga\" title=\"6. Garantir a vaga\">6. Garantir a vaga<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_Call_To_Action_CTA\"><\/span>O que \u00e9 Call To Action (CTA)?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma Call To Action, tamb\u00e9m conhecida como CTA ou<strong> chamada para a\u00e7\u00e3o<\/strong>, \u00e9 um recurso de <a href=\"https:\/\/herospark.com\/blog\/copywriting\/\">copywriting<\/a> que otimiza o direcionamento dos leads para uma pr\u00f3xima etapa na jornada de compra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 feito por meio de uma oferta que deve incentivar o cliente em potencial a tomar uma decis\u00e3o. Essa oferta pode se caracterizar como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Um material rico (como um e-book);<\/li><li>Acesso a um webinar;<\/li><li>Compra de um produto;<\/li><li>Inscri\u00e7\u00e3o para um evento.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos encontrar Call To Action exemplos em <a href=\"https:\/\/herospark.com\/blog\/pagina-de-captura\/\">p\u00e1ginas de captura<\/a>, <a href=\"https:\/\/herospark.com\/blog\/email-marketing\/\">e-mail marketing<\/a> e at\u00e9 mesmo em postagens de redes sociais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geralmente uma <strong>CTA vem acompanhada de um bot\u00e3o<\/strong>, que direciona o visitante ou lead para a p\u00e1gina onde a convers\u00e3o \u00e9 efetivada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo: se a p\u00e1gina de origem de uma Call To Action for uma <a href=\"https:\/\/herospark.com\/blog\/landing-page-gratis\/\">landing page<\/a> que tem como objetivo coletar contatos para gerar um fluxo de nutri\u00e7\u00e3o, a chamada para a\u00e7\u00e3o estar\u00e1 relacionada ao preenchimento de um formul\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 poss\u00edvel incluir uma CTA diretamente em uma <a href=\"https:\/\/herospark.com\/blog\/pagina-de-vendas-gratis\/\">p\u00e1gina de vendas<\/a> para otimizar a transi\u00e7\u00e3o dos leads diretamente para um checkout.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para estimular essa a\u00e7\u00e3o, a oferta pode vir acompanhada de um benef\u00edcio, como um desconto ou concess\u00e3o de alguma exclusividade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso porque n\u00e3o basta uma frase atrativa ou palavras de incentivo. A CTA precisa ser <strong>potencializada com uma oferta que agregue valor<\/strong> e reforce o est\u00edmulo de direcionamento dos leads para a a\u00e7\u00e3o esperada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os principais Call To Action exemplos, podemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Saiba mais;<\/li><li>Assine j\u00e1;<\/li><li>Participe;<\/li><li>Experimente gr\u00e1tis;<\/li><li>Comece agora, etc.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CTA: o que \u00e9, porque usar e exemplos de sucesso \ud83d\udcb8\u26a1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M_qETR4HBAQ?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_e_importante_investir_em_uma_boa_CTA\"><\/span>Por que \u00e9 importante investir em uma boa CTA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com um grande n\u00famero de ofertas, o mercado digital se destaca por ser um espa\u00e7o de grandes oportunidades, mas tamb\u00e9m de uma <strong>concorr\u00eancia din\u00e2mica.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo, isso requer criatividade e planejamento estrat\u00e9gico por parte dos profissionais que buscam escalar os seus neg\u00f3cios na internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas para al\u00e9m disso, em meio a tantas ofertas, os leads podem estar perdidos e sem conseguir identificar qual produto \u00e9 a melhor op\u00e7\u00e3o para resolver a sua dor. Sendo assim, uma Call To Action pode tornar essa escolha mais simples e eficiente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras vantagens que ressaltam a import\u00e2ncia de investir em Call To Action, exemplos e benef\u00edcios, s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumento da taxa de convers\u00e3o;<\/li><li>Gera\u00e7\u00e3o de valor;<\/li><li>Uso de gatilhos mentais de maneira efetiva;<\/li><li>A\u00e7\u00e3o direta.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 conhece o conceito e a import\u00e2ncia de uma chamada para a\u00e7\u00e3o, confira no pr\u00f3ximo t\u00f3pico Call To Action exemplos e se inspire para criar <a href=\"https:\/\/herospark.com\/blog\/campanha-de-e-mail-marketing\/\">campanhas de vendas<\/a> com elementos que alavancam seus resultados.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_exemplos\"><\/span>Call To Action: exemplos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rios tipos de Call To Action, exemplos de chamadas que s\u00e3o utilizadas para refor\u00e7ar uma oferta e direcionar os leads dentro de uma jornada no funil de vendas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, confira agora alguns exemplos de boas pr\u00e1ticas na constru\u00e7\u00e3o de chamadas para a\u00e7\u00e3o de alta convers\u00e3o para o seu neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Comprar_um_produto\"><\/span>1. Comprar um produto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9166 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 783px) 100vw, 783px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos.jpg 783w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-300x219.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-768x560.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-390x284.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-150x109.jpg 150w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Incluir uma CTA na p\u00e1gina de vendas \u00e9 um exemplo de como \u00e9 poss\u00edvel aliar objetividade e uma forte estrat\u00e9gia de atra\u00e7\u00e3o em uma frase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Call To Action da MentoLab, por exemplo, a oferta \u00e9 apresentada com um incentivo extra: um desconto de 51% no acesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um outro detalhe \u00e9 que o<strong> bot\u00e3o da CTA tem uma cor que se destaca da paleta <\/strong>utilizada na p\u00e1gina de vendas, isso ajuda a refor\u00e7ar a oferta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Preencher_o_formulario\"><\/span>2. Preencher o formul\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9167 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1-300x166.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1-768x425.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1-390x216.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1-820x454.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-1-150x83.jpg 150w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de apresentar a oferta de um produto para compra, uma Call To Action tamb\u00e9m pode ser utilizada para incentivar o uso de um servi\u00e7o ou a inscri\u00e7\u00e3o em um <a href=\"https:\/\/herospark.com\/blog\/formulario-para-captacao-de-leads\/\">formul\u00e1rio<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom exemplo de inscri\u00e7\u00e3o impulsionada por uma Call To Action \u00e9 a da proposta de engajamento de novos motoristas parceiros para a Uber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bastante intuitivo e incluindo <strong>dados b\u00e1sicos<\/strong>, o formul\u00e1rio demonstra uma praticidade para o processo de homologa\u00e7\u00e3o e transmite a ideia de agilidade para o cadastro.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Receber_um_conteudo_gratuito\"><\/span>3. Receber um conte\u00fado gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9168 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2.jpg 750w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2-180x300.jpg 180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2-616x1024.jpg 616w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2-390x648.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2-662x1100.jpg 662w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-2-150x249.jpg 150w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 explicamos, uma Call To Action exemplos tamb\u00e9m podem servir para impulsionar o acesso a um material rico distribu\u00eddo de maneira gratuita como <a href=\"https:\/\/herospark.com\/blog\/modelos-de-ebook\/\">isca digital<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte da estrat\u00e9gia de atra\u00e7\u00e3o do seu curso, a criadora do Na Dire\u00e7\u00e3o do Seu Curso Online oferece uma aula gr\u00e1tis ensinando como montar o cen\u00e1rio do seu curso online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um formul\u00e1rio r\u00e1pido, que inclui apenas nome completo e e-mail, sua <strong>CTA \u00e9 objetiva <\/strong>na oferta do conte\u00fado gratuito.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Criar_um_negocio_digital\"><\/span>4. Criar um neg\u00f3cio digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img  fetchpriority=\"high\"  decoding=\"async\"  width=\"650\"  height=\"650\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAooAAAKKAQMAAACAuujPAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEtJREFUeNrtwYEAAAAAw6D5U5\/gBlUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA8A3SvgAB8CNsmAAAAABJRU5ErkJggg==\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9169 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 650px) 100vw, 650px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3.jpg 650w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3-300x300.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3-150x150.jpg 150w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3-80x80.jpg 80w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3-390x390.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-3-96x96.jpg 96w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O que torna uma campanha vencedora \u00e9 a eficiente jun\u00e7\u00e3o entre <a href=\"https:\/\/herospark.com\/blog\/exemplo-de-anuncio-de-venda-de-produto\/\">t\u00edtulo e descri\u00e7\u00e3o atrativas<\/a> arrematada por uma chamada para a\u00e7\u00e3o convincente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A HeroSpark une esses elementos quando cita seus resultados e faz o convite para atra\u00e7\u00e3o de novos infoprodutores que desejam ser parte desses n\u00fameros de sucesso&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Receber_lembretes\"><\/span>5. Receber lembretes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9170 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 926px) 100vw, 926px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4.jpg 926w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4-300x190.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4-768x486.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4-390x247.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4-820x519.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-4-150x95.jpg 150w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Uma CTA tamb\u00e9m pode ser eficaz para a cria\u00e7\u00e3o de lembretes ou para o usu\u00e1rio receber not\u00edcias e informa\u00e7\u00f5es sobre um determinado produto ou servi\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/herospark.com\/blog\/landing-page\/\">landing page<\/a> do Sextou Com a Isa \u00e9 um \u00f3timo Call To Action exemplos, j\u00e1 que ela alia um formul\u00e1rio r\u00e1pido e o bot\u00e3o que desperta o <strong>gatilho da lembran\u00e7a<\/strong>, para que sua audi\u00eancia n\u00e3o perca seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Garantir_a_vaga\"><\/span>6. Garantir a vaga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Print de tela com call to action exemplos\"  class=\"wp-image-9171 pk-lazyload\"  width=\"700\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1346px) 100vw, 1346px\"  data-pk-src=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5.jpg\"  data-pk-srcset=\"https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5.jpg 1346w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-300x138.jpg 300w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-1024x472.jpg 1024w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-768x354.jpg 768w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-390x180.jpg 390w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-820x378.jpg 820w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-1180x544.jpg 1180w, https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-5-150x69.jpg 150w\" ><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de potencializar os resultados de uma Call To Action \u00e9 <strong>incluindo duas chamadas em diferentes partes da landing page.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse exemplo do Hero On The Road, a oferta de inscri\u00e7\u00e3o para vagas no workshop presencial aparecem em bot\u00f5es com as mesmas cores, mas com textos diferentes. Um diz \u201cCompre j\u00e1\u201d e o outro \u201cGaranta agora sua vaga&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecendo os detalhes da Call To Action, exemplos e import\u00e2ncia, descobrimos que o grande segredo por tr\u00e1s de uma oferta atrativa \u00e9 uma<strong> copy bem planejada e escrita.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber como aprimorar seus textos de vendas e criar CTAs de impacto para impulsionar seus resultados no digital?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o conhe\u00e7a a <strong>certifica\u00e7\u00e3o de copywriter da HeroSpark Academy<\/strong>! Voc\u00ea vai aprender com Natanael Oliveira, uma autoridade em vendas no digital, a criar campanhas de sucesso e transformar palavras em lucro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a certifica\u00e7\u00e3o de copywriter voc\u00ea vai ter acesso a ferramentas e m\u00e9todos, tornando-se capaz de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Definir seu pr\u00f3prio estilo de copy;<\/li><li>Criar uma estrat\u00e9gia de vendas;<\/li><li>Encantar uma audi\u00eancia;<\/li><li>Lan\u00e7ar infoprodutos com campanhas atrativas.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 esperando o que? <a href=\"https:\/\/herospark.com\/academia\/cursos\/certificacao-de-copywriter\/?utm_medium=page-post-link&amp;utm_source=blog-herospark&amp;utm_campaign=blog-herospark-calltoactionexemplos\">Garanta seu acesso \u00e0 certifica\u00e7\u00e3o<\/a> de copywriter da HeroSpark Academy para come\u00e7ar a sua jornada de sucesso!<\/p>\n","protected":false},"excerpt":{"rendered":"Uma campanha de vendas de sucesso apresenta alguns recursos e caracter&iacute;sticas que potencializam a sua convers&atilde;o, entre elas uma Call To Action, exemplo de elemento que pode aumentar as chances&hellip;\n","protected":false},"author":63,"featured_media":9173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[23,2454],"tags":[2356,3808,3809],"yst_prominent_words":[1305,1303,1547,1092,585],"class_list":["post-9165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-funil-de-vendas","category-landing-page","tag-call-to-action","tag-call-to-action-exemplos","tag-o-que-e-call-to-action"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6.jpg",1200,628,false],"thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-150x150.jpg",150,150,true],"medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-300x157.jpg",300,157,true],"medium_large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-768x402.jpg",768,402,true],"large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6.jpg",1200,628,false],"2048x2048":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6.jpg",1200,628,false],"pk-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-80x80.jpg",80,80,true],"pk-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-300x225.jpg",300,225,true],"cs-small":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-80x80.jpg",80,80,true],"cs-intermediate":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-240x180.jpg",240,180,true],"cs-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-390x290.jpg",390,290,true],"cs-thumbnail-uncropped":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-390x204.jpg",390,204,true],"cs-medium":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-820x429.jpg",820,429,true],"cs-large":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-1180x618.jpg",1180,618,true],"web-stories-poster-portrait":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-640x628.jpg",640,628,true],"web-stories-publisher-logo":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-96x96.jpg",96,96,true],"web-stories-thumbnail":["https:\/\/herospark.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/08\/call-to-action-exemplos-6-150x79.jpg",150,79,true]},"uagb_author_info":{"display_name":"Nilson Filatieri","author_link":"https:\/\/herospark.com\/blog\/author\/nilson\/"},"uagb_comment_info":0,"uagb_excerpt":"Uma campanha de vendas de sucesso apresenta alguns recursos e caracter&iacute;sticas que potencializam a sua convers&atilde;o, entre elas uma Call To Action, exemplo de elemento que pode aumentar as chances&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - 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Comprar um produto; 2. Preencher o formul\u00e1rio; 3. Receber um conte\u00fado gratuito; 4. Criar um neg\u00f3cio digital\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herospark.com\/blog\/call-to-action-exemplos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call To Action: Exemplos de alta convers\u00e3o para o seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"Veja exemplos de Call to Action: 1. Comprar um produto; 2. Preencher o formul\u00e1rio; 3. Receber um conte\u00fado gratuito; 4. 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